Author: Jenny Kitzinger
Publisher: SAGE
ISBN: 9780761955689
Category : Social Science
Languages : en
Pages : 244
Book Description
This book critically examines the potential of, and suggests ways forward in, harnessing a versatile and powerful method of research - focus groups. The book challenges some of the emerging orthodoxies and presents accessible, insightful and reflective discussions about the issues around focus group work. The contributors, an impressive group of experienced researchers from a range of disciplines and traditions, discuss different ways of designing, conducting and analyzing focus group research. They examine sampling strategies; the implications of combining focus groups with other methods; accessing views of `minority' groups; their contribution to participatory or feminist research; use of software packages; discourse anal
Developing Focus Group Research
Author: Jenny Kitzinger
Publisher: SAGE
ISBN: 9780761955689
Category : Social Science
Languages : en
Pages : 244
Book Description
This book critically examines the potential of, and suggests ways forward in, harnessing a versatile and powerful method of research - focus groups. The book challenges some of the emerging orthodoxies and presents accessible, insightful and reflective discussions about the issues around focus group work. The contributors, an impressive group of experienced researchers from a range of disciplines and traditions, discuss different ways of designing, conducting and analyzing focus group research. They examine sampling strategies; the implications of combining focus groups with other methods; accessing views of `minority' groups; their contribution to participatory or feminist research; use of software packages; discourse anal
Publisher: SAGE
ISBN: 9780761955689
Category : Social Science
Languages : en
Pages : 244
Book Description
This book critically examines the potential of, and suggests ways forward in, harnessing a versatile and powerful method of research - focus groups. The book challenges some of the emerging orthodoxies and presents accessible, insightful and reflective discussions about the issues around focus group work. The contributors, an impressive group of experienced researchers from a range of disciplines and traditions, discuss different ways of designing, conducting and analyzing focus group research. They examine sampling strategies; the implications of combining focus groups with other methods; accessing views of `minority' groups; their contribution to participatory or feminist research; use of software packages; discourse anal
Developing Questions for Focus Groups
Author: David L. Morgan
Publisher: SAGE
ISBN: 9780761908197
Category : Medical
Languages : en
Pages : 130
Book Description
Volume 3 of this series describes a practical process for identifying powerful themes, & offers a clear strategy for translating these themes into questions. It also makes the process of developing good questions a practical proposition.
Publisher: SAGE
ISBN: 9780761908197
Category : Medical
Languages : en
Pages : 130
Book Description
Volume 3 of this series describes a practical process for identifying powerful themes, & offers a clear strategy for translating these themes into questions. It also makes the process of developing good questions a practical proposition.
Doing Focus Groups
Author: Rosaline S. Barbour
Publisher: SAGE
ISBN: 1526426021
Category : Reference
Languages : en
Pages : 225
Book Description
A concise, practical introduction to planning and organizing successful focus groups, exploring the advantages and limitations of this method.
Publisher: SAGE
ISBN: 1526426021
Category : Reference
Languages : en
Pages : 225
Book Description
A concise, practical introduction to planning and organizing successful focus groups, exploring the advantages and limitations of this method.
The Handbook for Focus Group Research
Author: Thomas L Greenbaum
Publisher: SAGE
ISBN: 9780761912538
Category : Social Science
Languages : en
Pages : 284
Book Description
As one of the most popular tools for gathering information in today's marketplace focus groups require understanding of purpose and good grounding in the technique to be effective. In The Handbook for Focus Group Research, Second Edition Tom Greenbaum provides the latest information on conducting effective focus groups.
Publisher: SAGE
ISBN: 9780761912538
Category : Social Science
Languages : en
Pages : 284
Book Description
As one of the most popular tools for gathering information in today's marketplace focus groups require understanding of purpose and good grounding in the technique to be effective. In The Handbook for Focus Group Research, Second Edition Tom Greenbaum provides the latest information on conducting effective focus groups.
Focus Groups
Author: Richard A. Krueger
Publisher: SAGE
ISBN: 9780761920717
Category : Medical
Languages : en
Pages : 238
Book Description
`I read this book in a single sitting. It is written in an enthusiastic, helpful and clear style that held my attention, and made me want to read what came next. I shall read it again in a single sitting - probably more than once. For it offers common-sense advice about planning and running focus groups which I will want to revisit′ - British Journal of Education Technology The Third Edition of the `standard′ for learning how to conduct a focus group contains: a new chapter comparing and contrasting market research, academic, nonprofit and participatory approaches to focus group research; expanded descriptions on how to plan focus group studies and do the analysis, including step-by-step procedures; examples of questions that ask participants to do more than just discuss, and suggestions on how to answer questions about your focus group research.
Publisher: SAGE
ISBN: 9780761920717
Category : Medical
Languages : en
Pages : 238
Book Description
`I read this book in a single sitting. It is written in an enthusiastic, helpful and clear style that held my attention, and made me want to read what came next. I shall read it again in a single sitting - probably more than once. For it offers common-sense advice about planning and running focus groups which I will want to revisit′ - British Journal of Education Technology The Third Edition of the `standard′ for learning how to conduct a focus group contains: a new chapter comparing and contrasting market research, academic, nonprofit and participatory approaches to focus group research; expanded descriptions on how to plan focus group studies and do the analysis, including step-by-step procedures; examples of questions that ask participants to do more than just discuss, and suggestions on how to answer questions about your focus group research.
Advanced Focus Group Research
Author: Edward F. Fern
Publisher: SAGE
ISBN: 9780761912491
Category : Reference
Languages : en
Pages : 268
Book Description
Broad and international in scope, Advanced Focus Group Research introduces a conceptual framework that can help researchers make informed decisions about how to plan and implement a focus group research project.
Publisher: SAGE
ISBN: 9780761912491
Category : Reference
Languages : en
Pages : 268
Book Description
Broad and international in scope, Advanced Focus Group Research introduces a conceptual framework that can help researchers make informed decisions about how to plan and implement a focus group research project.
Focus Group Practice
Author: Claudia Puchta
Publisher: SAGE
ISBN: 9780761966913
Category : Social Science
Languages : en
Pages : 188
Book Description
0761966900.
Publisher: SAGE
ISBN: 9780761966913
Category : Social Science
Languages : en
Pages : 188
Book Description
0761966900.
Basic and Advanced Focus Groups
Author: David L. Morgan
Publisher: SAGE Publications
ISBN: 1506327133
Category : Social Science
Languages : en
Pages : 306
Book Description
Basic and Advanced Focus Groups illustrates both the different types of focus groups and how to decide among those options in order to produce the most effective focus groups possible. A variety of approaches to doing research with focus groups gives readers the tools to develop and examine their research designs, starting with the basics. Advanced coverage in each chapter takes an in-depth look at topics such as moderating focus groups, using mixed methods, and working with different sizes of groups. By taking a practical, applied approach, the author gives even novice students the knowledge and confidence to design and conduct effective focus group research, while simultaneously providing more advanced researchers with the tools and knowledge to refine their current practices.
Publisher: SAGE Publications
ISBN: 1506327133
Category : Social Science
Languages : en
Pages : 306
Book Description
Basic and Advanced Focus Groups illustrates both the different types of focus groups and how to decide among those options in order to produce the most effective focus groups possible. A variety of approaches to doing research with focus groups gives readers the tools to develop and examine their research designs, starting with the basics. Advanced coverage in each chapter takes an in-depth look at topics such as moderating focus groups, using mixed methods, and working with different sizes of groups. By taking a practical, applied approach, the author gives even novice students the knowledge and confidence to design and conduct effective focus group research, while simultaneously providing more advanced researchers with the tools and knowledge to refine their current practices.
Planning Focus Groups
Author: David L. Morgan
Publisher: SAGE
ISBN: 9780761908173
Category : Family & Relationships
Languages : en
Pages : 164
Book Description
Covers the range of practical tasks required in the course of a research project when using focus groups. This title emphasizes the clarifying purposes of the research project in order to collect data that meet the goals. It features a discussion of personnel and budgets.
Publisher: SAGE
ISBN: 9780761908173
Category : Family & Relationships
Languages : en
Pages : 164
Book Description
Covers the range of practical tasks required in the course of a research project when using focus groups. This title emphasizes the clarifying purposes of the research project in order to collect data that meet the goals. It features a discussion of personnel and budgets.
Moderating Focus Groups
Author: Richard A. Krueger
Publisher: SAGE
ISBN: 9780761908210
Category : Reference
Languages : en
Pages : 140
Book Description
Volume 4 of this series is indispensable for all wishing to improve their focus group moderating skills. This book provides an overview of critical skills needed by moderators, the skills moderators use, & strategies for handling difficult situations.
Publisher: SAGE
ISBN: 9780761908210
Category : Reference
Languages : en
Pages : 140
Book Description
Volume 4 of this series is indispensable for all wishing to improve their focus group moderating skills. This book provides an overview of critical skills needed by moderators, the skills moderators use, & strategies for handling difficult situations.