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Author: Charles Arthur
Publisher: Kogan Page Publishers
ISBN: 0749464143
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
- Which of Apple, Google and Microsoft had an office with a "drawer of broken dreams" - and what (real) objects lay inside it? - When did Microsoft have the chance to catch Google in making money from search - and who vetoed it? - Why did Google test 40 shades of blue on its users? - How long did outside developers wait before asking to write apps for Apple's iPhone after Steve Jobs announced it? - Who said that Microsoft should have its own music player - and why did it fail? The answers, and much more, can be found in this new book by Charles Arthur, technology editor of The Guardian newspaper of London. Digital Wars starts in 1998, when the internet and computing business was about to be upended - by an antitrust case, a tiny start-up and a former giant rebuilding itself. It looks at what are now the three best-known tech companies, and through the voices of former and current staff examines their different strategies to try to win the battle to control the exploding network connecting the world. Microsoft was a giant - soon to become the highest-valued company in the world, while Apple was a minnow and Google just a startup. By February 10 2012, Apple was worth more ($462bn) than both Microsoft ($258bn) and Google ($198bn) combined. The chance had come from tumultuous battles between the three... To win their battles... Apple used design, the vertical model of controlling the hardware and software, and a relentless focus on the customer to the exclusion of others; Microsoft depended on the high quality of its employees' programming skills and its monopolies in software to try to move into new markets - such as search and music; Google focused on being quick, efficient, and using the power of data analysis - not human "taste" - to make decisions and get ahead of would-be rivals. With exclusive information from interviews with people such as Don Norman, former VP of Apple Computer and Pieter Knook, former SVP of the Mobile Communications Business at Microsoft, and many more current and former staff of the three companies - including one person who has worked for all three - Arthur also addresses: - what the inventors of the hard drive used in the iPod thought it would really be used for - how Apple transformed the smartphone market - which of Android or Apple that forced Microsoft to abandon Windows Mobile - what happened to Microsoft's tablet plans - and much more.
Author: Charles Arthur
Publisher: Kogan Page Publishers
ISBN: 0749464143
Category : Business & Economics
Languages : en
Pages : 272
Get Book Here
Book Description
- Which of Apple, Google and Microsoft had an office with a "drawer of broken dreams" - and what (real) objects lay inside it? - When did Microsoft have the chance to catch Google in making money from search - and who vetoed it? - Why did Google test 40 shades of blue on its users? - How long did outside developers wait before asking to write apps for Apple's iPhone after Steve Jobs announced it? - Who said that Microsoft should have its own music player - and why did it fail? The answers, and much more, can be found in this new book by Charles Arthur, technology editor of The Guardian newspaper of London. Digital Wars starts in 1998, when the internet and computing business was about to be upended - by an antitrust case, a tiny start-up and a former giant rebuilding itself. It looks at what are now the three best-known tech companies, and through the voices of former and current staff examines their different strategies to try to win the battle to control the exploding network connecting the world. Microsoft was a giant - soon to become the highest-valued company in the world, while Apple was a minnow and Google just a startup. By February 10 2012, Apple was worth more ($462bn) than both Microsoft ($258bn) and Google ($198bn) combined. The chance had come from tumultuous battles between the three... To win their battles... Apple used design, the vertical model of controlling the hardware and software, and a relentless focus on the customer to the exclusion of others; Microsoft depended on the high quality of its employees' programming skills and its monopolies in software to try to move into new markets - such as search and music; Google focused on being quick, efficient, and using the power of data analysis - not human "taste" - to make decisions and get ahead of would-be rivals. With exclusive information from interviews with people such as Don Norman, former VP of Apple Computer and Pieter Knook, former SVP of the Mobile Communications Business at Microsoft, and many more current and former staff of the three companies - including one person who has worked for all three - Arthur also addresses: - what the inventors of the hard drive used in the iPod thought it would really be used for - how Apple transformed the smartphone market - which of Android or Apple that forced Microsoft to abandon Windows Mobile - what happened to Microsoft's tablet plans - and much more.
Author: Charles Arthur
Publisher: Kogan Page Publishers
ISBN: 0749472049
Category : Business & Economics
Languages : en
Pages : 344
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Book Description
The first time that Apple, Google and Microsoft found themselves sharing the same digital space was 1998. They were radically different companies and they would subsequently fight a series of pitched battles for control of different parts of the digital landscape. They could not know of the battles to come. But they would be world-changing. This new edition of Digital Wars looks at each of these battles in turn. Accessible and comprehensive, it analyses the very different cultures of the three companies and assesses exactly who are the victors on each front. Thoroughly updated to include information on the latest developments and rising competitors Samsung, it also include a completely new chapter on how China moved from being the assembly plant for music players and smartphones, to becoming the world's biggest smartphone business.
Author: John B. Thompson
Publisher: John Wiley & Sons
ISBN: 1509546790
Category : Social Science
Languages : en
Pages : 354
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Book Description
This book tells the story of the turbulent decades when the book publishing industry collided with the great technological revolution of our time. From the surge of ebooks to the self-publishing explosion and the growing popularity of audiobooks, Book Wars provides a comprehensive and fine-grained account of technological disruption in one of our most important and successful creative industries. Like other sectors, publishing has been thrown into disarray by the digital revolution. The foundation on which this industry had been based for 500 years – the packaging and sale of words and images in the form of printed books – was called into question by a technological revolution that enabled symbolic content to be stored, manipulated and transmitted quickly and cheaply. Publishers and retailers found themselves facing a proliferation of new players who were offering new products and services and challenging some of their most deeply held principles and beliefs. The old industry was suddenly thrust into the limelight as bitter conflicts erupted between publishers and new entrants, including powerful new tech giants who saw the world in very different ways. The book wars had begun. While ebooks were at the heart of many of these conflicts, Thompson argues that the most fundamental consequences lie elsewhere. The print-on-paper book has proven to be a remarkably resilient cultural form, but the digital revolution has transformed the industry in other ways, spawning new players which now wield unprecedented power and giving rise to an array of new publishing forms. Most important of all, it has transformed the broader information and communication environment, creating new challenges and new opportunities for publishers as they seek to redefine their role in the digital age. This unrivalled account of the book publishing industry as it faces its greatest challenge since Gutenberg will be essential reading for anyone interested in books and their future.
Author: William Merrin
Publisher: Routledge
ISBN: 1317480406
Category : Political Science
Languages : en
Pages : 379
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Book Description
Digital War offers a comprehensive overview of the impact of digital technologies upon the military, the media, the global public and the concept of ‘warfare’ itself. This introductory textbook explores the range of uses of digital technology in contemporary warfare and conflict. The book begins with the 1991 Gulf War, which showcased post-Vietnam technological developments and established a new model of close military and media management. It explores how this model was reapplied in Kosovo (1999), Afghanistan (2001) and Iraq (2003), and how, with the Web 2.0 revolution, this informational control broke down. New digital technologies allowed anyone to be an informational producer leading to the emergence of a new mode of ‘participative war’, as seen in Gaza, Iraq and Syria. The book examines major political events of recent times, such as 9/11 and the War on Terror and its aftermath. It also considers how technological developments such as unmanned drones and cyberwar have impacted upon global conflict and explores emerging technologies such as soldier-systems, exo-skeletons, robotics and artificial intelligence and their possible future impact. This book will be of much interest to students of war and media, security studies, political communication, new media, diplomacy and IR in general.
Author: Craig Jarvis
Publisher: CRC Press
ISBN: 1000284867
Category : Computers
Languages : en
Pages : 299
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Book Description
The crypto wars have raged for half a century. In the 1970s, digital privacy activists prophesied the emergence of an Orwellian State, made possible by computer-mediated mass surveillance. The antidote: digital encryption. The U.S. government warned encryption would not only prevent surveillance of law-abiding citizens, but of criminals, terrorists, and foreign spies, ushering in a rival dystopian future. Both parties fought to defend the citizenry from what they believed the most perilous threats. The government tried to control encryption to preserve its surveillance capabilities; privacy activists armed citizens with cryptographic tools and challenged encryption regulations in the courts. No clear victor has emerged from the crypto wars. Governments have failed to forge a framework to govern the, at times conflicting, civil liberties of privacy and security in the digital age—an age when such liberties have an outsized influence on the citizen–State power balance. Solving this problem is more urgent than ever. Digital privacy will be one of the most important factors in how we architect twenty-first century societies—its management is paramount to our stewardship of democracy for future generations. We must elevate the quality of debate on cryptography, on how we govern security and privacy in our technology-infused world. Failure to end the crypto wars will result in societies sleepwalking into a future where the citizen–State power balance is determined by a twentieth-century status quo unfit for this century, endangering both our privacy and security. This book provides a history of the crypto wars, with the hope its chronicling sets a foundation for peace.
Author: Donald Matheson
Publisher: John Wiley & Sons
ISBN: 074563950X
Category : Social Science
Languages : en
Pages : 306
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Book Description
Digital War Reporting examines war reporting in a digital age. It shows how new technologies open up innovative ways for journalists to convey the horrors of warfare while, at the same time, creating opportunities for propaganda, censorship and control. Topics discussed include: How is the role of the war reporter evolving as digital technologies become ever more prominent? What is the rhetoric of war in digital journalism? How does an emphasis on liveness, immediacy or realness shape public perceptions of the nature of warfare itself? Is technology widening the gap between 'us' and 'them', or are new kinds of empathy being established with distant others as time, space and place are effectively compressed? A key focus is journalists' use of digital imagery, real-time video and audio reports, multimedia databases – as well as satellites, broadband, podcasting, and mobile telephones – in the reporting of a range of wars, conflicts and crises. The examples analysed range from 24-hour television news coverage of the Persian Gulf War, the first 'internet war' in Kosovo, digital photography, from September 11 to Abu Ghraib, and bloggers in Iraq, including journalists, soldiers and ordinary citizens. Digital War Reporting is required reading for students, researchers and journalists.
Author: Sam Timel
Publisher: Humanoids Inc
ISBN: 1594653178
Category : Comics & Graphic Novels
Languages : en
Pages : 51
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Book Description
"Some say it's like seeing Bill Gates turn into Che Guevara... But it ain't that simple. Let me explain how it all began..." -- Sam Timel
Author: Donald Matheson
Publisher: Polity
ISBN: 0745642756
Category : Computers
Languages : en
Pages : 225
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Book Description
Digital War Reporting examines war reporting in a digital age. It shows how new technologies open up innovative ways for journalists to convey the horrors of warfare while, at the same time, creating opportunities for propaganda, censorship and control. Topics discussed include: How is the role of the war reporter evolving as digital technologies become ever more prominent? What is the rhetoric of war in digital journalism? How does an emphasis on liveness, immediacy or realness shape public perceptions of the nature of warfare itself? Is technology widening the gap between 'us' and 'them', or are new kinds of empathy being established with distant others as time, space and place are effectively compressed? A key focus is journalists' use of digital imagery, real-time video and audio reports, multimedia databases – as well as satellites, broadband, podcasting, and mobile telephones – in the reporting of a range of wars, conflicts and crises. The examples analysed range from 24-hour television news coverage of the Persian Gulf War, the first 'internet war' in Kosovo, digital photography, from September 11 to Abu Ghraib, and bloggers in Iraq, including journalists, soldiers and ordinary citizens. Digital War Reporting is required reading for students, researchers and journalists.
Author: Peter Baldwin
Publisher: Princeton University Press
ISBN: 0691169098
Category : History
Languages : en
Pages : 546
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Book Description
Today's copyright wars can seem unprecedented. Sparked by the digital revolution that has made copyright—and its violation—a part of everyday life, fights over intellectual property have pitted creators, Hollywood, and governments against consumers, pirates, Silicon Valley, and open-access advocates. But while the digital generation can be forgiven for thinking the dispute between, for example, the publishing industry and Google is completely new, the copyright wars in fact stretch back three centuries—and their history is essential to understanding today’s battles. The Copyright Wars—the first major trans-Atlantic history of copyright from its origins to today—tells this important story. Peter Baldwin explains why the copyright wars have always been driven by a fundamental tension. Should copyright assure authors and rights holders lasting claims, much like conventional property rights, as in Continental Europe? Or should copyright be primarily concerned with giving consumers cheap and easy access to a shared culture, as in Britain and America? The Copyright Wars describes how the Continental approach triumphed, dramatically increasing the claims of rights holders. The book also tells the widely forgotten story of how America went from being a leading copyright opponent and pirate in the eighteenth and nineteenth centuries to become the world’s intellectual property policeman in the late twentieth. As it became a net cultural exporter and its content industries saw their advantage in the Continental ideology of strong authors’ rights, the United States reversed position on copyright, weakening its commitment to the ideal of universal enlightenment—a history that reveals that today’s open-access advocates are heirs of a venerable American tradition. Compelling and wide-ranging, The Copyright Wars is indispensable for understanding a crucial economic, cultural, and political conflict that has reignited in our own time.
Author: Marc Owen Jones
Publisher: Oxford University Press
ISBN: 0197676502
Category : Political Science
Languages : en
Pages : 320
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Book Description
You are being lied to by people who don't even exist. Digital deception is the new face of information warfare. Social media has been weaponised by states and commercial entities alike, as bots and trolls proliferate and users are left to navigate an infodemic of fake news and disinformation. In the Persian Gulf and the wider Middle East, where authoritarian regimes continue to innovate and adapt in the face of changing technology, online deception has reached new levels of audacity. From pro-Saudi entities that manipulate the tweets of the US president, to the activities of fake journalists and Western PR companies that whitewash human rights abuses, Marc Owen Jones' meticulous investigative research uncovers the full gamut of tactics used by Gulf regimes and their allies to deceive domestic and international audiences. In an age of global deception, this book charts the lengths bad actors will go to when seeking to impose their ideology and views on citizens around the world.
