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Author: William Arruda
Publisher: ASTD
ISBN: 9781949036756
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
A successful personal brand is based on authenticity. In Digital You: Real Personal Branding in the Virtual Age, branding pioneer William Arruda guides you to discover the questions that will help you uncover your brand and the methods to master delivering your unique brand value, both in person and virtually. Branding isn't about being famous, Arruda says; it's about being selectively famous.
Author: William Arruda
Publisher: ASTD
ISBN: 9781949036756
Category : Business & Economics
Languages : en
Pages : 0
Get Book Here
Book Description
A successful personal brand is based on authenticity. In Digital You: Real Personal Branding in the Virtual Age, branding pioneer William Arruda guides you to discover the questions that will help you uncover your brand and the methods to master delivering your unique brand value, both in person and virtually. Branding isn't about being famous, Arruda says; it's about being selectively famous.
Author: William Arruda
Publisher: Association for Talent Development
ISBN: 1949036766
Category : Business & Economics
Languages : en
Pages : 248
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Book Description
What’s your story? The most successful brands aren’t created, they are unearthed. Successful branding is based on authenticity. So how do you reveal your own brand? First, by searching yourself for answers to questions like these: What do you do better than anyone? What are you most proud of? What makes you lose track of time? In Digital You: Real Personal Branding in the Virtual Age, branding authority William Arruda describes the 21st century world of personal branding and guides you to define, express, and expand your personal brand for the virtual world. Branding is not about being famous, Arruda explains; it’s about being selectively famous. It’s about more than social media excess. When you understand the true value of personal branding, you can use it as a serious career development strategy. Digital You offers a deep dive to understanding and defining your unique promise of value—making a great first impression, mastering multimedia, and, ultimately, expanding your network and promoting thought leadership. You’ll learn how to develop, design, and sustain a personal brand throughout the fluid movements of any career. Understand how to be clear about your digital brand and your unique promise of value so you can increase your success and happiness at work and in life. It’s time to stop worrying about career extinction and start crafting a brand of distinction.
Author: Melody Karle
Publisher: Rowman & Littlefield
ISBN: 1442278889
Category : Language Arts & Disciplines
Languages : en
Pages : 165
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Book Description
Managing the Digital You: Where and How to Keep and Organize Your Digital Life is a much-needed guide for those struggling with how to manage and preserve their digital items. Starting with a values assessment, this book helps readers identify what items are important to them personally so that they can effectively prioritize their time and effort. Covering multimedia, correspondence, legacy planning, password protection, photos, non-digital documents, financial and legal documents, and even social media archiving, this comprehensive text addresses how to get started and how to develop a plan for managing existing and future items. Features include: Value assessment exercises to help readers identify what is a preservation priority to them personally Best practices for managing digital financial and legal documents How to save things from multiple devices, as well as social media sites Recommendations for scheduling maintenance activities and automating backup Guidelines for creating a personal management plan so that users are prepared to handle new and existing documents, photos, and other digital material for ongoing access After reading this short primer, readers will be ready to: better organize and identify what they already have in a digital form, have a personal plan for knowing what to discard and what to retain, know how to digitize papers, photographs, voicemail, preserve email and social media postings, and set up a workable long-term file naming and organizational structure.
Author: Steven Feldstein
Publisher: Oxford University Press
ISBN: 0190057491
Category : Language Arts & Disciplines
Languages : en
Pages : 345
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Book Description
Advances in artificial intelligence, mass surveillance, disinformation, facial recognition, and censorship are transforming how authoritarian leaders advance their repressive agendas. This is leading to a fundamental reshaping of the relationship between citizen and state. In The Rise of Digital Repression, Steven Feldstein presents new field research from Thailand, the Philippines, and Ethiopia to hightlight how governments pursue digital strategies of repression based on a range of factors: ongoing levels of repression, leadership, state capacity, and technological development. As many of these trends are going global, Felstein argues that this has major implications for democracies and civil society activists around the world.
Author: Dr. Archibald D. Hart
Publisher: Baker Books
ISBN: 1441241698
Category : Religion
Languages : en
Pages : 194
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Book Description
In the world of technology, there are just two kinds of people: digital natives and digital immigrants. Digital natives are those born after the advent of the internet. They are comfortable with swift technological change and take the presence of technology in their lives almost completely for granted. They have "digital DNA" flowing through their bodies. On the other hand, digital immigrants are those born before the advent of the internet. Their comfort level with our technology-soaked world is more variable. But they are affected by the digital invasion just as much as their native children. With the latest research supporting them, Dr. Archibald Hart and Dr. Sylvia Hart Frejd uncover both the subtle and the dramatic ways digital technology is changing us from within, focusing their exposé on the impact on the spiritual life of individuals. Through insights from neuroscience and psychology, they offer readers therapeutic and biblical strategies for handling the digital invasion in order to become good stewards of their digital lives. Parents, educators, students, counselors, and pastors will especially appreciate this cultural wake-up call.
Author: Mark Stuart Day
Publisher: MIT Press
ISBN: 0262551071
Category : Computers
Languages : en
Pages : 369
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Book Description
An accessible guide to our digital infrastructure, explaining the basics of operating systems, networks, security, and other topics for the general reader. Most of us feel at home in front of a computer; we own smartphones, tablets, and laptops; we look things up online and check social media to see what our friends are doing. But we may be a bit fuzzy about how any of this really works. In Bits to Bitcoin, Mark Stuart Day offers an accessible guide to our digital infrastructure, explaining the basics of operating systems, networks, security, and related topics for the general reader. He takes the reader from a single process to multiple processes that interact with each other; he explores processes that fail and processes that overcome failures; and he examines processes that attack each other or defend themselves against attacks. Day tells us that steps are digital but ramps are analog; that computation is about “doing something with stuff” and that both the “stuff” and the “doing” can be digital. He explains timesharing, deadlock, and thrashing; virtual memory and virtual machines; packets and networks; resources and servers; secret keys and public keys; Moore's law and Thompson's hack. He describes how building in redundancy guards against failure and how endpoints communicate across the Internet. He explains why programs crash or have other bugs, why they are attacked by viruses, and why those problems are hard to fix. Finally, after examining secrets, trust, and cheating, he explains the mechanisms that allow the Bitcoin system to record money transfers accurately while fending off attacks.
Author: Erica Dhawan
Publisher: St. Martin's Press
ISBN: 1250246539
Category : Business & Economics
Languages : en
Pages : 180
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Book Description
An instant Wall Street Journal Bestseller The definitive guide to communicating and connecting in a hybrid world. Email replies that show up a week later. Video chats full of “oops sorry no you go” and “can you hear me?!” Ambiguous text-messages. Weird punctuation you can’t make heads or tails of. Is it any wonder communication takes us so much time and effort to figure out? How did we lose our innate capacity to understand each other? Humans rely on body language to connect and build trust, but with most of our communication happening from behind a screen, traditional body language signals are no longer visible -- or are they? In Digital Body Language, Erica Dhawan, a go-to thought leader on collaboration and a passionate communication junkie, combines cutting edge research with engaging storytelling to decode the new signals and cues that have replaced traditional body language across genders, generations, and culture. In real life, we lean in, uncross our arms, smile, nod and make eye contact to show we listen and care. Online, reading carefully is the new listening. Writing clearly is the new empathy. And a phone or video call is worth a thousand emails. Digital Body Language will turn your daily misunderstandings into a set of collectively understood laws that foster connection, no matter the distance. Dhawan investigates a wide array of exchanges—from large conferences and video meetings to daily emails, texts, IMs, and conference calls—and offers insights and solutions to build trust and clarity to anyone in our ever changing world.
Author: Victoria Turk
Publisher: Random House
ISBN: 1473562074
Category : Computers
Languages : en
Pages : 205
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Book Description
How do you reply to your colleague's weird email? What might Debrett’s say about your Tinder profile? And just how do you know if you're mansplaining? In this irreverent journey through the murky world of digital etiquette, WIRED's Victoria Turk provides an indispensable guide to minding our manners in a brave new online world. The digital revolution has put us all within a few clicks, taps and swipes of each other. But familiarity can breed contempt, and whilst we’re more likely than ever to fall in love online, we’re also more likely to fall headfirst into a blazing row with a stranger. Google’s unofficial motto is Don’t Be Evil, but sometimes that’s easier said than done. If you've ever encountered the surreal battlefields of digital life and wondered why we don't all just go analogue, this is the book for you.
Author: Sunil Gupta
Publisher: Harvard Business Press
ISBN: 1633692698
Category : Computers
Languages : en
Pages : 342
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Book Description
Digital transformation is no longer news--it's a necessity. Despite the widespread threat of disruption, many large companies in traditional industries have succeeded at digitizing their businesses in truly transformative ways. The New York Times, formerly a bastion of traditional media, has created a thriving digital product behind a carefully designed paywall. Best Buy has transformed its business in the face of Amazon's threat. John Deere has formed a data-analysis arm to complement its farm-equipment business. And Goldman Sachs and many others are using digital technologies to reimagine their businesses. In Driving Digital Strategy, Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead. For over a decade, Gupta has studied digital transformation at Fortune 500 companies. He knows what works and what doesn't. Merely dabbling in digital or launching a small independent unit, which many companies do, will not bring success. Instead you need to fundamentally change the core of your business and ensure that your digital strategy touches all aspects of your organization: your business model, value chain, customer relationships, and company culture. Gupta covers each aspect in vivid detail while providing navigation tips and best practices along the way. Filled with rich and illuminating case studies of companies at the forefront of digital transformation, Driving Digital Strategy is the comprehensive guide you need to take full advantage of the limitless opportunities the digital age provides.
Author: Anand Swaminathan
Publisher: John Wiley & Sons
ISBN: 1119433770
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
A blueprint for reinventing the core of your business Value in the next phase of the digital era will go to those companies that don't just try digital but also scale it. Digital@Scale examines what it takes for companies to break through the gravitational pull of their legacy organizations and capture the full value of digital. Digging into more than fifty detailed case studies and years of McKinsey experience and data, the authors, along with a group of expert contributors, show how companies can move beyond incremental change to transform the business where the greatest value is generated—at its core. The authors provide practical insights into the three pillars of digital transformations that successfully scale: reinventing the business model, building out a business architecture from the customer back into the organization, and establishing an 'amoeba' IT and organizational foundation that learns and evolves. This is the ideal guide for all leaders who recognize the power and promise of a digital transformation.
