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Author: Barry Connolly
Publisher: Bloomsbury Publishing
ISBN: 1472961358
Category : Business & Economics
Languages : en
Pages : 257
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Book Description
A guide to how e-SMEs can successfully engage within social media communities to positively influence their brand trust and reputation. Consumer trust is more important than ever, as digital platforms and social media have redefined the relationship between businesses and consumers. In this new and disruptive commercial environment, consumers have developed an expectancy of direct, transparent communication through social media. The traditional means of building and maintaining trust have been rendered obsolete by the chaotic, competitive magnitude of multiple online platforms. With a unique combination of academic rigour and practical guidance, Digital Trust is the definitive guide to effectively using social media to build an authentic, trustful connection with your consumer base. Drawing on his extensive experience in marketing and communications, Barry Connolly demonstrates how to harness the commercial opportunities provided by social media, while also showing how you can avoid its most common mistakes and pitfalls. With original research and illuminating case studies, Digital Trust provides adaptable and accessible social media strategies that will strengthen and expand your consumer base.
Author: Barry Connolly
Publisher: Bloomsbury Publishing
ISBN: 1472961358
Category : Business & Economics
Languages : en
Pages : 257
Get Book Here
Book Description
A guide to how e-SMEs can successfully engage within social media communities to positively influence their brand trust and reputation. Consumer trust is more important than ever, as digital platforms and social media have redefined the relationship between businesses and consumers. In this new and disruptive commercial environment, consumers have developed an expectancy of direct, transparent communication through social media. The traditional means of building and maintaining trust have been rendered obsolete by the chaotic, competitive magnitude of multiple online platforms. With a unique combination of academic rigour and practical guidance, Digital Trust is the definitive guide to effectively using social media to build an authentic, trustful connection with your consumer base. Drawing on his extensive experience in marketing and communications, Barry Connolly demonstrates how to harness the commercial opportunities provided by social media, while also showing how you can avoid its most common mistakes and pitfalls. With original research and illuminating case studies, Digital Trust provides adaptable and accessible social media strategies that will strengthen and expand your consumer base.
Author: Erica Dhawan
Publisher: St. Martin's Press
ISBN: 1250246539
Category : Business & Economics
Languages : en
Pages : 180
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Book Description
An instant Wall Street Journal Bestseller The definitive guide to communicating and connecting in a hybrid world. Email replies that show up a week later. Video chats full of “oops sorry no you go” and “can you hear me?!” Ambiguous text-messages. Weird punctuation you can’t make heads or tails of. Is it any wonder communication takes us so much time and effort to figure out? How did we lose our innate capacity to understand each other? Humans rely on body language to connect and build trust, but with most of our communication happening from behind a screen, traditional body language signals are no longer visible -- or are they? In Digital Body Language, Erica Dhawan, a go-to thought leader on collaboration and a passionate communication junkie, combines cutting edge research with engaging storytelling to decode the new signals and cues that have replaced traditional body language across genders, generations, and culture. In real life, we lean in, uncross our arms, smile, nod and make eye contact to show we listen and care. Online, reading carefully is the new listening. Writing clearly is the new empathy. And a phone or video call is worth a thousand emails. Digital Body Language will turn your daily misunderstandings into a set of collectively understood laws that foster connection, no matter the distance. Dhawan investigates a wide array of exchanges—from large conferences and video meetings to daily emails, texts, IMs, and conference calls—and offers insights and solutions to build trust and clarity to anyone in our ever changing world.
Author: Marie De Fréminville
Publisher: John Wiley & Sons
ISBN: 1786305194
Category : Computers
Languages : en
Pages : 228
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Book Description
Cyber security is a key issue affecting the confidence of Internet users and the sustainability of businesses. It is also a national issue with regards to economic development and resilience. As a concern, cyber risks are not only in the hands of IT security managers, but of everyone, and non-executive directors and managing directors may be held to account in relation to shareholders, customers, suppliers, employees, banks and public authorities. The implementation of a cybersecurity system, including processes, devices and training, is essential to protect a company against theft of strategic and personal data, sabotage and fraud. Cybersecurity and Decision Makers presents a comprehensive overview of cybercrime and best practice to confidently adapt to the digital world; covering areas such as risk mapping, compliance with the General Data Protection Regulation, cyber culture, ethics and crisis management. It is intended for anyone concerned about the protection of their data, as well as decision makers in any organization.
Author:
Publisher: IGI Global
ISBN: 159904806X
Category : Computers
Languages : en
Pages : 356
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Book Description
"This book offers a review of recent developments of computer security, focusing on the relevance and implications of global privacy, law, and politics for society, individuals, and corporations.It compiles timely content on such topics as reverse engineering of software, understanding emerging computer exploits, emerging lawsuits and cases, global and societal implications, and protection from attacks on privacy"--Provided by publisher.
Author: Joanna Paliszkiewicz
Publisher: Taylor & Francis
ISBN: 1000761908
Category : Business & Economics
Languages : en
Pages : 299
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Book Description
Trust and Digital Business: Theory and Practice brings together the theory and practice of trust and digital business. The book offers a look at the current state, including a comprehensive overview of both research and practical applications of trust in business. Readers will gain from this book in the following areas: knowledge across disciplines on trust in business, theoretical underpinnings of trust and how it sustains itself through digital dissemination, and empirically-validated practice regarding trust and its related concepts. The international team of authors from seven countries (Finland, Germany, Italy, Malaysia, Poland, Turkey, and the United States) ensures the diversity and quality of the content. The intended audiences of this book are professionals, scholars, and students.
Author: Jeffrey Ritter
Publisher:
ISBN: 9780996599009
Category :
Languages : en
Pages : 578
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Book Description
In the 21st Century no business or government will make decisions without relying on digital information. Can you trust the information you use to make decisions? Can your decisions be trusted by others? Trust is under attack, making every decision more vulnerable. This is equally true for customers and for each of us in our daily decisions--without trust, spending and other investments shift to other options. To achieve digital trust, Jeffrey Ritter explored the essence of trust itself. He discovered something remarkable--trust is a calculated decision, not an emotion. That simple truth required a new way to think differently about trust, especially digital trust, and ignited the author to create and build something new, rather than merely patch the status quo. Described by executives in the opening pages as "essential reading for corporate executives," "ground-breaking," "fascinating," and a book that "will transform the dialogue about governance in a digital world," Achieving Digital Trust boldly declares risk management dead as a business discipline and offers, instead, an integrated strategy for building something new--digital trust. Woven across a story of two fictional global competitors battling to survive and prosper, Ritter introduces a complete, integrated portfolio of tools he created to help business executives, IT strategists, and innovation leaders survive and excel in our digital world: A Trust Vocabulary-a shared lexicon of new phrases and terms, and new meanings for existing words, that enable discussion of trust decisions and increase efficiency of trust calculations. The Trust Decision Model-an integrated view of the sequential decision points and information layers that link together the steps taken when deciding whether or not to trust, and builds a bridge between human and computational trust. The Rules for Composing Rules-a set of fundamental principles for authoring effective rules for crossing the chasm between the ambiguity of broad, governing formal rules and the binary precision of executable software code. The Unified Rules Model-a new architecture for organizing the complexity of business, technology, and legal rules into unified, functional structures supporting the design and execution of digital systems that deliver compliance and earn our trust. The Unified Information Model-a new framework for organizing and designing digital information assets that result in more effective trust decisions and enhanced governance. The Digital Trust Design Principles-a framework for choosing among priorities and trade-offs to focus resources appropriately and improve desired outcomes. The Trust Prism-an entirely new, 3-D, visual tool for designing, building, and governing complex information systems, including in the Cloud . . . and more. Together, these are a complete tool-kit that will change how leaders and executives make decisions that matter, build digital assets that can be trusted, and visualize and manage the complexity of their companies and the wired ecosystems in which they compete."
Author: Wiem Tounsi
Publisher: John Wiley & Sons
ISBN: 1786304481
Category : Computers
Languages : en
Pages : 260
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Book Description
Cyber threats are ever increasing. Adversaries are getting more sophisticated and cyber criminals are infiltrating companies in a variety of sectors. In today’s landscape, organizations need to acquire and develop effective security tools and mechanisms – not only to keep up with cyber criminals, but also to stay one step ahead. Cyber-Vigilance and Digital Trust develops cyber security disciplines that serve this double objective, dealing with cyber security threats in a unique way. Specifically, the book reviews recent advances in cyber threat intelligence, trust management and risk analysis, and gives a formal and technical approach based on a data tainting mechanism to avoid data leakage in Android systems
Author: Joanna Paliszkiewicz
Publisher: Routledge
ISBN: 1000455440
Category : Business & Economics
Languages : en
Pages : 214
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Book Description
Trust is a pervasive catalyst of human and business relationships that has inspired interest in researchers and practitioners alike. It has been shown to enhance engagement, communication, organizational performance, and online activities. Despite its role to cultivate cooperation, knowledge-sharing, and innovation, trust through digital means or even trust in digital media has presented new opportunities and challenges in society. Examples include a wider and faster dissemination of trust-influencing messages, and richer options of digital cues that engage, disrupt, or even transform how trust is formulated. Despite that, trust helps people to live through risky and uncertain situations, and the many capabilities enabled on the digital platforms have made the formation and sustaining of trust very different compared to traditional means. Trust in today’s digital environment plays an important role and is intertwined with concepts including reliability, quality, and privacy. This book aims to bring together the theory and practice of trust in the new digital era and will present theoretical and practical foundations. Trust is not given; we must work to build it, but it is a very fragile and intangible asset once built. It is easy to destroy and challenging to rebuild. Researchers, academics, and students in the fields of management, responsibility, and business ethics will gain knowledge on trust and related concepts, learn about the theoretical underpinnings of trust and how it sustains itself through digital dissemination, and explore empirically validated practice regarding trust and its related concepts.
Author: Gail L. Grant
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 328
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Book Description
This volume explains the technology behind digital signatures and key infrastructures (PKI). These are the standards that make it absolutely safe to buy, sell, sign documents and exchange sensitive financial data on the Internet.
Author: Thomas Osburg
Publisher: Springer Nature
ISBN: 3030307743
Category : Social Science
Languages : en
Pages : 264
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Book Description
This book examines the shifting role of media trust in a digital world, and critically analyzes how news and stories are created, distributed and consumed. Emphasis is placed on the current challenges and possible solutions to regain trust and restore credibility. The book reveals the role of trust in communication, in society and in media, and subsequently addresses media at the crossroads, as evinced by phenomena like gatekeepers, echo chambers and fake news. The following chapters explore truth and trust in journalism, the role of algorithms and robots in media, and the relation between social media and individual trust. The book then presents case studies highlighting how media creates trust in the contexts of: brands and businesses, politics and non-governmental organizations, science and education. In closing, it discusses the road ahead, with a focus on users, writers, platforms and communication in general, and on media competency, skills and education in particular.
