Author: Willie Cheng
Publisher: John Wiley & Sons
ISBN: 0470823895
Category : Business & Economics
Languages : en
Pages : 297
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Book Description
Willie Cheng has been sharing his take on the paradigms of 'doing good' in various publications. Some of these have rocked the charity scene. With the international charity scene moving from an era of 'simply doing good' to one of 'doing good, well', he has compiled and adapted these writings into this book.
Author: Lester Kaufman
Publisher: John Wiley & Sons
ISBN: 1119652847
Category : Language Arts & Disciplines
Languages : en
Pages : 272
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Book Description
The bestselling workbook and grammar guide, revised and updated! Hailed as one of the best books around for teaching grammar, The Blue Book of Grammar and Punctuation includes easy-to-understand rules, abundant examples, dozens of reproducible quizzes, and pre- and post-tests to help teach grammar to middle and high schoolers, college students, ESL students, homeschoolers, and more. This concise, entertaining workbook makes learning English grammar and usage simple and fun. This updated 12th edition reflects the latest updates to English usage and grammar, and includes answers to all reproducible quizzes to facilitate self-assessment and learning. Clear and concise, with easy-to-follow explanations, offering "just the facts" on English grammar, punctuation, and usage Fully updated to reflect the latest rules, along with even more quizzes and pre- and post-tests to help teach grammar Ideal for students from seventh grade through adulthood in the US and abroad For anyone who wants to understand the major rules and subtle guidelines of English grammar and usage, The Blue Book of Grammar and Punctuation offers comprehensive, straightforward instruction.
Author: L. Lawrence Embley
Publisher: Prentice Hall Direct
ISBN: 9780132198745
Category : Corporations
Languages : en
Pages : 252
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Book Description
Environmental abuse. Illiteracy. AIDS. Low quality education systems. Wildlife and habitat destruction. Poverty-stricken minority communities. Homelessness. Elderly neglect. Children in crisis. These are just some of the societal problems we face on a worldwide level, with effective solutions not always easy to come by. But if one looks to corporate America, one finds a new business ethic emerging that seeks solutions to these pervasive problems by following a socially conscious way of conducting business. L. Lawrence Embley, president of USA Communications, the leading cause-related marketing group in the U.S., explains how organizations must either measure up to the rising expectations of the socially sensitive consumer or perish in the shadows of their astute competitors. An informative and motivational source, Doing Well While Doing Good brings national attention to the new dynamics of social responsibility by exploring cause-related marketing and philanthropic economics, two ideas that have been implemented with huge success toward the restructuring of American and global society. This book shows how the practice of sponsoring a public, worthy cause, while simultaneously marketing one's own product, is fast becoming fashionable among the increasingly savvy marketers who recognize the changing attitude and trends of the American consumer. Proving that there is life beyond profit for the enlightened capitalist, this inspirational book highlights the new intelligence and ideology of the consumers, showing how and why they have risen to the state of global awareness, and how American business must market to them in order to turn a profit; addresses all segments of American business, illustrating how cause-related marketing is impacting the smallest to the largest companies; reveals the company-based and company-driven initiatives for social responsibility of several organizations, including Johnson & Johnson, 3M, Levi Strauss, Rubbermaid, Pepsico, General Foods, McDonald's, Coca Cola, and many others; deals with social venturing as a new phenomenon, focusing on the hundreds of millions of dollars now being created in the venture capital community to find and finance start up companies with a socially relevant context to their business plan; uncovers how America is motivated by the media and celebrity spokespersons who are passionate about their causes, examining the philanthropic economics of stars like Paul Newman and Elizabeth Taylor; uses IBM's corporate positioning as a solid example of today's American business philosophy, examining how and why it was chosen; spotlights the founders of companies that built huge successes by placing their principles ahead of their profits, such as The Body Shop, Ben & Jerry's Ice Cream, and others; and points to the importance of including courses on corporate social policy and business ethics in the core curricula of our country's business schools.
Author: Julian Friedland
Publisher: IAP
ISBN: 1607521768
Category : Business & Economics
Languages : en
Pages : 258
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Book Description
Ethical business creates social value. That’s the theme of this bold new volume, heralding and defending this rapidly-growing new conception of capitalism making its way into the mainstream. It provides clear and succinct guidelines for how to evaluate what counts as an ethical business as well as how and why ethical businesses tend to succeed better over the long term. The book is jargon-free and targeted primarily at thought leaders and academics in business and philosophy who will want to use it in their business ethics classes. Each chapter has been selected for its ability to engage a wide audience without oversimplifying the content. All twelve chapters are original and authored by leading business ethicists including William Shaw, Tony Simons, Duane Windsor, and Mark Schwartz. Each piece makes use of recent empirical evidence or ethical theory (or both) in order to present a detailed yet overarching picture of what ethical business looks like--and how to achieve it--in today’s global environment. It is thus divided into three subsections: 1. The Role of Corporate Culture 2. A New For-Profit Paradigm 3. Making the Change Happen: Voluntary and Regulatory Examples Perhaps the book’s greatest strength is its blending of cutting-edge philosophy, psychology, and management theory into a cohesive, provocative, and accessible format. Hence, it promises to launch a wide discussion of what exactly we should expect the moral duty of business to be.
Author: Nina Vasan
Publisher: John Wiley & Sons
ISBN: 1118417380
Category : Education
Languages : en
Pages : 581
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Book Description
Written with a fresh voice and a dash of humor, Do Good Well is an exciting and readily adaptable guide to social innovation that not only captures the entrepreneurial and creative spirit of our time, but also harnesses the insights, wisdom, and down-to-earth experience of today’s most accomplished young leaders. Do Good Well offers a winning combination of theory, anecdote, and application, giving you the framework you need to make an impact next door or across the world. The authors present a 12-step process that empowers readers to act on their passions and concerns. This process is organized into three parts: Do What Works, Work Together, and Make It Last. They offer specific guidance for following the process through practical and prescriptive actions such building organizations, joining boards, applying for funding, creating partnerships with organizations that have similar goals, organizing conferences, and publicizing events. The book incorporates accounts of young people in action, and always reinforces the message that social innovation can be a lifestyle, made up of efforts small and large. It is not an all-or nothing proposition, and anyone can affect social change.
Author: Richard J. Neuhaus
Publisher: Image
ISBN: 0307955621
Category : Religion
Languages : en
Pages : 338
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Book Description
With this timely reissue, Image celebrates the twentieth anniversary of an important, classic work on faith and economics from one of the leading Catholic intellectuals of the past century. As pertinent today as it was when it was first published in 1992, Doing Well and Doing Good argues that for too long Christianity has had nothing to say to Wall Street or to Main Street. Some churches have blasted the greed of the former or the bourgeois grasping of the latter. Others have insisted on a socialist alternative. But the time has come, Neuhaus says, to stop such silliness. Drawing on the writings of Pope John Paul II, Richard Neuhaus has written a classic, groundbreaking work that unashamedly seeks to bestow a blessing on business. The common good depends on it.
Author: Amy A. Kass
Publisher: Indiana University Press
ISBN: 0253219558
Category : Business & Economics
Languages : en
Pages : 1042
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Book Description
This anthology explores the enterprise of philanthropy—assumptions, aspirations, and achievements. It brings together key texts that can provide guidance to current and prospective donors, trustees and professional staff of foundations, and leaders of nonprofit organizations. Organized thematically, these texts seek to illuminate fundamental questions about the idea and practice of philanthropy, to promote more thoughtful discussion about practical issues facing the philanthropic sector, and to point a way toward a philanthropic practice that is more responsible, more effective, and more civic-spirited. Amy A. Kass has selected readings from sources that range from the classics to the contemporary, from foundational statements on philanthropy to reflections on key issues of novelists and poets. Each illuminates some aspect of philanthropy. The book is arranged according to themes: goals and intentions; gifts, donors, and recipients; grants, grantors, grantees; bequests and legacies; effectiveness; accountability; and leadership.
Author: Bill Novelli
Publisher: JHU Press
ISBN: 1421440431
Category : Biography & Autobiography
Languages : en
Pages : 389
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Book Description
An inspiring and practical look inside the mind of Bill Novelli, one of the founders of social marketing, Good Business challenges all of us to change the world for the better and is a blueprint for tackling today's critical issues. From his humble beginnings selling soap in a sales training program to his rapid rise in the fast-paced New York advertising scene, Bill Novelli was well on his way to becoming a leader in the hypercompetitive business world. But it wasn't long before he became disillusioned with the drive for profits at any cost. He knew that his marketing skills made those companies successful, but what good did that success do for the world? That question sent him on a career path that involved taking the marketing and communication tactics long used by big businesses and applying them to social change. He found that this strategy was not only good for the world but also good for business. In Good Business, Novelli begins with his early career success in Mad Men–era marketing, which left him feeling unfulfilled. He describes the process of changing career trajectory: how he helped reposition the Peace Corps; built Porter Novelli, a global PR agency for social impact; fought the Tobacco Wars; and became CEO of AARP, the largest nonprofit in America. Drawing practical lessons and principles from play-by-play stories of his experiences in large and small organizations, Novelli deploys his characteristic wit to stress the importance of building and maintaining connections with people—and engaging them in the cause. Good Business, which is part behind-the-scenes look at crafting social and health policy, part inspirational guide, proves that you can do well (creating economic and financial success for yourself and your company or organization) by doing good (helping to solve the world's and society's major problems). Throughout the book, Novelli shows that you can make a positive social difference regardless of what business you are in or where you are in your career. Readers will come away with the message that anyone who wants to have a positive impact on the world can do it right now from where they are—or can be inspired by Novelli's story to make the leap to somewhere they can.
Author: William MacAskill
Publisher: Penguin
ISBN: 0698191102
Category : Social Science
Languages : en
Pages : 288
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Book Description
Most of us want to make a difference. We donate our time and money to charities and causes we deem worthy, choose careers we consider meaningful, and patronize businesses and buy products we believe make the world a better place. Unfortunately, we often base these decisions on assumptions and emotions rather than facts. As a result, even our best intentions often lead to ineffective—and sometimes downright harmful—outcomes. How can we do better? While a researcher at Oxford, trying to figure out which career would allow him to have the greatest impact, William MacAskill confronted this problem head on. He discovered that much of the potential for change was being squandered by lack of information, bad data, and our own prejudice. As an antidote, he and his colleagues developed effective altruism, a practical, data-driven approach that allows each of us to make a tremendous difference regardless of our resources. Effective altruists believe that it’s not enough to simply do good; we must do good better. At the core of this philosophy are five key questions that help guide our altruistic decisions: How many people benefit, and by how much? Is this the most effective thing I can do? Is this area neglected? What would have happened otherwise? What are the chances of success, and how good would success be? By applying these questions to real-life scenarios, MacAskill shows how many of our assumptions about doing good are misguided. For instance, he argues one can potentially save more lives by becoming a plastic surgeon rather than a heart surgeon; measuring overhead costs is an inaccurate gauge of a charity’s effectiveness; and, it generally doesn’t make sense for individuals to donate to disaster relief. MacAskill urges us to think differently, set aside biases, and use evidence and careful reasoning rather than act on impulse. When we do this—when we apply the head and the heart to each of our altruistic endeavors—we find that each of us has the power to do an astonishing amount of good.
Author: Lloyd M. Field
Publisher: Simon and Schuster
ISBN: 0861715446
Category : Business & Economics
Languages : en
Pages : 234
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Book Description
All businesses want to do well, but can they also do good? Lloyd Field says yes, and moreover, no business can afford to focus simply on "doing well." Increasingly, public assessment of a business's worth must take into account its consideration of shared human values. That doesn't mean a business can't or should not compete; it means that investing in efforts to build a better society can, on many levels, be an asset. In this book, Field lays out the guidelines for putting social responsibility, both corporate and individual, into practice without sacrificing profits. Drawing from traditional Buddhist teachings, Field shows how, with attention to ethics, skillful means, and corporate responsibility, entrepreneurs and decision-makers can achieve new levels of happiness and security both inside the company and out, while acting as a powerful force for positive global change.
