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Author: Travis Wright
Publisher: John Wiley & Sons
ISBN: 1119291712
Category : Business & Economics
Languages : en
Pages : 271
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Book Description
Compete in the digital world with pragmatic strategies for success Digital Sense provides a complete playbook for organizations seeking a more engaged customer experience strategy. By reorganizing sales and marketing to compete in today's digital-first, omni-channel environment, you gain newfound talent and knowledge from the resources already at hand. This book provides two pragmatic frameworks for implementing and customizing a new marketing operating system at any size organization, with step-by-step roadmaps for optimizing your customer experience to gain a competitive advantage. The Experience Marketing Framework and the Social Business Strategy Framework break down proven methods for exceeding the expectations customers form throughout the entirety of the buying journey. Customizable for any industry, sector, or scale, these frameworks can help your organization leap to the front of the line. The evolution of marketing and sales demands a revolution in business strategy, but realizing the irrelevance of traditional methods doesn't necessarily mean knowing what comes next. This book shows you how to compete in today's market, with real-world frameworks for implementation. Optimize competitive advantage and customer experience Map strategy back to business objectives Engage customers with a pragmatic, proven marketing system Reorganize sales and marketing to fill talent and knowledge gaps Today's customer is savvy, with more options than ever before. It's critical to meet them where they are, and engagement is the cornerstone of any cohesive, effective strategy. The technological revolution has opened many doors for marketing and sales, but the key is knowing what lies behind each one—what works for your competitor may not be right for you. Digital Sense cuts through the crosstalk and confusion to give you a solid strategy for success.
Author: Travis Wright
Publisher: John Wiley & Sons
ISBN: 1119291712
Category : Business & Economics
Languages : en
Pages : 271
Get Book Here
Book Description
Compete in the digital world with pragmatic strategies for success Digital Sense provides a complete playbook for organizations seeking a more engaged customer experience strategy. By reorganizing sales and marketing to compete in today's digital-first, omni-channel environment, you gain newfound talent and knowledge from the resources already at hand. This book provides two pragmatic frameworks for implementing and customizing a new marketing operating system at any size organization, with step-by-step roadmaps for optimizing your customer experience to gain a competitive advantage. The Experience Marketing Framework and the Social Business Strategy Framework break down proven methods for exceeding the expectations customers form throughout the entirety of the buying journey. Customizable for any industry, sector, or scale, these frameworks can help your organization leap to the front of the line. The evolution of marketing and sales demands a revolution in business strategy, but realizing the irrelevance of traditional methods doesn't necessarily mean knowing what comes next. This book shows you how to compete in today's market, with real-world frameworks for implementation. Optimize competitive advantage and customer experience Map strategy back to business objectives Engage customers with a pragmatic, proven marketing system Reorganize sales and marketing to fill talent and knowledge gaps Today's customer is savvy, with more options than ever before. It's critical to meet them where they are, and engagement is the cornerstone of any cohesive, effective strategy. The technological revolution has opened many doors for marketing and sales, but the key is knowing what lies behind each one—what works for your competitor may not be right for you. Digital Sense cuts through the crosstalk and confusion to give you a solid strategy for success.
Author: Noah P. Barsky
Publisher: Springer Science & Business Media
ISBN: 1402087470
Category : Education
Languages : en
Pages : 227
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Book Description
In today’s dynamic global business environment where knowledge is a main asset and learning becomes the most important process, Business Education needs to employ the right practices to develop future leaders. Businesses require graduates that become true experts. But can business schools indeed create learning experiences that address the needs of the global marketplace? Can they teach students to build learning organizations? The articles in this volume detail successful approaches developed by business educators and researchers. The approaches have been implemented to solve real problems and to provide students with the ethical and analytical abilities they will need to both compete and contribute to the betterment of others. The thematic part of this volume focuses on the potential of interactive on-line activities to promote business and economics education. They demonstrate the benefits that learning technologies can bring and show how to overcome potential problem issues.
Author: Sonia M. Livingstone
Publisher:
ISBN: 0190874694
Category : Education
Languages : en
Pages : 273
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Book Description
In the decades it takes to bring up a child, parents face challenges that are both helped and hindered by the fact that they are living through a period of unprecedented digital innovation. In Parenting for a Digital Future, Sonia Livingstone and Alicia Blum-Ross draw on extensive and diverse qualitative and quantitative research with a range of parents in the UK to reveal how digital technologies characterize parenting in late modernity, as parents determine how to forge new territory with little precedent or support. They chart how parents often enact authority and values through digital technologies since "screen time," games, and social media have become both ways of being together and of setting boundaries. Parenting for a Digital Future moves beyond the panicky headlines to offer a deeply researched exploration of what it means to parent in a period of significant social and technological change.
Author: Susan M. Bearden
Publisher: Corwin Press
ISBN: 1483392678
Category : Education
Languages : en
Pages : 82
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Book Description
Make responsible digital citizenship part of your school’s culture! Use this book’s community-based approach to building digital citizenship to teach, learn, and thrive in today’s digital environment. Expertly navigate the pitfalls of the digital world, take hold of the plethora of opportunities available to you, and confidently engage in online connections without fear! Educators, parents, and students will discover how to: Protect privacy and leave positive online footprints Understand creative credits and copyright freedoms Foster responsible digital behaviors through safe and secure practices Enlist all stakeholders to help ingrain digital citizenship into the school culture
Author: James P. Steyer
Publisher: Simon and Schuster
ISBN: 1451658117
Category : Computers
Languages : en
Pages : 226
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Book Description
Includes discussion questions for parents and teachers.
Author: Mary Beth Hertz
Publisher: Rowman & Littlefield
ISBN: 147584042X
Category : Education
Languages : en
Pages : 289
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Book Description
Today’s educators are confronted on a daily basis with the challenges of navigating digital resources, tools and technologies with their students. They are often unprepared for the complexities of these challenges or might not be sure how to engage their students safely and responsibly. This book serves as a comprehensive guide for educators looking to make informed decisions and navigate digital spaces with their students. The author sets the stage for educators who may not be familiar with the digital world that their students live in, including the complexities of online identities, digital communities and the world of social media. With deep dives into how companies track us, how the Internet works, privacy and legal concerns tied to today’s digital technologies, strategies for analyzing images and other online sources, readers will gain knowledge about how their actions and choices can affect students’ privacy as well as their own. Each chapter is paired with detailed lessons for elementary, middle and high school students to help guide educators in implementing what they have learned into the classroom.
Author: Mike Ribble
Publisher: International Society for Technology in Education
ISBN: 1564844552
Category : Education
Languages : en
Pages : 189
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Book Description
Digital Citizenship in Schools, Second Edition is an essential introduction to digital citizenship. Starting with a basic definition of the concept and an explanation of its relevance and importance, author Mike Ribble goes on to explore the nine elements of digital citizenship. He provides a useful audit and professional development activities to help educators determine how to go about integrating digital citizenship concepts into the classroom. Activity ideas and lesson plans round out this timely book.
Author: Mike Ribble
Publisher: International Society for Technology in Education
ISBN: 1564845184
Category : Education
Languages : en
Pages : 435
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Book Description
Students today have always had technology in their lives, so many teachers assume their students are competent tech users — more competent, in fact, than themselves. In reality, not all students are as tech savvy as teachers might assume, and not all teachers are as incompetent as they fear. Even when students are comfortable using technology, they may not be using it appropriately. Likewise, educators of all skill levels may not understand how to use technology effectively. Both students and teachers need to become members of a digital citizenry. In this essential exploration of digital citizenship, Mike Ribble provides a framework for asking what we should be doing with respect to technology so we can become productive and responsible users of digital technologies.
Author: 826 National
Publisher: John Wiley & Sons
ISBN: 1119001013
Category : Education
Languages : en
Pages : 342
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Book Description
Bring STEM to life for students with zombies, rockets, celebrities, and more STEM to Story: Enthralling and Effective Lesson Plans for Grades 5-8 inspires learning through fun, engaging, and meaningful lesson plans that fuse hands-on discovery in science, technology, engineering, and math (STEM) with creative writing. The workshop activities within the book are the innovative result of a partnership between 826 National's proven creative writing model and Time Warner Cable's Connect a Million Minds, an initiative dedicated to connecting young people to the wonders of STEM through hands-on learning. Authentically aligned with both the Common Core State Standards and the Next Generation Science Standards, this book provides teachers, after-school and out-of-school providers, and parents with field-tested lessons, workshops, and projects designed by professionals in each field. Including reflective observations by arts and science celebrities like Jon Scieszka, Mayim Bialik, and Steve Hockensmith, lessons feature bonus activities, fun facts, and teaching points for instructors at every level. These quirky, exploratory lessons will effectively awaken student imaginations and passions for both STEM and creative writing, encourage identity with scientific endeavors, and make both science and writing fun. Grades five through eight is the critical period for engaging students in STEM, and this book is designed specifically to appeal to – and engage – this age group. The guided curricula fosters hands-on discovery, deep learning, and rich inquiry skills while feeling more like play than school, and has proven popular and effective with both students and teachers. Awaken student imagination and get them excited about STEM Fuse creative writing with STEM using hands-on activities Make scientific principles relevant to students' lives Inspire students to explore STEM topics further The demand for STEM workers is closely linked to global competitiveness, and a successful future in STEM depends upon an early introduction to the scientific mindset. The challenge for teachers is to break through students' preconceptions of STEM fields as "hard" or "boring," to show them that STEM is everywhere, it's relevant, and it's loads of fun. For proven lesson plans with just a dash of weird, STEM to Story is a dynamic resource, adaptable and applicable in school, after school, and at home.
Author: Steve Krug
Publisher: Pearson Education
ISBN: 0321648781
Category : Computers
Languages : en
Pages : 325
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Book Description
Five years and more than 100,000 copies after it was first published, it's hard to imagine anyone working in Web design who hasn't read Steve Krug's "instant classic" on Web usability, but people are still discovering it every day. In this second edition, Steve adds three new chapters in the same style as the original: wry and entertaining, yet loaded with insights and practical advice for novice and veteran alike. Don't be surprised if it completely changes the way you think about Web design. Three New Chapters! Usability as common courtesy -- Why people really leave Web sites Web Accessibility, CSS, and you -- Making sites usable and accessible Help! My boss wants me to ______. -- Surviving executive design whims "I thought usability was the enemy of design until I read the first edition of this book. Don't Make Me Think! showed me how to put myself in the position of the person who uses my site. After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book. In this second edition, Steve Krug adds essential ammunition for those whose bosses, clients, stakeholders, and marketing managers insist on doing the wrong thing. If you design, write, program, own, or manage Web sites, you must read this book." -- Jeffrey Zeldman, author of Designing with Web Standards
