Dictionary of Advertising Terms PDF Download
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Author: Laurence Urdang
Publisher:
ISBN:
Category :
Languages : en
Pages : 209
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Book Description
Author: Laurence Urdang
Publisher:
ISBN:
Category :
Languages : en
Pages : 209
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Book Description
Author: Babajide Oyekan
Publisher: Createspace Independent Publishing Platform
ISBN: 9781723495830
Category :
Languages : en
Pages : 168
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Book Description
Dictionary of Advertising Terms provides solutions we to some problems that face students, teachers and professionals of advertising.
Author: Jane Imber
Publisher: Barron's Educational Series, Incorporated
ISBN:
Category : Business & Economics
Languages : en
Pages : 612
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Book Description
More than 4,000 definitions cover all aspects of the advertising industry in "Dictionary of Marketing Terms".
Author: Mark N. Clemente
Publisher: clementebooks
ISBN: 0971943400
Category : Business & Economics
Languages : en
Pages : 502
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Book Description
Immediately grasp and apply the essential concepts and techniques of marketing, advertising and sales using this combination dictionary, encyclopedia, and how-to guide. Designed for business professionals, business owners, and business students, Used as a recommended textbook and library volume in colleges and universities worldwide. Updated as a 500-page e-book, The Marketing Glossary is an acclaimed reference work whose hardcover edition was published by the American Management Association. Its digital format provides key word searchability for more than 1,400 definitions, formulas, checklists, examples, and real-life applications. “Mark Clemente's excellent reference work ... is also available as an e-book. Just buy the PDF and keep it on your laptop. Imagine the points you can score in meetings with all that knowledge at your fingertips.” - Jonathan Jackson, book reviewer, ecommerce.internet.com
Author: Charles Doyle
Publisher: Oxford University Press, USA
ISBN: 0199590230
Category : Business & Economics
Languages : en
Pages : 450
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Book Description
Covers traditional marketing techniques and theories alongside the latest concepts, and acknowledges the increased importance of marketing in the customer-oriented environment.
Author: H. Victor Grohmann
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 104
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Book Description
Author: Peter D. Bennett
Publisher: McGraw-Hill Companies
ISBN:
Category : Business & Economics
Languages : en
Pages : 344
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Book Description
Definitions include all of the most important marketing terms from every aspect of the field. Cross-referenced for ease of use, it covers both the day-to-day terminology and the specialized vocabulary in corporate and academic use.
Author: Michael J. Baker
Publisher: New York : Nichols Publishing Company
ISBN:
Category : Business & Economics
Languages : en
Pages : 234
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Book Description
Revised and extended edition of the Macmillan dictionary of marketing and advertising (1984). The staff of the U. of Strathclyde (Scotland) provide extended explanations and diagrams for all the basic ideas and concepts which are the foundations of modern marketing practice, together with succinct definitions of terms in less common usage. Annotation copyrighted by Book News, Inc., Portland, OR
Author: Jerry M. Rosenberg
Publisher: Wiley
ISBN: 9780471025023
Category : Business & Economics
Languages : en
Pages : 390
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Book Description
This dictionary incorporates terms from government and private sector organizations, making it an all-inclusive lexicon of international marketing and advertising. Includes terms related to direct mail, sales, retailing, international advertising and marketing, consumer behavior, market research and print and broadcast advertising. Several meanings are often given for the more than 5,500 entries—relatively simple for the layperson, more sophisticated and technical for the specialist.
Author: Jack G. Wiechmann
Publisher: Contemporary Books
ISBN: 9780844234878
Category : Business & Economics
Languages : en
Pages : 236
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Book Description
Include more than 5,000 definitions of advertising, marketing, and communications terms. This dictionary explains industry and trade acronyms and abbreviations. It is suitable for advertising, marketing, and media practitioners.
