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Author: Mike Moran
Publisher:
ISBN: 9780132255967
Category : Business & Economics
Languages : en
Pages : 377
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Book Description
Take advantage of web marketing; move fast, measure results, adjust, and win in the competitive marketplace.
Author: Mike Moran
Publisher:
ISBN: 9780132255967
Category : Business & Economics
Languages : en
Pages : 377
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Book Description
Take advantage of web marketing; move fast, measure results, adjust, and win in the competitive marketplace.
Author: Daniel Kahneman
Publisher: Farrar, Straus and Giroux
ISBN: 1429969350
Category : Psychology
Languages : en
Pages : 511
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Book Description
*Major New York Times Bestseller *More than 2.6 million copies sold *One of The New York Times Book Review's ten best books of the year *Selected by The Wall Street Journal as one of the best nonfiction books of the year *Presidential Medal of Freedom Recipient *Daniel Kahneman's work with Amos Tversky is the subject of Michael Lewis's best-selling The Undoing Project: A Friendship That Changed Our Minds In his mega bestseller, Thinking, Fast and Slow, Daniel Kahneman, world-famous psychologist and winner of the Nobel Prize in Economics, takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical. The impact of overconfidence on corporate strategies, the difficulties of predicting what will make us happy in the future, the profound effect of cognitive biases on everything from playing the stock market to planning our next vacation—each of these can be understood only by knowing how the two systems shape our judgments and decisions. Engaging the reader in a lively conversation about how we think, Kahneman reveals where we can and cannot trust our intuitions and how we can tap into the benefits of slow thinking. He offers practical and enlightening insights into how choices are made in both our business and our personal lives—and how we can use different techniques to guard against the mental glitches that often get us into trouble. Topping bestseller lists for almost ten years, Thinking, Fast and Slow is a contemporary classic, an essential book that has changed the lives of millions of readers.
Author: Franchesca Ramsey
Publisher: Hachette UK
ISBN: 1538761041
Category : Biography & Autobiography
Languages : en
Pages : 243
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Book Description
A sharp and timely exploration of race, online activism, and real communication in the age of social media rants, trolls, and call-out wars, from veteran video blogger and star of MTV's Decoded Franchesca Ramsey. Franchesca Ramsey didn't set out to be an activist. Or a comedian. Or a commentator on identity, race, and culture, really. But then her YouTube video "What White Girls Say . . . to Black Girls" went viral. Twelve million views viral. Faced with an avalanche of media requests, fan letters, and hate mail, she had two choices: Jump in and make her voice heard or step back and let others frame the conversation. After a crash course in social justice and more than a few foot-in-mouth moments, she realized she had a unique talent and passion for breaking down injustice in America in ways that could make people listen and engage. In her first book, Ramsey uses her own experiences as an accidental activist to explore the many ways we communicate with each other--from the highs of bridging gaps and making connections to the many pitfalls that accompany talking about race, power, sexuality, and gender in an unpredictable public space...the internet. Well, that Escalated Quickly includes Ramsey's advice on dealing with internet trolls and low-key racists, confessions about being a former online hater herself, and her personal hits and misses in activist debates with everyone from bigoted Facebook friends and misguided relatives to mainstream celebrities and YouTube influencers. With sharp humor and her trademark candor, Ramsey shows readers we can have tough conversations that move the dialogue forward, rather than backward, if we just approach them in the right way.
Author: Joseph T. Hallinan
Publisher: Crown
ISBN: 0767931475
Category : Psychology
Languages : en
Pages : 306
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Book Description
We forget our passwords. We pay too much to go to the gym. We think we’d be happier if we lived in California (we wouldn’t), and we think we should stick with our first answer on tests (we shouldn’t). Why do we make mistakes? And could we do a little better? We human beings have design flaws. Our eyes play tricks on us, our stories change in the retelling, and most of us are fairly sure we’re way above average. In Why We Make Mistakes, journalist Joseph T. Hallinan sets out to explore the captivating science of human error—how we think, see, remember, and forget, and how this sets us up for wholly irresistible mistakes. In his quest to understand our imperfections, Hallinan delves into psychology, neuroscience, and economics, with forays into aviation, consumer behavior, geography, football, stock picking, and more. He discovers that some of the same qualities that make us efficient also make us error prone. We learn to move rapidly through the world, quickly recognizing patterns—but overlooking details. Which is why thirteen-year-old boys discover errors that NASA scientists miss—and why you can’t find the beer in your refrigerator. Why We Make Mistakes is enlivened by real-life stories—of weathermen whose predictions are uncannily accurate and a witness who sent an innocent man to jail—and offers valuable advice, such as how to remember where you’ve hidden something important. You’ll learn why multitasking is a bad idea, why men make errors women don’t, and why most people think San Diego is west of Reno (it’s not). Why We Make Mistakes will open your eyes to the reasons behind your mistakes—and have you vowing to do better the next time.
Author: Rogers, Patricia L.
Publisher: IGI Global
ISBN: 1605661996
Category : Technology & Engineering
Languages : en
Pages : 2457
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Book Description
Offers comprehensive coverage of the issues, concepts, trends, and technologies of distance learning.
Author: Alix Paultre
Publisher: Zep Tepi Publishing
ISBN: 1411626613
Category : Fiction
Languages : en
Pages : 328
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Book Description
In a war-torn country in Eastern Europe, the life of a young girl is radically changed when she encounters a lab animal freed from a medical experiment gone awry. As the corporation behind the research hunts the child for the technology she carries, activists try to protect her while her own people take advantage of her. Set in the near future, CYBERCHILD explores what happens when advanced science meets human reality, an action thriller that explores real-world issues and the challenges presented by medical research and developing technology.
Author: Deirdre K. Breakenridge
Publisher: Routledge
ISBN: 1000377024
Category : Business & Economics
Languages : en
Pages : 164
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Book Description
With recent changes in technology, media, and the communication landscape, the journey to ethics has become more complicated than ever before. This book aims to answer ethical questions, from applying ethics and sound judgment through your organization and communication channels to taking your ethics and values into every media interview. With the understanding of how personal and professional ethics align, business leaders, managers, and students will maneuver their way around this new landscape showcasing their values in ethical conduct. This book is divided into eight important areas based on where and why a breakdown in ethical behavior is likely to occur, and delivers advice from experts on the frontlines of business communications who know what it means to face the inherent changes and challenges in this field. With more than 80 questions and answers focused on guiding marketing, PR and business professionals, readers will uncover situations where ethics are challenged, and their values will be tested. This straightforward Q&A guidebook is for professionals who realize ethics are a crucial part of decision-making in their communications and who want to maintain trust with the public and their positive brand reputations in business. Readers will receive answers to pressing ethical questions to help them apply best practice guidelines and good judgment in their own situations, based on the stories, theories, and practical instruction from the author’s 30 years of experience as well as the thought leaders featured in this book.
Author: Qiao Liang
Publisher: CRC Press
ISBN: 1000474763
Category : Computers
Languages : en
Pages : 362
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Book Description
The agile transformation is an act of transforming an organization’s form or nature gradually to one that can embrace and thrive in a flexible, collaborative, self-organizing, and fast-changing environment. It seems like most of the companies starting an agile transformation never reach the goal of agility, but there are those few that truly become agile and reap incredible benefits by utilizing DevOps as well. This book introduces the theory and practice of the "double-flywheels model" of Continuous Delivery 2.0: Discovery Loop, which allows information technology (IT) organizations to help businesses figure out the most efficacious ways to develop. Additionally, it explores applications of the Verification Loop that allows IT organizations to deliver value quickly and safely with high quality. Along the way, the book provides an array of insights and case studies that dive into all the aspects of software delivery, and how to implement Continuous Delivery in the most economical way for long-run business development. Features Organization culture and software architecture Business requirement management Pipeline and tooling Branching and releasing strategy Automation strategy Configuration and artefacts management Deployment and production healthy The case studies at the end of the book—scenarios in which the author was personally involved—are explored in depth and meticulously detailed in order to represent typical agile transition scenarios that will benefit all readers.
Author: Dov Seidman
Publisher: John Wiley & Sons
ISBN: 1118167686
Category : Business & Economics
Languages : en
Pages : 384
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Book Description
The flood of information, unprecedented transparency, increasing interconnectedness-and our global interde¬pendence-are dramatically reshaping today's world, the world of business, and our lives. We are in the Era of Behavior and the rules of the game have fundamentally changed. It is no longer what you do that matters most and sets you apart from others, but how you do what you do. Whats are commodities, easily duplicated or reverse-engineered. Sustainable advantage and enduring success for organizations and the people who work for them now lie in the realm of how, the new frontier of conduct. For almost two decades, Dov Seidman's pioneering organi¬zation, LRN, has helped some of the world's most respected companies build "do it right," winning cultures and inspire principled performance throughout their organizations. Seidman's distinct vision of the world, business, and human endeavor has helped enable more than 15 million people do¬ing business in more than 120 countries to outbehave the competition. In HOW: Why HOW We Do Anything Means Everything, Dov Seidman shares his unique approach with you. Now updated and expanded, HOW includes a new Fore¬word from President Bill Clinton and a new Preface from Dov Seidman on why how we behave, lead, govern, operate, consume, engender trust in our relationships, and relate to others matters more than ever and in ways it never has before. Through entertaining anecdotes, surprising case studies, cutting-edge research in a wide range of fields, and reveal¬ing interviews with a diverse group of leaders, business executives, experts, and everyday people on the front lines, this book explores how we think, how we behave, how we lead, and how we govern our institutions and ourselves to uncover the values-inspired "hows" of twenty-first-century success and significance. Divided into four comprehensive parts, this insightful book: Exposes the forces and factors that have fundamentally restructured the world in which organizations operate and their people conduct themselves, placing a new focus on their hows Provides frameworks to help you understand those hows and implement them in powerful and productive ways Helps you channel your actions and decisions in order to thrive uniquely within today's new realities Sheds light on the systems of how-the dynamics between people that shape organizational culture-andintroduces a bold new vision for leading and winning through self-governance The qualities that many once thought of as "soft"-values, trust, and reputation-are now the hard currency of success and the ultimate drivers of efficiency, performance, innova¬tion, and growth. With in-depth insights and practical advice, HOW will help you bring excellence and significance to your business endeavors- and your life-and refocus your efforts in powerful new ways. If you want to stand out, to thrive in our fast changing, hyper¬connected, and hypertransparent world, read this book and discover HOW.
Author: Al Pittampalli
Publisher: Penguin
ISBN: 0698409035
Category : Business & Economics
Languages : en
Pages : 82
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Book Description
Traditional meetings are a weapon of mass interruption. Long live the Modern Meeting! The average American office worker spends eleven hours in meetings every week. Yet all that time sitting around a conference table hasn’t made us more productive. If anything, meetings have made work worse. Traditional meetings reduce efficiency, kill urgency, and breed compromise and complacency. Worst of all, our dysfunctional meeting culture changes how we focus, what we focus on, and what decisions we make. But there is a solution, a way to have fewer, shorter, more purposeful meetings. It’s called the Modern Meeting Standard. By following its eight simple but radical principles you may never have to attend a useless meeting again. Read This Before Our Next Meeting is the call to action you (and your boss) need.
