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Author: Irene Hammerich
Publisher: John Wiley & Sons
ISBN:
Category : Computers
Languages : en
Pages : 408
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Book Description
An all-in-one resource on writing, organizing, and delivering Web content After nearly a decade of experimentation, Web professionals now know that bells and whistles alone do not make a successful Web site. More than anything, strong and seamlessly integrated content attracts customers and keeps them coming back. Coauthored by a new media development expert and an award-winning writer, this book arms professionals with a complete blueprint and a set of best practices for writing, organizing, and delivering Web content. A one-stop resource for Webmasters, content developers, project managers, and editors, it covers all the bases-from key technical considerations to the principles of professional copywriting. Companion Web site includes resource listings and updates.
Author: Irene Hammerich
Publisher: John Wiley & Sons
ISBN:
Category : Computers
Languages : en
Pages : 408
Get Book Here
Book Description
An all-in-one resource on writing, organizing, and delivering Web content After nearly a decade of experimentation, Web professionals now know that bells and whistles alone do not make a successful Web site. More than anything, strong and seamlessly integrated content attracts customers and keeps them coming back. Coauthored by a new media development expert and an award-winning writer, this book arms professionals with a complete blueprint and a set of best practices for writing, organizing, and delivering Web content. A one-stop resource for Webmasters, content developers, project managers, and editors, it covers all the bases-from key technical considerations to the principles of professional copywriting. Companion Web site includes resource listings and updates.
Author: Matt Crosslin
Publisher:
ISBN: 9780989887816
Category : Education
Languages : en
Pages : 214
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Book Description
This book provides an updated look at issues that comprise the online learning experience creation process. As online learning evolves, the lines and distinctions between various classifications of courses has blurred and often vanished. Classic elements of instructional design remain relevant at the same time that newer concepts of learning experience are growing in importance. However, problematic issues new and old still have to be addressed. This handbook explores many of these topics for new and experienced designers alike, whether creating traditional online courses, open learning experiences, or anything in between.
Author: Susan Gunelius
Publisher: John Wiley & Sons
ISBN: 111809378X
Category : Business & Economics
Languages : en
Pages : 362
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Book Description
Get the whole picture and learn to create a successful online content marketing program Successful online marketing is about more than creating a Facebook page or writing a corporate blog. Brands need to build lasting connections with the right customers online through an effective online content marketing strategy, and this book shows you how. It explores ways to create a content marketing strategy, identify the content that will keep your customers coming back, create that content, distribute it online, and measure the results, with hands-on, step-by-step guidance. Content marketing is an essential element of successful online marketing and brand-building; this book shows you how to begin creating and distributing content online to market your business Explains why content marketing is important and how to create an online content marketing strategy, which tools to use, and what to avoid Shows how to create content and get it published online in long or short form Offers plenty of tips, case studies, and worksheets to ensure success Online content marketing positions your business and your product for lasting customer interaction; Content Marketing For Dummies gives you the tools to create a program that works.
Author: William Horton
Publisher: John Wiley & Sons
ISBN: 1118047125
Category : Business & Economics
Languages : en
Pages : 639
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Book Description
From William Horton -- a world renowned expert with more than thirty-five years of hands-on experience creating networked-based educational systems -- comes the next-step resource for e-learning training professionals. Like his best-selling book Designing Web-Based Training, this book is a comprehensive resource that provides practical guidance for making the thousand and one decisions needed to design effective e-learning. e-Learning by Design includes a systematic, flexible, and rapid design process covering every phase of designing e-learning. Free of academic jargon and confusing theory, this down-to-earth, hands-on book is filled with hundreds of real-world examples and case studies from dozens of fields. "Like the book's predecessor (Designing Web-based Training), it deserves four stars and is a must read for anyone not selling an expensive solution. -- From Training Media Review, by Jon Aleckson, www.tmreview.com, 2007
Author: Michele Eaton
Publisher: International Society for Technology in Education
ISBN: 1564848434
Category : Education
Languages : en
Pages : 178
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Book Description
Learn how to redesign lessons with technology to individualize and personalize instruction, transforming what learning looks like for your students. Many blended learning initiatives start from the top down and are designed for specific populations or make drastic changes to a school’s learning structure. But any K-12 classroom teacher can find ways to leverage blended learning, regardless of the constructs of their learning environment. All they need is a willingness to rethink their role — moving from content deliverer to architect of learning. In The Perfect Blend, you’ll learn how to create a “homemade recipe” for effective blended learning for your students. Rather than focusing on finding and implementing a specific established model, author Michele Eaton shows teachers how to embrace the flexibility of blended learning to take an active role as a designer of learning and, in the process, help students become advocates for their education. This book: • Provides an accessible resource for teachers beginning to use technology, as well as master blended teachers who are looking for new ideas or strategies. • Includes templates and planning tools that can be used as is or modified to fit the needs of your students. • Focuses on understanding and reflecting on your role as a designer of learning experiences, and creating and using digital content in the classroom. You’ll gain practical skills, strategies and lesson ideas for various types of blended learning thanks to examples from real classrooms and educators. Along the way, you’ll discover how to build on the skills you already have to support blended learning.
Author: Kristina Halvorson
Publisher: New Riders
ISBN: 0132883244
Category : Computers
Languages : en
Pages : 256
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Book Description
FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to: Understand content strategy and its business value Discover the processes and people behind a successful content strategy Make smarter, achievable decisions about what content to create and how Find out how to build a business case for content strategy With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.
Author: Rebecca Lieb
Publisher: Que Publishing
ISBN: 0789748371
Category : Business & Economics
Languages : en
Pages : 239
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Book Description
If you have a website, a blog, or even a Facebook or Twitter presence, you are a publisher. Think like one: build a digital content strategy that embraces words, images and multimedia to systematically enhance consumer engagement and conversion rates. Lieb guides you through planning what you'll say online, how and where you'll say it, how often you'll communicate, and how you'll measure your effectiveness. She offers practical guidance for "listening" to conversations about your brand, products, and services, responding more effectively, and effectively informing those conversations. You'll learn how to use your digital content strategy to shape marketing, branding, PR, SEO, customer and media relations, blog content, social media initiatives, and your website. (bron: www.managementboek.nl).
Author: Chao, Lee
Publisher: IGI Global
ISBN: 1599045095
Category : Education
Languages : en
Pages : 374
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Book Description
For technology-based online courses, computer labs are necessary to support hands-on practice for IT products. The implementation of an online computer teaching lab is a challenging task. Strategies & Technologies for Developing Online Computer Labs for Technology-Based Courses discusses design strategies, implementation difficulties, and the effectiveness of online labs. This book provides scholars, researchers, and practitioners support for lab-based e-learning, gives guidance on the selection of technologies for various projects, and illustrates Web-based teaching with case studies.
Author: Carol O'Neil, PhD, RN, CNE
Publisher: Springer Publishing Company
ISBN: 0826117333
Category : Medical
Languages : en
Pages : 214
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Book Description
Online education in nursing is an exciting, rapidly changing field. Keeping pace with these changes, this new edition includes everything an educator needs to know about developing an online learning environment. The book provides practical guidelines on using the Web to teach student nurses, train or retrain nurses, and certify competencies and skills. This updated edition also includes cutting-edge research on clinical education and training, consumer education, and blended learning, which integrates classroom and online teaching methods. Also included are current online resources, links, and references. Key Features: Provides guidelines on translating courses from the classroom to the online environment Includes three new chapters on Web-based learning theories and teaching with technology Guides instructors on how to build a community in an online environment Includes practical guidelines for student assessment and evaluation in online education As the most comprehensive and thorough guidebook on online nursing education, this book is an essential resource for nursing instructors looking to expand their knowledge of the Web, technology, and the online nursing environment."
Author: Roy Strauss
Publisher: Taylor & Francis
ISBN: 1136133011
Category : Computers
Languages : en
Pages : 205
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Book Description
Is your website project out of control? Every website project needs a manager. Developing Effective Websites describes Internet technologies in plain language and helps you see beyond your expertise to the big picture. It does this by drawing on established software project and management principles. Like any project, effective management of website development starts by understanding and balancing the constraints of time, resources, and tasks. You can deliver your project on time and on budget, by following a process that includes: · Analyzing the requirements of users and your market · Developing a workplan for the site and breaking it down to tasks · Scheduling with Gantt and PERT charts and measuring slippage for more accurate revisions · Estimating cost by the budget-first or design-first methods · Using the team development process and covering all the necessary roles · Aligning contractor and client interests to create a win-win relationship · Following an iterative development process for designing, prototyping, and building out · Applying software testing principles to website development · Making hosting decisions and planning for maintenance
