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Author: Valerie MacLeod
Publisher: Systems Thinking Press
ISBN: 9780976013570
Category : Business & Economics
Languages : en
Pages : 168
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Book Description
Author: Valerie MacLeod
Publisher: Systems Thinking Press
ISBN: 9780976013570
Category : Business & Economics
Languages : en
Pages : 168
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Book Description
Author: Metin Kozak
Publisher: Routledge
ISBN: 1317517806
Category : Business & Economics
Languages : en
Pages : 242
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Book Description
This book advances the current literature on destination marketing by using innovative up-to-date case studies from a wide geographical representation. The contributors examine new methods and marketing approaches used within the field through a combination of theoretical and practical approaches. With discussions of topics including image, branding, attractions and competitiveness, the chapters in this volume offer new insight into contemporary developments such as medical tourism, Islamic tourism and film-induced tourism. Presenting detailed findings and a range of methodologies, ranging from surveys to travel writings and ethnography, this book will be of interest to students, scholars and practitioners in the fields of tourism and marketing.
Author: Larry Dwyer
Publisher: Springer
ISBN: 3319422464
Category : Business & Economics
Languages : en
Pages : 312
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Book Description
This book deals broadly with tourism planning and development from the perspective of Croatia, a major Adriatic tourism destination which is fast becoming one of the most popular vacation spots in the European Union. With the recent accession of Croatia to the EU, Croatia is undergoing a rapid political and economic transition and generating scholarly interest in the country’s primary, secondary, and tertiary industries. This book examines the country’s long history and thriving success in the tourism industry through issues of destination image and identity, management challenges, economic impact, and how to attract tourists in the midst of extreme political changes. The book explores the implications of policy decisions on product development and takes a theoretically sound approach to destination planning and problem-solving in Croatia. Its timely view of Croatian national tourism policy and the broader Adriatic/Mediterranean region makes this book of interest to all scholars, students, and practitioners engaged in various aspects of destination development planning and management.
Author: Marvin J. Ashton
Publisher:
ISBN: 9780877477198
Category : Christian life
Languages : en
Pages : 197
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Book Description
Author: Sonja K. Foss
Publisher: Rowman & Littlefield
ISBN: 1442246154
Category : Language Arts & Disciplines
Languages : en
Pages : 465
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Book Description
Your dissertation is not a hurdle to jump or a battle to fight; as this handbook makes clear, your dissertation is the first of many destinations on the path of your professional career. Destination Dissertation guides you to the successful completion of your dissertation by framing the process as a stimulating and exciting trip—one that can be completed in fewer than nine months and by following twenty-nine specific steps. Sonja Foss and William Waters—your guides on this trip—explain concrete and efficient processes for completing the parts of the dissertation that tend to cause the most delays: conceptualizing a topic, developing a pre-proposal, writing a literature review, writing a proposal, collecting and analyzing data, and writing the last chapter. This guidebook is crafted for use by students in all disciplines and for both quantitative and qualitative dissertations, and incorporates a wealth of real-life examples from every step of the journey.
Author: Steven Pike
Publisher: Routledge
ISBN: 1000200930
Category : Business & Economics
Languages : en
Pages : 352
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Book Description
Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness. This new third edition has been revised and updated to include: 27 new and updated case studies, including destinations such as Sri Lanka, Barbados, the UAE, and crucially relevant topics such as the Australian bushfires and the threat of COVID-19 Brand-new pedagogical features such as in-chapter class activities, key term definitions, and highlighted critical points New content on cross-sector consortia marketing for meetings and events, social media influencer marketing, the role of technology, resource consumption and climate change, creativity and innovation in developing destination branding, experiential destination marketing and the influence of culture and sustainability on destination marketing Links to free access of the author’s journal articles on destination marketing Updated additional online resources for lecturers and students including PowerPoint slides, quizzes and discussion questions It is written in an engaging style and applies theory to a range of tourism destinations at the consumer, business, national and international level by using topical examples.
Author: Arvid Viken
Publisher: Routledge
ISBN: 1317009576
Category : Business & Economics
Languages : en
Pages : 301
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Book Description
Although blurred and heavily contested, the concept of ’tourist destination’ still deserves careful attention. Despite its unstable characteristics, ’destination’ is a central and meaningful term in play among all parties in the field of tourism, including tourists, tourism operators, and politicians, as well as students and tourism scholars. This anthology draws on different approaches and discourses of tourism destination development, while focusing on how they are shaped and reshaped and how they should be read and rehearsed. The book reveals dominant as well as alternative approaches to the field. The authors demonstrate how tourism destinations are commercial, but socially embedded; how they are both material and territorial, but at the same time socially constructed; how production of touristic brands and images are vital, but contested. Such tensions are unfolded through paradigmatic discussions and a series of case studies from the northern hemisphere. The chapters in the book investigate how destination development is catalysed through theming, how changing environments lead to reorientations, and how destinations are political. Altogether, the book provides experts and students with an up-to-date theoretical and empirical insight into tourist destinations.
Author: Tomáš Gajdošík
Publisher: Routledge
ISBN: 1000597121
Category : Business & Economics
Languages : en
Pages : 160
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Book Description
Drawing upon empirical research and critical literature review, Smart Tourism Destination Governance: Technology and Design-Based Approach provides a comprehensive overview and analysis of smart tourism destination governance and its related challenges. Building on the author’s extensive research background in tourism destinations and information technologies, the book provides a quantitative approach to the phenomenon, using cluster and network analysis. It uses design thinking to provide solutions on how to overcome the challenges faced within the context of tourism destination governance, with a detailed discussion of the contribution of the smart approach to overcoming such challenges. The book is presented in three parts as follows: Part 1: The Need for a New Form of Tourism Destination Governance Part 2: The Contribution of Smart Approach to Overcoming the Challenges of Tourism Destination Governance Part 3: Designing Smart Tourism Destination Governance Towards Sustainability, Competitiveness and Resilience This work will be of great interest to both tourism scholars and decision-makers within the field of tourism, aiming to provide a detailed overview of and broaden the reader’s horizons in regards to the possibilities of the smart approach to tourism destination governance.
Author: Elisa Innerhofer
Publisher: Routledge
ISBN: 1351331922
Category : Business & Economics
Languages : en
Pages : 220
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Book Description
This book calls for rethinking the meaning of sustainable development in tourism and explores how sustainability and resilience could be integrated. It argues that these concepts should be seen as interwoven processes, rather than alternative approaches. Resilience should be understood as a fundamental part of sustainable tourism thinking for destination systems. This can be achieved by calling for better governance in implementation and management. With insights from leading experts, chapters focus on resilient destinations from this governance perspective, in which tourism resilience is contextualized as an integral part of pathway creation in the process of moving towards sustainable tourism. The chapters represent a range of theoretical and empirical approaches with a wide international scope to demonstrate how governance is the key issue in sustainable tourism development. This book will appeal to a wide range of research disciplines and students whose modules focus on the relationship between tourism with respect to sustainability planning, governance, environment, and hazards and disasters.
Author: Andy Stanley
Publisher: Thomas Nelson
ISBN: 1418578169
Category : Religion
Languages : en
Pages : 221
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Book Description
Join bestselling author Andy Stanley as he gives you the tools you need to find your path in life and avoid the detours, obstacles, and potholes along the way. Not where you want to be? Wondering how to get there? What if you knew the answer to those questions? What if there was one simple idea that explained why so many people stray from their destiny? Stanley believes there is, and it's called the principle of the path. And not only does it explain the disappointment and regret that characterize the lives of so many, it gives you the tools you need to be the exception. In The Principle of the Path, Stanley addresses the key questions that so many of us have asked ourselves: Why do our expectations about our future often go unmet? Why is it that smart people with admirable life goals often end up far from where they intended to be? Why do so many people start out with a clear picture of where they want to be relationally, financially, and professionally and yet years later find themselves far from their desired destination? Praise for The Principle of the Path: "As Billy Graham's son, and a preacher myself, I have seen firsthand the devastating consequences of choosing the wrong path in life. Andy Stanley writes about the importance of following the path that is set before us as stated in the Bible. May all who read these words be obedient in their daily walk with the Savior." --Franklin Graham President & CEO, Billy Graham Evangelistic Association and Samaritan's Purse "As a young man, I did a lot of stupid things. Those dumb decisions and bad behaviors led me straight into bankruptcy and heartache. But once I changed directions and started doing smart things with my life and money, I started winning. It's really that simple. If you don't want to learn this life-changing principle like I did—the hard way—then you need to read Andy Stanley’s The Principle of the Path. I just wish I had a copy of it twenty years ago!" --Dave Ramsey, host of The Dave Ramsey Show and best-selling author of Total Money Makeover
