Developing New Products Services Essentials PDF Download

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Developing New Products Services Essentials

Developing New Products Services Essentials PDF Author:
Publisher: Research & Education Assoc.
ISBN: 9780738670089
Category : Industrial management
Languages : en
Pages : 132

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Book Description
This book was written primarily for companies that want to add a new product line, for R&D facilities with a new product idea, and for the entrepreneur who wants to develop a new business around a new product or invention. The book provides a path through the new product development process from the idea stage through the development of a workable marketing strategy.