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Author: Shai Geoola
Publisher: Shai Geoola
ISBN:
Category : Business & Economics
Languages : en
Pages : 108
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Book Description
Get Out Of Your Head, And Start Living In The Present. No matter how niche your product or positioning, the most efficient way to grow your brand is by using your marketing efforts to reach your entire market. Creating the right mindset to succeed is crucial to your success. Become a better leader. Pretty much every business visionary at one point is crude and powerless at the hour of start. You can’t compete head-to-head against the Goliaths dominating entire oceans but, by finding a swimming pool that’s big enough, you can make a difference and stand out. Small brands have to work much, much harder to retain and attract customers. This means that big brands have a 16x multiplier for every dollar they spend on advertising. It may not seem fair, but it’s the harsh truth. This book is all about creating a motivational and positive mindset for going after what you want in life with some helpful suggestions provided along the way to scale your business. You will have the chance to assess your own entrepreneurial abilities after you have investigated the attributes of an effective plan.
Author: Shai Geoola
Publisher: Shai Geoola
ISBN:
Category : Business & Economics
Languages : en
Pages : 108
Get Book
Book Description
Get Out Of Your Head, And Start Living In The Present. No matter how niche your product or positioning, the most efficient way to grow your brand is by using your marketing efforts to reach your entire market. Creating the right mindset to succeed is crucial to your success. Become a better leader. Pretty much every business visionary at one point is crude and powerless at the hour of start. You can’t compete head-to-head against the Goliaths dominating entire oceans but, by finding a swimming pool that’s big enough, you can make a difference and stand out. Small brands have to work much, much harder to retain and attract customers. This means that big brands have a 16x multiplier for every dollar they spend on advertising. It may not seem fair, but it’s the harsh truth. This book is all about creating a motivational and positive mindset for going after what you want in life with some helpful suggestions provided along the way to scale your business. You will have the chance to assess your own entrepreneurial abilities after you have investigated the attributes of an effective plan.
Author: George Serafeim
Publisher: HarperCollins Leadership
ISBN: 1400230365
Category : Business & Economics
Languages : en
Pages : 225
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Book Description
Are purpose and profit in conflict, or can both be achieved simultaneously with the right mindset and tools? What are the forces that are reshaping the relationship between the two? What can we all do to strengthen the relationship between purpose and profit as entrepreneurs, managers, employees, consumers, and investors? Backed by cutting-edge research, Purpose and Profit provides answers to these fundamental questions that are increasingly defining the business landscape all around the world. Distinguished Harvard Business School Professor George Serafeim takes readers on a research-driven journey to understand: How and why environmental and social issues are becoming increasingly relevant for organizations worldwide; The ways that companies can design and implement strategies that generate greater impact; The six archetypes of value creation enabled by these new trends; The role of investors in driving greater recognition of ESG issues; and How we can all look at the choices we make and careers we pursue in a way that maximizes purpose and profit in our own lives.
Author: Elsa De Morais Sarmento
Publisher: John Wiley & Sons
ISBN: 1119690641
Category : Business & Economics
Languages : en
Pages : 1331
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Book Description
Discover how to invest your capital to achieve a powerful, lasting impact on the world. The Global Handbook of Impact Investing: Solving Global Problems Via Smarter Capital Markets Towards A More Sustainable Society is an insightful guide to the growing world-wide movement of Impact Investing. Impact investors seek to realize lasting, beneficial improvements in society by allocating capital to sources of impactful and sustainable profit. This Handbook is a how-to guide for institutional investors, including family offices, foundations, endowments, governments, and international organizations, as well as academics, students, and everyday investors globally. The Handbook´s wide-ranging contributions from around the world make a powerful case for positive impact and profit to fund substantive, lasting solutions that solve critical problems across the world. Edited by two experienced and distinguished professionals in the sustainable investing arena and authored by two dozen renowned experts from finance, academia, and multilateral organizations from around the world, the Global Handbook of Impact Investing educates, inspires, and spurs action towards more responsible investing across all asset classes, resulting in smarter capital markets, including how to: · Realize positive impact and profit · Integrate impact into investment decision-making and portfolio · Allocate impactful investments across all asset classes · Apply unique Impact Investing frameworks · Measure, evaluate and report on impact · Learn from case examples around the globe · Pursue Best Practices in Impact Investing and impact reporting While other resources may take a local or limited approach to the subject, this Handbook gathers global knowledge and results from public and private institutions spanning five continents. The authors also make a powerful case for the ability of Impact Investing to lead to substantive and lasting change that addresses critical problems across the world.
Author: Navi Radjou
Publisher: John Wiley & Sons
ISBN: 1118249747
Category : Business & Economics
Languages : en
Pages : 293
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Book Description
"Jugaad Innovation is the most comprehensive book yet to appear on the subject [of frugal innovation]." —The Economist A frugal and flexible approach to innovation for the 21st century Innovation is a key directive at companies worldwide. But in these tough times, we can't rely on the old formula that has sustained innovation efforts for decades—expensive R&D projects and highly-structured innovation processes. Jugaad Innovation argues the West must look to places like India, Brazil, and China for a new approach to frugal and flexible innovation. The authors show how in these emerging markets, jugaad (a Hindi word meaning an improvised solution born from ingenuity and cleverness) is leading to dramatic growth and how Western companies can adopt jugaad innovation to succeed in our hypercompetitive world. Outlines the six principles of jugaad innovation: Seek opportunity in adversity, do more with less, think and act flexibly, keep it simple, include the margin, and follow your heart Features twenty case studies on large corporations from around the world—Google, Facebook, 3M, Apple, Best Buy, GE, IBM, Nokia, Procter & Gamble, PepsiCo, Tata Group, and more—that are actively practicing jugaad innovation The authors blog regularly at Harvard Business Review; their work has been profiled in BusinessWeek, MIT Sloan Management Review, The Financial Times, The Economist, and more Filled with previously untold and engaging stories of resourceful jugaad innovators and entrepreneurs in emerging markets and the United States This groundbreaking book shows leaders everywhere why the time is right for jugaad to emerge as a powerful business tool in the West—and how to bring jugaad practices to their organizations.
Author: Jake Aguas
Publisher:
ISBN: 9781524985103
Category :
Languages : en
Pages :
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Book Description
Author: Paul Collier
Publisher: HarperCollins
ISBN: 0062748661
Category : History
Languages : en
Pages : 369
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Book Description
Bill Gates's Five Books for Summer Reading 2019 From world-renowned economist Paul Collier, a candid diagnosis of the failures of capitalism and a pragmatic and realistic vision for how we can repair it. Deep new rifts are tearing apart the fabric of the United States and other Western societies: thriving cities versus rural counties, the highly skilled elite versus the less educated, wealthy versus developing countries. As these divides deepen, we have lost the sense of ethical obligation to others that was crucial to the rise of post-war social democracy. So far these rifts have been answered only by the revivalist ideologies of populism and socialism, leading to the seismic upheavals of Trump, Brexit, and the return of the far-right in Germany. We have heard many critiques of capitalism but no one has laid out a realistic way to fix it, until now. In a passionate and polemical book, celebrated economist Paul Collier outlines brilliantly original and ethical ways of healing these rifts—economic, social and cultural—with the cool head of pragmatism, rather than the fervor of ideological revivalism. He reveals how he has personally lived across these three divides, moving from working-class Sheffield to hyper-competitive Oxford, and working between Britain and Africa, and acknowledges some of the failings of his profession. Drawing on his own solutions as well as ideas from some of the world’s most distinguished social scientists, he shows us how to save capitalism from itself—and free ourselves from the intellectual baggage of the twentieth century.
Author: Sarah Irwin
Publisher: Psychology Press
ISBN: 9780415339377
Category : Social Science
Languages : en
Pages : 234
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Book Description
Through analysis of key areas of social life, Irwin breaks with convention and develops a conceptual and analytical perspective of social change, focusing on relationality, context and interdependence.
Author: Jay Shetty
Publisher: Simon & Schuster
ISBN: 1982134488
Category : Self-Help
Languages : en
Pages : 352
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Book Description
Jay Shetty, social media superstar and host of the #1 podcast On Purpose, distills the timeless wisdom he learned as a monk into practical steps anyone can take every day to live a less anxious, more meaningful life. When you think like a monk, you’ll understand: -How to overcome negativity -How to stop overthinking -Why comparison kills love -How to use your fear -Why you can’t find happiness by looking for it -How to learn from everyone you meet -Why you are not your thoughts -How to find your purpose -Why kindness is crucial to success -And much more... Shetty grew up in a family where you could become one of three things—a doctor, a lawyer, or a failure. His family was convinced he had chosen option three: instead of attending his college graduation ceremony, he headed to India to become a monk, to meditate every day for four to eight hours, and devote his life to helping others. After three years, one of his teachers told him that he would have more impact on the world if he left the monk’s path to share his experience and wisdom with others. Heavily in debt, and with no recognizable skills on his résumé, he moved back home in north London with his parents. Shetty reconnected with old school friends—many working for some of the world’s largest corporations—who were experiencing tremendous stress, pressure, and unhappiness, and they invited Shetty to coach them on well-being, purpose, and mindfulness. Since then, Shetty has become one of the world’s most popular influencers. In 2017, he was named in the Forbes magazine 30-under-30 for being a game-changer in the world of media. In 2018, he had the #1 video on Facebook with over 360 million views. His social media following totals over 38 million, he has produced over 400 viral videos which have amassed more than 8 billion views, and his podcast, On Purpose, is consistently ranked the world’s #1 Health and Wellness podcast. In this inspiring, empowering book, Shetty draws on his time as a monk to show us how we can clear the roadblocks to our potential and power. Combining ancient wisdom and his own rich experiences in the ashram, Think Like a Monk reveals how to overcome negative thoughts and habits, and access the calm and purpose that lie within all of us. He transforms abstract lessons into advice and exercises we can all apply to reduce stress, improve relationships, and give the gifts we find in ourselves to the world. Shetty proves that everyone can—and should—think like a monk.
Author: Anna Dalla Valle
Publisher: Springer Nature
ISBN: 3030699811
Category : Architecture
Languages : en
Pages : 127
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Book Description
The book explores how architectural, engineering and construction (AEC) firms have been adapting and changing to effectively address key environmental challenges, focusing on Life Cycle Thinking and related methodologies (Life Cycle Assessments and Life Cycle Costing). Starting from current practice, the book outlines the necessary change management to turn into life cycle AE(C) practice, switching from a product-technology mindset to a life cycle thinking and holistic approach. Although the primary audience of the book are Architectural and Engineering firms, the broad range of topics encourages readers from different backgrounds to explore the latest advancements in construction sector. Service companies and software developers can find inspiration to develop innovative tools and solutions, clients can find ways to demand sustainability as key target for building design and universities can align academic programmes to address new industry challenges.
Author: Roland T Rust
Publisher: Free Press
ISBN: 9780684864662
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
In their efforts to become more customer-focused, companies everywhere find themselves entangled in outmoded systems, metrics, and strategies rooted in their product-centered view of the world. Now, to ease this shift to a customer focus, marketing strategy experts Roland T. Rust, Valarie A. Zeithaml, and Katherine N. Lemon have created a dynamic new model they call "Customer Equity," a strategic framework designed to maximize every firm's most important asset, the total lifetime value of its customer base. The authors' Customer Equity Framework yields powerful insights that will help any business increase the value of its customer base. Rust, Zeithaml, and Lemon introduce the three drivers of customer equity -- Value Equity, Brand Equity, and Retention Equity -- and explain in clear, nontechnical language how managers can base their strategies on one or a combination of these drivers. The authors demonstrate in this breakthrough book how managers can build and employ competitive metrics that reveal their company's Customer Equity relative to their competitors. Based on these metrics, they show how managers can determine which drivers are most important in their industry, how they can make efficient strategic trade-offs between expenditures on these drivers, and how to project a financial return from these expenditures. The final section devotes two chapters to the Customer Pyramid, an approach that segments customers based on their long-term profitability, and an especially important chapter examines the Internet as the ultimate Customer Equity tool. Here the authors show how companies such as Intuit.com, Schwab.com, and Priceline.com have used more than one or all three drivers to increase Customer Equity. In this age of one-to-one marketing, understanding how to drive Customer Equity is central to the success of any firm. In particular, Driving Customer Equity will be essential reading for any marketing manager and, for that matter, any manager concerned with growing the value of the firm's customer base.
