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Author: Koushik Das
Publisher: Koushik Das
ISBN:
Category : Business & Economics
Languages : en
Pages : 44
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Book Description
All about the Fundamentals of Digital Marketing in 2021.
Author: Koushik Das
Publisher: Koushik Das
ISBN:
Category : Business & Economics
Languages : en
Pages : 44
Get Book Here
Book Description
All about the Fundamentals of Digital Marketing in 2021.
Author: Avinash Kaushik
Publisher: John Wiley & Sons
ISBN: 0470175052
Category : Computers
Languages : en
Pages : 481
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Book Description
Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
Author: Avinash Kaushik
Publisher: John Wiley & Sons
ISBN: 0470596449
Category : Computers
Languages : en
Pages : 517
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Book Description
Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!
Author: Mark Graham
Publisher: MIT Press
ISBN: 0262535890
Category : Technology & Engineering
Languages : en
Pages : 390
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Book Description
Investigations of what increasing digital connectivity and the digitalization of the economy mean for people and places at the world's economic margins. Within the last decade, more than one billion people became new Internet users. Once, digital connectivity was confined to economically prosperous parts of the world; now Internet users make up a majority of the world's population. In this book, contributors from a range of disciplines and locations investigate the impact of increased digital connectivity on people and places at the world's economic margins. Does the advent of a digitalized economy mean that those in economic peripheries can transcend spatial, organizational, social, and political constraints—or do digital tools and techniques tend to reinforce existing inequalities? The contributors present a diverse set of case studies, reporting on digitalization in countries ranging from Chile to Kenya to the Philippines, and develop a broad range of theoretical positions. They consider, among other things, data-driven disintermediation, women's economic empowerment and gendered power relations, digital humanitarianism and philanthropic capitalism, the spread of innovation hubs, and two cases of the reversal of core and periphery in digital innovation. Contributors Niels Beerepoot, Ryan Burns, Jenna Burrell, Julie Yujie Chen, Peter Dannenberg, Uwe Deichmann, Jonathan Donner, Christopher Foster, Mark Graham, Nicolas Friederici, Hernan Galperin, Catrihel Greppi, Anita Gurumurthy, Isis Hjorth, Lilly Irani, Molly Jackman, Calestous Juma, Dorothea Kleine, Madlen Krone, Vili Lehdonvirta, Chris Locke, Silvia Masiero, Hannah McCarrick,Deepak K. Mishra, Bitange Ndemo, Jorien Oprins, Elisa Oreglia, Stefan Ouma, Robert Pepper, Jack Linchuan Qiu, Julian Stenmanns, Tim Unwin, Julia Verne, Timothy Waema
Author: Andres Pedraza
Publisher: Independently Published
ISBN: 9781549604089
Category :
Languages : en
Pages : 123
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Book Description
This is the book the author wished he had been able to find when he started trading the foreign exchange market. A clear, easy to follow, and complete blueprint on how to start trading the Forex profitably and while minimizing risks. Bypassing the hype present in today's multi-thousand dollar courses that over promise, under deliver, and have led many to frustration and loss of funds, this book takes you by the hand to guide you safely past the minefields. Forex Trading doesn't have to be complicated. All it takes is an understanding of how the Forex Market works and its history, how to perform technical and fundamental analysis, and most important, equity and risk management. Where others give bits and pieces, this book holds nothing back. Every bit of information needed to get started and profit is provided. - History of the Forex Market - The Necessary Psychology a Trader HAS to have - How to set up charts - How to set up an account - Understanding Candlestick Patterns - Technical Analysis - Fundamental Analysis - Trading Strategies - Equity Management - Risk Control - Managing Open Trades - Budgeting for Profits - Avoiding Black Swans - What NOT to do - What to do after success - Recommended Reading There are companies charging thousands of dollars for half the information in this book. Read this book before spending your hard earned cash on such products. Start trading with that money instead. Access the companion website and the author for further tips and assistance. Use this book to successfully trade in the world's largest market, which trades in excess of $5 trillion dollars every day, 24 hours day, except weekends. Understand what works and what doesn't work, in easy to understand language, without the need for a financial dictionary or any math skills more advanced than middle school math. Stop depending solely on a job or on temperamental clients. Trading the Forex Market requires no interaction with any other people in order to profit. Perfect for those looking for a second income in their spare time, since the market is open 24 hours a day, 5 and a half days a week. Stay at home moms can actually stay at home. Work your way up to fully replacing your salary and even retiring early. Make money for yourself and your family instead of for a company that sees you as just one more replaceable cog. Join a community of intelligent people who let their money work for them, instead of them working for money. Learn one of the best skills to have in times of uncertainty, the ability to make money at will. See you on the inside!
Author: Deepa Narayan
Publisher: Palgrave Macmillan
ISBN: 9780821372159
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Based on discussions with over 60,000 people across Africa, Asia, and Latin America, this book provides a bottom-up view on the processes and institutions that play key roles in poverty escapes, asking how these help or hinder people in their quest to move out of poverty. It argues for poverty-reducing strategies informed by local realities.
Author:
Publisher: Int. Rice Res. Inst.
ISBN: 8120414209
Category : Technology & Engineering
Languages : en
Pages : 300
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Book Description
Author: Martin Lindstrom
Publisher: Simon and Schuster
ISBN: 1439172013
Category : Business & Economics
Languages : en
Pages : 194
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Book Description
The definitive book on sensory branding, shows how companies appeal to consumers’ five senses to sell products. Did you know that the gratifying smell that accompanies the purchase of a new automobile actually comes from a factory-installed aerosol can containing “new car” aroma? Or that Kellogg’s trademarked “crunch” is generated in sound laboratories? Or that the distinctive click of a just-opened jar of Nescafé freeze-dried coffee, as well as the aroma of the crystals, has been developed in factories over the past decades? Or that many adolescents recognize a pair of Abercrombie & Fitch jeans not by their look or cut but by their fragrance? In perhaps the most creative and authoritative book on how our senses affect our everyday purchasing decisions, global branding guru Martin Lindstrom reveals how the world’s most successful companies and products integrate touch, taste, smell, sight, and sound with startling and sometimes even shocking results. In conjunction with renowned research institution Millward Brown, Lindstrom’s innovative worldwide study unveils how all of us are slaves to our senses—and how, after reading this book, we’ll never be able to see, hear, or touch anything from our running shoes to our own car doors the same way again. An expert on consumer shopping behavior, Lindstrom has helped transform the face of global marketing with more than twenty years of hands-on experience. Firmly grounded in science, and disclosing the secrets of all our favorite brands, Brand Sense shows how we consumers are unwittingly seduced by touch, smell, sound, and more.
Author: Regine Halter
Publisher:
ISBN: 9783906897318
Category : Art
Languages : en
Pages : 320
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Book Description
Throughout the discussions about globalisation and design, what has been missing until now are deliberations regarding necessary changes towards a design education which puts conceptual acting in the context of global movements and problem situations. This publication pleads for a revision of design education. It addresses students, teachers, and design practitioners. On the basis of concrete examples, concepts, methods and tools are presented for discussion. They can open up new directions and possibilities of design education. Consequently, this book focuses on design students experiences and reflections as contributions to a design education understood as a school for differentiated perception. The local level the respective Cultural Space is appreciated as the actual hot spot of globalisation. The book offers reports, case studies, analyses, and reflections by lecturers, artists, and students about their working experiences in Uzbekistan, the United Arab Emirates, Australia, New Zealand, Poland, Nigeria, Botswana, South Sudan, India, Canada, Albania, the USA and others.
Author: Neeta Nain
Publisher: Springer Nature
ISBN: 3030398757
Category : Technology & Engineering
Languages : en
Pages : 398
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Book Description
This book presents the proceedings of the 4th International Conference on Internet of Things and Connected Technologies (ICIoTCT), held on May 9–10, 2019, at Malaviya National Institute of Technology (MNIT), Jaipur, India. The Internet of Things (IoT) promises to usher in a revolutionary, fully interconnected “smart” world, with relationships between objects and their environment and objects and people becoming more tightly intertwined. The prospect of the Internet of Things as a ubiquitous array of devices bound to the Internet could fundamentally change how people think about what it means to be “online”. The ICIotCT 2019 conference provided a platform to discuss advances in Internet of Things (IoT) and connected technologies, such as various protocols and standards. It also offered participants the opportunity to interact with experts through keynote talks, paper presentations and discussions, and as such stimulated research. With the recent adoption of a variety of enabling wireless communication technologies, like RFID tags, BLE, ZigBee, embedded sensor and actuator nodes, and various protocols such as CoAP, MQTT and DNS, IoT has moved on from its infancy. Today smart sensors can collaborate directly with machines to automate decision-making or to control a task without human involvement. Further, smart technologies, including green electronics, green radios, fuzzy neural approaches, and intelligent signal processing techniques play an important role in the development of the wearable healthcare devices.
