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Author: A. Albee
Publisher: Springer
ISBN: 1137452811
Category : Business & Economics
Languages : en
Pages : 231
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Book Description
Digital Relevance teaches readers the knowledge, strategies, and skills need to create content, instantly engage customers, and compel them to action by sharing ideas so seamlessly matched to each audience's context that they can't help but take next steps toward purchase.
Author: A. Albee
Publisher: Springer
ISBN: 1137452811
Category : Business & Economics
Languages : en
Pages : 231
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Book Description
Digital Relevance teaches readers the knowledge, strategies, and skills need to create content, instantly engage customers, and compel them to action by sharing ideas so seamlessly matched to each audience's context that they can't help but take next steps toward purchase.
Author: Jeanne W. Ross
Publisher: MIT Press
ISBN: 0262542765
Category : Business & Economics
Languages : en
Pages : 205
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Book Description
One of Forbes's Top Ten Technology Books of the Year How to redesign ‘big, old’ companies for digital transformation and success—with examples from 300+ business leaders and 30+ organizations, including Amazon Uber, LEGO, and Toyota. Most established companies have deployed such digital technologies as the cloud, mobile apps, the internet of things, and artificial intelligence. But few established companies are designed for digital. Full of practical advice and real-life examples of digital transformation, this book is an essential guide for retooling organizations for digital success through 5 key building blocks: • Shared Customer Insights • Operational Backbone • Digital Platform • Accountability Framework • External Developer Platform In the digital economy, rapid pace of change in technology capabilities and customer desires means that business strategy must be fluid. As a result, business design has become a critical management responsibility. Effective business design enables a company to quickly pivot in response to new competitive threats and opportunities. Most leaders today, however, rely on organizational structure to implement strategy, unaware that structure inhibits, rather than enables, agility. In companies that are designed for digital, people, processes, data, and technology are synchronized to identify and deliver innovative customer solutions—and redefine strategy. Digital design, not strategy, is what separates winners from losers in the digital economy. Designed for Digital includes case studies from Amazon, BNY Mellon, DBS Bank, LEGO, Philips, Schneider Electric, USAA, and many other global organizations. Drawing on 5 years of research, the book is an essential guide for companies that want to disrupt rather than be disrupted in the new digital landscape.
Author: Kai Platschke
Publisher: Haufe-Lexware
ISBN: 3648106570
Category : Business & Economics
Languages : en
Pages : 197
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Book Description
Brands primarily have to develop a relevant relationship with people - independent of online or offline channels and short-lived marketing trends. With the Relevance Methodology, Kai Platschke offers a proven method for developing sustainable relationships with your customers. This makes your brand and its message digital-ready - without requiring you to take to Twitter or Snapchat yourself. The presented methodology is explained with numerous exercises and cases. Contents: A look back at the last 15 to 20 years of marketing The post-digital era The Relevance Methodology: framework and how-to Cases: including Dove, Red Bull, Coca-Cola Online working aids: Exercises for implementing the Relevance Methodology Templates Cases
Author: Paul Leinwand
Publisher: Harvard Business Press
ISBN: 1647822335
Category : Business & Economics
Languages : en
Pages : 142
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Book Description
Two world-renowned strategists detail the seven leadership imperatives for transforming companies in the new digital era. Digital transformation is critical. But winning in today's world requires more than digitization. It requires understanding that the nature of competitive advantage has shifted—and that being digital is not enough. In Beyond Digital, Paul Leinwand and Matt Mani from Strategy&, PwC's global strategy consulting business, take readers inside twelve companies and how they have navigated through this monumental shift: from Philips's reinvention from a broad conglomerate to a focused health technology player, to Cleveland Clinic's engagement with its broader ecosystem to improve and expand its leading patient care to more locations around the world, to Microsoft's overhaul of its global commercial business to drive customer outcomes. Other case studies include Adobe, Citigroup, Eli Lilly, Hitachi, Honeywell, Inditex, Komatsu, STC Pay, and Titan. Building on a major new body of research, the authors identify the seven imperatives that leaders must follow as the digital age continues to evolve: Reimagine your company's place in the world Embrace and create value via ecosystems Build a system of privileged insights with your customers Make your organization outcome-oriented Invert the focus of your leadership team Reinvent the social contract with your people Disrupt your own leadership approach Together, these seven imperatives comprise a playbook for how leaders can define a bolder purpose and transform their organizations.
Author: Harrison Coerver
Publisher: John Wiley & Sons
ISBN: 1118834143
Category : Business & Economics
Languages : en
Pages : 159
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Book Description
Race for Relevance provides a no-nonsense look at today's realities and how associations operate and what they need to do to remain relevant in the future. Based on more than 40 years of combined experience working with more than 1,000 organizations, the authors examine 5 key areas where the traditional approach that organizations have taken in the past needs to be altered. The 5 key areas of change are: Overhaul the governance model and committee operations (and get the right people focused on the right things). Empower the CEO and leverage staff expertise. Zero in on your member market. Rationalize programs and services--and focus where you can have an effect. Get the supporting technology framework right. The book includes worksheets, checklists, and case studies all geared towards helping association leaders--staff and volunteers alike--to kick off the thought-provoking discussions that are generally at the forefront of change, be prepared for those fighting for the status quo, and to implement change without sacrificing your influence. Order a copy today for all of your association leaders and start your drive to thrive.
Author: Lyndsay Michalik Gratch
Publisher: Routledge
ISBN: 0429801327
Category : Art
Languages : en
Pages : 192
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Book Description
Digital Performance in Everyday Life combines theories of performance, communication, and media to explore the many ways we perform in our everyday lives through digital media and in virtual spaces. Digital communication technologies and the social norms and discourses that developed alongside these technologies have altered the ways we perform as and for ourselves and each other in virtual spaces. Through a diverse range of topics and examples—including discussions of self-identity, surveillance, mourning, internet memes, storytelling, ritual, political action, and activism—this book addresses how the physical and virtual have become inseparable in everyday life, and how the digital is always rooted in embodied action. Focusing on performance and human agency, the authors offer fresh perspectives on communication and digital culture. The unique, interdisciplinary approach of this book will be useful to scholars, artists, and activists in communication, digital media, performance studies, theatre, sociology, political science, information technology, and cybersecurity—along with anyone interested in how communication shapes and is shaped by digital technologies.
Author: Inder Sidhu
Publisher: FT Press
ISBN: 0134291379
Category : Business & Economics
Languages : en
Pages : 412
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Book Description
The massive transformations driven by digital technology have begun. The Digital Revolution gives you a complete roadmap for navigating the breathtaking changes happening now and shows you how to succeed. Silicon Valley executive, thought leader, and New York Times best-selling author Inder Sidhu shows how cloud computing, social media, mobility, sensors, apps, big data analytics, and more can be brought together in virtually infinite combinations to create opportunities and pose risks previously unimaginable. You’ll learn how digital pioneers are applying connected digital technologies, also known as the Internet of Everything, to dramatically improve financial performance, customer experience, and workforce engagement in fields ranging from healthcare to education, from retail to government. Sidhu combines the practical perspective of practitioners with the extensive experience of experts to show you how to win in the new digital age. He takes you behind the scenes, engaging with business leaders from Apple, Google, Facebook, Cisco, Intel, Amazon, Walmart, Starbucks, RSA, Kaiser, Cleveland Clinic, Intermountain Healthcare, and so on and with academic leaders from Stanford, Yale, Wharton, MIT, Coursera, Khan Academy, and more and reveals their winning strategies and execution tactics for your benefit. Sidhu also discusses the key challenges of privacy, security, regulation, and governance in depth and offers powerful insights on managing crucial ethical, social, cultural, legal, and economic issues that digitization creates. He shows what the digital revolution will mean for you, both personally and professionally--and how you can win. Learn how you can leverage the digital revolution to Deliver superior customer experiences Improve your organization’s financial performance Drive employee productivity, creativity, and engagement Build smart, efficient cities brimming with opportunity Make education more effective and relevant Achieve better health outcomes Make retail compelling, convenient, and profitable Balance privacy with security Protect yourself before, during, and after a cyberattack Accelerate your career and live a better life
Author: Frederik Ahlemann
Publisher: Springer Nature
ISBN: 3030868001
Category : Computers
Languages : en
Pages : 704
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Book Description
This book presents the current state of research in information systems and digital transformation. Due to the global trend of digitalization and the impact of the Covid 19 pandemic, the need for innovative, high-quality research on information systems is higher than ever. In this context, the book covers a wide range of topics, such as digital innovation, business analytics, artificial intelligence, and IT strategy, which affect companies, individuals, and societies. This volume gathers the revised and peer-reviewed papers on the topic "Management" presented at the International Conference on Information Systems, held at the University of Duisburg-Essen in 2021.
Author: Mark Y. Herring
Publisher: McFarland
ISBN: 1476615918
Category : Language Arts & Disciplines
Languages : en
Pages : 267
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Book Description
The digital age has transformed information access in ways that few ever dreamed. But the afterclap of our digital wonders has left libraries reeling as they are no longer the chief contender in information delivery. The author gives both sides--the web aficionados, some of them unhinged, and the traditional librarians, some blinkered--a fair hearing but misconceptions abound. Internet be-all and end-all enthusiasts are no more useful than librarians who urge fellow professionals to be all things to all people. The American Library Association, wildly democratic at its best and worst, appears schizophrenic on the issue, unhelpfully. "My effort here," says the author, "is to talk about the elephant in the room." Are libraries obsolete? No! concludes the author (also). The book explores how libraries and librarians must and certainly can continue to be relevant, vibrant and enduring.
Author: Richard Boddington
Publisher: Packt Publishing Ltd
ISBN: 1785881086
Category : Computers
Languages : en
Pages : 372
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Book Description
Get started with the art and science of digital forensics with this practical, hands-on guide! About This Book Champion the skills of digital forensics by understanding the nature of recovering and preserving digital information which is essential for legal or disciplinary proceedings Explore new and promising forensic processes and tools based on 'disruptive technology' to regain control of caseloads. Richard Boddington, with 10+ years of digital forensics, demonstrates real life scenarios with a pragmatic approach Who This Book Is For This book is for anyone who wants to get into the field of digital forensics. Prior knowledge of programming languages (any) will be of great help, but not a compulsory prerequisite. What You Will Learn Gain familiarity with a range of different digital devices and operating and application systems that store digital evidence. Appreciate and understand the function and capability of forensic processes and tools to locate and recover digital evidence. Develop an understanding of the critical importance of recovering digital evidence in pristine condition and ensuring its safe handling from seizure to tendering it in evidence in court. Recognise the attributes of digital evidence and where it may be hidden and is often located on a range of digital devices. Understand the importance and challenge of digital evidence analysis and how it can assist investigations and court cases. Explore emerging technologies and processes that empower forensic practitioners and other stakeholders to harness digital evidence more effectively. In Detail Digital Forensics is a methodology which includes using various tools, techniques, and programming language. This book will get you started with digital forensics and then follow on to preparing investigation plan and preparing toolkit for investigation. In this book you will explore new and promising forensic processes and tools based on 'disruptive technology' that offer experienced and budding practitioners the means to regain control of their caseloads. During the course of the book, you will get to know about the technical side of digital forensics and various tools that are needed to perform digital forensics. This book will begin with giving a quick insight into the nature of digital evidence, where it is located and how it can be recovered and forensically examined to assist investigators. This book will take you through a series of chapters that look at the nature and circumstances of digital forensic examinations and explains the processes of evidence recovery and preservation from a range of digital devices, including mobile phones, and other media. This book has a range of case studies and simulations will allow you to apply the knowledge of the theory gained to real-life situations. By the end of this book you will have gained a sound insight into digital forensics and its key components. Style and approach The book takes the reader through a series of chapters that look at the nature and circumstances of digital forensic examinations and explains the processes of evidence recovery and preservation from a range of digital devices, including mobile phones, and other media. The mystery of digital forensics is swept aside and the reader will gain a quick insight into the nature of digital evidence, where it is located and how it can be recovered and forensically examined to assist investigators.
