Author: Agostino Nuzzolo
Publisher: CRC Press
ISBN: 1315351986
Category : Computers
Languages : en
Pages : 229
Book Description
The growing mobility needs of travellers have led to the development of increasingly complex and integrated multi-modal transit networks. Hence, transport agencies and transit operators are now more urgently required to assist in the challenging task of effectively and efficiently planning, managing, and governing transit networks. A pre-condition for the development of an effective intelligent multi-modal transit system is the integration of information and communication technology (ICT) tools that will support the needs of transit operators and travellers. To achieve this, reliable real-time simulation and short-term forecasting of passenger demand and service network conditions are required to provide both real-time traveller information and successfully synchronise transit service planning and operations control. Modelling Intelligent Multi-Modal Transit Systems introduces the current trends in this newly emerging area. Recent developments in information technology and telematics have enabled a large amount of data to become available, thus further attracting transport researchers to set up new models outside the context of the traditional data-driven approach. The alternative demand-supply interaction or network assignment modelling approach has improved greatly in recent years and has a crucial role to play in this new context.
Modelling Intelligent Multi-Modal Transit Systems
Author: Agostino Nuzzolo
Publisher: CRC Press
ISBN: 1315351986
Category : Computers
Languages : en
Pages : 229
Book Description
The growing mobility needs of travellers have led to the development of increasingly complex and integrated multi-modal transit networks. Hence, transport agencies and transit operators are now more urgently required to assist in the challenging task of effectively and efficiently planning, managing, and governing transit networks. A pre-condition for the development of an effective intelligent multi-modal transit system is the integration of information and communication technology (ICT) tools that will support the needs of transit operators and travellers. To achieve this, reliable real-time simulation and short-term forecasting of passenger demand and service network conditions are required to provide both real-time traveller information and successfully synchronise transit service planning and operations control. Modelling Intelligent Multi-Modal Transit Systems introduces the current trends in this newly emerging area. Recent developments in information technology and telematics have enabled a large amount of data to become available, thus further attracting transport researchers to set up new models outside the context of the traditional data-driven approach. The alternative demand-supply interaction or network assignment modelling approach has improved greatly in recent years and has a crucial role to play in this new context.
Publisher: CRC Press
ISBN: 1315351986
Category : Computers
Languages : en
Pages : 229
Book Description
The growing mobility needs of travellers have led to the development of increasingly complex and integrated multi-modal transit networks. Hence, transport agencies and transit operators are now more urgently required to assist in the challenging task of effectively and efficiently planning, managing, and governing transit networks. A pre-condition for the development of an effective intelligent multi-modal transit system is the integration of information and communication technology (ICT) tools that will support the needs of transit operators and travellers. To achieve this, reliable real-time simulation and short-term forecasting of passenger demand and service network conditions are required to provide both real-time traveller information and successfully synchronise transit service planning and operations control. Modelling Intelligent Multi-Modal Transit Systems introduces the current trends in this newly emerging area. Recent developments in information technology and telematics have enabled a large amount of data to become available, thus further attracting transport researchers to set up new models outside the context of the traditional data-driven approach. The alternative demand-supply interaction or network assignment modelling approach has improved greatly in recent years and has a crucial role to play in this new context.
Applications of Regression for Categorical Outcomes Using R
Author: David Melamed
Publisher: CRC Press
ISBN: 1000907864
Category : Mathematics
Languages : en
Pages : 239
Book Description
This book covers the main models within the GLM (i.e., logistic, Poisson, negative binomial, ordinal, and multinomial). For each model, estimations, interpretations, model fit, diagnostics, and how to convey results graphically are provided. There is a focus on graphic displays of results as these are a core strength of using R for statistical analysis. Many in the social sciences are transitioning away from using Stata, SPSS and SAS, to using R, and this book uses statistical models which are relevant to the social sciences. Social Science Applications of Regression for Categorical Outcomes Using R will be useful for graduate students in the social sciences who are looking to expand their statistical knowledge, and for Quantitative social scientists due to it’s ability to act as a practitioners guide. Key Features: Applied- in the sense that we will provide code that others can easily adapt Flexible- R is basically just a fancy calculator. Our programs will enable users to derive quantities that they can use in their work Timely- many in the social sciences are currently transitioning to R or are learning it now. Our book will be a useful resource Versatile- we will write functions into an R package that can be applied to all of the regression models we will cover in the book Aesthetically pleasing- one advantage of R relative to other software packages is that graphs are fully customizable. We will leverage this feature to yield high-end graphical displays of results Affordability- R is free. R packages are free. There is no need to purchase site licenses or updates.
Publisher: CRC Press
ISBN: 1000907864
Category : Mathematics
Languages : en
Pages : 239
Book Description
This book covers the main models within the GLM (i.e., logistic, Poisson, negative binomial, ordinal, and multinomial). For each model, estimations, interpretations, model fit, diagnostics, and how to convey results graphically are provided. There is a focus on graphic displays of results as these are a core strength of using R for statistical analysis. Many in the social sciences are transitioning away from using Stata, SPSS and SAS, to using R, and this book uses statistical models which are relevant to the social sciences. Social Science Applications of Regression for Categorical Outcomes Using R will be useful for graduate students in the social sciences who are looking to expand their statistical knowledge, and for Quantitative social scientists due to it’s ability to act as a practitioners guide. Key Features: Applied- in the sense that we will provide code that others can easily adapt Flexible- R is basically just a fancy calculator. Our programs will enable users to derive quantities that they can use in their work Timely- many in the social sciences are currently transitioning to R or are learning it now. Our book will be a useful resource Versatile- we will write functions into an R package that can be applied to all of the regression models we will cover in the book Aesthetically pleasing- one advantage of R relative to other software packages is that graphs are fully customizable. We will leverage this feature to yield high-end graphical displays of results Affordability- R is free. R packages are free. There is no need to purchase site licenses or updates.
Risk Analysis VIII
Author: C. A. Brebbia
Publisher: WIT Press
ISBN: 1845646207
Category : Nature
Languages : en
Pages : 553
Book Description
Comprised of the papers presented at the eighth, and latest, International Conference Simulation in Risk Analysis and Hazard Mitigation, this book covers a topic of increasing importance. Scientific knowledge is essential to our better understanding of risk. Natural hazards such as floods, earthquakes, landslides, fires and others, have always affected human societies. Man-made hazards, however, played a comparatively small role until the industrial revolution when the risk of catastrophic events started to increase due to the rapid growth of new technologies and the urbanisation of populations. The interaction of natural and anthropogenic risks adds to the complexity of the problem.Due to advances in computational methods and the ability to model systems more precisely we can now quantify hazards, simulate their effects and calculate risk with greater accuracy, enabling us to manage risk much more effectively. These developments are particularly relevant to environmental issues, where substantial risks are involved. Governments, and their publics, now place a high priority on effective risk management and the mitigation of possible hazards. Covering topics such as: Estimation of Risk; Risk Management; Vulnerability; Geomorphologic Risk; Network Systems; Climate Change Risks; Hazard Prevention; Management and Control; Security and Public Safety; Transportation Safety; Safe Ship Operations; Early Warning Systems; Food Safety; Risk Perception; Natural Hazards; Technological Risk, the book will be of interest to planners, emergency managers, environmentalists, engineers, policy makers and other government officials, researchers and academics involved in the field of risk and disaster management.
Publisher: WIT Press
ISBN: 1845646207
Category : Nature
Languages : en
Pages : 553
Book Description
Comprised of the papers presented at the eighth, and latest, International Conference Simulation in Risk Analysis and Hazard Mitigation, this book covers a topic of increasing importance. Scientific knowledge is essential to our better understanding of risk. Natural hazards such as floods, earthquakes, landslides, fires and others, have always affected human societies. Man-made hazards, however, played a comparatively small role until the industrial revolution when the risk of catastrophic events started to increase due to the rapid growth of new technologies and the urbanisation of populations. The interaction of natural and anthropogenic risks adds to the complexity of the problem.Due to advances in computational methods and the ability to model systems more precisely we can now quantify hazards, simulate their effects and calculate risk with greater accuracy, enabling us to manage risk much more effectively. These developments are particularly relevant to environmental issues, where substantial risks are involved. Governments, and their publics, now place a high priority on effective risk management and the mitigation of possible hazards. Covering topics such as: Estimation of Risk; Risk Management; Vulnerability; Geomorphologic Risk; Network Systems; Climate Change Risks; Hazard Prevention; Management and Control; Security and Public Safety; Transportation Safety; Safe Ship Operations; Early Warning Systems; Food Safety; Risk Perception; Natural Hazards; Technological Risk, the book will be of interest to planners, emergency managers, environmentalists, engineers, policy makers and other government officials, researchers and academics involved in the field of risk and disaster management.
Formative Assessment, Learning Data Analytics and Gamification
Author: Santi Caballé
Publisher: Morgan Kaufmann
ISBN: 0128036672
Category : Education
Languages : en
Pages : 384
Book Description
Formative Assessment, Learning Data Analytics and Gamification: An ICT Education discusses the challenges associated with assessing student progress given the explosion of e-learning environments, such as MOOCs and online courses that incorporate activities such as design and modeling. This book shows educators how to effectively garner intelligent data from online educational environments that combine assessment and gamification. This data, when used effectively, can have a positive impact on learning environments and be used for building learner profiles, community building, and as a tactic to create a collaborative team. Using numerous illustrative examples and theoretical and practical results, leading international experts discuss application of automatic techniques for e-assessment of learning activities, methods to collect, analyze, and correctly visualize learning data in educational environments, applications, benefits and challenges of using gamification techniques in academic contexts, and solutions and strategies for increasing student participation and performance. - Discusses application of automatic techniques for e-assessment of learning activities - Presents strategies to provide immediate and useful feedback on students' activities - Provides methods to collect, analyze, and correctly visualize learning data in educational environments - Explains the applications, benefits, and challenges of using gamification techniques in academic contexts - Offers solutions to increase students' participation and performance while lowering drop-out rates and retention levels
Publisher: Morgan Kaufmann
ISBN: 0128036672
Category : Education
Languages : en
Pages : 384
Book Description
Formative Assessment, Learning Data Analytics and Gamification: An ICT Education discusses the challenges associated with assessing student progress given the explosion of e-learning environments, such as MOOCs and online courses that incorporate activities such as design and modeling. This book shows educators how to effectively garner intelligent data from online educational environments that combine assessment and gamification. This data, when used effectively, can have a positive impact on learning environments and be used for building learner profiles, community building, and as a tactic to create a collaborative team. Using numerous illustrative examples and theoretical and practical results, leading international experts discuss application of automatic techniques for e-assessment of learning activities, methods to collect, analyze, and correctly visualize learning data in educational environments, applications, benefits and challenges of using gamification techniques in academic contexts, and solutions and strategies for increasing student participation and performance. - Discusses application of automatic techniques for e-assessment of learning activities - Presents strategies to provide immediate and useful feedback on students' activities - Provides methods to collect, analyze, and correctly visualize learning data in educational environments - Explains the applications, benefits, and challenges of using gamification techniques in academic contexts - Offers solutions to increase students' participation and performance while lowering drop-out rates and retention levels
Urban Dynamics and Spatial Choice Behaviour
Author: J. Hauer
Publisher: Springer Science & Business Media
ISBN: 9400910096
Category : Social Science
Languages : en
Pages : 309
Book Description
Thi s book ari ses from The Fourth European Coll oqui urn on Theoret i ca 1 and Quant itat i ve Geography wh i ch was he 1 din Ve 1 dhoven, The Netherlands in September 1985. It contains a series of papers on spatial choice dynamics and dynamical spatial systems which were presented at the colloquium, together with a few other soll icited ones. The book is intended primarily as a state-of-the art review of mainly European research on these two fastly growing problem areas. As a consequence of this decision, the book contains a selection of papers that differs in terms of focus, level of sophistication and conceptual background. Evidently, the dissimination of ideas and computer software is a time-related phenomenon, which in the European context is amplified by differences in language, the profile of geography and the formal training of geographers. The book reflects such differences. It would have been impossible to produce this book without the support of the various European study groups on theoretical and quantitative geography. Without their help the meetings from which this volumes originates would not have been held in the first place. We are also indebted to the Royal Dutch Academy of Science for partly funding the colloquium, and to SISWO and TNOjPSC for providing general support in the organisation of the conference.
Publisher: Springer Science & Business Media
ISBN: 9400910096
Category : Social Science
Languages : en
Pages : 309
Book Description
Thi s book ari ses from The Fourth European Coll oqui urn on Theoret i ca 1 and Quant itat i ve Geography wh i ch was he 1 din Ve 1 dhoven, The Netherlands in September 1985. It contains a series of papers on spatial choice dynamics and dynamical spatial systems which were presented at the colloquium, together with a few other soll icited ones. The book is intended primarily as a state-of-the art review of mainly European research on these two fastly growing problem areas. As a consequence of this decision, the book contains a selection of papers that differs in terms of focus, level of sophistication and conceptual background. Evidently, the dissimination of ideas and computer software is a time-related phenomenon, which in the European context is amplified by differences in language, the profile of geography and the formal training of geographers. The book reflects such differences. It would have been impossible to produce this book without the support of the various European study groups on theoretical and quantitative geography. Without their help the meetings from which this volumes originates would not have been held in the first place. We are also indebted to the Royal Dutch Academy of Science for partly funding the colloquium, and to SISWO and TNOjPSC for providing general support in the organisation of the conference.
Events in Social Networks
Author: Christoph Stadtfeld
Publisher: KIT Scientific Publishing
ISBN: 3866447922
Category : Business
Languages : en
Pages : 154
Book Description
Interactions between people are ubiquitous. When people make phone calls, transfer money, connect on social network sites, or visit each other, these actions can be collected as dyadic, directed, relational events. Each of those events can be understood as driven by multiple individual decisions that at least partially involve rational considerations. This book aims at developing models that allow to understand individual event decisions in the context of large social networks.
Publisher: KIT Scientific Publishing
ISBN: 3866447922
Category : Business
Languages : en
Pages : 154
Book Description
Interactions between people are ubiquitous. When people make phone calls, transfer money, connect on social network sites, or visit each other, these actions can be collected as dyadic, directed, relational events. Each of those events can be understood as driven by multiple individual decisions that at least partially involve rational considerations. This book aims at developing models that allow to understand individual event decisions in the context of large social networks.
The Economy As an Evolving Complex System, III
Author: Lawrence E. Blume
Publisher: Oxford University Press
ISBN: 9780195162592
Category : Business & Economics
Languages : en
Pages : 396
Book Description
Derived from the 2001 Santa Fe Institute Conference, "The Economy as an Evolving Complex System III" addresses a wide variety of issues in the fields of economics and complexity, accessing eclectic techniques from many disciplines, provided that they shed light on the economic problem. The subject, a perennial centerpiece of the SFI program of studies, has gained a wide range of followers for its methods of employing empirical evidence in the development of analytical economic theories.
Publisher: Oxford University Press
ISBN: 9780195162592
Category : Business & Economics
Languages : en
Pages : 396
Book Description
Derived from the 2001 Santa Fe Institute Conference, "The Economy as an Evolving Complex System III" addresses a wide variety of issues in the fields of economics and complexity, accessing eclectic techniques from many disciplines, provided that they shed light on the economic problem. The subject, a perennial centerpiece of the SFI program of studies, has gained a wide range of followers for its methods of employing empirical evidence in the development of analytical economic theories.
International Encyclopedia of Transportation
Author:
Publisher: Elsevier
ISBN: 0081026722
Category : Law
Languages : en
Pages : 4418
Book Description
In an increasingly globalised world, despite reductions in costs and time, transportation has become even more important as a facilitator of economic and human interaction; this is reflected in technical advances in transportation systems, increasing interest in how transportation interacts with society and the need to provide novel approaches to understanding its impacts. This has become particularly acute with the impact that Covid-19 has had on transportation across the world, at local, national and international levels. Encyclopedia of Transportation, Seven Volume Set - containing almost 600 articles - brings a cross-cutting and integrated approach to all aspects of transportation from a variety of interdisciplinary fields including engineering, operations research, economics, geography and sociology in order to understand the changes taking place. Emphasising the interaction between these different aspects of research, it offers new solutions to modern-day problems related to transportation. Each of its nine sections is based around familiar themes, but brings together the views of experts from different disciplinary perspectives. Each section is edited by a subject expert who has commissioned articles from a range of authors representing different disciplines, different parts of the world and different social perspectives. The nine sections are structured around the following themes: Transport Modes; Freight Transport and Logistics; Transport Safety and Security; Transport Economics; Traffic Management; Transport Modelling and Data Management; Transport Policy and Planning; Transport Psychology; Sustainability and Health Issues in Transportation. Some articles provide a technical introduction to a topic whilst others provide a bridge between topics or a more future-oriented view of new research areas or challenges. The end result is a reference work that offers researchers and practitioners new approaches, new ways of thinking and novel solutions to problems. All-encompassing and expertly authored, this outstanding reference work will be essential reading for all students and researchers interested in transportation and its global impact in what is a very uncertain world. Provides a forward looking and integrated approach to transportation Updated with future technological impacts, such as self-driving vehicles, cyber-physical systems and big data analytics Includes comprehensive coverage Presents a worldwide approach, including sets of comparative studies and applications
Publisher: Elsevier
ISBN: 0081026722
Category : Law
Languages : en
Pages : 4418
Book Description
In an increasingly globalised world, despite reductions in costs and time, transportation has become even more important as a facilitator of economic and human interaction; this is reflected in technical advances in transportation systems, increasing interest in how transportation interacts with society and the need to provide novel approaches to understanding its impacts. This has become particularly acute with the impact that Covid-19 has had on transportation across the world, at local, national and international levels. Encyclopedia of Transportation, Seven Volume Set - containing almost 600 articles - brings a cross-cutting and integrated approach to all aspects of transportation from a variety of interdisciplinary fields including engineering, operations research, economics, geography and sociology in order to understand the changes taking place. Emphasising the interaction between these different aspects of research, it offers new solutions to modern-day problems related to transportation. Each of its nine sections is based around familiar themes, but brings together the views of experts from different disciplinary perspectives. Each section is edited by a subject expert who has commissioned articles from a range of authors representing different disciplines, different parts of the world and different social perspectives. The nine sections are structured around the following themes: Transport Modes; Freight Transport and Logistics; Transport Safety and Security; Transport Economics; Traffic Management; Transport Modelling and Data Management; Transport Policy and Planning; Transport Psychology; Sustainability and Health Issues in Transportation. Some articles provide a technical introduction to a topic whilst others provide a bridge between topics or a more future-oriented view of new research areas or challenges. The end result is a reference work that offers researchers and practitioners new approaches, new ways of thinking and novel solutions to problems. All-encompassing and expertly authored, this outstanding reference work will be essential reading for all students and researchers interested in transportation and its global impact in what is a very uncertain world. Provides a forward looking and integrated approach to transportation Updated with future technological impacts, such as self-driving vehicles, cyber-physical systems and big data analytics Includes comprehensive coverage Presents a worldwide approach, including sets of comparative studies and applications
Revenue Management and Pricing Analytics
Author: Guillermo Gallego
Publisher: Springer
ISBN: 1493996061
Category : Business & Economics
Languages : en
Pages : 346
Book Description
“There is no strategic investment that has a higher return than investing in good pricing, and the text by Gallego and Topaloghu provides the best technical treatment of pricing strategy and tactics available.” Preston McAfee, the J. Stanley Johnson Professor, California Institute of Technology and Chief Economist and Corp VP, Microsoft. “The book by Gallego and Topaloglu provides a fresh, up-to-date and in depth treatment of revenue management and pricing. It fills an important gap as it covers not only traditional revenue management topics also new and important topics such as revenue management under customer choice as well as pricing under competition and online learning. The book can be used for different audiences that range from advanced undergraduate students to masters and PhD students. It provides an in-depth treatment covering recent state of the art topics in an interesting and innovative way. I highly recommend it." Professor Georgia Perakis, the William F. Pounds Professor of Operations Research and Operations Management at the Sloan School of Management, Massachusetts Institute of Technology, Cambridge, Massachusetts. “This book is an important and timely addition to the pricing analytics literature by two authors who have made major contributions to the field. It covers traditional revenue management as well as assortment optimization and dynamic pricing. The comprehensive treatment of choice models in each application is particularly welcome. It is mathematically rigorous but accessible to students at the advanced undergraduate or graduate levels with a rich set of exercises at the end of each chapter. This book is highly recommended for Masters or PhD level courses on the topic and is a necessity for researchers with an interest in the field.” Robert L. Phillips, Director of Pricing Research at Amazon “At last, a serious and comprehensive treatment of modern revenue management and assortment optimization integrated with choice modeling. In this book, Gallego and Topaloglu provide the underlying model derivations together with a wide range of applications and examples; all of these facets will better equip students for handling real-world problems. For mathematically inclined researchers and practitioners, it will doubtless prove to be thought-provoking and an invaluable reference.” Richard Ratliff, Research Scientist at Sabre “This book, written by two of the leading researchers in the area, brings together in one place most of the recent research on revenue management and pricing analytics. New industries (ride sharing, cloud computing, restaurants) and new developments in the airline and hotel industries make this book very timely and relevant, and will serve as a critical reference for researchers.” Professor Kalyan Talluri, the Munjal Chair in Global Business and Operations, Imperial College, London, UK.
Publisher: Springer
ISBN: 1493996061
Category : Business & Economics
Languages : en
Pages : 346
Book Description
“There is no strategic investment that has a higher return than investing in good pricing, and the text by Gallego and Topaloghu provides the best technical treatment of pricing strategy and tactics available.” Preston McAfee, the J. Stanley Johnson Professor, California Institute of Technology and Chief Economist and Corp VP, Microsoft. “The book by Gallego and Topaloglu provides a fresh, up-to-date and in depth treatment of revenue management and pricing. It fills an important gap as it covers not only traditional revenue management topics also new and important topics such as revenue management under customer choice as well as pricing under competition and online learning. The book can be used for different audiences that range from advanced undergraduate students to masters and PhD students. It provides an in-depth treatment covering recent state of the art topics in an interesting and innovative way. I highly recommend it." Professor Georgia Perakis, the William F. Pounds Professor of Operations Research and Operations Management at the Sloan School of Management, Massachusetts Institute of Technology, Cambridge, Massachusetts. “This book is an important and timely addition to the pricing analytics literature by two authors who have made major contributions to the field. It covers traditional revenue management as well as assortment optimization and dynamic pricing. The comprehensive treatment of choice models in each application is particularly welcome. It is mathematically rigorous but accessible to students at the advanced undergraduate or graduate levels with a rich set of exercises at the end of each chapter. This book is highly recommended for Masters or PhD level courses on the topic and is a necessity for researchers with an interest in the field.” Robert L. Phillips, Director of Pricing Research at Amazon “At last, a serious and comprehensive treatment of modern revenue management and assortment optimization integrated with choice modeling. In this book, Gallego and Topaloglu provide the underlying model derivations together with a wide range of applications and examples; all of these facets will better equip students for handling real-world problems. For mathematically inclined researchers and practitioners, it will doubtless prove to be thought-provoking and an invaluable reference.” Richard Ratliff, Research Scientist at Sabre “This book, written by two of the leading researchers in the area, brings together in one place most of the recent research on revenue management and pricing analytics. New industries (ride sharing, cloud computing, restaurants) and new developments in the airline and hotel industries make this book very timely and relevant, and will serve as a critical reference for researchers.” Professor Kalyan Talluri, the Munjal Chair in Global Business and Operations, Imperial College, London, UK.
Cognitive Choice Modeling
Author: Zheng Joyce Wang
Publisher: MIT Press
ISBN: 026204496X
Category : Science
Languages : en
Pages : 305
Book Description
The emerging interdisciplinary field of cognitive choice models integrates theory and recent research findings from both decision process and choice behavior. Cognitive decision processes provide the interface between the environment and brain, enabling choice behavior, and the basic cognitive mechanisms underlying decision processes are fundamental to all fields of human activity. Yet cognitive processes and choice processes are often studied separately, whether by decision theorists, consumer researchers, or social scientists. In Cognitive Choice Modeling, Zheng Joyce Wang and Jerome R. Busemeyer introduce a new cognitive modeling approach to the study of human choice behavior. Integrating recent research findings from both cognitive science and choice behavior, they lay the groundwork for the emerging interdisciplinary field of cognitive choice modeling.
Publisher: MIT Press
ISBN: 026204496X
Category : Science
Languages : en
Pages : 305
Book Description
The emerging interdisciplinary field of cognitive choice models integrates theory and recent research findings from both decision process and choice behavior. Cognitive decision processes provide the interface between the environment and brain, enabling choice behavior, and the basic cognitive mechanisms underlying decision processes are fundamental to all fields of human activity. Yet cognitive processes and choice processes are often studied separately, whether by decision theorists, consumer researchers, or social scientists. In Cognitive Choice Modeling, Zheng Joyce Wang and Jerome R. Busemeyer introduce a new cognitive modeling approach to the study of human choice behavior. Integrating recent research findings from both cognitive science and choice behavior, they lay the groundwork for the emerging interdisciplinary field of cognitive choice modeling.