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Author: John R. Hauser
Publisher:
ISBN:
Category : Bus lines
Languages : en
Pages : 102
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Book Description
Author: John R. Hauser
Publisher:
ISBN:
Category : Bus lines
Languages : en
Pages : 102
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Book Description
Author: Philippe Cahen
Publisher: Wiley
ISBN: 9780471899471
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Gets traders and investors up to speed on the hottest new approach to predicting the markets One of the most talked-about new forecasting tools in today's international markets, dynamic technical analysis (DTA) arms traders and investors with unprecedented insights into market volatility, price changes, and market trends. DTA is also a valuable money management tool and is much easier for money managers to master than traditional technical analysis techniques. The first practical introduction to this powerful new approach, Dynamic Technical Analysis provides readers with all the tools and know-how necessary to unlock the full power of DTA. * The only guide devoted exclusively to a powerful new forecasting technique * Uses numerous real-world trading examples to quickly acquaint readers with state-of-the art DTA principles and practices Phillippe Cahen (Paris, France) is Head of Technical Analysis for Credit Lyonnais Capital Markets in Paris.
Author: Northwestern University (Evanston, Ill.). Transportation Center
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Book Description
Author: John F. Tanner, Jr.
Publisher: John Wiley & Sons
ISBN: 1118905733
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
Key decisions determine the success of big data strategy Dynamic Customer Strategy: Big Profits from Big Data is a comprehensive guide to exploiting big data for both business-to-consumer and business-to-business marketing. This complete guide provides a process for rigorous decision making in navigating the data-driven industry shift, informing marketing practice, and aiding businesses in early adoption. Using data from a five-year study to illustrate important concepts and scenarios along the way, the author speaks directly to marketing and operations professionals who may not necessarily be big data savvy. With expert insight and clear analysis, the book helps eliminate paralysis-by-analysis and optimize decision making for marketing performance. Nearly seventy-five percent of marketers plan to adopt a big data analytics solution within two years, but many are likely to fail. Despite intensive planning, generous spending, and the best intentions, these initiatives will not succeed without a manager at the helm who is capable of handling the nuances of big data projects. This requires a new way of marketing, and a new approach to data. It means applying new models and metrics to brand new consumer behaviors. Dynamic Customer Strategy clarifies the situation, and highlights the key decisions that have the greatest impact on a company's big data plan. Topics include: Applying the elements of Dynamic Customer Strategy Acquiring, mining, and analyzing data Metrics and models for big data utilization Shifting perspective from model to customer Big data is a tremendous opportunity for marketers and may just be the only factor that will allow marketers to keep pace with the changing consumer and thus keep brands relevant at a time of unprecedented choice. But like any tool, it must be wielded with skill and precision. Dynamic Customer Strategy: Big Profits from Big Data helps marketers shape a strategy that works.
Author: Inseong Song
Publisher:
ISBN:
Category : New products
Languages : en
Pages : 128
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Book Description
Author: Michael K. Wohlgenant
Publisher: Palgrave Macmillan
ISBN: 9783030731434
Category : Business & Economics
Languages : en
Pages : 230
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Book Description
This textbook addresses the core issues facing economists concerning price determination in commodity markets, especially food and agricultural commodities. This book hones in on the conceptual basis of the various relationships, with special emphasis on market interrelationships, both horizontally and vertically. This book covers key concepts such as consumer demand theory; quality, heterogeneous goods, and cross section demand; derived demand, marketing margins, and relationship between output and raw material prices; retail-to-farm demand linkages, imperfect competition, and short-run price determination; dynamic consumer demand; and dynamic models of the firm. What makes this textbook of particular use to students is its focus on bridging the gap between theory and empirical analysis. Going from theory to empirics requires that we have data—time series or cross section—that match the theoretical constructs. Often the data match is not perfect, either by definition or how the data are computed. In addition to problems of matching data with theoretical constructs, students and researchers need to know how to specify, estimate, and interpret results within the context of imperfect and often incomplete data. This textbook uses several data sets to illustrate how one might address problems in real-world settings. Furthermore, with exercises at the end of each chapter, students are able to test themselves on their ability to bring theory to life.
Author: Stephen Michael Benenson
Publisher:
ISBN:
Category : Consumption (Economics)
Languages : en
Pages : 70
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Book Description
Author: Tim Gruchmann
Publisher: kassel university press GmbH
ISBN: 3737605742
Category :
Languages : en
Pages : 190
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Book Description
Logistics Social Responsibility (LSR) emerged as a concept to integrate sustainability throughout logistics-oriented processes in the supply chain. Hence, logistics services are linked to sustainability requirements. To meet these requirements, logistics service providers can respond to their responsibility by reducing the ecological and social impact in the supply chain. Moreover, it has been recognized that consumers also need to adapt to sustainability requirements: e.g., by supporting sustainable logistics strategies with their monetary “votes” or by changing their own consumption behavior. This “shared responsibility” requires mutual support and cooperation. Therefore, the core of this dissertation is that logistics service providers can further support sustainable development by facilitating more sustainable consumer choices. To enhance LSR activities, the link to the dynamic capabilities theory is investigated. Here, several capabilities have been identified through which managers can pool their knowledge and skills to generate new knowledge, solutions or resource configurations. Using these capabilities in a strategic manner, logistics service providers can purposefully change their business environment by forming new partnerships or changing existing relationships to gain from developing new business practices stressing sustainable purposes.
Author: Steffen Jorgensen
Publisher: Springer Science & Business Media
ISBN: 3642457533
Category : Business & Economics
Languages : en
Pages : 296
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Book Description
This volume contains a selection of papers that were presented at the International Workshop on Dynamic Competitive Analysis, held in Montr6al, Canada, September 1-2, 1995. The workshop was organized by the editors of the proceedings volume. The proceedings contain both "full papers" and shorter pieces, to be considered as "work in progress". The choice of a rather broad theme for the workshop was deliberate and done in order to attract researchers from different areas of the marketing science community that usually do not get together. Obviously, a volume like this cannot be exhaustive in the coverage of the dynamics of marketing competition but we are confident that it will convey to the reader an impression of what are the current themes in this field of research. The book should be useful to researchers in marketing science, applied game theorists, graduate students, as well as practitioners in marketing with an interest in methods and examples of dynamic competitive analysis.
Author: Fouad Sabry
Publisher: One Billion Knowledgeable
ISBN:
Category : Business & Economics
Languages : en
Pages : 374
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Book Description
What is Market Analysis A market analysis studies the attractiveness and the dynamics of a special market within a special industry. It is part of the industry analysis and thus in turn of the global environmental analysis. Through all of these analyses the strengths, weaknesses, opportunities and threats (SWOT) of a company can be identified. Finally, with the help of a SWOT analysis, adequate business strategies of a company will be defined. The market analysis is also known as a documented investigation of a market that is used to inform a firm's planning activities, particularly around decisions of inventory, purchase, work force expansion/contraction, facility expansion, purchases of capital equipment, promotional activities, and many other aspects of a company. How you will benefit (I) Insights, and validations about the following topics: Chapter 1: Market analysis Chapter 2: Marketing Chapter 3: Marketing research Chapter 4: Marketing plan Chapter 5: Market segmentation Chapter 6: Market research Chapter 7: Marketing management Chapter 8: Competitor analysis Chapter 9: Marketing strategy Chapter 10: Situation analysis Chapter 11: Segmenting-targeting-positioning Chapter 12: Context analysis Chapter 13: Target audience Chapter 14: Industrial market segmentation Chapter 15: Dominance (economics) Chapter 16: Market environment Chapter 17: Target market Chapter 18: Go to market Chapter 19: Firmographics Chapter 20: Global environmental analysis Chapter 21: Product strategy (II) Answering the public top questions about market analysis. (III) Real world examples for the usage of market analysis in many fields. Who this book is for Professionals, undergraduate and graduate students, enthusiasts, hobbyists, and those who want to go beyond basic knowledge or information for any kind of Market Analysis.
