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Author: Xianwei Lin
Publisher:
ISBN: 9781908175199
Category : Design
Languages : en
Pages : 251
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Book Description
With the continuing development of corporate ideas and the emergence of companies with complex range of activities, the dynamic (or multiform) brand identity has thus become a popular solution to express the multi-layered concepts behind a brand. Dynamic brand refers to an identity rooted in a unified, rational visual design structure that changes with its application environment. Though difficult to design, they are often vivid and alluring, leaving a lasting impression. This book is a collection of dynamic brand identities, presenting the latest from around the world industry by industry. Aside from the design works themselves, this book also presents the creative background behind their design, allowing the reader to gain a deeper understanding of their origins. This book provides us with new knowledge and a new window into high-end design ideas.
Author: Xianwei Lin
Publisher:
ISBN: 9781908175199
Category : Design
Languages : en
Pages : 251
Get Book Here
Book Description
With the continuing development of corporate ideas and the emergence of companies with complex range of activities, the dynamic (or multiform) brand identity has thus become a popular solution to express the multi-layered concepts behind a brand. Dynamic brand refers to an identity rooted in a unified, rational visual design structure that changes with its application environment. Though difficult to design, they are often vivid and alluring, leaving a lasting impression. This book is a collection of dynamic brand identities, presenting the latest from around the world industry by industry. Aside from the design works themselves, this book also presents the creative background behind their design, allowing the reader to gain a deeper understanding of their origins. This book provides us with new knowledge and a new window into high-end design ideas.
Author: Lawrence Ang
Publisher: Cambridge University Press
ISBN: 1108703119
Category : Business & Economics
Languages : en
Pages : 529
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Book Description
Explains the principles and practice of implementing an effective marketing strategy using a variety of channels and techniques, such as brand equity, advertising and personal selling.
Author: Rajeev Batra
Publisher: Routledge
ISBN: 1317502108
Category : Business & Economics
Languages : en
Pages : 377
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Book Description
Design plays an increasingly larger role today in creating consumer desire for products and liking for commercial messages. However, the psychological processes involved are only partially understood. In addition, design is inherently interdisciplinary, involving (among others) important elements of aesthetics, anthropology, brand strategy, creativity, design science, engineering, graphic design, industrial design, marketing, material science, product design, and several areas within psychology. While researchers and practitioners in all of these fields seek to learn more about how and why "good" design works its magic, they may benefit from each other’s work. The chapters in this edited book bring together organizing frameworks and reviews of the relevant literatures from many of these contributing disciplines, along with recent empirical work. They cover relevant areas such as embodied cognition, processing fluency, experiential marketing, sensory marketing, visual aesthetics, and other research streams related to the impact of design on consumers. Importantly, the primary focus of these chapters is not on product design that creates functional value for the targeted consumer, but rather on how design can create the kind of emotional, experiential, hedonic, and sensory appeal that results in attracting consumers. Each chapter concludes with Implications for a theory of design as well as for designers.
Author: Jenny Qiu
Publisher:
ISBN:
Category : Brand name products
Languages : en
Pages : 251
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Book Description
A collection of dynamic brand identities, presenting the latest from around the world, industry by industry. It also presents the creative background behind their design, allowing the reader to gain a deeper understanding of their origins.
Author: Sean Adams
Publisher: Rockport Publishers
ISBN: 1616736348
Category : Design
Languages : en
Pages : 240
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Book Description
Logo Design Workbook focuses on creating powerful logo designs and answers the question, "What makes a logo work?" In the first half of this book, authors Sean Adams and Noreen Morioka walk readers step-by-step through the entire logo-development process. Topics include developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the client's long-term goals might affect the look and needs of the mark; choosing colors and typefaces; avoiding common mistakes; and deciphering why some logos are successful whereas others are not. The second half of the book comprises in-depth case studies on logos designed for various industries. Each case study explores the design brief, the relationship with the client, the time frame, and the results.
Author: Heinz-Dieter Boecker
Publisher: Routledge
ISBN: 1134744102
Category : Education
Languages : en
Pages : 569
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Book Description
This book is unique in that its stress is not on the mastery of a programming language, but on the importance and value of interactive problem solving. The authors focus on several specific interest worlds: mathematics, computer science, artificial intelligence, linguistics, and games; however, their approach can serve as a model that may be applied easily to other fields as well. Those who are interested in symbolic computing will find that Interactive Problem Solving Using LOGO provides a gentle introduction from which one may move on to other, more advanced computational frameworks or more formal analysis. What is of primary importance, however, is the text's ability -- through its presentation of rich, open-ended problems -- to effectively cultivate crucial cognitive skills.
Author: Anders Fogh Jensen
Publisher: Gyldendal Business
ISBN: 8702298813
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
A century ago, everyone was convinced that by now we would be working a 15-hour week. It never happened. Not because of any lack of efficiency savings or streamlining. We still work for dear life. In this book, anthropologist Dennis Nørmark and philosopher Anders Fogh Jensen set out to discover how we spend our working lives. It is a journey into absurdity, where the meaning of work has disappeared and the promise of leisure has never been fulfilled. Instead, we have more rules, useless projects, forgettable HR initiatives, endless meetings and trivial PowerPoint presentations. The authors come from both sides of the political divide, but this book is not a meeting in the middle. It’s a showdown with an old-fashioned concept of work, and a blueprint for what we can do about it – as employees, as managers and as a society. It is time to think and act differently. Otherwise, we may find ourselves committing the greatest act of self-sabotage in history. We risk making a mockery of our past and being seen as a laughing stock in the future. First, we must confront one of the greatest taboos of our era: Pseudowork.
Author: Irene van Nes
Publisher: BIS Publishers
ISBN: 9789063693398
Category : Design
Languages : en
Pages : 0
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Book Description
How to produce brand identities that are alive, with the ability to morph into new versions based on outside influences.
Author: Grace Lees-Maffei
Publisher: Bloomsbury Publishing
ISBN: 0857858025
Category : Design
Languages : en
Pages : 248
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Book Description
Reading Graphic Design in Cultural Context explains key ways of understanding and interpreting the graphic designs we see all around us, in advertising, branding, packaging and fashion. It situates these designs in their cultural and social contexts. Drawing examples from a range of design genres, leading design historians Grace Lees-Maffei and Nicolas P. Maffei explain theories of semiotics, postmodernism and globalisation, and consider issues and debates within visual communication theory such as legibility, the relationship of word and image, gender and identity, and the impact of digital forms on design. Their discussion takes in well-known brands like Alessi, Nike, Unilever and Tate, and everyday designed things including slogan t-shirts, car advertising, ebooks, corporate logos, posters and music packaging.
Author: Ahmed El-Hashash
Publisher: Springer Nature
ISBN: 9464630582
Category : Social Science
Languages : en
Pages : 1083
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Book Description
This is an open access book. As a leading role in the global megatrend of scientific innovation, China has been creating a more and more open environment for scientific innovation, increasing the depth and breadth of academic cooperation, and building a community of innovation that benefits all. These endeavors have made new contribution to globalization and creating a community of shared future. To adapt to this changing world and China's fast development in this new area, the 2nd International Conference on Internet, Education and Information Technology (IEIT 2022) is to be held in April 15-17, 2022. This conference takes “bringing together global wisdom in scientific innovation to promote high-quality development" as the theme and focuses on research fields including information technology, education, big data, and Internet. This conference aims to expand channels of international academic exchange in science and technology, build a sharing platform of academic resources, promote scientific innovation on the global scale, improve academic cooperation between China and the outside world. It also aims to encourage exchange of information on research frontiers in different fields, connect the most advanced academic resources in China and abroad, turn research results into industrial solutions, bring together talents, technologies and capital to boost development.
