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Author: Eric Yaverbaum
Publisher: John Wiley & Sons
ISBN: 111805279X
Category : Business & Economics
Languages : en
Pages : 391
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Book Description
Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line. Discover how to * Map a winning PR strategy * Grab attention with press releases, interviews, and events * Cultivate good media relations * Get print, TV, radio, and Internet coverage * Manage a PR crisis
Author: Eric Yaverbaum
Publisher: John Wiley & Sons
ISBN: 111805279X
Category : Business & Economics
Languages : en
Pages : 391
Get Book Here
Book Description
Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line. Discover how to * Map a winning PR strategy * Grab attention with press releases, interviews, and events * Cultivate good media relations * Get print, TV, radio, and Internet coverage * Manage a PR crisis
Author: Gini Dietrich
Publisher: Que Publishing
ISBN: 0132939541
Category : Business & Economics
Languages : en
Pages : 265
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Book Description
Drive more value from all your marketing and communications channels--together! Demolish your silos and sync all your messaging, strategies, and tactics (really!). Optimize every medium and platform, from iPad and Facebook to TV and direct. This book is a must-read for every senior marketing, communications, and PR decision-maker. It’s not about social media. Or new (or old) media. It’s about results—and there’s only one way to get results. You must finally bite the bullet, tear down your silos, and integrate all your marketing and communications. That’s how you choose the best platforms and messages for each customer. That’s how you make research and metrics work. That’s how you overcome today’s insane levels of complexity and clutter. You’re thinking: Oh, that’s all I need to do? “Just” integrate my whole organization? Are you nuts? No. We’re not. It can be done. This book’s authors have done it. They’ve shown others how to do it. And now they’re going to show you. Step by step. Strategy. Tactics. Research. Metrics. Culture. Social. Mobile. Direct. Broadcast. Print. All of it. With you, the marketing/communications decision-maker, right at the center...right where you belong! Even now, organizational silos prevent most companies from conversing coherently with customers, delivering the right targeted messages, and building real synergies across all their marketing and communications programs. Now, Gini Dietrich and Geoff Livingston show how to finally break down those silos, bridging traditional and newer disciplines to drive more value from all of them. You’ll learn how to create a flexible marketing hub with integrated spokes including sales, PR, advertising, customer service, HR, social media, and the executive team. Then, you’ll learn how to use your hub to speak cohesively with each customer through the tools and platforms that deliver the best results at the lowest cost. Dietrich and Livingston guide you through hands-on strategic planning, illustrating key points with real case studies and offering practical exercises for applying their principles. You’ll learn how to perform baseline analyses of media from iPad apps to radio, optimize resource allocation, change culture to overcome siloed behavior, use measurement to clear away obstacles, and gain more value from every marketing investment you make. Pull it all together--finally! How to successfully integrate your tactics, tools, messages, and teams Better goals, better results: beyond “SMART” to “SMARTER” Specific, measurable, attainable, relevant, time-bound, evaluate, and reevaluate Better listening: stakeholders, customers, and research that works How to make sure you hear what really matters Four powerful ways to market in the round When to go direct, come from above, use the groundswell, or execute flanking maneuvers
Author: Nikkia McClain
Publisher: Writers Republic LLC
ISBN: 1646206452
Category : Business & Economics
Languages : en
Pages : 116
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Book Description
DIY PR is jam-packed with critical information for beginning publicists, including discovering and developing a brand, identifying a target media audience, creating and nurturing relationships, and identifying how and when to pitch clients. In a friendly, conversational style, McClain provides ideas for combining traditional PR such as press releases and media alerts with out-of-the-box thinking by executing unique events that get noticed. She shares examples of successful communications and provides chapter takeaways that summarize the most important points. Each chapter ends with a series of questions that encourage readers to identify, consider, plan and set goals. You can also take DIY PR to the next level through her online platform via a series of free webinars and virtual courses.
Author: Melanie Rembrandt
Publisher: Rembrandt Communications
ISBN: 0982695055
Category : Public relations
Languages : en
Pages : 89
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Book Description
How to do your own public relations to boost sales, awareness and credibility fast without wasting time, money or other resources!
Author: Lawrence J. Gitman
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 1455
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Book Description
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Author: Alison Theaker
Publisher: Routledge
ISBN: 1134369220
Category : Business & Economics
Languages : en
Pages : 377
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Book Description
In this updated edition of the successful Public Relations Handbook, a detailed introduction to the theories and practices of the public relations industry is given. Broad in scope, it; traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationships with politics, lobbying organisations and journalism, assesses its professionalism and regulation, and advises on training and entry into the profession. It includes: interviews with press officers and PR agents about their working practices case studies, examples, press releases and illustrations from a range of campaigns including Railtrack, Marks and Spencer, Guinness and the Metropolitan Police specialist chapters on financial public relations, global PR, business ethics, on-line promotion and the challenges of new technology over twenty illustrations from recent PR campaigns. In this revised and updated practical text, Alison Theaker successfully combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice.
Author: Wally Lamb
Publisher: Harper Collins
ISBN: 0062199021
Category : Fiction
Languages : en
Pages : 466
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Book Description
“A mesmerizing novel about a family in crisis.”— Miami Herald A disquieting and ultimately uplifting novel about a marriage, a family, and human resilience in the face of tragedy, from Wally Lamb, the New York Times bestselling author of The Hour I First Believed and I Know This Much Is True. After 27 years of marriage and three children, Anna Oh—wife, mother, outsider artist—has fallen in love with Viveca, the wealthy Manhattan art dealer who orchestrated her success. They plan to wed in the Oh family’s hometown of Three Rivers in Connecticut. But the wedding provokes some very mixed reactions and opens a Pandora’s Box of toxic secrets—dark and painful truths that have festered below the surface of the Ohs’ lives. We Are Water is a layered portrait of marriage, family, and the inexorable need for understanding and connection, told in the alternating voices of the Ohs—nonconformist, Anna; her ex-husband, Orion, a psychologist; Ariane, the do-gooder daughter, and her twin, Andrew, the rebellious only son; and free-spirited Marissa, the youngest. It is also a portrait of modern America, exploring issues of class, changing social mores, the legacy of racial violence, and the nature of creativity and art. With humor and compassion, Wally Lamb brilliantly captures the essence of human experience and the ways in which we search for love and meaning in our lives.
Author: Deirdre Breakenridge
Publisher: Pearson Education
ISBN: 0132983214
Category : Business & Economics
Languages : en
Pages : 177
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Book Description
This title, by social marketing pioneer Deirdre Breakenridge, teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands and engage customers in a social world.
Author: Liz H. Kelly
Publisher:
ISBN: 9780578423210
Category :
Languages : en
Pages : 236
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Book Description
With the average attention span of an adult being 8 seconds, your job as a marketer just got 100 times harder. If you want to amplify your personal or business brand, 8-Second PR is a fun how-to-promote-your-business guide with case study examples of what works and doesn't work. Brands and experts can learn how to develop a Wow Story, increase Word-of-Mouth Marketing through digital marketing, and score hundreds of earned media interviews (print, TV, radio and digital). Based on a unique 360-view as a marketing professional, author and reporter, Liz H Kelly uncovers her proven 8-Second PR Story Energizer Process with tips for how to make powerful connections with fans, reporters and influencers. Each chapter includes eight action items, a PR Superpower, and lessons learned based on client and mega brand examples. Readers can gain 8 PR Superpower skills (Media Hook Superpower, Interview Flight Superpower, Digital PR Superpower) that together can make a brand unstoppable! You'll walk away with roadmap for magnifying your brand, increasing sales and Ultimate Media Success!
Author: Michelle Campbell-Scott
Publisher: Coo Farm Press
ISBN: 9780992960919
Category :
Languages : en
Pages : 216
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Book Description
Why This Book Could Really Help YOUR Book Sales Public relations - or PR - is a vital part of any author's marketing toolkit. Not just because it is free, it's extremely powerful and quite under-used. Yet it isn't difficult. PR is about being available, being friendly, and having information to send to people who ask for it. Those people could be reporters, bloggers, reviewers, or anyone who may be interested in your book, your message, and your author brand. HOW PR CAN HELP YOU You could get started on a PR campaign right now. All you need to do is write a press release and send it out online via a free online press release distribution service. Press releases are one of the most important tools of PR. Lots of authors struggle with this but it is a learned skill that you can easily pick up. You could even send out duff press releases and still get good backlinks and SEO for your site and social proof for yourself. Not that you'll have to, after reading this book! It's all about social proof. You need to make sure that you're everywhere, should reporters decide to come looking for you. Your frequent sending of press releases and posting on social media should make that much, much more likely. Establishing yourself as an expert will also help that, too. Use the tips and techniques in this book to build your own personal database of reporters and other contacts, improve your social media skills (so you don't waste time but do reach the right people), and make sure that your author brand and reputation - both online and off - are the best they can be. THIS BOOK WILL SHOW YOU: * What PR is - and what it isn't. * How to find great lists of reporters using a little-known method. * How to find the 'story' or hook in your book to turn it into a great press release. * The best free press release distribution services. * The PR possibilities of your website. * How to set up a 'press room' on your website. * The PR possibilities of social media. * What to do next time you publish a book, for maximum PR exposure. and lots more.
