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Author: Terms Explained
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
Learn Digital Marketing Terminology and speak the language of experts! Are you new to digital marketing and struggling to understand the industry's jargon and terminology? Look no further! Our book, "Digital Marketing Demystified: A Clear and Concise Explanation of 861 Common Digital Marketing Terms" provides detailed explanations of common digital marketing terms, such as SEO, PPC, social media marketing and much much more! Written by the experts at Terms Explained, this book is a valuable resource for anyone who is interested in learning more about the industry. With clear and concise explanations for more than 850+ digital marketing terms, this book will help you to quickly understand and apply the concepts and techniques of digital marketing. Whether you are a beginner or an experienced professional, this book is an essential guide to the world of digital marketing. Don't let the jargon and terminology hold you back - get your copy of "Digital Marketing Demystified" today! Benefits of having "Digital Marketing Demystified: A Clear and Concise Explanation of 861 Common Digital Marketing Terms" Improved understanding and comprehension: A glossary of commonly used digital marketing terms can help you better understand and grasp industry jargon and terminology. With clear and concise definitions of key terms, a glossary can help you to demystify the language of the industry and make it more accessible and understandable for yourself and everyone else. Increased efficiency and productivity: A glossary of digital marketing terms can also help you increase efficiency and productivity by providing a quick and easy reference for common terms and concepts. Instead of searching through long articles or complex documents, or aimlessly browsing the web, you can simply look up a term in the glossary for a clear and concise explanation. Enhanced credibility and professionalism: A glossary of digital marketing terms can also increase your content's credibility and professionalism. By using industry-standard terminology and language, you can demonstrate your expertise and knowledge in the field and provide value and insight to anyone you interact with. Digital marketing is an essential skill in today's world, but for many people, the jargon and terminology can be overwhelming and confusing. That's why we wrote "Digital Marketing Demystified: A Clear and Concise Explanation of 861 Common Digital Marketing Terms." This book is a valuable resource for anyone who is new to digital marketing, or for those who are looking to expand their knowledge and expertise in the field. Whether you are a beginner or an experienced professional, "Digital Marketing Demystified" is an essential guide to the world of digital marketing. Don't let the jargon and terminology hold you back - get your copy today and start learning the skills you need to succeed in the digital world!
Author: Terms Explained
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
Get Book
Book Description
Learn Digital Marketing Terminology and speak the language of experts! Are you new to digital marketing and struggling to understand the industry's jargon and terminology? Look no further! Our book, "Digital Marketing Demystified: A Clear and Concise Explanation of 861 Common Digital Marketing Terms" provides detailed explanations of common digital marketing terms, such as SEO, PPC, social media marketing and much much more! Written by the experts at Terms Explained, this book is a valuable resource for anyone who is interested in learning more about the industry. With clear and concise explanations for more than 850+ digital marketing terms, this book will help you to quickly understand and apply the concepts and techniques of digital marketing. Whether you are a beginner or an experienced professional, this book is an essential guide to the world of digital marketing. Don't let the jargon and terminology hold you back - get your copy of "Digital Marketing Demystified" today! Benefits of having "Digital Marketing Demystified: A Clear and Concise Explanation of 861 Common Digital Marketing Terms" Improved understanding and comprehension: A glossary of commonly used digital marketing terms can help you better understand and grasp industry jargon and terminology. With clear and concise definitions of key terms, a glossary can help you to demystify the language of the industry and make it more accessible and understandable for yourself and everyone else. Increased efficiency and productivity: A glossary of digital marketing terms can also help you increase efficiency and productivity by providing a quick and easy reference for common terms and concepts. Instead of searching through long articles or complex documents, or aimlessly browsing the web, you can simply look up a term in the glossary for a clear and concise explanation. Enhanced credibility and professionalism: A glossary of digital marketing terms can also increase your content's credibility and professionalism. By using industry-standard terminology and language, you can demonstrate your expertise and knowledge in the field and provide value and insight to anyone you interact with. Digital marketing is an essential skill in today's world, but for many people, the jargon and terminology can be overwhelming and confusing. That's why we wrote "Digital Marketing Demystified: A Clear and Concise Explanation of 861 Common Digital Marketing Terms." This book is a valuable resource for anyone who is new to digital marketing, or for those who are looking to expand their knowledge and expertise in the field. Whether you are a beginner or an experienced professional, "Digital Marketing Demystified" is an essential guide to the world of digital marketing. Don't let the jargon and terminology hold you back - get your copy today and start learning the skills you need to succeed in the digital world!
Author: Roderick J. Brodie
Publisher: Routledge
ISBN: 1317533151
Category : Business & Economics
Languages : en
Pages : 315
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Book Description
How customers and consumer behavior have been changing due to technology and other forces is of prime interest. This book addresses the central questions regarding new emerging consumer behavior; how does social media affect this behavior; how and at what points do emotions affect consumer decisions; and what triggers this is: How should engagement be conceptualized, defined and measured? How do social media and other marketing activities create engagement? The book draws on the rich, extensive knowledge of the authors who are pioneers in the field. The book's editors have identified the weakness in the current knowledge and aim to address this gap by touching on significant conceptual and empirical contributions to this emerging literature stream, providing readers with a comprehensive contemporary perspective of customer engagement. The book also endeavors to develop a richer narrative around the notion of social media and customer engagement, and the non-monetary notion of social media within new media-based social networks.
Author: Chris Cardell
Publisher: Independently Published
ISBN: 9781097332021
Category :
Languages : en
Pages : 140
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Book Description
As a business owner, the biggest problem you face is getting customers. Once you solve the 'getting customers' problem, you are guaranteed the financial freedom that led to you starting your business in the first place. In this best selling book, Chris Cardell shares with you 77 simple but powerful ways for you to attract the customers you need. From Online Marketing, to Google and Facebook, social media and some of the more advanced customer acquisition strategies, this books clears away the confusion about the art and science of getting customers so that you can create the Entrepreneurial success you deserve Here is just some of what you'll cover in '77 Ways To Get More Customers: 1. 77 powerful strategies to get more customers into your business 2. Everything you need to know about Online Marketing - How to have a website that attracts the customers you need. 3. Essential Facebook and social tips for getting customers. 4. How to get customers for FREE 5. Vital tips for new and growing businesses 6 How to use pay per click on Google to bring you customers 24/7 7 The power of Referrals - How to get customers recommending you for Free 8 Everything you need to know about Email marketing 9 How to increase your prices without losing customers 10 How to most successful businesses increase their profits by 50% to 200% and much more....Chris Cardell is a world renowned authority on Entrepreneurial success. For two decades he has focused on showing business owners how to increase their profits by 50% to 250% by implementing the world's most successful customer acquisition and online marketing strategies. Thousands of business owners attend Chris's live events and he has been featured extensively on international media. Chris specialises in showing business owners how to implement leading edge strategies used by the most successful Entrepreneurs to achieve fast and effective profit breakthroughs.From Chapter One: Although you and I may not have met yet, I know enough about you as an Entrepreneur, willing to read this book, to predict why you decided to set up your own business in the first place.You did it for one reason: FREEDOMWhether it's the freedom to work for yourself and never have to be an employee again, or to achieve financial freedom for you and the people you care about, I believe that the Entrepreneurial pursuit of freedom is one of the noblest there is.Most people just dream of financial freedomYou took action and actually did something about it. Congratulations!But as a business owner, there is only one way to achieve that financial freedom - and that is the acquisition of customers.Getting customers is the biggest problem in business. It's also the area that business owners struggle with the most. We spend so much time perfecting our product or service, to then realise that this means nothing if we don't become amazing at getting customers can be daunting.The good news is, once you realise that the business you are in is really the 'getting customers' business and you decide to get very good at it, you are virtually guaranteed financial freedom.This book is about solving the 'getting customers' problem for you and helping you achieve that financial freedom - fast.
Author: United States Sentencing Commission
Publisher:
ISBN:
Category : Sentences (Criminal procedure)
Languages : en
Pages : 68
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Book Description
Author: Eileen Brown
Publisher: BCS, The Chartered Institute for IT
ISBN: 9781780174006
Category :
Languages : en
Pages : 160
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Book Description
Digital marketing is now essential to making products and services a success and digital marketers are more and more in demand. This book is your guide to becoming an efficient and effective digital marketer, covering the expertise and array of skills you will need; how to stay current and future-proof your career; useful digital marketing tools, channels, frameworks and procedures; how to measure campaign success, and how to take the next steps to advance your digital marketing career.
Author: Dave Chaffey
Publisher: Pearson Higher Ed
ISBN: 1292077646
Category : Business & Economics
Languages : en
Pages : 729
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Book Description
'I have used this book in all its editions since first publication with my undergraduate and postgraduate students. It is a core text for all the students, because it provides the detail they require at an academic level. Importantly it is a book for the practitioner to use too. This is why we use it on our postgraduate practitioner programmes – where we actually buy the book for the students as we believe it is that important. No other text comes close and literally thousands of our graduates have benefitted from it in their subsequent careers: written by the specialist for the specialist.' David Edmundson-Bird Principal Lecturer in Digital Marketing Manchester Metropolitan University Now in its sixth edition, Digital Marketing: Strategy, Implementation and Practice provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world. Readers will learn best practice frameworks for developing a digital marketing strategy, plus success factors for key digital marketing techniques including search marketing, conversion optimisation and digital communications using social media including Twitter and Facebook. Dave Chaffey is a digital marketing consultant and publisher of marketing advice site SmartInsights.com. He is a visiting lecturer on marketing courses at Birmingham, Cranfield and Warwick universities and the Institute of Direct Marketing. Fiona Ellis-Chadwick is a Senior Lecturer in Marketing at the Loughborough University School of Business and Economics, Director of the Institute of Research Application and Consultancy at Loughborough University, academic marketing consultant and author.
Author: Daniel Riffe
Publisher: Routledge
ISBN: 1135605092
Category : Language Arts & Disciplines
Languages : en
Pages : 331
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Book Description
Analyzing Media Messages provides a comprehensive and comprehensible guide to conducting content analysis research. It establishes a formal definition of quantitative content analysis; gives step-by-step instruction on designing a content analysis study; and explores in depth research questions that recur in content analysis, in such areas as measurement, sampling, reliability, data analysis, validity, and technology. This Second Edition maintains the concise, accessible approach of the first edition while offering an updated discussion and new examples. The goal of this resource is to make content analysis understandable, and to produce a useful guide for novice and experienced researchers alike. Accompanied by detailed, practical examples of current and classic applications, this volume is appropriate for use as a primary text for content analysis coursework, or as a supplemental text in research methods courses. It is also an indispensable reference for researchers in mass communication fields, political science, and other social and behavioral sciences.
Author: Robert W. Bly
Publisher: Holt Paperbacks
ISBN: 1250238005
Category : Business & Economics
Languages : en
Pages : 432
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Book Description
The classic guide to copywriting, now in an entirely updated fourth edition This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed: * 8 headlines that work--and how to use them * The 5-step “Motivating Sequence” for generating more sales and profits * 10 tips for boosting landing page conversion rates * 15 techniques to ensure your emails get high open and click-through rates * How to create powerful “lead magnets” that double response rates * The “4 S” formula for making your copy clear, concise, and compelling This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources. Now more indispensable than ever, Robert W. Bly's The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.
Author: Rainer Greifeneder
Publisher: Routledge
ISBN: 1000179052
Category : Language Arts & Disciplines
Languages : en
Pages : 222
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Book Description
This volume examines the phenomenon of fake news by bringing together leading experts from different fields within psychology and related areas, and explores what has become a prominent feature of public discourse since the first Brexit referendum and the 2016 US election campaign. Dealing with misinformation is important in many areas of daily life, including politics, the marketplace, health communication, journalism, education, and science. In a general climate where facts and misinformation blur, and are intentionally blurred, this book asks what determines whether people accept and share (mis)information, and what can be done to counter misinformation? All three of these aspects need to be understood in the context of online social networks, which have fundamentally changed the way information is produced, consumed, and transmitted. The contributions within this volume summarize the most up-to-date empirical findings, theories, and applications and discuss cutting-edge ideas and future directions of interventions to counter fake news. Also providing guidance on how to handle misinformation in an age of “alternative facts”, this is a fascinating and vital reading for students and academics in psychology, communication, and political science and for professionals including policy makers and journalists.
Author: Michael H. Kutner
Publisher: McGraw-Hill Education
ISBN: 9780071122214
Category : Analysis of variance
Languages : en
Pages : 1396
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Book Description
Applied Linear Statistical Models 5e is the long established leading authoritative text and reference on statistical modeling. For students in most any discipline where statistical analysis or interpretation is used, ALSM serves as the standard work. The text includes brief introductory and review material, and then proceeds through regression and modeling for the first half, and through ANOVA and Experimental Design in the second half. All topics are presented in a precise and clear style supported with solved examples, numbered formulae, graphic illustrations, and "Notes" to provide depth and statistical accuracy and precision. Applications used within the text and the hallmark problems, exercises, and projects are drawn from virtually all disciplines and fields providing motivation for students in virtually any college. The Fifth edition provides an increased use of computing and graphical analysis throughout, without sacrificing concepts or rigor. In general, the 5e uses larger data sets in examples and exercises, and where methods can be automated within software without loss of understanding, it is so done.
