Author:
Publisher:
ISBN:
Category : United States
Languages : en
Pages : 808

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Author: Allen Editor Johnson
Publisher:
ISBN:
Category : Dictionary
Languages : en
Pages : 613

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Author:
Publisher:
ISBN:
Category : United States
Languages : en
Pages : 1338

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Author: Allen Johnson
Publisher: Macmillan Reference USA
ISBN:
Category : Biography & Autobiography
Languages : en
Pages : 1338

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Book Description

Author: Dumas Malone
Publisher: Macmillan Reference USA
ISBN: 9780684141428
Category : Biography & Autobiography
Languages : en
Pages : 1272

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Book Description

Author: Allen Johnson
Publisher:
ISBN:
Category : United States
Languages : en
Pages : 1248

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Book Description

Author:
Publisher:
ISBN:
Category : United States
Languages : en
Pages : 1488

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Book Description

Author:
Publisher:
ISBN:
Category : United States
Languages : en
Pages : 1280

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Author:
Publisher:
ISBN:
Category : United States
Languages : en
Pages : 636

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Book Description
Part of an integrated online collection of primary documents, secondary reference sources, and journal articles covering all areas of U.S. history from pre-colonial times to the present day. The DAB records the lives of prominent Americans who died by Dec. 31, 1980.

Author: Edd C. Applegate
Publisher: Bloomsbury Publishing USA
ISBN: 0313029946
Category : Social Science
Languages : en
Pages : 192

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Book Description
Profiling such luminaries as Benjamin Franklin, P. T. Barnum, John Wanamaker, and Harley Procter, this book examines the contributions that several prominent individuals have made to advertising in America. The work opens with a discussion of Colonial advertising and the printers, such as Benjamin Franklin, who created it. It then goes on to consider early advertising agents such as Francis Wayland Ayer and the contributions of the great promoter P. T. Barnum. Lydia Pinkham's Vegetable Compound and the advertising of patent medicines is also covered, as is John Wanamaker's impact on retail advertising. The book then examines the advertising style of Albert Lasker, owner of Lord and Thomas advertising agency, as well as Harley Procter's advertising of Ivory soap and Procter & Gamble's first 100 years. Elliot White Springs's use of sex in advertising and the Springs Cotton Mills advertising campaign of the 1940s and 1950s concludes the volume.