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Author: Gerard Blokdijk
Publisher: Complete Publishing
ISBN: 9781489101945
Category : Reference
Languages : en
Pages : 164
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Book Description
Starting out with Dynamic Content means being unsure about what to do, how to start and how to get the most out of it; preparing for success, and avoiding failure. There is enormous satisfaction in seeing the change succeed, overcoming the obstacles in the way to reap the rewards and benefits that using Dynamic Content brings. Don't embark on the change unprepared or it will be doomed to fail. But it's my guess that since you're reading this, the forces of change have already been set in motion, and there is no going back. What you need is the resources, knowledge, and confidence required to overcome uncertainty and face Dynamic Content changes. The job can be accomplished by having a roadmap and experiences from previous Dynamic Content changes. This is where this book is your guide and roadmap. You will be able to relate to the experiences laid out in its resources covering all aspects of any Dynamic Content initiative. Use it, and its INCLUDED Working Documents for Leaders, to get a strong foundation. It will provide aid, advice, blueprints, road maps en templates when you need it most. The book reflects the reality that the fastest way to learn about Dynamic Content is from experiences, knowing about the ins and outs of employment and career developments, trends and popularity, relevant knowledge and patents AND the INCLUDED downloadable resources on Dynamic Content Blueprints, Templates and Presentations: Working Documents for Leaders. Whatever makes you decide to take on the change: growing business initiatives or career development plans, you are ready for a Dynamic Content Change. The book and accompanying toolkit is your gateway and will fully support your commitment in moving forward and energize yourself and others.
Author: Gerard Blokdijk
Publisher: Complete Publishing
ISBN: 9781489101945
Category : Reference
Languages : en
Pages : 164
Get Book Here
Book Description
Starting out with Dynamic Content means being unsure about what to do, how to start and how to get the most out of it; preparing for success, and avoiding failure. There is enormous satisfaction in seeing the change succeed, overcoming the obstacles in the way to reap the rewards and benefits that using Dynamic Content brings. Don't embark on the change unprepared or it will be doomed to fail. But it's my guess that since you're reading this, the forces of change have already been set in motion, and there is no going back. What you need is the resources, knowledge, and confidence required to overcome uncertainty and face Dynamic Content changes. The job can be accomplished by having a roadmap and experiences from previous Dynamic Content changes. This is where this book is your guide and roadmap. You will be able to relate to the experiences laid out in its resources covering all aspects of any Dynamic Content initiative. Use it, and its INCLUDED Working Documents for Leaders, to get a strong foundation. It will provide aid, advice, blueprints, road maps en templates when you need it most. The book reflects the reality that the fastest way to learn about Dynamic Content is from experiences, knowing about the ins and outs of employment and career developments, trends and popularity, relevant knowledge and patents AND the INCLUDED downloadable resources on Dynamic Content Blueprints, Templates and Presentations: Working Documents for Leaders. Whatever makes you decide to take on the change: growing business initiatives or career development plans, you are ready for a Dynamic Content Change. The book and accompanying toolkit is your gateway and will fully support your commitment in moving forward and energize yourself and others.
Author: Gerard Blokdijk
Publisher: Complete Publishing
ISBN: 9781488898778
Category : Reference
Languages : en
Pages : 170
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Book Description
The one-stop-source powering Content Marketing success, jam-packed with ready to use insights for results, loaded with all the data you need to decide how to gain and move ahead. Based on extensive research, this lays out the thinking of the most successful Content Marketing knowledge experts, those who are adept at continually innovating and seeing opportunities. This is the first place to go for Content Marketing innovation - INCLUDED are numerous real-world Content Marketing blueprints, presentations and templates ready for you to access and use. Also, if you are looking for answers to one or more of these questions then THIS is the title for you: Content marketing ideas? What is content marketing? Does content marketing actually work? How do you measure content marketing? What are the best content marketing metrics? What are some common beginner mistakes in content marketing? What's your best content marketing tip? What are the best tools to use for Content Marketing? Why is content marketing important? How would you define quality content for Content Marketing? How much does content marketing cost? How is content marketing related to SEO strategy? User Acquisition: Does content marketing scale? What is the earliest example of content marketing? What is a good Content Marketing Analytics tool? What is meant by content marketing? What is your definition of content marketing? ...and much more..."
Author: Gerard Blokdijk
Publisher: Complete Publishing
ISBN: 9781489102522
Category : Reference
Languages : en
Pages : 158
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Book Description
Starting out with Content Integration means being unsure about what to do, how to start and how to get the most out of it; preparing for success, and avoiding failure. There is enormous satisfaction in seeing the change succeed, overcoming the obstacles in the way to reap the rewards and benefits that using Content Integration brings. Don't embark on the change unprepared or it will be doomed to fail. But it's my guess that since you're reading this, the forces of change have already been set in motion, and there is no going back. What you need is the resources, knowledge, and confidence required to overcome uncertainty and face Content Integration changes. The job can be accomplished by having a roadmap and experiences from previous Content Integration changes. This is where this book is your guide and roadmap. You will be able to relate to the experiences laid out in its resources covering all aspects of any Content Integration initiative. Use it, and its INCLUDED Working Documents for Leaders, to get a strong foundation. It will provide aid, advice, blueprints, road maps en templates when you need it most. The book reflects the reality that the fastest way to learn about Content Integration is from experiences, knowing about the ins and outs of employment and career developments, trends and popularity, relevant knowledge and patents AND the INCLUDED downloadable resources on Content Integration Blueprints, Templates and Presentations: Working Documents for Leaders. Whatever makes you decide to take on the change: growing business initiatives or career development plans, you are ready for a Content Integration Change. The book and accompanying toolkit is your gateway and will fully support your commitment in moving forward and energize yourself and others.
Author: Gerard Blokdijk
Publisher: Complete Publishing
ISBN: 9781488897924
Category : Reference
Languages : en
Pages : 148
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Book Description
The one-stop-source powering Content Optimization success, jam-packed with ready to use insights for results, loaded with all the data you need to decide how to gain and move ahead. Based on extensive research, this lays out the thinking of the most successful Content Optimization knowledge experts, those who are adept at continually innovating and seeing opportunities. This is the first place to go for Content Optimization innovation - INCLUDED are numerous real-world Content Optimization blueprints, presentations and templates ready for you to access and use. Also, if you are looking for answers to one or more of these questions then THIS is the title for you: What is Social Content Optimization (SCO)? What is content optimization in SEO and its use? How do I do content optimization in SEO? Web Performance: what are the best web content optimization/FEO tools? Why? What kind of tactics should a person use during content optimization? Why are some websites ranked better in Google when they are not looking good in content, optimization or backlinks? ...and much more...
Author: Gerard Blokdijk
Publisher: Complete Publishing
ISBN: 9781488895203
Category :
Languages : en
Pages : 208
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Book Description
The one-stop-source powering Content Management success, jam-packed with ready to use insights for success, loaded with all the data you need to decide how to gain and move ahead. An one-of-a-kind book, based on extensive research, this reveals the best practices of the most successful Content Management knowledge mavens, those who are adept at continually innovating and seeing opportunity where others do not. This is the first place to go for Content Management innovation, in today's knowledge-driven business environment, professionals face particular challenges as their purpose is to discover or develop new concepts, products, or processes; the pressure to perform is intense. This title is the entryway to a single source for innovation. BONUS: Included with the book come numerous real-world Content Management blueprints, presentations and templates ready for you to download and use. This book addresses the crucial issue of Content Management adoption by presenting the facts to move beyond general observation. The model underpinning this book has been used as a predictive decision tool, tracking thousands of innovations for over more than a decade. And...this all-encompassing analysis focuses on key areas of future Content Management growth.
Author: Elad Gil
Publisher: Stripe Press
ISBN: 1953953379
Category : Business & Economics
Languages : en
Pages : 396
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Book Description
High Growth Handbook is the playbook for growing your startup into a global brand. Global technology executive, serial entrepreneur, and angel investor Elad Gil has worked with high-growth tech companies including Airbnb, Twitter, Google, Stripe, and Square as they’ve grown from small companies into global enterprises. Across all of these breakout companies, Gil has identified a set of common patterns and created an accessible playbook for scaling high-growth startups, which he has now codified in High Growth Handbook. In this definitive guide, Gil covers key topics, including: · The role of the CEO · Managing a board · Recruiting and overseeing an executive team · Mergers and acquisitions · Initial public offerings · Late-stage funding. Informed by interviews with some of the biggest names in Silicon Valley, including Reid Hoffman (LinkedIn), Marc Andreessen (Andreessen Horowitz), and Aaron Levie (Box), High Growth Handbook presents crystal-clear guidance for navigating the most complex challenges that confront leaders and operators in high-growth startups.
Author: Byron Matthews
Publisher: John Wiley & Sons
ISBN: 1119440270
Category : Business & Economics
Languages : en
Pages : 263
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Book Description
Put buyer experience and selling resources front-and-center to boost revenue Sales Enablement is the essential guide to boosting revenue through smarter selling. A thorough, practical introduction to sales enablement best practices, this book provides step-by-step approaches for implementation alongside expert advice. In clarifying the sales enablement space and defining its practices, this invaluable guidance covers training, content, and coaching using a holistic approach that ensures optimal implementation with measureable results. Case studies show how enablement is used effectively in real-world companies, and highlight the essential steps leaders must take to achieve their desired sales results. Smarter buyers require smarter selling, and organizations who have implemented enablement programs attain revenue goals at a rate more than eight percent higher than those that do not. This book provides a 101 guide to sales enablement for any sales professional wanting to enhance sales and boost revenue in an era of consumer choice. Understand sales enablement and what it can do for your company Implement enablement using techniques that ensure sustainable, measureable performance impact Adopt proven best practices through step-by-step advice from experts Examine case studies that illustrate successful implementation and the impact of sales enablement on revenue Consumers are smarter, more connected, and more educated than ever before. Traditional sales strategies are falling by the wayside, becoming increasingly less effective amidst the current economic landscape. Companies who thrive in this sort of climate know how to speak to the customer in their own terms, and sales enablement keeps the customer front-and-center by providing sales people with the resources buyers want. Sales Enablement provides a scalable, sales-boosting framework with proven results.
Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 116
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Book Description
The Bulletin of the Atomic Scientists is the premier public resource on scientific and technological developments that impact global security. Founded by Manhattan Project Scientists, the Bulletin's iconic "Doomsday Clock" stimulates solutions for a safer world.
Author: Chris Bradley
Publisher: John Wiley & Sons
ISBN: 1119487625
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
Beat the odds with a bold strategy from McKinsey & Company "Every once in a while, a genuinely fresh approach to business strategy appears" —legendary business professor Richard Rumelt, UCLA McKinsey & Company's newest, most definitive, and most irreverent book on strategy—which thousands of executives are already using—is a must-read for all C-suite executives looking to create winning corporate strategies. Strategy Beyond the Hockey Stick is spearheading an empirical revolution in the field of strategy. Based on an extensive analysis of the key factors that drove the long-term performance of thousands of global companies, the book offers a ground-breaking formula that enables you to objectively assess your strategy's real odds of future success. "This book is fundamental. The principles laid out here, with compelling data, are a great way around the social pitfalls in strategy development." —Frans Van Houten, CEO, Royal Philips N.V. The authors have discovered that over a 10-year period, just 1 in 12 companies manage to jump from the middle tier of corporate performance—where 60% of companies reside, making very little economic profit—to the top quintile where 90% of global economic profit is made. This movement does not happen by magic—it depends on your company's current position, the trends it faces, and the big moves you make to give it the strongest chance of vaulting over the competition. This is not another strategy framework. Rather, Strategy Beyond the Hockey Stick shows, through empirical analysis and the experiences of dozens of companies that have successfully made multiple big moves, that to dramatically improve performance, you have to overcome incrementalism and corporate inertia. "A different kind of book—I couldn't put it down. Inspiring new insights on the facts of what it takes to move a company's performance, combined with practical advice on how to deal with real-life dynamics in management teams." —Jane Fraser, CEO, Citigroup Latin America
