Doctoral Dissertations on Broadcast Journalism PDF Download
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Author:
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ISBN:
Category : Broadcast journalism
Languages : en
Pages : 62
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Book Description
Author:
Publisher:
ISBN:
Category : Broadcast journalism
Languages : en
Pages : 62
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Book Description
Author: Indiana University. Department of Radio and Television
Publisher:
ISBN:
Category : Dissertations, Academic
Languages : en
Pages : 16
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Book Description
Author: Kenneth R. Sparks
Publisher:
ISBN:
Category : Dissertations, Academic
Languages : en
Pages : 136
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Author: Kenneth R. Sparks
Publisher:
ISBN:
Category : Dissertations, Academic
Languages : en
Pages : 119
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Book Description
Author: Ohio State University. Department of Speech
Publisher:
ISBN:
Category : Dissertations, Academic
Languages : en
Pages : 24
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Book Description
Author: Jacoby Barrera
Publisher: Scientific e-Resources
ISBN: 1839472898
Category :
Languages : en
Pages : 316
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Book Description
Advertising research is a systematic process of marketing research conducted to improve the efficiency of advertising. Advertising and media research explains the complexities of planning in a fast-moving non-complex style. As we enter the new century of transformed advertising techniques and marketing challenges. Research is to find out something new, and advertising research is to find out how advertising works effectively and guide in making effective advertising decisions. There are various kinds of advertising research, and these include pre-testing, post-testing, campaign research, and measuring advertising effectiveness. Advertising follows logically after listening to consumer requirements, introducing productive conditions, distributing the goods. However, the actual sequence - and emphasis deriving from the diverse sub-cultures - can be quite differentiated. The effects of the different mass media on social, psychological and physical aspects. Research survey that segments the people based on what television programs they watch, radio they listen and magazines they read. Media research makes use of scientific methods of research. It aims at providing an objective, unbiased evaluation of data. First the research problem is identified, and then a prescribed set of procedures of research is followed to investigate the problem. Only thereafter comes report of the findings. This book is more catered to readers who have no background on the media. It is more informational than instructional. It's great if you are looking into learning about how the media works per se but not if you are concerned about effectively positioning your products in the market.
Author: William C. Adams
Publisher: Washington : Television and Politics Study Program, School of Public and International Affairs, George Washington University
ISBN:
Category : Performing Arts
Languages : en
Pages : 248
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Author: Jo A. Cates
Publisher: Bloomsbury Publishing USA
ISBN: 0313058849
Category : Language Arts & Disciplines
Languages : en
Pages : 310
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Book Description
Journalism: A Guide to the Reference Literature is a critically annotated bibliographic guide to print and electronic sources in print and broadcast journalism. The first edition was published in 1990; the second in 1997. It has been described as one of the critical reference sources in journalism today, and it is a key bibliographic guide to the literature. Choice magazine called it a benchmark publication for which there are no comparable sources. The format is similar to the second edition. What makes this edition significantly different is the separation of Commercial Databases and Internet Resources. Commercial Databases includes standard fee-based resources. The new chapter on Internet sources features Web-based resources not included in the commercial databases chapter as well as portals, other online files, listservs, newsgroups, and Web logs/blogs. All chapters have been revised, and there are significant revisions in Directories, Yearbooks, and Collections; Miscellaneous Sources; Core Periodicals; Societies and Associations; and Research Centers and Archives. The second edition has 789 entries. The third edition contains almost 1,000 entries. James Carey of Columbia University, who provided the foreword for the first two editions, has updated his foreword for this edition.
Author: Chris Hanretty
Publisher: Taylor & Francis
ISBN: 1136702113
Category : Political Science
Languages : en
Pages : 233
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Book Description
Examines the consequences of intereference by political parties in the work of public broadcasters.
Author: Christopher H. Sterling
Publisher: SAGE Publications
ISBN: 1452261520
Category : Language Arts & Disciplines
Languages : en
Pages : 3131
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Book Description
"Written in a clear and accessible style that would suit the needs of journalists and scholars alike, this encyclopedia is highly recommended for large news organizations and all schools of journalism." —Starred Review, Library Journal Journalism permeates our lives and shapes our thoughts in ways we′ve long taken for granted. Whether we listen to National Public Radio in the morning, view the lead story on the Today show, read the morning newspaper headlines, stay up-to-the-minute with Internet news, browse grocery store tabloids, receive Time magazine in our mailbox, or watch the nightly news on television, journalism pervades our daily activities. The six-volume Encyclopedia of Journalism covers all significant dimensions of journalism, including print, broadcast, and Internet journalism; U.S. and international perspectives; history; technology; legal issues and court cases; ownership; and economics. The set contains more than 350 signed entries under the direction of leading journalism scholar Christopher H. Sterling of The George Washington University. In the A-to-Z volumes 1 through 4, both scholars and journalists contribute articles that span the field′s wide spectrum of topics, from design, editing, advertising, and marketing to libel, censorship, First Amendment rights, and bias to digital manipulation, media hoaxes, political cartoonists, and secrecy and leaks. Also covered are recently emerging media such as podcasting, blogs, and chat rooms. The last two volumes contain a thorough listing of journalism awards and prizes, a lengthy section on journalism freedom around the world, an annotated bibliography, and key documents. The latter, edited by Glenn Lewis of CUNY Graduate School of Journalism and York College/CUNY, comprises dozens of primary documents involving codes of ethics, media and the law, and future changes in store for journalism education. Key Themes Consumers and Audiences Criticism and Education Economics Ethnic and Minority Journalism Issues and Controversies Journalist Organizations Journalists Law and Policy Magazine Types Motion Pictures Networks News Agencies and Services News Categories News Media: U.S. News Media: World Newspaper Types News Program Types Online Journalism Political Communications Processes and Routines of Journalism Radio and Television Technology
