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Author: Steven Pike
Publisher: Routledge
ISBN: 1136002650
Category : Business & Economics
Languages : en
Pages : 424
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Book Description
The tourism market is fiercely competitive. No other market place has as many brands competing for attention, and yet only a handful of countries account for 75% of the world’s visitor arrivals. The other 200 or so are left to fight for a share of the remaining 25%. Therefore, destination marketers at city, state and national levels have arguably, a far more challenging role than other services or consumer goods marketers. Destination Marketing: an integrated marketing communication approach focuses on the five core tenets of integrated marketing communications. These embody both the opportunities and challenges facing Destination Marketing Organisations (DMOs), and are: 1. Profitable customer relationships; 2. Enhancing stakeholder relationships; 3. Cross-functional processes; 4. Stimulating purposeful dialogue with customers; and 5. Generating message synergy The author seeks to provide a rationale for DMOs; to develop a structure, roles and goals of DMOs; to examine the key challenges and constraints facing DMOs; to impart a destination branding process; to develop a philosophy of integrated marketing communications; to lead the emergence of visitor and stakeholder relationship management; and to set forth options for performance measurement.
Author: Steven Pike
Publisher: Routledge
ISBN: 1136002650
Category : Business & Economics
Languages : en
Pages : 424
Get Book Here
Book Description
The tourism market is fiercely competitive. No other market place has as many brands competing for attention, and yet only a handful of countries account for 75% of the world’s visitor arrivals. The other 200 or so are left to fight for a share of the remaining 25%. Therefore, destination marketers at city, state and national levels have arguably, a far more challenging role than other services or consumer goods marketers. Destination Marketing: an integrated marketing communication approach focuses on the five core tenets of integrated marketing communications. These embody both the opportunities and challenges facing Destination Marketing Organisations (DMOs), and are: 1. Profitable customer relationships; 2. Enhancing stakeholder relationships; 3. Cross-functional processes; 4. Stimulating purposeful dialogue with customers; and 5. Generating message synergy The author seeks to provide a rationale for DMOs; to develop a structure, roles and goals of DMOs; to examine the key challenges and constraints facing DMOs; to impart a destination branding process; to develop a philosophy of integrated marketing communications; to lead the emergence of visitor and stakeholder relationship management; and to set forth options for performance measurement.
Author:
Publisher:
ISBN:
Category : Lumber trade
Languages : en
Pages : 804
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Book Description
Author: Luciano Baresi
Publisher: Springer
ISBN: 3540735976
Category : Computers
Languages : en
Pages : 591
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Book Description
With ever more commerce being done online, and the complexity of the world wide web growing every day, engineering the web has become a topic of growing contemporary relevance. This book constitutes the refereed proceedings of the 7th International Conference on Web Engineering, held in Como, Italy in July 2007. The 26 revised full papers and 13 revised short papers presented together with 9 demonstration papers, 4 industrial papers, and 4 papers of the doctoral symposium, were carefully reviewed and selected from 172 submissions.
Author: Eric Richards
Publisher:
ISBN:
Category : History
Languages : en
Pages : 454
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Book Description
In 1901 most Australians were loyal, white subjects of the British Empire with direct connections to Britain. Within a hundred years, following an unparalleled immigration program, its population was one of the most diverse on earth. No other country has achieved such radical social and demographic change in so short a time. Destination Australia tells the story of this extraordinary transformation. Against the odds, this change has caused minimal social disruption and tension. While immigration has generated some political and social anxieties, Australia has maintained a stable democracy and a coherent social fabric. One of the impressive achievements of this book is in explaining why this might be so. Eric Richards recounts the experiences of many individual migrants from all over the world, examines the dramas and challenges of officials involved in this grand experiment and ends up telling a truly remarkable story. Compelling and revealing, Destination Australia is essentially the Australian story of the twentieth century.
Author: Randal G. Stewart
Publisher: Routledge
ISBN: 0429715528
Category : Political Science
Languages : en
Pages : 283
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Book Description
Using the latest available data, Dr. Stewart provides a critical, historical study of the exploitation of a major agricultural resource by a developing country. It traces the political economy of Papua New Guinea's coffee industry from its pre-independence origins.
Author: Youcheng Wang
Publisher: CABI
ISBN: 1845937627
Category : Business & Economics
Languages : en
Pages : 380
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Book Description
This book offers a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in particular. Taking an integrated and comprehensive approach, it focuses on both the macro and micro aspects of destination marketing and management. The book consists of 27 chapters presented in seven parts with the following themes: concept, scope and structure of destination marketing and management, destination planning and policy, consumer decision-making processes, destination marketing research, destination branding and positioning, destination product development and distribution, the role of emerging technologies in destination marketing, destination stakeholder management, destination safety, disaster and crisis management, destination competitiveness and sustainability, and challenges and opportunities for destination marketing and management.
Author: United States. Hydrographic Office
Publisher:
ISBN:
Category : Pilot guides
Languages : en
Pages : 556
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Book Description
Author: Tan Yigitcanlar
Publisher: Routledge
ISBN: 1351580825
Category : Architecture
Languages : en
Pages : 161
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Book Description
The expansion of knowledge economy, globalization, and economic competitiveness has imparted importance of knowledge and innovation in local economies worldwide. As a result, integrating knowledge generation and innovation considerations in urban planning and development processes has become an important agenda for establishing sustainable growth and long-term competitiveness of contemporary cities. Today, making space and place that concentrate on knowledge generation and innovation is a priority for many cities across the globe. Urban knowledge and innovation spaces are integrated centres of knowledge generation, learning, commercialization and lifestyle. In other words, they are high-growth knowledge industry and worker clusters, and distinguish the functional activity in an area, where agglomeration of knowledge and technological activities has positive externalities for the rest of the city as well as firms located there. Urban knowledge and innovation spaces are generally established with two primary objectives in mind: to be a seedbed for knowledge and technology and to play an incubator role nurturing the development and growth of new, small, high-technology firms; and to act as a catalyst for regional economic development that promotes economic growth and contributes to the development of the city as a ‘knowledge or innovative city’. This book contains chapters reporting investigation findings on different aspects of urban knowledge and innovation spaces, such as urban planning and design, innovation systems, urban knowledge management, and regional science. It was originally published as a special issue of the Journal of Urban Technology.
Author:
Publisher:
ISBN:
Category : Australia
Languages : en
Pages : 1932
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Book Description
Author: Canada. Parliament
Publisher:
ISBN:
Category : Canada
Languages : en
Pages : 684
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Book Description
"Report of the Dominion fishery commission on the fisheries of the province of Ontario, 1893", issued as vol. 26, no. 7, supplement.
