Dynamics of Competitive Advantage and Consumer Perception in Social Marketing PDF Download
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Author: Kapoor, Avinash
Publisher: IGI Global
ISBN: 1466644311
Category : Business & Economics
Languages : en
Pages : 429
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Book Description
"This book explores important social issues that call for reform such as health care, self-perceptions, and corporate responsibilities to the environment, giving readers a guide to understanding and appreciation behind social marketing and how it can be used to positively alter social conscience and create social change"--Provided by publisher.
Author: Kapoor, Avinash
Publisher: IGI Global
ISBN: 1466644311
Category : Business & Economics
Languages : en
Pages : 429
Get Book Here
Book Description
"This book explores important social issues that call for reform such as health care, self-perceptions, and corporate responsibilities to the environment, giving readers a guide to understanding and appreciation behind social marketing and how it can be used to positively alter social conscience and create social change"--Provided by publisher.
Author:
Publisher:
ISBN: 9781466644328
Category : Marketing
Languages : en
Pages :
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Book Description
Author: Ratliff, Jacob A.
Publisher: IGI Global
ISBN: 1466681764
Category : Language Arts & Disciplines
Languages : en
Pages : 316
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Book Description
Video games are now a ubiquitous form of media used by the majority of the American population. However, the academic research field surrounding this genre does not accurately reflect the pervasive influence of video games. The field of library and information sciences helps provide the necessary foundational support for this media. Integrating Video Game Research and Practice in Library and Information Science brings together video gaming culture and its unique forms of communication with information behavior research. By detailing the nuances of video games and their influence, this reference book reveals communication patterns within society and provides comprehensive background and analysis for libraries, librarians, and information professionals.
Author: Idris, Sofia
Publisher: IGI Global
ISBN: 1522539913
Category : Technology & Engineering
Languages : en
Pages : 293
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Book Description
Due to natural factors and human activity, nature has been changing since the beginning of time. As the environment continuously undergoes such transitions, it is necessary for society to understand the complex interdependency between nature and humanity to promote global sustainability. Promoting Global Environmental Sustainability and Cooperation is a pivotal reference source featuring the latest scholarly research on the rising awareness of environmental issues and their relationships with sustainable development. While highlighting topics including global governance, international business, and sustainable consumption, this book is ideally designed for environmentalists, developers, policy makers, academicians, researchers, and graduate-level students seeking current research on the globalized world in relation to environmental issues.
Author: Sima, Violeta
Publisher: IGI Global
ISBN: 1522529667
Category : Business & Economics
Languages : en
Pages : 354
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Book Description
Business development in the contemporary world takes place in an economically, politically, and socially complex environment. Today, it is necessary to recognize the tremendous cultural diversity of the world and it is essential to consider the specific cultural values in managerial strategy and business practice worldwide. Organizational Culture and Behavioral Shifts in the Green Economy provides emerging research on the relationships between organizations in the context of culture and diversity within a sustainable economy. This book provides important insights into topics such as circular economy, green advertising, and sustainable development. Additionally, it addresses the significance of concepts such as culture, organizational culture, individual culture, and the style of leadership, which have been the concern of many management professionals and scholars. This publication is a vital resource for business managers, professionals, practitioners, students, and researchers seeking current research on the impact of organizational culture and behavioral shifts on sustaining a green economy.
Author: Riga, Marina
Publisher: IGI Global
ISBN: 1522523383
Category : Medical
Languages : en
Pages : 346
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Book Description
Precise and flawless medical practice is imperative due to the delicate nature of patient lives and health. Without methods and technologies to detect medical mistakes, many lives would be compromised. Impact of Medical Errors and Malpractice on Health Economics, Quality, and Patient Safety is an essential reference source for the latest research on the detection and analysis of the various implications of medical errors and addresses the hidden malpractices that exist in healthcare systems globally. Featuring extensive coverage on a broad range of topics such as clinical pathways, decision-making techniques, and health information technology, this book is ideally designed for practitioners, professionals, and researchers seeking current research on various issues in healthcare provision.
Author: Thomas, Ursula
Publisher: IGI Global
ISBN: 1522501754
Category : Social Science
Languages : en
Pages : 320
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Book Description
Despite a higher percentage of women entering various STEM fields, issues of discrimination and stereotyping continue to exist. These difficulties create a potential hostile environment and a noticeable gap in opportunities, advancements, and compensation increases in comparison to their male counterparts. Critical Research on Sexism and Racism in STEM Fields investigates the bias, stereotyping, and repression experienced by women within STEM-based career fields. Emphasizing the struggle felt by women within politics, education systems, business environments, STEM careers, as well as issues with advocacy and leadership, this publication benefits professionals, social activists, researchers, academics, managers, and practitioners interested in the institutionalized discrimination and prejudice women encounter in various fields.
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1466665440
Category : Business & Economics
Languages : en
Pages : 1655
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Book Description
Over generations, human society has woven a rich tapestry of culture, art, architecture, and history, personified in artifacts, monuments, and landmarks arrayed across the globe. Individual communities are looking to exploit these local treasures for the benefit of the travelers who come to see them. Hospitality, Travel, and Tourism: Concepts, Methodologies, Tools, and Applications considers the effect of cultural heritage and destinations of interest on the global economy from the viewpoints of both visitor and host. This broadly-focused, multi-volume reference will provide unique insights for travelers, business leaders, sightseers, cultural preservationists, and others interested in the unique variety of human ingenuity and innovation around the world.
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1466673583
Category : Business & Economics
Languages : en
Pages : 2254
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Book Description
As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audiences reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.
Author: Khosrow-Pour, D.B.A., Mehdi
Publisher: IGI Global
ISBN: 1522522565
Category : Computers
Languages : en
Pages : 8356
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Book Description
In recent years, our world has experienced a profound shift and progression in available computing and knowledge sharing innovations. These emerging advancements have developed at a rapid pace, disseminating into and affecting numerous aspects of contemporary society. This has created a pivotal need for an innovative compendium encompassing the latest trends, concepts, and issues surrounding this relevant discipline area. During the past 15 years, the Encyclopedia of Information Science and Technology has become recognized as one of the landmark sources of the latest knowledge and discoveries in this discipline. The Encyclopedia of Information Science and Technology, Fourth Edition is a 10-volume set which includes 705 original and previously unpublished research articles covering a full range of perspectives, applications, and techniques contributed by thousands of experts and researchers from around the globe. This authoritative encyclopedia is an all-encompassing, well-established reference source that is ideally designed to disseminate the most forward-thinking and diverse research findings. With critical perspectives on the impact of information science management and new technologies in modern settings, including but not limited to computer science, education, healthcare, government, engineering, business, and natural and physical sciences, it is a pivotal and relevant source of knowledge that will benefit every professional within the field of information science and technology and is an invaluable addition to every academic and corporate library.
