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Author: ANUJ TANWAR
Publisher: Blue Rose Publishers
ISBN:
Category : Education
Languages : en
Pages : 666
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Book Description
Digital Payback is designed as a book with practical experience for all management students. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving. The main target of this book is to teach any business or individual how to increase online visibility and presence, attract their target audience, generate leads, and convert them into profitable customers. Topics included: • Introduction to Digital Marketing • Social Media Marketing • Search Engine Optimization • Content Marketing , Blogging and Developement • E-mail Marketing • Mobile Marketing • Website Development • Web Analytics • Google Ads • E-commerce Marketing • Google Adsense • Integrated Digital Marketing Strategy • Affiliate Marketing • Influencer Marketing • Online Reputation Management & Brand Management • Career Planning inn Digital Marketing This book is is an indispensable resource for business leaders, business owners, marketing and sales professionals, digital strategists and consultants, entrepreneurs, and students in business and marketing programs.
Author: ANUJ TANWAR
Publisher: Blue Rose Publishers
ISBN:
Category : Education
Languages : en
Pages : 666
Get Book Here
Book Description
Digital Payback is designed as a book with practical experience for all management students. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving. The main target of this book is to teach any business or individual how to increase online visibility and presence, attract their target audience, generate leads, and convert them into profitable customers. Topics included: • Introduction to Digital Marketing • Social Media Marketing • Search Engine Optimization • Content Marketing , Blogging and Developement • E-mail Marketing • Mobile Marketing • Website Development • Web Analytics • Google Ads • E-commerce Marketing • Google Adsense • Integrated Digital Marketing Strategy • Affiliate Marketing • Influencer Marketing • Online Reputation Management & Brand Management • Career Planning inn Digital Marketing This book is is an indispensable resource for business leaders, business owners, marketing and sales professionals, digital strategists and consultants, entrepreneurs, and students in business and marketing programs.
Author: Tim Bottke
Publisher: John Wiley & Sons
ISBN: 1119894182
Category : Business & Economics
Languages : en
Pages : 247
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Book Description
The Data-Driven Guide for your Digital Transformation Payday In Digital Transformation Payday: Navigate the Hype, Lower the Risks, Increase Return on Investments, Tim Bottke, Senior Strategy Partner at Deloitte and Associate Professor for Strategy and Digital Transformation at SDA Bocconi, a Financial Times/Forbes/Bloomberg Businessweek Top-Five European business school, delivers a provocative, new perspective on digital business transformation—using research to get beyond the hype and uncover its real financial payback. Have you ever asked yourself: “Should I really embark on a digital transformation journey that is likely full of pain, failure, and high cash-outs? One that puts a lot of pressure on our stock price and my nerves? Who will thank me for that? Will there ever be a measurable return on invest for all these technologies that supports positive market value impact?” If so, this book is for you. You’ll find unique insights and guidance for managers, executives, board members, and investors as you navigate an immense array of strategic and operational choices, opportunities, and pitfalls. You’ll also learn to demystify digital strategy and technology buzzwords, better define the initial focal point and process of your firm’s digital transformation, and establish new ways of thinking in terms of value impacts—and how to measure them—right from the start. The book also includes: A proven framework for defining your next digital transformation effort end to end, and configuring your initiatives for maximum return on investment Empirical data to help you understand your company’s odds of navigating your chosen digital transformation initiatives with financial payback An indispensable resource for business leaders, Digital Transformation Payday will also earn a place in the libraries of entrepreneurs, founders, leaders of established companies, and digital enthusiasts.
Author: A. Alonso-Concheiro
Publisher: Elsevier
ISBN: 1483153274
Category : Technology & Engineering
Languages : en
Pages : 657
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Book Description
Real Time Digital Control Applications is a compilation of papers presented at the Symposium on Real-Time Digital Control Applications, sponsored by the International Federation of Automatic Control (IFAC) and the International Federation for Information Processing (IFIP), held in Guadalajara, Mexico. The event is organized to provide developing countries with the opportunity to gain insights -- from the sharing of ideas and experiences of experts from around the world to the rapid growth and development of applications of real-time digital control systems, which is considered as the basis of industrial revolution. The book presents and discusses the various scientific, industrial, and technical applications of real-time digital control systems. Applications in power generation, water, metal processing, cement, food, and manufacturing industries are shown. The text also covers applications in robotics, biomedicine, monitoring and failure detection, fuel optimization and heat control, adaptive process control, modeling, and computer software. Industrial engineers, scientists, economists, computer scientists, robotics experts, planners, and technicians will find this book invaluable.
Author: Maria Teresa Cuomo
Publisher: Taylor & Francis
ISBN: 1000953025
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
Technological advances, alongside increasing globalisation and growing awareness of socio-cultural and socio-political issues, are driving corporate branding innovations, and organisations must react and adapt quickly to compete. This book investigates and explores the impact of digital transformation on building corporate branding, identity, and reputation. The book brings together international contributors to provide examples from a wide range of industries and fi rms, including the retailing and agri-food industries, and illustrates the many dimensions of corporate branding and theories, and how they can be aided by digital transformation. It explores the connection of branding with artificial intelligence, social media networks, and technologies 4.0 as well the limitations and challenges they might deliver. Using a combination of theory, primary research findings, and practice, the book offers viewpoints and expertise from multiple regions, appealing to a global audience. This edited collection serves as an importance resource for researchers, scholars, and postgraduate students of marketing, brand management, and corporate communications, and those interested in the emerging relationship with technology.
Author: Mark Skilton
Publisher: Springer
ISBN: 1137477725
Category : Computers
Languages : en
Pages : 170
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Book Description
The digital economy is at a tipping point. This practical book defines digital ecosystems, discusses digital design using converging technologies of social networking, mobility, big data and cloud computing, and provides a methods for linking digital technologies together to meet the challenges of building a digital enterprise in the new economy.
Author: Vijay Karna
Publisher: Notion Press
ISBN:
Category : Education
Languages : en
Pages : 144
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Book Description
The book explores how digital transformation can accelerate the adoption of circular economy principles. It introduces the concept of the circular economy and its importance for sustainability. The role of digital technologies, such as IoT, big data, and blockchain, in supporting the circular economy is discussed. The book also covers circular design and product development facilitated by digital technologies, enabling easier recycling and disassembly. It explores the creation of circular supply chains and business models, such as product-as-a-service and circular leasing, that minimize waste and resource consumption while creating economic value. The book showcases the benefits of creating products that are easily disassembled and recycled, contributing to a closed-loop system. The practical insights, including case studies, provide readers with tangible examples of successful implementation. Case studies highlight successful implementation of circular economy strategies using digital technologies. The book emphasizes policy and regulatory frameworks supporting circular economy and digital transformation. This book aims to inspire business leaders, policymakers, and entrepreneurs interested in creating sustainable and circular business models. By exploring the intersection of digital transformation and the circular economy, it offers practical insights for accelerating the transition to a more sustainable future.
Author: Sangin Park
Publisher: IGI Global
ISBN: 1599041588
Category : Computers
Languages : en
Pages : 239
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Book Description
"This book addresses and positions the issues in business strategy and public policy rising from digital convergence, especially in the areas of mobile communications, broadband networks, and digital multimedia broadcast services. It presents new business opportunities generated by digital convergence, and raises governance issues in digital convergence"--Provided by publisher.
Author: John Stark
Publisher: Springer Nature
ISBN: 303171590X
Category :
Languages : en
Pages : 159
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Book Description
Author: NARAYAN CHANGDER
Publisher: CHANGDER OUTLINE
ISBN:
Category : Games & Activities
Languages : en
Pages : 829
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Book Description
THE DIGITAL MARKETING MCQ (MULTIPLE CHOICE QUESTIONS) SERVES AS A VALUABLE RESOURCE FOR INDIVIDUALS AIMING TO DEEPEN THEIR UNDERSTANDING OF VARIOUS COMPETITIVE EXAMS, CLASS TESTS, QUIZ COMPETITIONS, AND SIMILAR ASSESSMENTS. WITH ITS EXTENSIVE COLLECTION OF MCQS, THIS BOOK EMPOWERS YOU TO ASSESS YOUR GRASP OF THE SUBJECT MATTER AND YOUR PROFICIENCY LEVEL. BY ENGAGING WITH THESE MULTIPLE-CHOICE QUESTIONS, YOU CAN IMPROVE YOUR KNOWLEDGE OF THE SUBJECT, IDENTIFY AREAS FOR IMPROVEMENT, AND LAY A SOLID FOUNDATION. DIVE INTO THE DIGITAL MARKETING MCQ TO EXPAND YOUR DIGITAL MARKETING KNOWLEDGE AND EXCEL IN QUIZ COMPETITIONS, ACADEMIC STUDIES, OR PROFESSIONAL ENDEAVORS. THE ANSWERS TO THE QUESTIONS ARE PROVIDED AT THE END OF EACH PAGE, MAKING IT EASY FOR PARTICIPANTS TO VERIFY THEIR ANSWERS AND PREPARE EFFECTIVELY.
Author: Akrivopoulou, Christina M.
Publisher: IGI Global
ISBN: 1466608927
Category : Political Science
Languages : en
Pages : 363
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Book Description
Globalization, along with its digital and information communication technology counterparts, including the Internet and cyberspace, may signify a whole new era for human rights, characterized by new tensions, challenges, and risks for human rights, as well as new opportunities. Human Rights and Risks in the Digital Era: Globalization and the Effects of Information Technologies explores the emergence and evolution of digital rights that challenge and transform more traditional legal, political, and historical understandings of human rights. Academic and legal scholars will explore individual, national, and international democratic dilemmas--sparked by economic and environmental crises, media culture, data collection, privatization, surveillance, and security--that alter the way individuals and societies think about, regulate, and protect rights when faced with new challenges and threats. The book not only uncovers emerging changes in discussions of human rights, it proposes legal remedies and public policies to mitigate the challenges posed by new technologies and globalization.
