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Author:
Publisher: EQUATIONS
ISBN:
Category :
Languages : en
Pages : 117
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Book Description
Author:
Publisher: EQUATIONS
ISBN:
Category :
Languages : en
Pages : 117
Get Book Here
Book Description
Author:
Publisher: EQUATIONS
ISBN:
Category :
Languages : en
Pages : 101
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Book Description
Author:
Publisher: EQUATIONS
ISBN:
Category :
Languages : en
Pages : 122
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Book Description
Author: Metin Kozak
Publisher: Cambridge Scholars Publishing
ISBN: 1443851167
Category : Social Science
Languages : en
Pages : 330
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Book Description
Compiled from research papers presented at the 2nd Interdisciplinary Tourism Research Conference, Fethiye, Turkey, held in April 2012, this book brings us all those papers related to varying fields of tourism research from an interdisciplinary perspective, encompassing fields such as geography, architecture, recreation, and culture. The authors included in the book have a very diverse background both in terms of their research fields and their countries of origin and focus, covering the USA, Australia, Poland, Spain, Portugal, South Africa, Croatia, Italy, and Turkey. Therefore, this volume will be of interest to both faculty members and postgraduate students around the world whose research expertise is in the field of tourism.
Author: Hashim, Rahmat
Publisher: IGI Global
ISBN: 1522572546
Category : Business & Economics
Languages : en
Pages : 352
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Book Description
Market positioning and branding has evolved from a peripheral process in the marketing effort to a critical process in any strategic planning initiative. Effective positioning will result in a strong brand that develops an emotional and productive two-way relationship. Positioning and Branding Tourism Destinations for Global Competitiveness focuses on utilizing destination branding and content marketing for sustainable growth and competitive advantage within the tourism and hospitality industry, including tools and techniques for travel branding and best practices for better tourism management strategies. Featuring coverage on a broad range of topics such as hospitality, brand loyalty, and knowledge transfer, this book is ideally designed for industry professionals including those within the hotel, leisure, transportation, theme park, and food service sectors, policymakers, practitioners, researchers, and students.
Author: F. D. Pineda
Publisher: WIT Press
ISBN: 1845648080
Category : Business & Economics
Languages : en
Pages : 165
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Book Description
The contributions contained in this volume deal with two perspectives of ‘tourism and environment'; the 'role of the environment in tourism' and ‘environmental tourism'. The same message would be expected in both cases. The environment comprises the set of biophysical and cultural events surrounding us and influences the activities developed depending on time and site. Among the environmental characteristics of a region, climate is usually the most relevant and conditions almost all other components. Climate defines much of the natural, as well as the urban cultural landscape and the countryside of an area. Seasonal environmental change affects the life and culture of each place and largely explains the choice of destination of travellers. Environment and landscape therefore give rise to an interesting and varying relationship over the year. Thus, coastal landscapes are not inherently more beautiful in summer than in other seasons but environmental conditions cause a greater demand in this season. Certain places in the world captivate visitors who flock to them in large numbers. Local people recognize the benefit of this, employers become interested in the economic aspects and so the tourism infrastructure develops. The appeal of ‘good climate' has led to a change from a rural subsistence culture to a lucrative services economy in some areas. Unfortunately however in many cases short-sightedness and corruption can lead to the ruin of the natural landscape. Situations like this are now common throughout the world due to the environmental mismanagement of tourism. Local populations within emerging tourism-based economies should learn this lesson. The papers included in this volume address important issues related to tourism and the environment and offer a better understanding of some of the current challenges.
Author: Cheryl Mallen
Publisher: Routledge
ISBN: 113636448X
Category : Business & Economics
Languages : en
Pages : 268
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Book Description
Sport, Recreation and Tourism Event Management encourages students to apply theoretical foundations as they “think through” the requirements for any specific event, enabling them to develop a knowledge strategy for event management that will guide them into this field. This book focuses specifically on the operational planning component and the role of the event manager as the planner and facilitator, providing theoretical foundations behind the activities for planning. Full of industry applications strengthening the featured theory, Sport, Recreation and Tourism Event Management is the essential book for anyone entering the event management field.
Author: Milena Ivanovic
Publisher: Juta and Company Ltd
ISBN: 9780702171857
Category : Business & Economics
Languages : en
Pages : 372
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Book Description
Stressing the interconnectedness of tourism and culture, this valuable handbook explores what tourism industry professionals need to know to succeed. Globalization, landmark attractions, and cultural heritage are among the topics discussed from both international and local perspectives. Each chapter also concludes with a comprehensive series of self-assessment questions and a proposed task that professionals and students can do to enrich their cultural learning experience.
Author: Markus Pillmayer
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110794098
Category : Travel
Languages : en
Pages : 526
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Book Description
Although destination management is regarded as the supreme discipline in tourism management, little attention is paid to destination development, especially from a geographical perspective. This book analyses destination development and proposes key strategies for a positive destination development in the future in regard to sustainability, accessibility and economic prosperity. International scholars from a range of disciplines explore current issues in destination development and propose solutions that can help policy-makers prepare for future challenges. This book includes case studies from all around the globe to illustrate the diversity of destination development. This book thus offers students, colleagues from the scientific community as well as practitioners and political decision-makers numerous suggestions, considerations and decision-making aids with regard to destination development.
Author: Prakash Talwar
Publisher: Gyan Publishing House
ISBN: 9788182053304
Category : Tourism
Languages : en
Pages : 270
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Book Description
The book comprehensively discusses various aspects of tourism business and product in the Indian context. It also elaborately delineates systematically the functions of tour operators in tourism business. It also reviews roles of government organizations,
