Author: Suzanne Bates
Publisher: McGraw Hill Professional
ISBN: 0071762906
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
Ride your personal brand to the highest level in your field! ”A combination of inspiration and utility. . . . A must-read for leaders, entrepreneurs, or anyone who wants to harness the power of their own personal brand.” —DONNY DEUTSCH, television host and Chairman, Deutsch Inc. “Discover Your CEO Brand is an exploration into the art and science, heart and soul, and woof and warp of leadership. The examples are compelling, the reasoning impeccable, and the motivation irresistible.” —ALAN WEISS, Ph.D., author of Million Dollar Consulting and The Consulting Bible “I believe strongly that you cannot become a leader in an organization that operates in contrast to your personal values. With the advice provided in Suzanne’s book, I am confident readers will find the match that works best for them.” —JONATHAN RECKFORD, CEO, Habitat for Humanity International “Whether you are already a famous CEO with a well-established brand or just starting to craft that brand and its impact, this book is an excellent resource and guide. Suzanne Bates motivates all CEOs to develop their personal brand and clearly shows how to do it.” —MARSHA FIRESTONE, Ph.D., founder and President, Women Presidents’ Organization “Discover Your CEO Brand is a terrific read that sets out a powerful and compelling roadmap for becoming an effective leader. Filled with engaging examples, it is the quintessential guide to building your personal brand.” —ANDREW SOBEL, author of All for One and Clients for Life About the Book Steve Jobs did it at Apple. Indra Nooyi did it at Pepsi. Alan Mulally did it at Ford Motor Company. What did these business leaders do exactly? They brought very real, positive change to their organizations by using their unique CEO brand. Now, executive coach Suzanne Bates explains how you can exert the same kind of influence at your company. Discover Your CEO Brand provides the insight, knowledge, and tools you need to discover your own personal CEO style and then develop it into a powerful presence that extends beyond your typical spheres of influence. Bates walks you through the process step by step, teaching you ways to increase your visibility and influence by combining traditional self-branding vehicles like PR and face-to-face networking with new social-media platforms, including Facebook, Twitter, and blogs. No two sets of values, principles, vision, and skills—the foundation of every successful CEO brand—are alike. Whether you’re a CEO, team leader, or entrepreneur, you need to discover who you are as a leader, what you believe, and how that defines you. It’s not as apparent as you may think. Applying her years of expertise, Bates takes you deep below the surface to find the powerful leadership brand inside you, so you can: Connect with key audiences Elevate your leader profile Attract and retain the best talent Create business opportunities Shape a high-performance culture Drive long-term value within your company It’s not about crafting a leadership style out of thin air in order to influence people and “get ahead.” It’s about discovering your own personal leadership style. It’s about connecting with others authentically. It’s about instituting change that benefits the company and the people in it. You’re about to head down a road to dramatically improving your organization, your career, and your life. Take your first steps with Suzanne Bates and the proven methods she outlines in Discover Your CEO Brand.
Author: Marc Fetscherin
Publisher: Routledge
ISBN: 1317746635
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
CEO Branding advances our understanding of the importance and impact that CEOs have on companies. In recent years, there has been a growing body of interdisciplinary literature on this powerful aspect of branding, and Fetscherin has invited a leading panel of international scholars and practitioners to contribute original chapters in their area of expertise. The book introduces the concept of the CEO as a brand, and outlines the "4Ps" of this branding mix – the CEO (person), personality, prestige (reputation), and performance. It discusses the CEO branding process, and demonstrates the many ways in which this ‘human brand’ affects the company in financial terms (such as performance, profit, and stock returns), as well as non-financial terms (reputation, trust, and firm strategy). The book also includes ‘lessons learned’ and many examples that illustrate how companies can measure and manage the CEO brand. This comprehensive, authoritative volume will give students, researchers, marketing and communication managers, and CEOs themselves a thorough understanding of all aspects of the CEO brand. A must read for any CEO who is serious about developing, managing and measuring their own brand. For more information, visit www.ceobranding.org
Author: Suzanne Bates
Publisher: McGraw Hill Professional
ISBN: 007164184X
Category : Business & Economics
Languages : en
Pages : 289
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Book Description
“An exciting read, you won’t want to put Motivate Like a CEO down until you’ve mastered all of its secrets!” Marshall Goldsmith, New York Times bestselling author of What Got You Here Won’t Get You There "Motivated leaders are rare, yet everyone seeks to become one. The greatness of this book is that it breaks down the process by giving you the ideas and the tools to motivate and inspire yourself first, and then others second. If you’re in a leadership position or hoping to get to the next level, make the decision to buy this book, study this book, and put it into practice." -Jeffrey Gitomer, author of The Little Red Book of Selling The most successful leaders seem to possess a remarkable gift for inspiring and motivating people. They are not only hard workers who possess great business minds; they rally others to drive forward with a powerful, common vision. Motivate Like a CEO demonstrates how leaders at every level can develop this skill and use it to bring their teams together around a common purpose. In this follow-up to her bestselling Speak Like a CEO, Suzanne Bates explains how you can become a powerful force of influence within your organization and position your company for greatness. You'll learn how to translate simple, effective concepts into brilliant execution; get people working together on the highest priorities; and align warring factions to channel energy into the efforts that make your company profitable. Inside, you’ll discover secrets to generate excitement all the way down the line to achieve superior results. Real-world stories of leaders who have transformed their organizations will inspire you to move your own organization to a position of strength. And, you’ll find helpful, easy-to-follow advice on how to communicate ina way that inspires people to act. Motivate Like a CEO teaches you how to: Inspire people to embrace and share your vision Speak with energy and confidence in tough situations Turn challenges into opportunities Get your team engaged, in the loop, and tracking real results Make time in your schedule for sharing your message of motivation throughout your company Even a well-positioned, strategically sound company will fail if its messages and focus are not clear. Successful leaders must be able to move the strategic plan from words on paper into the hearts and minds of the people who make it happen. Motivate Like a CEO can help you significantly improve bottom line results, create a happier, more unified team of people, and allow you to leave a legacy of leadership.
Author: Peter Bloom
Publisher: Zed Books Ltd.
ISBN: 178699075X
Category : Political Science
Languages : en
Pages : 232
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Book Description
Chief Executive Officers (CEOs) have become the cultural icons of the 21st century. Figures like Steve Jobs and Mark Zuckerberg are held up as role models who epitomise the modern pursuit of innovation, wealth and success. We now live, Bloom and Rhodes argue, in a ‘CEO society’ – a society where corporate leadership has become the model for transforming not just business, but all spheres of life, where everyone from politicians to jobseekers to even those seeking love are expected to imitate the qualities of the lionized corporate executive. But why, in the wake of the failings exposed by the 2008 financial crisis, does the corporate ideal continue to exert such a grip on popular attitudes? In this insightful new book, Bloom and Rhodes examine the rise of the CEO society, and how it has started to transform governments, culture and the economy. This influence, they argue, holds troubling implications for the future of democracy - as evidenced by the disturbing political rise of Donald Trump in the US - and for our society as a whole.
Author: Suzanne Bates
Publisher: McGraw Hill Professional
ISBN: 1259585786
Category : Business & Economics
Languages : en
Pages : 304
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Book Description
The book that cracks the code on executive presence: what it is, why it matters, and how you can achieve it. You know it when you see it. That rare combination of qualities that makes a truly great leader. Until now, executive presence has been hard to define and even harder to develop. But after years of extensive research, executive coach and bestselling author Suzanne Bates and her team have identified the 15 traits you need to be all the leader you can be. Using the research-based, scientifically-grounded Bates Executive Presence Index—Bates ExPITM—you can assess your ability to influence results and maximize your impact, scientifically and systematically. With this proven approach, you can: * Develop your presence in and out of the boardroom * Engage, inspire, align, and move others to act and succeed * Strengthen teams, drive change, and lead with incredible confidence * Make a real and lasting impact on your company, your career, and your life Bates’ groundbreaking approach to enhancing executive presence is not a one-size-fits-all plan. Since every leader is different, the book shows you how to measure your individual qualities using a three-dimensional model of your character, substance, and style. You’ll discover how perceptions of 15 distinct facets of your leadership style, such as authenticity, integrity, composure, vision, and intentionality, are proven to help you drive results. . You’ll learn how to leverage your strengths, improve your weaknesses, and develop an executive presence that is uniquely your own. Whether you’re taking on a new executive position, facing new and exciting challenges, trying to build better and stronger team, or developing new emerging leaders within your organization, All the Leader You Can Be has all the guidance you need to achieve extraordinary executive presence.
Author: Matthias Ehrhardt
Publisher: Herbert Utz Verlag
ISBN: 3831643598
Category : Literatur
Languages : en
Pages : 98
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Book Description
‘The ugly duckling is a swan.’ Thus ends the fairy tale of The Ugly Duckling by Hans Christian Andersen. However, until that beautiful day when it met its fellow swans, the little bird had to go through some tough times. And the ugly duckling is not the only protagonist that faced difficult moments before seeing a happy ending. There are countless fairy tales such as ‘Cinderella’ and ‘Haensel and Gretel’, just to name a few. ‘Rags-to-riches plots’ have been used by leaders and societies at all times throughout history to recount their own stories. Interestingly, turnaround stories have gained more and more ‘scientific interest’, also in ‘marketing’, ‘entrepreneurship’, and, most recently, even as a ‘leadership tool’. Apparently, we seem to like protagonists which successfully make their way through troubled times. But why? Is it because they might inspire or encourage us and give us hope for a good ending? Or is there anything else we can learn from the ugly duckling, Cinderella, and their fellow protagonists? To that end, the four short essays in the present book examine foundations, features, and actual applications of turnaround stories in various areas. The central aim of all of this is that turnaround stories may give entrepreneurs and leaders hope but also advice so that they, after all kinds of challenges and crises in their own lives, may eventually come to experience that the ‘ugly duckling is a swan.’
Author: Tom Rose
Publisher: McGraw Hill Professional
ISBN: 1259863050
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
We live in an exciting time. Technology, globalization and demographic shifts provide new potential for personal and business success. Yet, research tells that only 30% of our attempts to implement change succeed amid the turbulence we encounter both within and outside today’s organizations. We need new ways of thinking and doing if we are to turn potential into performance. Managing at the Leading Edge provides a new evidence-based roadmap for leadership success in a dynamic context. Managing at the Leading Edge highlights lessons from the navigation and piloting practices used in high performing sailing. In the contemporary “white water” business environment, as at sea, achieving goals requires choosing a destination amidst uncertainty, adjusting to continually shifting conditions, converting the push and pull of environmental forces into momentum and using different skills at different times to negotiate hazards and achieve success. Easy-to-grasp and recall, this book proposes a framework of leadership with a dual focus on navigating and piloting. This framework is supported by new evidence-based insights about personal and organizational high performance. Systematic comparisons of high performing leaders and organizations with leaders and organizations that have not yet achieved this distinction illustrate how the principles of navigation and piloting apply. This research featured surveys of over 1,000 senior and mid-level leaders, the results of over a 100 interviews and the author’s extensive consultation experience with a host of leaders and organizations. Through case studies, discussion of relevant research, practical tools and templates, Managing at the Leading Edge will help you learn: • The critical tasks of leader navigating and piloting that lead to successful business change • Leadership skills through which the critical tasks of navigating and piloting are successfully executed including accountability, influence, problem solving agility and engagement • Strategies and tactics for managing points along a strategic initiative’s leading edge through with resistance to change is converted into momentum and progress • The critical hand-offs between the navigating and piloting functions and these functions drive change at the leading edge as synchronized system of high performance leadership • Leadership practices that create organizational high performance Armed with leadership capabilities of high performance navigating and piloting you will be able to recognize and act on opportunities for enhanced leadership impact and achieve results that matter for you, your peers and your organization.
Author: Patty Azzarello
Publisher: Ten Speed Press
ISBN: 1607742616
Category : Business & Economics
Languages : en
Pages : 290
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Book Description
A straight-shooting Silicon Valley executive reveals insider career strategies to becoming a great leader, developing your network, succeeding without wasting time, and managing trade-offs between your work and life so your life works. Patty Azzarello became the youngest general manager at Hewlett-Packard at age thirty-three, ran a $1 billion software business at thirty-five, and became a CEO at thirty-eight-all without turning into a self-centered, miserable jerk. In Rise, Azzarello shares the insider secrets to advancing your career (while having a life) in three practical steps: Do Better: Set ruthless priorities, and work and lead more strategically to deal with frustrating obstacles. Look Better: Build your credibility with the people who can help (or blacklist) you. Connect Better: Develop your network without being political. Get on "the List" of people who get the best opportunities. Whether you are just starting up the corporate ladder, stuck midcareer, transitioning, or eyeing the corner office, Rise shows you the difference between getting ahead and just working hard.
Author: William L. Maw
Publisher: Bloomsbury Publishing USA
ISBN:
Category : Business & Economics
Languages : en
Pages : 200
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Book Description
This book supplies a simple, memorable, and effective formula to solve problematic behaviors in the work environment and life in general. An invaluable guidebook, it will help readers move beyond mediocrity and achieve happier, more successful lives. The Work-Life Equation: Six Key Values That Drive Happiness and Success is for the millions of people and business managers who are surrounded by bad behavior—with its attendant mediocre or unsatisfying results—at work and in their private lives, but who hope and dream for happier and more successful lives. The book begins with a frank explanation of the need for self-awareness and self-improvement, then describes how the "winning formula" and the equation for happiness and success in work-life—(H,S) = f(4C,2R)—can be applied via six types of behaviors to effect sweeping changes. The formula means Happiness and Success can be achieved by (is a function of) Cooperation, Consideration, Compassion, Courtesy, Respect, and Responsibility. The book focuses not just on the meaning of these values but also on how to "better live" them. It concludes with a self-assessment tool for the individual, team, or organization to complete that enables objective measurements of behaviors and identification of areas of potential improvement. Dismissing the familiar, corporate value clichés, the author focuses on six key values most readers probably learned as kids but have forgotten about in adulthood—or didn't realize were still apt and relevant. The book provides priceless information and guidance for all readers but will be especially appreciated by those in the corporate workplace interested in self-improvement and success, educators and business students, executives looking to shift their firm's behavioral atmosphere in a positive direction, and individuals seeking inspiration and hope in their daily lives.
Author: Suzanne Bates
Publisher: McGraw Hill Professional
ISBN: 0071466177
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
An award-winning news anchor presents methods for better communication in any business environment During her 20 years in broadcasting, award-winning news anchor Suzanne Bates conducted more than 10,000 interviews, during which she witnessed business leaders, politicians, and celebrities at their best and worst. Now a top CEO communication coach, Bates is renowned for her uncanny ability to transform even the shyest oratorical mouse into a public-speaking lion. In Speak Like a CEO, Bates: Reveals the secrets for communicating in any situation Describes simple techniques for acing speeches, presentations, media interviews, Q&A sessions, business meetings, and more Outlines self-improvement plans that can easily be customized to your needs Shares secrets from top leaders, including Mario Cuomo's technique for overcoming stage fright and Colin Powell's secret for projecting authenticity
