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Author: John Hawkins
Publisher: Scribl
ISBN: 1633482421
Category : Business & Economics
Languages : en
Pages : 36
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Book Description
Growth Marketing Secrets To Go Viral Online Today. There are a lot of entrepreneurs out there doing what I call "dirty marketing" every single day. I should know -- I was one of those solopreneurs. Getting the word out to the masses and markets isn't as easy as it sounds and not all of us have a stash of cash that we can use to pump up our A&P budget. Above the line and below the line adv...
Author: John Hawkins
Publisher: Scribl
ISBN: 1633482421
Category : Business & Economics
Languages : en
Pages : 36
Get Book Here
Book Description
Growth Marketing Secrets To Go Viral Online Today. There are a lot of entrepreneurs out there doing what I call "dirty marketing" every single day. I should know -- I was one of those solopreneurs. Getting the word out to the masses and markets isn't as easy as it sounds and not all of us have a stash of cash that we can use to pump up our A&P budget. Above the line and below the line adv...
Author: Jason Sullock
Publisher: Lulu.com
ISBN: 1445700522
Category : Business & Economics
Languages : en
Pages : 100
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Book Description
Marketing. What works? What doesn't?Find out in this down-to-earth guide covering planning, copywriting, design, event management, data, sales, email, the Internet, and Insights.All trialed and tested in the real world. Short-cut all the experimentation in one go.
Author: Kivi Leroux Miller
Publisher: John Wiley & Sons
ISBN: 047061983X
Category : Business & Economics
Languages : en
Pages : 260
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Book Description
A nonprofit's real-world survival guide and nitty-gritty how-to handbook This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization's mission and programs. Includes cost-effective strategies and proven tactics for nonprofits An ideal resource for thriving during challenging times Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofit Written by one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations, Kivi Leroux Miller is,among other things, a communication consultant and trainer, and president of EcoScribe Communications and Nonprofit Marketing Guide.com.
Author: Robert F. Lusch
Publisher: Routledge
ISBN: 1317454634
Category : Business & Economics
Languages : en
Pages : 676
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Book Description
Expanding on the editors' award-winning article "Evolving to a New Dominant Logic for Marketing," this book presents a challenging new paradigm for the marketing discipline. This new paradigm is service-oriented, customer-oriented, relationship-focused, and knowledge-based, and places marketing, once viewed as a support function, central to overall business strategy. Service-dominant logic defines service as the application of competencies for the benefit of another entity and sees mutual service provision, rather than the exchange of goods, as the proper subject of marketing. It moves the orientation of marketing from a "market to" philosophy where customers are promoted to, targeted, and captured, to a "market with" philosophy where the customer and supply chain partners are collaborators in the entire marketing process. The editors elaborate on this model through an historical analysis, clarification, and extension of service-dominant logic, and distinguished marketing thinkers then provide further insight and commentary. The result is a more comprehensive and inclusive marketing theory that will challenge both current thinking and marketing practice.
Author: Timothy S. Hatten
Publisher: SAGE Publications
ISBN: 1071848208
Category : Business & Economics
Languages : en
Pages : 608
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Book Description
Small Business Management, Eighth Edition equips students with the tools to navigate important financial, legal, marketing, and managerial decisions when creating and growing a sustainable small business. Author Timothy S. Hatten provides new cases, real-world examples, and illuminating features that spotlight the diverse, innovative contributions of small business owners to the economy. Whether your students dream of launching a new venture, purchasing a franchise, managing a lifestyle business, or joining the family company, they will learn important best practices for competing in the modern business world. This title is accompanied by a complete teaching and learning package. Contact your Sage representative to request a demo. Learning Platform / Courseware Sage Vantage is an intuitive learning platform that integrates quality Sage textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Unparalleled in its ease of use and built for dynamic teaching and learning, Vantage offers customizable LMS integration and best-in-class support. It′s a learning platform you, and your students, will actually love. Learn more. Assignable Video with Assessment Assignable video (available in Sage Vantage) is tied to learning objectives and curated exclusively for this text to bring concepts to life. Watch a sample video now. LMS Cartridge: Import this title’s instructor resources into your school’s learning management system (LMS) and save time. Don’t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site. Learn more.
Author: Natalie MacNeil
Publisher: Penguin
ISBN: 0399175776
Category : Business & Economics
Languages : en
Pages : 226
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Book Description
The Conquer Kit is a canvas for your dreams and goals. You are invited to sketch, scribble, collage, and write all over these pages, all while developing an airtight business plan with proven strategies for success. Author and entrepreneur Natalie MacNeil guides you to tap into your creative genius, build a strong foundation with the four pillars that hold up every thriving business, create heart-centric product and marketing plans, put together your A-team, envision the bigger picture, map your next steps, and ultimately bring your dream business to life. So what are you waiting for? Dive in. Explore. Envision. Create. CONQUER.
Author: Tara C Mitchell
Publisher: Global Publishing Group
ISBN: 1925282279
Category : Health & Fitness
Languages : en
Pages : 177
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Book Description
Do you find sugar simply irresistible? It's not your fault! In this no-nonsense guide, International author Tara Mitchell shows just how easy it is to outsmart sugar - no willpower required! She went from devouring ice-cream for breakfast and multiple cans of Coke a day to dismissing sugar effortlessly using simple, effective techniques that really work. Inside Tara shows you how to give up sugar too, without having to rely on sheer willpower. You'll Learn... * How to lose weight, gain energy and vitality without following some FAD or celebrity diet. * Proven strategies to gain confidence, self-esteem, clarity and feeling great. * 3 easy steps to totally deactivate your cravings and give you back full control! * How to outsmart your OLD programming and make better decisions easily and effortlessly. * What sugar really does to your brain and why you should be afraid... very afraid. * How to eliminate sugar cravings using Tara's breakthrough yet simple techniques. * A step-by-step plan to reprogram your subconscious reaction to sugar and to avoid the dirty marketing tricks used to mislead you.
Author: David Seaman
Publisher: Sourcebooks, Inc.
ISBN: 1402224974
Category : Business & Economics
Languages : en
Pages : 242
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Book Description
In Dirty Little Secrets of Buzz, veteran PR stunt-planner David Seaman brings a fresh, counterintuitive new-media approach to the traditional marketing and PR handbook.
Author: Andrew Billings
Publisher: Routledge
ISBN: 1136292128
Category : Social Science
Languages : en
Pages : 536
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Book Description
New media technologies have become a central part of the sports media landscape. Sports fans use new media to watch games, discuss sports transactions, form fan-based communities, and secure minutiae about their favorite players and teams. Never before have fans known so much about athletes, whether that happens via Twitter feeds, fan sites, or blogs, and never before have the lines between producer, consumer, enactor, fan and athlete been more blurred. The Internet has made virtually everything available for sports media consumption; it has also made understanding sports media substantially more complex. The Routledge Handbook of Sport and New Media is the most comprehensive and in-depth study of the impact of new media in sport ever to be published. Adopting a broad, interdisciplinary approach, the book explores new media in sport as a cultural, social, commercial, economic, and technological phenomenon, examining the profound impact of digital technologies on that the way that sport is produced, consumed and understood. There is no aspect of social life or commercial activity in general that is not being radically influenced by the rise of new media forms, and by offering a "state of the field" survey of work in this area, the Routledge Handbook of Sport and New Media is important reading for any advanced student, researcher or practitioner with an interest in sports studies, media studies or communication studies.
Author: Robert J. Kaden
Publisher: Kogan Page Publishers
ISBN: 0749458461
Category : Business & Economics
Languages : en
Pages : 368
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Book Description
More Guerrilla Marketing Research, the follow-up title to Guerrilla Marketing Research destroys the myth that only big companies can afford marketing research. The new book focuses on why small and mid-sized businesses can benefit from conducting focus groups and surveys - and how they can do it, by asking the right questions, the right way, and effectively using the answers to make more money. Authored by Robert J.Kaden, Gerald Linda and Jay Conrad Levinson, More Guerrilla Marketing Research includes new and updated material on setting research goals and objectives; how to set a research budget; secondary research; qualitative research; research into emotions; customer satisfaction research; and the future of marketing research. This compelling book will take readers on a fascinating journey through one of the most misunderstood and under-utilized marketing techniques. The secrets unveiled and the tips offered will benefit the most sceptical business owner, manager or entrepreneur.
