Doanh nghiệp xuất nhập khẩu Việt Nam-Hoa Kỳ kết nó̂i giao thương PDF Download
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Author:
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Category : Exports
Languages : en
Pages : 526
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Book Description
Information on exporters in Vietnam and importers in the US.
Author:
Publisher:
ISBN:
Category : Exports
Languages : en
Pages : 526
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Book Description
Information on exporters in Vietnam and importers in the US.
Author:
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ISBN:
Category : Exports
Languages : vi
Pages : 448
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Book Description
Directory of the enterprises addresses in Vietnam.
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Category : Business enterprises, Foreign
Languages : en
Pages : 1024
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Book Description
Author:
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Category : Vietnam
Languages : en
Pages : 426
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Book Description
Author:
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Category : Exports
Languages : vi
Pages : 358
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Book Description
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Category : Fisheries
Languages : vi
Pages : 484
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Book Description
Author: Vinh Phạm
Publisher:
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Category : Doctor of philosophy degree
Languages : vi
Pages : 1058
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Book Description
Author: Vietnam. Bộ kế hoạch và đầu tư
Publisher:
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Category : Small business
Languages : vi
Pages : 320
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Book Description
Author:
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Category : Business enterprises
Languages : vi
Pages : 870
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Book Description
Key economic of the 7 provinces and municipalities in the Northern region of Vietnam.
Author: D. B. Holt
Publisher: Harvard Business Press
ISBN: 1422163326
Category : Business & Economics
Languages : en
Pages : 282
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Book Description
Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural icons. How do managers create brands that resonate so powerfully with consumers? Based on extensive historical analyses of some of America's most successful iconic brands, including ESPN, Mountain Dew, Volkswagen, Budweiser, and Harley-Davidson, this book presents the first systematic model to explain how brands become icons. Douglas B. Holt shows how iconic brands create "identity myths" that, through powerful symbolism, soothe collective anxieties resulting from acute social change. Holt warns that icons can't be built through conventional branding strategies, which focus on benefits, brand personalities, and emotional relationships. Instead, he calls for a deeper cultural perspective on traditional marketing themes like targeting, positioning, brand equity, and brand loyalty--and outlines a distinctive set of "cultural branding" principles that will radically alter how companies approach everything from marketing strategy to market research to hiring and training managers. Until now, Holt shows, even the most successful iconic brands have emerged more by intuition and serendipity than by design. With How Brands Become Icons, managers can leverage the principles behind some of the most successful brands of the last half-century to build their own iconic brands. Douglas B. Holt is associate professor of Marketing at Harvard Business School.
