Author: Lukas Johannes Markus Stangl
Publisher: GRIN Verlag
ISBN: 3346427730
Category : Business & Economics
Languages : en
Pages : 150

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Book Description
Master's Thesis from the year 2020 in the subject Business economics - Business Management, Corporate Governance, grade: 95%, , language: English, abstract: The global revenue of the sports apparel industry is larger than it has ever been before. Digital transformation has been a driver for the industry, leading to digital innovations within the industry. This has led to the fall of market leaders while creating opportunities for new market entrants by capturing market share through leveraging new technologies. The company Nike has been the market leader in the sports apparel industry for several decades and is known to be a forerunner in innovation. The purpose of this research is to examine how digital transformation has affected Nike, Inc. and the sports apparel industry and how it will shape the future. A secondary aim is to investigate how Nike’s customers perceive these changes and to scrutinize their digital needs and expectations. This research furthermore aims to conclude about the digital needs and expectations of Nike’s customers and if they align with Nike’s strategy. The research used a triangulation of three methods and provides a holistic analysis to make recommendations to the management of Nike. Primary research was conducted through a questionnaire-based customer survey and expert interviews with the management and specialists at Nike. Secondary research included reviewing frameworks for strategic analysis. The analysis distinguishes digital natives (i.e. aged 21 years or younger) and digital immigrants (i.e. aged above 21 years). The results showed that these two groups differ in their sales-channel preferences, digital needs and expectations. The secondary research was confirmed by the findings from the expert interviews and customer survey. Overall, Nike’s digital transformation strategy appears to align with the needs and expectations of the company’s customers.

Author: Amar Singh Dhesi
Publisher:
ISBN:
Category :
Languages : en
Pages : 67

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Book Description
To demonstrate successful implementations of these digital transformation frameworks, this research will focus on Nike Inc., (Nike) as a case study. Nike, one of the largest and most well-known sports brands in the world, is also a company that puts digital transformation at the forefront of its business strategy. The firm's goal of accelerating their digital transformation is aimed at better understanding and improving the customer experience. The study aims to demonstrate how Nike's customer focused digital transformation over the past decade has led to a competitive advantage and moving forward into the post-COVID era, will they be prepared for the rapidly changing needs of their consumers?

Author: BANKIM CHANDRA PANDEY
Publisher: BookRix
ISBN: 374384236X
Category : Sports & Recreation
Languages : en
Pages : 64

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Book Description
Nike competitor analysis Adidas-Adidas worldwide revenue is around 16 billion US dollar and has the brand valuation of around 7 billion US dollar. Adidas is one of the biggest Nike competitors. The main advantage of this company is its brand value and having a strong subsidiary in Reebok. Reebok- The company has world revenue three billion US dollar and brand valuation of around one billion US dollar. It is a subsidiary company of Adidas which operates independently. The company is mainly famous for its designer footwear for sports. Puma- The company has revenue around 3.4 billion and third Nike competitor which is known for its running shoes and sports apparel.The founder of Puma and Adidas were brothers but they got separated in 1948. Adidas is far ahead of Puma but Puma is global Nike competitor. Although Puma lacks in sports sponsorship revenue generated by Puma is enormous. Fila- The company is one of the largest manufacturing companies in footwear brand. Fila is not the premium category in comparison to Nike. The fila adopt penetration pricing technique by giving the cheaper branded product in comparison to NIKE. The company main policy revolves around cost advantage then its design or differentiation.

Author:
Publisher: GRIN Verlag
ISBN: 3668752419
Category : Business & Economics
Languages : en
Pages : 28

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Book Description
Seminar paper from the year 2017 in the subject Business economics - Business Management, Corporate Governance, grade: 2,0, University of applied sciences, Munich, language: English, abstract: This text provides an overview of the strategies Adidas, Nike and Under Armour implement to compete in the sports apparel industry. Adidas and Nike, but also Under Armour, to some extent, are leveraging from a high bargaining power over their suppliers due to a strong and global supply chain. With the increase in E-Commerce stores and sporty fashion trends, the customer has a lower switching cost, making the sportswear industry very competitive. The sportswear industry consists of 6 strategic pillars: brand portfolio, innovation, markets, team, supply chain, and sustainability. Nike and Adidas compete for the highest market share and try to create a global corporate culture exploiting their history and core values. Sustainability has become a big concern in terms of the unethical supply chain strategy. Under Armour, on the other hand, is focusing to expand and compete with the big players in the sports industry with its unique innovation strategy to produce advanced sports products to enter new markets and reach more customers.

Author: Alan N. Hoffman
Publisher:
ISBN: 9781529760170
Category : Sport clothes industry
Languages : en
Pages :

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Book Description
By 2019, Nike was one of the world's most recognizable brand names in the world, and a market leader in the sporting goods industry. The firm built its sporting empire based on successful marketing campaigns and endorsements from top athletes such as Tiger Woods, Mia Hamm and Michael Jordan, to spread their iconic "Just Do It" slogan. Although the firm had a long-lasting reputation as a sustainable company and had mended its image since the sweatshops scandals in the 1990s, it became the center of controversy with the #MeToo scandal and Colin Kaepernick campaigns. Nike was late to enter the Athleisure wear market, and now faces stiff competition from brands such as Lululemon, Athleta and Fabletics that were quick to capitalize on this new market. In an industry that now had non-athletic companies like Target, Amazon, or Tory Burch as competition, Nike must overcome its managerial shortcomings in diversity to prevent further losses in the Athleisure market share.

Author: Frank T. Rothaermel
Publisher: McGraw-Hill Education
ISBN: 9780077645069
Category : Business & Economics
Languages : en
Pages : 0

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Book Description
Strategic Management: Concepts 2e by Frank T. Rothaermel combines quality and user-friendliness with rigor and relevance by synthesizing theory, empirical research, and practical applications in this new edition, which is designed to prepare students for the types of challenges they will face as managers in the globalized and turbulent business environment of the 21st century. With a single, strong voice that weaves together classic and cutting-edge theory with in-chapter cases and strategy highlights, to teach students how companies gain and sustain competitive advantage. OneBook...OneVoice...OneVision

Author:
Publisher: Cybellium
ISBN: 1836790279
Category : Business & Economics
Languages : en
Pages : 227

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Book Description
Welcome to the forefront of knowledge with Cybellium, your trusted partner in mastering the cutting-edge fields of IT, Artificial Intelligence, Cyber Security, Business, Economics and Science. Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com

Author: Peter Weill
Publisher: Harvard Business Press
ISBN: 163369271X
Category : Business & Economics
Languages : en
Pages : 256

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Book Description
Digital transformation is not about technology--it's about change. In the rapidly changing digital economy, you can't succeed by merely tweaking management practices that led to past success. And yet, while many leaders and managers recognize the threat from digital--and the potential opportunity--they lack a common language and compelling framework to help them assess it and guide them in responding. They don't know how to think about their digital business model. In this concise, practical book, MIT digital research leaders Peter Weill and Stephanie Woerner provide a powerful yet straightforward framework that has been field-tested globally with dozens of senior management teams. Based on years of study at the MIT Center for Information Systems Research (CISR), the authors find that digitization is moving companies' business models on two dimensions: from value chains to digital ecosystems, and from a fuzzy understanding of the needs of end customers to a sharper one. Looking at these dimensions in combination results in four distinct business models, each with different capabilities. The book then sets out six driving questions, in separate chapters, that help managers and executives clarify where they are currently in an increasingly digital business landscape and highlight what's needed to move toward a higher-value digital business model. Filled with straightforward self-assessments, motivating examples, and sharp financial analyses of where profits are made, this smart book will help you tackle the threats, leverage the opportunities, and create winning digital strategies.

Author: Marcia W. Blenko
Publisher: Harvard Business Press
ISBN: 1422147576
Category : Business & Economics
Languages : en
Pages : 182

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Book Description
-Identify your critical decisions. Focus on those that matter most to your company's performance. --

Author: Allen P. Adamson
Publisher: Macmillan
ISBN: 0230342248
Category : Business & Economics
Languages : en
Pages : 285

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Book Description
Explains how top brands have maintained a competitive edge, how rapid Internet-based networks are challenging the control of brand reputation, and how companies can safeguard marketing messages for maximum clarity, focus, and profit.