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Author: Travis Wright
Publisher: John Wiley & Sons
ISBN: 1119291747
Category : Business & Economics
Languages : en
Pages : 308
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Book Description
Compete in the digital world with pragmatic strategies for success Digital Sense provides a complete playbook for organizations seeking a more engaged customer experience strategy. By reorganizing sales and marketing to compete in today's digital-first, omni-channel environment, you gain newfound talent and knowledge from the resources already at hand. This book provides two pragmatic frameworks for implementing and customizing a new marketing operating system at any size organization, with step-by-step roadmaps for optimizing your customer experience to gain a competitive advantage. The Experience Marketing Framework and the Social Business Strategy Framework break down proven methods for exceeding the expectations customers form throughout the entirety of the buying journey. Customizable for any industry, sector, or scale, these frameworks can help your organization leap to the front of the line. The evolution of marketing and sales demands a revolution in business strategy, but realizing the irrelevance of traditional methods doesn't necessarily mean knowing what comes next. This book shows you how to compete in today's market, with real-world frameworks for implementation. Optimize competitive advantage and customer experience Map strategy back to business objectives Engage customers with a pragmatic, proven marketing system Reorganize sales and marketing to fill talent and knowledge gaps Today's customer is savvy, with more options than ever before. It's critical to meet them where they are, and engagement is the cornerstone of any cohesive, effective strategy. The technological revolution has opened many doors for marketing and sales, but the key is knowing what lies behind each one—what works for your competitor may not be right for you. Digital Sense cuts through the crosstalk and confusion to give you a solid strategy for success.
Author: Travis Wright
Publisher: John Wiley & Sons
ISBN: 1119291747
Category : Business & Economics
Languages : en
Pages : 308
Get Book Here
Book Description
Compete in the digital world with pragmatic strategies for success Digital Sense provides a complete playbook for organizations seeking a more engaged customer experience strategy. By reorganizing sales and marketing to compete in today's digital-first, omni-channel environment, you gain newfound talent and knowledge from the resources already at hand. This book provides two pragmatic frameworks for implementing and customizing a new marketing operating system at any size organization, with step-by-step roadmaps for optimizing your customer experience to gain a competitive advantage. The Experience Marketing Framework and the Social Business Strategy Framework break down proven methods for exceeding the expectations customers form throughout the entirety of the buying journey. Customizable for any industry, sector, or scale, these frameworks can help your organization leap to the front of the line. The evolution of marketing and sales demands a revolution in business strategy, but realizing the irrelevance of traditional methods doesn't necessarily mean knowing what comes next. This book shows you how to compete in today's market, with real-world frameworks for implementation. Optimize competitive advantage and customer experience Map strategy back to business objectives Engage customers with a pragmatic, proven marketing system Reorganize sales and marketing to fill talent and knowledge gaps Today's customer is savvy, with more options than ever before. It's critical to meet them where they are, and engagement is the cornerstone of any cohesive, effective strategy. The technological revolution has opened many doors for marketing and sales, but the key is knowing what lies behind each one—what works for your competitor may not be right for you. Digital Sense cuts through the crosstalk and confusion to give you a solid strategy for success.
Author: Alan Liu
Publisher: University of Chicago Press
ISBN: 022645195X
Category : Social Science
Languages : en
Pages : 333
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Book Description
Can today’s society, increasingly captivated by a constant flow of information, share a sense of history? How did our media-making forebears balance the tension between the present and the absent, the individual and the collective, the static and the dynamic—and how do our current digital networks disrupt these same balances? Can our social media, with its fleeting nature, even be considered social at all? In Friending the Past, Alan Liu proposes fresh answers to these innovative questions of connection. He explores how we can learn from the relationship between past societies whose media forms fostered a communal and self-aware sense of history—such as prehistorical oral societies with robust storytelling cultures, or the great print works of nineteenth-century historicism—and our own instantaneous present. He concludes with a surprising look at how the sense of history exemplified in today’s JavaScript timelines compares to the temporality found in Romantic poetry. Interlaced among these inquiries, Liu shows how extensive “network archaeologies” can be constructed as novel ways of thinking about our affiliations with time and with each other. These conceptual architectures of period and age are also always media structures, scaffolded with the outlines of what we mean by history. Thinking about our own time, Liu wonders if the digital, networked future can sustain a similar sense of history.
Author: Leah A. Plunkett
Publisher: MIT Press
ISBN: 0262539632
Category : Family & Relationships
Languages : en
Pages : 237
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Book Description
From baby pictures in the cloud to a high school's digital surveillance system: how adults unwittingly compromise children's privacy online. Our children's first digital footprints are made before they can walk—even before they are born—as parents use fertility apps to aid conception, post ultrasound images, and share their baby's hospital mug shot. Then, in rapid succession come terabytes of baby pictures stored in the cloud, digital baby monitors with built-in artificial intelligence, and real-time updates from daycare. When school starts, there are cafeteria cards that catalog food purchases, bus passes that track when kids are on and off the bus, electronic health records in the nurse's office, and a school surveillance system that has eyes everywhere. Unwittingly, parents, teachers, and other trusted adults are compiling digital dossiers for children that could be available to everyone—friends, employers, law enforcement—forever. In this incisive book, Leah Plunkett examines the implications of “sharenthood”—adults' excessive digital sharing of children's data. She outlines the mistakes adults make with kids' private information, the risks that result, and the legal system that enables “sharenting.” Plunkett describes various modes of sharenting—including “commercial sharenting,” efforts by parents to use their families' private experiences to make money—and unpacks the faulty assumptions made by our legal system about children, parents, and privacy. She proposes a “thought compass” to guide adults in their decision making about children's digital data: play, forget, connect, and respect. Enshrining every false step and bad choice, Plunkett argues, can rob children of their chance to explore and learn lessons. The Internet needs to forget. We need to remember.
Author: Ke-Lin Du
Publisher: Cambridge University Press
ISBN: 1139485768
Category : Technology & Engineering
Languages : en
Pages : 1020
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Book Description
This practically-oriented, all-inclusive guide covers all the major enabling techniques for current and next-generation cellular communications and wireless networking systems. Technologies covered include CDMA, OFDM, UWB, turbo and LDPC coding, smart antennas, wireless ad hoc and sensor networks, MIMO, and cognitive radios, providing readers with everything they need to master wireless systems design in a single volume. Uniquely, a detailed introduction to the properties, design, and selection of RF subsystems and antennas is provided, giving readers a clear overview of the whole wireless system. It is also the first textbook to include a complete introduction to speech coders and video coders used in wireless systems. Richly illustrated with over 400 figures, and with a unique emphasis on practical and state-of-the-art techniques in system design, rather than on the mathematical foundations, this book is ideal for graduate students and researchers in wireless communications, as well as for wireless and telecom engineers.
Author: Andre Heck
Publisher: Springer Science & Business Media
ISBN: 0306486032
Category : Science
Languages : en
Pages : 1102
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Book Description
With about 200,000 entries, StarBriefs Plus represents the most comprehensive and accurately validated collection of abbreviations, acronyms, contractions and symbols within astronomy, related space sciences and other related fields. As such, this invaluable reference source (and its companion volume, StarGuides Plus) should be on the reference shelf of every library, organization or individual with any interest in these areas. Besides astronomy and associated space sciences, related fields such as aeronautics, aeronomy, astronautics, atmospheric sciences, chemistry, communications, computer sciences, data processing, education, electronics, engineering, energetics, environment, geodesy, geophysics, information handling, management, mathematics, meteorology, optics, physics, remote sensing, and so on, are also covered when justified. Terms in common use and/or of general interest have also been included where appropriate.
Author: Azah Kamilah Draman
Publisher: European Alliance for Innovation
ISBN: 1631904035
Category : Computers
Languages : en
Pages : 1125
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Book Description
This volume contains the papers presented at the 2nd International Conference on Internet Technology and Educational Informatization (ITEI 2022), held during December 23th-25th, 2023 in Harbin, China. Today, the rapid development in Internet and education technology poses new challenges to scientists that requires innovative approach and methodology or eventually new educational theories. Internet technology is the prerequisite for educational informatization to be realized. The specific Conference topics include: Artificial Intelligence in Education; User Interfaces and Human Computer Interaction; Distance Education for Computers; Computer Application in Social and Behavioural Sciences; Pedagogy Enhancement with E-Learning; Accessibility to Disabled Users; etc. Also, the Conference is intended to give students and research groups the opportunity to learn more about Internet Technology and Educational Informatization as an important tool in their applications and development. There were about 150 participants from countries all over the world attended the conference and they attended the presentations by scholars representing both institutes and academia. The scientific program consisted of in total 5 talks as well as many oral and poster presentations. Five talks were invited keynote speakers given by Pun Chi Man (University of Macau, China), Yongjun Feng (Shaanxi Normal University, China), Philippe Fournier-Viger (Shenzhen University, China), Rafidah Md Noor (Universiti Malaya, Malaysia) and Khe Foom HEW (The University of Hong Kong, China). Titles included Privacy Protection in Video Live Streaming, Research of Education Metaverse and Metaverse Education——Take E-Course Explosion as the Center, Advances and Challenges for the Discovery of Interesting Patterns in Network and Educational Data, The Rise of Mobile and Internet Technology in Higher Education and Remote Learning, and Engaging Students in Online Learning Activities Using Chatbots.
Author: Uday Phadke
Publisher: DIANE Publishing
ISBN: 0788138219
Category :
Languages : en
Pages : 194
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Book Description
Author: Jerry Twomey
Publisher: "O'Reilly Media, Inc."
ISBN: 1098144759
Category : Computers
Languages : en
Pages : 623
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Book Description
Embedded controller electronics are at the heart of virtually all modern electronic devices today with a market of more than $86 billion per year and growing. To serve the needs of designers creating products for this huge market, this practical book covers topics crucial for modern electronics design. Author Jerry Twomey examines the methods necessary to help you create a trouble-free integrated system for your product, with an emphasis on hardware design. You'll explore topics from the perspective of real-world applications, including discussions about non-ideal components, noise, and methods for avoiding problematic scenarios. Topics include: Ideal versus actual connections, components, digital, signals Architecting an embedded system Digital interface selection by application, speed, distance Multivoltage power supplies High frequency power integrity Battery and charging systems EMI reduction and ESD protection Driving and sensing peripherals Digital feedback control Optimization of power consumption and cost Specialty systems: medical, industrial, aerospace PCB design including manufacturability, yield, and low noise This book guides you through all of the techniques listed, which are required for a reliable integrated system. Through extensive illustrations and minimal equations, anyone with an interest in electronics will quickly grasp the ideas discussed.
Author: Irene Calboli
Publisher: Cambridge University Press
ISBN: 131629935X
Category : Law
Languages : en
Pages : 561
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Book Description
This book aims to create an interface between intellectual property and diversity - including cultural, biological, religious, racial, and gender-based diversity. While acknowledging that the historical rationale for intellectual property protection is based on theories of utilitarian incentives and property rights, the authors of this volume assert that the current intellectual property framework is not incompatible with including diversity as part of its objectives. Through its various themes, this book delves into the debate of whether such inclusion can be made possible and how intellectual property norms could be effectively used to protect and promote diversity. In this volume, leading scholars address ongoing regional, national, and international debates within the contexts of diversity, the existing legal framework, and the broader political and economic climate. The authors tackle such wide-ranging topics as the prohibition against trademarking slurs and concepts of intellectual property in ancient Indian texts.
Author: L Michael Hall
Publisher: Crown House Publishing
ISBN: 1845907582
Category : Psychology
Languages : en
Pages : 281
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Book Description
This fully revised edition brings you a brilliant Richard Bandler master training and significant contributions from Eric Robbie, Wyatt Woodsmall, Tad James, Christina Hall and the late Will MacDonald. "No other book covers this breadth of NLP Master Practitioner material." Frank Daniels, NLP trainer
