Advertising & Graphic Arts Terms PDF Download
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Author: Charles E. McHugh
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 142
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Book Description
Author: Charles E. McHugh
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 142
Get Book Here
Book Description
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 67
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Book Description
Author: Charles E. McHugh
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 142
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Book Description
Author: Gavin Ambrose
Publisher: Bloomsbury Publishing
ISBN: 1350035270
Category : Design
Languages : en
Pages : 290
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Book Description
The Visual Dictionary of Graphic Design is a comprehensive guide to the numerous terms used within graphic design and associated disciplines. Over 250 terms are explained and contextualized, with concise definitions accompanied by illustrations and examples taken from historical and contemporary graphic design. The dictionary covers traditional practice and process terms as well as modern terminology. It also defines a wide variety of practical terms, such as Perfect binding, Deboss and Strikethrough, as well as movements and styles including Surrealism, Psychadelia and Postmodernism.
Author: S.G. Manoilova
Publisher: Elsevier Science
ISBN: 9780444506917
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
The dynamic business of advertising is quite fascinating as it encompasses an eclectic diversity of fields and activities. Spanning from matters of budgeting, discounts and commissions to creativity, the art of words and images, it communicates to consumers a viable, marketable message. To cover such a diverse spectrum, this dictionary provides the users with terminology from the various spheres that interact to form the ever-expanding vocabulary of modern advertising: marketing and market research, creativity (graphic design, text writing and concept development, photography and film-making basics), media, prepress and typography. This dictionary will be of good use to students of advertising, advertising professionals (account executives, graphic designers, copywriters, media planners etc.), as well as to a wide range of business people.
Author: Wolfgang Müller
Publisher: Focal Press
ISBN: 9780444997456
Category : Design
Languages : en
Pages : 1020
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Book Description
The rapid sequence of important inventions and developments in the past thirty years has decisively affected technical progress and development trends in printing technology. As the field becomes more and more complex and specialised, so does the need increase for effective signposting to aid the interpreters, translators, engineers, technicians, students, scientists and all others connected with the graphic arts. The requirements of practice were given primary consideration in the compilation of the material. By systematically evaluating specialised books, journals, printing and other research reports, catalogues of spares, advertising material and other sources, the authors have collected some 14,000 terms. It can thus be said that the dictionary has been compiled from practice for practice. The following fields have all been included: Composition; Platemaking; Relief Printing; Flat-bed Printing; Rotogravure Printing; Flexographic Printing; Diestamping Printing; Collotype Printing; Machines used in Paper Production and Printing; Equipment of Graphic Enterprises; Reproduction Technology; Bookbinding; Measuring, Steerage and Control Technology; Materials, etc.
Author: Alan Livingston
Publisher: Thames and Hudson
ISBN: 9780500204139
Category : Antiques & Collectibles
Languages : en
Pages : 0
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Book Description
“Covers everything from airbrush to Hermann Zapf.” —Communication Arts The interaction of words and images and the visual communication of ideas are an essential part of daily life, and these concepts are at the heart of graphic design. With over 200 new and updated entries, this indispensable book provides information about typographers, journals, movements and styles, organizations and schools, printers and private presses, art directors, technological advances, design studios, graphic illustrators, and poster artists from the mid-nineteenth century to the present day. More than 550 illustrations, extensive cross-references, and a chronological chart outlining the relationship between movements, technology, and individual designers make this an invaluable reference for students and professionals alike.
Author: H Jahn
Publisher:
ISBN: 9788129201812
Category : Art
Languages : en
Pages : 0
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Book Description
Suitable for graphic arts professionals, printers and publishers, and those who must communicate accurately with customers, suppliers and colleagues, this work covers the graphic communications field. It provides information on international developments in graphic design. It includes entries on technical terms, media, advertising, and more. Suitable for graphic arts professionals, printers and publishers, and those who must communicate accurately with customers, suppliers and colleagues, this work covers the graphic communications field. It provides information on international developments in graphic design. It includes entries on technical terms, media, advertising, and more.
Author: Jack G. Wiechmann
Publisher: Contemporary Books
ISBN: 9780844234878
Category : Business & Economics
Languages : en
Pages : 236
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Book Description
Include more than 5,000 definitions of advertising, marketing, and communications terms. This dictionary explains industry and trade acronyms and abbreviations. It is suitable for advertising, marketing, and media practitioners.
Author: W. Muller
Publisher:
ISBN: 9780828892841
Category : Art
Languages : en
Pages : 0
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Book Description
The rapid sequence of important inventions and developments in the past thirty years has decisively affected technical progress and development trends in printing technology. As the field becomes more and more complex and specialised, so does the need increase for effective signposting to aid the interpreters, translators, engineers, technicians, students, scientists and all others connected with the graphic arts. The requirements of practice were given primary consideration in the compilation of the material. By systematically evaluating specialised books, journals, printing and other research reports, catalogues of spares, advertising material and other sources, the authors have collected some 14,000 terms. It can thus be said that the dictionary has been compiled from practice for practice. The following fields have all been included: Composition; Platemaking; Relief Printing; Flat-bed Printing; Rotogravure Printing; Flexographic Printing; Diestamping Printing; Collotype Printing; Machines used in Paper Production and Printing; Equipment of Graphic Enterprises; Reproduction Technology; Bookbinding; Measuring, Steerage and Control Technology; Materials, etc.
