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Author: Harper Sinclair
Publisher: eBookIt.com
ISBN: 1456650823
Category :
Languages : en
Pages : 121
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Book Description
Author: Harper Sinclair
Publisher: eBookIt.com
ISBN: 1456650823
Category :
Languages : en
Pages : 121
Get Book Here
Book Description
Author: Robert Crawford
Publisher: Routledge
ISBN: 0429686005
Category : Business & Economics
Languages : en
Pages : 179
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Book Description
Drawing on a unique study of Australian advertising agencies at the dawn of the digital era, this book provides a hitherto unexplored study of the advertising industry at a point of its disruption. By exploring the dynamic interaction between this established but complacent industry, and a radically new communication medium, this book reveals how advertising agencies were forced to change fundamentally, yet as an industry helped shape the digital economy, and the platforms that dominate it. Based on contemporary reports, company archives, personal archives, and over 50 interviews with past and current advertising practitioners across the range of agency departments, this unique historical narrative reveals how power shifts between agencies, advertisers, and other media platforms forged the current models of advertiser-funded digital media. For scholars of marketing, media, communication, and contemporary history, this is an illuminating perspective on the early impact of the digital revolution and its relevance to the media landscape today.
Author: Antony Williams
Publisher: Antony Williams
ISBN:
Category : Self-Help
Languages : en
Pages : 322
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Book Description
"Decoding Reality: Spycraft Meets Self-Development" is an invigorating guide that intertwines the exhilarating world of espionage with the introspective journey towards self-improvement and career advancement. Authored by a seasoned intelligence expert, this book presents an innovative approach, showing how the skills and strategies used in intelligence operations can be applied to personal and professional growth. At its core, "Decoding Reality" explores the unexpected parallels between the art of espionage and the quest for personal fulfillment. The author, drawing on a wealth of experience from high-stakes intelligence missions, unveils how the essence of happiness and success, much like covert messages in espionage, is a complex code waiting to be deciphered. The book is a fusion of spy tales and insightful lessons, offering a unique perspective on life's challenges and opportunities. Each chapter in "Decoding Reality" is structured as a mission, guiding the reader through various aspects of spy-craft and how they relate to everyday life. Topics include strategic thinking, resilience, sharp observation, and decision-making under pressure. The book demonstrates how these skills, honed in the world of intelligence, are equally vital in navigating personal and professional landscapes. Strategic thinking, a cornerstone of intelligence work, is presented as a tool for making more informed decisions and achieving long-term goals. The book delves into techniques for analysing complex situations, planning ahead, and anticipating outcomes, empowering readers to apply these methods to their own life scenarios. Resilience, another key theme, is explored through the lens of covert operations. The author shares how resilience developed in high-pressure intelligence missions can be a powerful asset in overcoming personal setbacks and challenges. This section includes practical advice on building mental toughness and adaptability. Observational skills, crucial in intelligence gathering, are shown to enhance interpersonal relationships and self-awareness. The book provides exercises and tips on improving attentiveness to details in one's environment and in interactions with others, leading to deeper connections and better understanding of oneself and others. "Decoding Reality" also emphasises the importance of ethical considerations and the balance between achieving objectives and maintaining personal integrity. It addresses the moral dilemmas often encountered in espionage and parallels them with everyday ethical choices, encouraging readers to navigate their own moral compass. Throughout the book, personal anecdotes from the author's career in intelligence add authenticity and excitement, bringing the lessons to life. These stories not only captivate but also serve as real-world examples of how espionage tactics can be applied outside of the intelligence community. "Decoding Reality" is not just a book; it's a call to action. It challenges readers to embark on a journey of self-discovery, using the tools and techniques of espionage to unlock their potential. It's an invitation to start decoding the realities of one's life, whether the reader is driven by curiosity, self-improvement, or professional development. It's a compelling read for anyone interested in intelligence, personal development, or simply looking for a unique approach to navigating the complexities of life.
Author: Paul A Argenti
Publisher: McGraw Hill Professional
ISBN: 0071606033
Category : Business & Economics
Languages : en
Pages : 305
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Book Description
The explosion of blogs, social networking sites, wikis, video sharing sites, and other powerful digital communications platforms may be the biggest game-changer to impact business since mechanized manufacturing. In today’s Web 2.0 world, company stakeholders--including employees, customers, and investors--are empowered in ways unimaginable just a few years ago, and traditional corporate hierarchies are yesterday’s news. Rather than attempt to turn back the clock and reassert strict, top-down control over stakeholder relationships, the smartest companies worldwide are responding with bold new digital communications strategies based on transparency, authenticity, and inclusion, instead of secrecy, artificiality, and exclusion. International corporate communications guru Paul A. Argenti provides a lively, up-to-the- minute review of the Web 2.0 landscape and analyzes the increasingly central role corporate communications plays in virtually every organizational function. Argenti and coauthor Courtney Barnes advise corporate leaders on how to deploy proven strategies for using new and emerging digital platforms to Manage brand identity and company reputation Build a culture of engagement and transparency Turn stakeholders into “company evangelists” Manage internal communications across time zones and language barriers Recruit and retain the best talent Develop compelling messages based on customer and investor needs and desires Argenti and Barnes provide case studies illustrating digital communications best practices at HP, Southwest Airlines, Sony, Dell, IBM, Starbucks, HBO, FedEx, GE, and other major players. This groundbreaking book will teach you how to gain real, manageable control over your organization’s communications in today’s virtual world.
Author: Robert M. Geraci
Publisher: Oxford University Press, USA
ISBN: 019997893X
Category : Religion
Languages : en
Pages : 246
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Book Description
Apocalyptic AI, the hope that we might one day upload our minds into machines or cyberspace and live forever, is a surprisingly wide-spread and influential idea, affecting everything from the world view of online gamers to government research funding and philosophical thought. In Apocalyptic AI, Robert Geraci offers the first serious account of this "cyber-theology" and the people who promote it. Drawing on interviews with roboticists and AI researchers and with devotees of the online game Second Life, among others, Geraci illuminates the ideas of such advocates of Apocalyptic AI as Hans Moravec and Ray Kurzweil. He reveals that the rhetoric of Apocalyptic AI is strikingly similar to that of the apocalyptic traditions of Judaism and Christianity. In both systems, the believer is trapped in a dualistic universe and expects a resolution in which he or she will be translated to a transcendent new world and live forever in a glorified new body. Equally important, Geraci shows how this worldview shapes our culture. Apocalyptic AI has become a powerful force in modern culture. In this superb volume, he shines a light on this belief system, revealing what it is and how it is changing society.
Author: OECD
Publisher: OECD Publishing
ISBN: 9264654267
Category :
Languages : en
Pages : 161
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Book Description
The OECD Digital Economy Outlook 2024, Volume 1: Embracing the Technology Frontier provides new insights on key technologies that underpin the digital technology ecosystem and their impacts. Using big data and machine-learning techniques, Volume 1 provides new estimates of the growth rate of the ecosystem’s core – the information and communications technology (ICT) sector.
Author: James Hutson
Publisher: Taylor & Francis
ISBN: 1040256406
Category : Education
Languages : en
Pages : 211
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Book Description
This book delineates a comprehensive framework designed to ultimately assist organizations as they navigate the critical juncture—often termed the inflection point—in adopting generative Artificial Intelligence (AI). Addressing the exigent shift in organizational strategy mandated by Industry 4.0, and urging a transition from mere digital transformation to what is being progressively understood as "generative transformation,” it fills a conspicuous lacuna in both academic and practical discourses by presenting a timely synthesis of research, empirical studies, and case analyses. The authors utilize an interdisciplinary methodology, bridging the epistemological divide between the technological intricacies of generative AI and its effective implementation within institutional frameworks. Reorienting the focus of organizational leaders from a simplistic replacement paradigm to one of technological-human augmentation, it works toward a prescriptive blueprint for enabling organizations to adopt generative AI without compromising their most valuable asset: human intellectual and emotional capital. Fostering interdisciplinary dialog among academics, industry professionals, and policymakers, it fills a critical gap in current discourses and serves as a catalyst for future research and collaboration.
Author: Samuel Greengard
Publisher: MIT Press
ISBN: 0262537524
Category : Computers
Languages : en
Pages : 266
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Book Description
A comprehensive overview of developments in augmented reality, virtual reality, and mixed reality—and how they could affect every part of our lives. After years of hype, extended reality—augmented reality (AR), virtual reality (VR), and mixed reality (MR)—has entered the mainstream. Commercially available, relatively inexpensive VR headsets transport wearers to other realities—fantasy worlds, faraway countries, sporting events—in ways that even the most ultra-high-definition screen cannot. AR glasses receive data in visual and auditory forms that are more useful than any laptop or smartphone can deliver. Immersive MR environments blend physical and virtual reality to create a new reality. In this volume in the MIT Press Essential Knowledge series, technology writer Samuel Greengard offers an accessible overview of developments in extended reality, explaining the technology, considering the social and psychological ramifications, and discussing possible future directions. Greengard describes the history and technological development of augmented and virtual realities, including the latest research in the field, and surveys the various shapes and forms of VR, AR, and MR, including head-mounted displays, mobile systems, and goggles. He examines the way these technologies are shaping and reshaping some professions and industries, and explores how extended reality affects psychology, morality, law, and social constructs. It's not a question of whether extended reality will become a standard part of our world, he argues, but how, when, and where these technologies will take hold. Will extended reality help create a better world? Will it benefit society as a whole? Or will it merely provide financial windfalls for a select few? Greengard's account equips us to ask the right questions about a transformative technology.
Author: Walter R.J. Baets
Publisher: Springer Science & Business Media
ISBN: 1461503000
Category : Business & Economics
Languages : en
Pages : 230
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Book Description
Over the past years, business schools have been experimenting with distance learning and online education. In many cases this new technology has not brought the anticipated results. Questions raised by online education can be linked to the fundamental problem of education and teaching, and more specifically to the models and philosophy of education and teaching. Virtual Corporate Universities: A Matrix of Knowledge and Learning for the New Digital Dawn offers a source for new thoughts about those processes in view of the use of new technologies. Learning is considered as a key-strategic tool for new strategies, innovation, and significantly improving organizational effectiveness. The book blends the elements of knowledge management, as well as organizational and individual learning. The book is not just a treatment of technology, but a fusion of a novel dynamic learner (student)-driven learning concept, the management and creation of dynamic knowledge, and next-generation technologies to generic business, organizational and managerial processes, and the development of human capital. Obviously, the implications of online learning go far beyond the field of business as presented in this book.
Author: Amanda D Lotz
Publisher: NYU Press
ISBN: 1479830070
Category : Performing Arts
Languages : en
Pages : 411
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Book Description
“Incredibly prescient . . . the revised edition updates its account to reflect an age when Hulu, Netflix, and Amazon are now competing for Emmy and Peabody Awards.” —Henry Jenkins, coauthor of Spreadable Media: Creating Meaning and Value in a Networked Culture Many proclaimed the “end of television” in the early years of the twenty-first century, as capabilities and features of the boxes that occupied a central space in American living rooms for the preceding fifty years were radically remade. In this revised second edition of her definitive book, Amanda D. Lotz proves that rumors of the death of television were greatly exaggerated and explores how new distribution and viewing technologies have resurrected the medium. Shifts in the basic practices of making and distributing television have not been hastening its demise but redefining what we can do with it, what we expect from it, how we use it—in short, revolutionizing it. Television, as both a technology and a tool for cultural storytelling, remains as important today as ever, but it has changed in fundamental ways. The Television Will Be Revolutionized provides a sophisticated history of the present, examining television in what Lotz terms the “post-network” era while providing frameworks for understanding the continued change in the medium. The second edition addresses adjustments throughout the industry wrought by broadband-delivered television such as Netflix, YouTube, and cross-platform initiatives like TV Everywhere, as well as how technologies such as tablets and smartphones have changed how and where we view. Lotz begins to deconstruct the future of different kinds of television—exploring how “prized content,” live televised sports, and linear viewing may all be “television,” but very different types of television for both viewers and producers. Through interviews with those working in the industry, surveys of trade publications, and consideration of an extensive array of popular shows, Lotz takes us behind the screen to explore what is changing, why it is changing, and why the changes matter. “[A] thorough and engaging analysis.” —Velvet Light Trap “Thick with trade facts and figures.” —Popular Communication
