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Author: Pam Parry
Publisher: Lexington Books
ISBN: 0739189301
Category : Political Science
Languages : en
Pages : 187
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Book Description
In the 1950s, public relations practitioners tried to garner respectability for their fledgling profession, and one international figure helped in that endeavor. President Dwight D. Eisenhower embraced public relations as a necessary component of American democracy, advancing the profession at a key moment in its history. But he did more than believe in public relations—he practiced it. Eisenhower changed how America campaigns by leveraging television and Madison Avenue advertising. Once in the Oval Office, he maximized the potential of a new medium as the first U.S. president to seek training for television and to broadcast news conferences on television. Additionally, Eisenhower managed the news through his press office, molding the role of the modern presidential press secretary. The first president to adopt a policy of full disclosure on health issues, Eisenhower survived (politically as well as medically) three serious illnesses while in office. The Eisenhower Administration was the most forthcoming on the president’s health at the time, even though it did not always live up to its own policy. In short, Eisenhower deserves credit as this nation’s most innovative public relations president, because he revolutionized America’s political communication process, forever changing the president’s relationship with the Fourth Estate, Madison Avenue, public relations, and ultimately, the American people.
Author: Pam Parry
Publisher: Lexington Books
ISBN: 0739189301
Category : Political Science
Languages : en
Pages : 187
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Book Description
In the 1950s, public relations practitioners tried to garner respectability for their fledgling profession, and one international figure helped in that endeavor. President Dwight D. Eisenhower embraced public relations as a necessary component of American democracy, advancing the profession at a key moment in its history. But he did more than believe in public relations—he practiced it. Eisenhower changed how America campaigns by leveraging television and Madison Avenue advertising. Once in the Oval Office, he maximized the potential of a new medium as the first U.S. president to seek training for television and to broadcast news conferences on television. Additionally, Eisenhower managed the news through his press office, molding the role of the modern presidential press secretary. The first president to adopt a policy of full disclosure on health issues, Eisenhower survived (politically as well as medically) three serious illnesses while in office. The Eisenhower Administration was the most forthcoming on the president’s health at the time, even though it did not always live up to its own policy. In short, Eisenhower deserves credit as this nation’s most innovative public relations president, because he revolutionized America’s political communication process, forever changing the president’s relationship with the Fourth Estate, Madison Avenue, public relations, and ultimately, the American people.
Author: Jeff C. Young
Publisher: Morgan Reynolds Publishing
ISBN: 9781883846763
Category : Generals
Languages : en
Pages : 0
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Book Description
America's thirty-fourth president and the Supreme Commander of the Allied forces during World War II, Dwight D. Eisenhower learned as a boy in rural Kansas that it was best to approach life's challenges from a position of strength.
Author: Susan Eisenhower
Publisher: Macmillan + ORM
ISBN: 1250238781
Category : Biography & Autobiography
Languages : en
Pages : 309
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Book Description
“Lays bare the essence of [President Eisenhower’s] leadership in war and peace—his singular devotion to the unity and security of the American people.” —The Wall Street Journal Few leaders have made decisions as momentous—and varied—as Dwight D. Eisenhower. From D-Day to Little Rock, from the Korean War to Cold War crises, from the Red Scare to the Missile Gap controversies, Ike was able to give our country eight years of peace and prosperity by relying on a core set of principles. These were informed by his heritage and upbringing, as well as his strong character and personal discipline—but he also avoided making himself the center of things. He was a man of judgment, and a steadying force. He sought national unity by pursuing a course he called the “Middle Way” that tried to make winners on both sides of any issue. Ike was a strategic, not an operational leader, who relied on a rigorous pursuit of the facts for decision-making. His talent for envisioning a whole, especially in the context of the long game, and his ability to see causes and various consequences, explains his success as Allied Commander and as President. After making a decision, he made himself accountable for it, recognizing that personal responsibility is the bedrock of sound principles. Written by his granddaughter, a policy analyst and national security expert, How Ike Led reveals the personality, beliefs, and habits that allowed Eisenhower to lead America through a transformational time. “As good a picture of Ike as we have ever had.” —David Nichols, author of Eisenhower 1956 “Highly personal anecdotes supplement [the author’s] research. Armchair historians will treasure this book.” —Booklist Includes photographs
Author: Michael S. Mayer
Publisher: Infobase Publishing
ISBN: 1438119089
Category : Biography & Autobiography
Languages : en
Pages : 1025
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Book Description
The 34th U.S. president to hold office, Dwight D. Eisenhower won America over with his irresistible I like Ike slogan. Bringing to the presidency his prestige as a commanding general during World War II, he worked incessantly during his two terms to ease the tensions of the cold war. Pursuing the moderate policies of Modern Republicanism, he left a legacy of a stronger and more powerful nation. From his crucial role in support of Brown v. Board of Education to the National Defense Education Act, The Eisenhower Years provides a well-balanced study of these politically charged years. Biographical entries on key figures of the Eisenhower era, such as Allen W. Dulles, Joseph R. McCarthy, and Rosa Parks, combine with speeches such as the Military Industrial Complex speech, the Open Skies proposal, the disturbance at Little Rock address, Eisenhower Doctrine, and his speech after the Soviet launch of Sputnik to give an in-depth look at the executive actions of this administration.
Author: William I Hitchcock
Publisher: Simon and Schuster
ISBN: 1451698437
Category : Biography & Autobiography
Languages : en
Pages : 672
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Book Description
A New York Times bestseller, this is the “outstanding” (The Atlantic), insightful, and authoritative account of Dwight Eisenhower’s presidency. Drawing on newly declassified documents and thousands of pages of unpublished material, The Age of Eisenhower tells the story of a masterful president guiding the nation through the great crises of the 1950s, from McCarthyism and the Korean War through civil rights turmoil and Cold War conflicts. This is a portrait of a skilled leader who, despite his conservative inclinations, found a middle path through the bitter partisanship of his era. At home, Eisenhower affirmed the central elements of the New Deal, such as Social Security; fought the demagoguery of Senator Joseph McCarthy; and advanced the agenda of civil rights for African-Americans. Abroad, he ended the Korean War and avoided a new quagmire in Vietnam. Yet he also charted a significant expansion of America’s missile technology and deployed a vast array of covert operations around the world to confront the challenge of communism. As he left office, he cautioned Americans to remain alert to the dangers of a powerful military-industrial complex that could threaten their liberties. Today, presidential historians rank Eisenhower fifth on the list of great presidents, and William Hitchcock’s “rich narrative” (The Wall Street Journal) shows us why Ike’s stock has risen so high. He was a gifted leader, a decent man of humble origins who used his powers to advance the welfare of all Americans. Now more than ever, with this “complete and persuasive assessment” (Booklist, starred review), Americans have much to learn from Dwight Eisenhower.
Author: Louis Galambos
Publisher: Johns Hopkins University Press
ISBN: 1421439263
Category : History
Languages : en
Pages : 297
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Book Description
"Highly accessible and sprightly written."—Library Journal Winner of the Kansas State Library's Kansas Notable Book Award In this engaging, fast-paced biography, Louis Galambos follows the career of Dwight D. "Ike" Eisenhower, offering new insight into this singular man who guided America toward consensus at home and a peaceful victory in the Cold War. The longtime editor of the Eisenhower papers, Galambos may know more about this president than anyone alive. In this compelling book, he explores the shifts in Eisenhower's identity and reputation over his lifetime and explains how he developed his distinctive leadership skills. As a career military officer, Eisenhower's progress was uneven. Galambos shows how Ike, with the help of Brigadier General Fox Conner, his mentor and patron, learned how to profit from his mistakes, pivot quickly, and grow as a military and civilian leader. On D-Day, Eisenhower guided the largest amphibious force in history to a successful invasion of France and a decisive victory. After the defeat of Nazi Germany, he turned to politics and was elected president in 1952. While today's fiercely partisan political climate makes it difficult to imagine a president forging consensus in Washington, that's exactly what Eisenhower did. As America's leader in an era of profound postwar changes at home and abroad, President Eisenhower sought a middle way with compromise and coalition building. He provided his country with firm-handed leadership, bringing prosperity and peace to the American people in the dangerous years of the Cold War—an accomplishment that made him one of the most influential men of the twentieth century. Destined to be the best short biography of the thirty-fourth president of the United States, Eisenhower conclusively demonstrates how and why this master of the middle way became the successful leader of the free world.
Author: Dwight D. Eisenhower
Publisher: Vintage
ISBN: 0307816575
Category : Biography & Autobiography
Languages : en
Pages : 721
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Book Description
A classic of World War II literature, an incredibly revealing work that provides a near comprehensive account of the war and brings to life the legendary general and eventual president of the United States. • "Gives the reader true insight into the most difficult part of a commander's life." —The New York Times Five-star General Dwight D. Eisenhower was arguably the single most important military figure of World War II. Crusade in Europe tells the complete story of the war as he planned and executed it. Through Eisenhower's eyes the enormous scope and drama of the war--strategy, battles, moments of great decision--become fully illuminated in all their fateful glory. Penned before his Presidency, this account is deeply human and helped propel him to the highest office. His personal record of the tense first hours after he had issued the order to attack leaves no doubt of his travails and reveals how this great leader handled the ultimate pressure. For historians, his memoir of this world historic period has become an indispensable record of the war and timeless classic.
Author: Carlo D'Este
Publisher: Macmillan + ORM
ISBN: 1627799613
Category : Biography & Autobiography
Languages : en
Pages : 1272
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Book Description
The acclaimed biographer presents an intimate and comprehensive portrait of the legendary president and WWII general: “An excellent book.” —The Washington Post Book World Born into hardscrabble poverty in rural Kansas, the son of stern pacifists, Dwight David Eisenhower graduated from high school more likely to teach history than to make it. Yet he went on to become one of America’s most important military leaders. Then, on the wings of victory, the career soldier ascended to the nation’s highest political office. Casting new light on this profound evolution, Carlo D’Este chronicles the unlikely, dramatic rise of the supreme Allied commander. With full access to private papers and letters, D’Este has exposed for the first time the countless myths that have surrounded Eisenhower and his family for over fifty years. In this revealing biography, he identifies the complex and contradictory character behind Ike’s famous grin and air of calm self-assurance.
Author: Sarah Hansen
Publisher:
ISBN: 9781503844254
Category : JUVENILE NONFICTION
Languages : en
Pages : 0
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Book Description
An introduction to the life and career of Dwight D. Eisenhower, who served as America's 34th president.
Author: Jean Edward Smith
Publisher: Random House Incorporated
ISBN: 140006693X
Category : Biography & Autobiography
Languages : en
Pages : 977
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Book Description
In his magisterial bestseller "FDR," Smith provided a fresh, modern look at one of the most indelible figures in American history. Now this peerless biographer returns with a new life of Dwight D. Eisenhower that is as full, rich, and revealing as anything ever written about America's 34th president.
