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Author: Mike Michalowicz
Publisher: Penguin
ISBN: 0593330641
Category : Business & Economics
Languages : en
Pages : 304
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Book Description
From Mike Michalowicz, bestselling author of Profit First, Clockwork, and Fix This Next, a practical and proven guide to standing out in a crowded market. Many business owners are frustrated because they feel invisible in a crowded marketplace. They know they are better than their competitors, but when they focus on that fact, they get little in return. That's because, to customers, better is not actually better. Different is better. And those who market differently, win. In his new marketing book, Mike Michalowicz offers a proven, no-bullsh*t method to position your business, service, or brand to get noticed, attract the best prospects, and convert those opportunities into sales. Told with the same humor and straight-talk that's gained Michalowicz an army of ardent followers, with actionable insights drawn from stories of real life entrepreneurs, this book lays out a simple, doable system based on three critical questions every entrepreneur and business owner must ask about their marketing: 1. Does it differentiate? 2. Does it attract? 3. Does it direct? Get Different is a game-changer for everyone who struggles to grow because their brand, message, product or service doesn't stand out and connect with customers--the long-anticipated answer to the defining business challenge of our time.
Author: Youngme Moon
Publisher: Crown Currency
ISBN: 030746086X
Category : Business & Economics
Languages : en
Pages : 290
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Book Description
What if working like crazy to beat the competition did exactly the opposite, making you mediocre and more like the competition? In today’s world of overabundant consumer choices and superfluous apps, upgrades, add-ons, and features, brands have become nearly identical, as their efforts to outdo one another have pushed them into a dizzying herd of indistinct options. Youngme Moon identifies the outliers, the mavericks, the iconoclasts—the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Some are even “hostile,” almost daring you to buy what they are selling. Using her original research on companies such as IKEA and Google, Moon will inspire you to be counterintuitive and meaningfully different—to rethink your business strategy, to stop conforming and start deviating, to stop emulating and start innovating. Because to stand out you must become the exception, not the rule.
Author: Doua Moua
Publisher: Carolrhoda Books ®
ISBN:
Category : Juvenile Fiction
Languages : en
Pages : 36
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Book Description
Audisee® eBooks with Audio combine professional narration and sentence highlighting for an engaging read aloud experience! Standing together makes all of us stronger. Mai, a young Hmong girl, and Kiara, a young Black girl, are best friends. They do everything together—riding the bus, eating lunch, playing at recess. But one day Kiara misses school and Mai goes looking for answers. When she learns that her best friend is protesting an act of police violence against the Black community, Mai decides to join the protest too. Her parents at first want to protect her by keeping her at home, but she shows them that standing together makes all of us stronger. Written by author and actor Doua Moua, who played Po in Disney's live-action Mulan, this picture book provides an inspiring look at the value of allyship and solidarity with Black Lives Matter.
Author: Frans de Waal
Publisher: W. W. Norton & Company
ISBN: 1324007117
Category : Science
Languages : en
Pages : 516
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Book Description
Longlisted for the PEN/E.O. Wilson Literary Science Writing Award "Every new book by Frans de Waal is a cause for excitement, and this one is no different. A breath of fresh air in the cramped debate about the differences between men and women. Fascinating, nuanced, and very timely." —Rutger Bregman, author of Humankind: A Hopeful History In Different, world-renowned primatologist Frans de Waal draws on decades of observation and studies of both human and animal behavior to argue that despite the linkage between gender and biological sex, biology does not automatically support the traditional gender roles in human societies. While humans and other primates do share some behavioral differences, biology offers no justification for existing gender inequalities. Using chimpanzees and bonobos to illustrate this point—two ape relatives that are genetically equally close to humans—de Waal challenges widely held beliefs about masculinity and femininity, and common assumptions about authority, leadership, cooperation, competition, filial bonds, and sexual behavior. Chimpanzees are male-dominated and violent, while bonobos are female-dominated and peaceful. In both species, political power needs to be distinguished from physical dominance. Power is not limited to the males, and both sexes show true leadership capacities. Different is a fresh and thought-provoking approach to the long-running debate about the balance between nature and nurture, and where sex and gender roles fit in. De Waal peppers his discussion with details from his own life—a Dutch childhood in a family of six boys, his marriage to a French woman with a different orientation toward gender, and decades of academic turf wars over outdated scientific theories that have proven hard to dislodge from public discourse. He discusses sexual orientation, gender identity, and the limitations of the gender binary, exceptions to which are also found in other primates. With humor, clarity, and compassion, Different seeks to broaden the conversation about human gender dynamics by promoting an inclusive model that embraces differences, rather than negating them.
Author: Fran Newman-D'Amico
Publisher: Courier Corporation
ISBN: 9780486423340
Category : Juvenile Nonfiction
Languages : en
Pages : 68
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Book Description
Young puzzle fans who like the challenge of identifying the differences between similar pictures will enjoy this little activity book. Children are asked to spot differences in 27 sets of brain teasers, among them 2 pictures of a dog and his friend and backyard scenes of fluttering butterflies.
Author: Norma Simon
Publisher: Albert Whitman & Company
ISBN: 0807593648
Category : Juvenile Fiction
Languages : en
Pages : 35
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Book Description
Portrays everyday situations in which children see themselves as "different" in family life, preferences, and aptitudes, and yet, feel that being different is all right.
Author: Mike Michalowicz
Publisher: Penguin
ISBN: 0593330641
Category : Business & Economics
Languages : en
Pages : 304
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Book Description
From Mike Michalowicz, bestselling author of Profit First, Clockwork, and Fix This Next, a practical and proven guide to standing out in a crowded market. Many business owners are frustrated because they feel invisible in a crowded marketplace. They know they are better than their competitors, but when they focus on that fact, they get little in return. That's because, to customers, better is not actually better. Different is better. And those who market differently, win. In his new marketing book, Mike Michalowicz offers a proven, no-bullsh*t method to position your business, service, or brand to get noticed, attract the best prospects, and convert those opportunities into sales. Told with the same humor and straight-talk that's gained Michalowicz an army of ardent followers, with actionable insights drawn from stories of real life entrepreneurs, this book lays out a simple, doable system based on three critical questions every entrepreneur and business owner must ask about their marketing: 1. Does it differentiate? 2. Does it attract? 3. Does it direct? Get Different is a game-changer for everyone who struggles to grow because their brand, message, product or service doesn't stand out and connect with customers--the long-anticipated answer to the defining business challenge of our time.
Author: Yvonne Eriksson
Publisher: CRC Press
ISBN: 1000557146
Category : Design
Languages : en
Pages : 293
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Book Description
Globalization and digitalization are buzz words in contemporary society. They affect both our private and our professional lives. Society has become more diverse with easier access to information and to virtual platforms that gives us opportunity to be in touch with colleagues, friends, family, etc. at any time. A complex environment is emerging wherein internet of things and big data are being integrated with products, production systems, healthcare, and daily activity and play an important part in decision making. This has an impact on future designs and the role of designers. Responsible designers with a holistic perspective are needed. The book highlights several aspects of design thinking such as Information Design and Critical Design. The meaning of culture, gender and disabilities are also discussed. The functions of Information Design are changing from ‘showing the way’, instruction manuals and graphic design. It will affect among others, healthcare technology, smart products and Industry 4.0. Design thinking perspective that includes users from the entire chain and from the producer to the end user of the product or service, is needed. This will also require gender and culture issues to be taken into consideration in designing products and services. Design thinking methods and critical aspects of design will contribute to an inclusive society.
Author: Nevena Kulic
Publisher: FrancoAngeli
ISBN: 8835140943
Category : Social Science
Languages : en
Pages : 131
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Book Description
1520.813
Author: Albert Grundlingh
Publisher: AFRICAN SUN MeDIA
ISBN: 1928480357
Category : History
Languages : en
Pages : 361
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Book Description
This is the first attempt to bring together diverse scholars, using different lenses, to study South Africa’s Border War. As a book, it is critical in approach, provides deeper reflection, and focuses specifically on the SADF experience of the war. The result is a more complex picture of the war’s dynamics and its legacies. Although South Africa is a vastly different country today, the study of the Border War opens a range of questions, also relevant to contemporary deployments such as in Lesotho (1998) and the Central African Republic (2013). It includes the debate on participation in foreign conflicts; on the deployment, design and preparation of appropriate, modern armed forces and their use as foreign policy instruments in far‑off theatres; on military planning; and, as the historical controversies regarding the battles at Cuito Cuanavale and Bangui illustrate, on the interface between foreign campaigning and domestic politics.
Author: George Barker
Publisher: iUniverse
ISBN: 0595404898
Category : Biography & Autobiography
Languages : en
Pages : 320
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Book Description
Excerpt from Amazon.com review of Barker's previous book: "I happened across this book one morning and ended up hiding from my boss the entire day so that I could read the whole thing. Mr. Barker allows you to see a whole new world through his eyes. At times the stories were so fantastic/riotous that I had to remind myself that it was not fiction! I was so intrigued by this book that I recommended it to my book club. It made for some very lively discussion about sex, marriage, travel and physical disability." -Brooke Brooks from Dallas, TX Life with cerebral palsy. Three years in Hong Kong and two Chinese wives, writing career, family and friends, adaptive p.e. and building house in Belize.
