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Author: Hannah Cooper
Publisher: Daniel O Brien
ISBN:
Category : Art
Languages : en
Pages : 78
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Book Description
Immerse yourself in the world of cartoon graphic design with this comprehensive guide. Discover the power of visuals to create impact, engage audiences, and drive success. This book delves into every aspect of cartoon graphic design, from logo creation to social media strategy. Learn the principles of color theory, typography, and layout, and master the art of creating memorable and effective designs. Explore the latest software and techniques, and get step-by-step tutorials to enhance your skills. Through inspiring case studies and examples, you'll discover how cartoon graphic design can transform brands, connect with customers, and achieve exceptional results. Whether you're a professional designer, marketing specialist, or anyone looking to make a visual impact, this book is an invaluable resource. Unlock the power of cartoon graphic design to elevate your designs, captivate your audience, and drive your business forward. Invest in this essential guide today and start creating visuals that truly make a difference.
Author: Hannah Cooper
Publisher: Daniel O Brien
ISBN:
Category : Art
Languages : en
Pages : 78
Get Book Here
Book Description
Immerse yourself in the world of cartoon graphic design with this comprehensive guide. Discover the power of visuals to create impact, engage audiences, and drive success. This book delves into every aspect of cartoon graphic design, from logo creation to social media strategy. Learn the principles of color theory, typography, and layout, and master the art of creating memorable and effective designs. Explore the latest software and techniques, and get step-by-step tutorials to enhance your skills. Through inspiring case studies and examples, you'll discover how cartoon graphic design can transform brands, connect with customers, and achieve exceptional results. Whether you're a professional designer, marketing specialist, or anyone looking to make a visual impact, this book is an invaluable resource. Unlock the power of cartoon graphic design to elevate your designs, captivate your audience, and drive your business forward. Invest in this essential guide today and start creating visuals that truly make a difference.
Author: Bryan Dewsbury
Publisher: Frontiers Media SA
ISBN: 2832554660
Category : Education
Languages : en
Pages : 337
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Book Description
Research demonstrates that STEM disciplines perpetuate a history of exclusion, particularly for students with marginalized identities. This poses problems particularly when science permeates every aspect of contemporary American life. Institutions’ repeated failures to disrupt systemic oppression in STEM has led to a mostly white, cisgender, and male scientific workforce replete with implicit and/or explicit biases. Education holds one pathway to disrupt systemic linkages of STEM oppression from society to the classroom. Maintaining views on science as inherently objective isolates it from the world in which it is performed. STEM education must move beyond the transactional approaches to transformative environments manifesting respect for students’ social and educational capital. We must create a STEM environment in which students with marginalized identities feel respected, listened to, and valued. We must assist students in understanding how their positionality, privilege, and power both historically and currently impacts their meaning making and understanding of STEM.
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1668475901
Category : Computers
Languages : en
Pages : 2034
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Book Description
Videogames have risen in popularity in recent decades and continue to entertain many all over the world. As game design and development becomes more accessible to those outside of the industry, their uses and impacts are further expanded. Games have been developed for medical, educational, business, and many more applications. While games have many beneficial applications, many challenges exist in current development processes as well as some of their impacts on society. It is essential to investigate the current trends in the design and development of games as well as the opportunities and challenges presented in their usage and social impact. The Research Anthology on Game Design, Development, Usage, and Social Impact discusses the emerging developments, opportunities, and challenges that are found within the design, development, usage, and impact of gaming. It presents a comprehensive collection of the recent research, theories, case studies, and more within the area. Covering topics such as academic game creation, gaming experience, and violence in gaming, this major reference work is a dynamic resource for game developers, instructional designers, educators and administrators of both K-12 and higher education, students of higher education, librarians, government officials, business leaders and executives, researchers, and academicians.
Author: Robin Landa
Publisher: John Wiley & Sons
ISBN: 1119691532
Category : Design
Languages : en
Pages : 288
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Book Description
A real-world introduction to advertising design and art direction, updated and revised for today's industry The newly revised Fourth Edition of Advertising by Design: Generating and Designing Creative Ideas Across Media delivers an invigorating and cutting-edge take on concept generation, art direction, design, and media channels for advertising. The book offers principles, theories, step-by-step instructions, and advice from esteemed experts to guide you through the fundamentals of advertising design and the creative process. With a fresh focus on building a coherent brand campaign through storytelling across all media channels, Advertising by Design shows you how to conceive ideas based on strategy, build brands with compelling advertising, and encourage social media participation. You’ll also get insights from guest essays and interviews with world-leading creatives in the advertising industry. The book is filled with practical case studies that show real-world applications. You’ll also benefit from coverage of A quick start guide to advertising A thorough introduction to what advertising is, including its purpose, categories, forms, media channels, social media listening, and its creators Creative thinking strategies and how to generate ideas based on creative briefs Utilizing brand archetypes and creating unique branded content Composition by design, including the parts of an ad, the relationship between images and copy, basic design principles, and points of view How to build a brand narrative in the digital age Copywriting how-to’s for art directors and designers Experiential advertising An examination of digital design, including subsections on the basics of mobile and desktop website design, motion, digital branding, and social media design Perfect for students and instructors of advertising design, art direction, graphic design, communication design, and copywriting, Advertising by Design also will earn a place in the libraries of business owners, executives, managers, and employees whose work requires them to understand and execute on branding initiatives, advertising campaigns, and other customer-facing content.
Author: Pei-Luen Patrick Rau
Publisher: Springer
ISBN: 3319579312
Category : Computers
Languages : en
Pages : 758
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Book Description
This book constitutes the proceedings of the 9th International Conference on Cross-Cultural Design, CCD 2017, held as part of the 19th International Conference on Human-Computer Interaction, HCII 2017, held in Vancouver, Canada, in July 2017. HCII 2017 received a total of 4340 submissions, of which 1228 papers were accepted for publication after a careful reviewing process. The papers thoroughly cover the entire field of Human-Computer Interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas. The 60 papers presented in the CCD 2017 proceedings are organized in topical sections: cultural foundations of design; cross-cultural product and service design; cross-cultural communication; design for social development; cross-cultural design for learning.
Author: Celia Hodent
Publisher: CRC Press
ISBN: 1351650769
Category : Computers
Languages : en
Pages : 383
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Book Description
Making a successful video game is hard. Even games that are successful at launch may fail to engage and retain players in the long term due to issues with the user experience (UX) that they are delivering. The game user experience accounts for the whole experience players have with a video game, from first hearing about it to navigating menus and progressing in the game. UX as a discipline offers guidelines to assist developers in creating the experience they want to deliver, shipping higher quality games (whether it is an indie game, AAA game, or "serious game"), and meeting their business goals while staying true to their design and artistic intent. In a nutshell, UX is about understanding the gamer’s brain: understanding human capabilities and limitations to anticipate how a game will be perceived, the emotions it will elicit, how players will interact with it, and how engaging the experience will be. This book is designed to equip readers of all levels, from student to professional, with neuroscience knowledge and user experience guidelines and methodologies. These insights will help readers identify the ingredients for successful and engaging video games, empowering them to develop their own unique game recipe more efficiently, while providing a better experience for their audience. Key Features Provides an overview of how the brain learns and processes information by distilling research findings from cognitive science and psychology research in a very accessible way. Topics covered include: "neuromyths", perception, memory, attention, motivation, emotion, and learning. Includes numerous examples from released games of how scientific knowledge translates into game design, and how to use a UX framework in game development. Describes how UX can guide developers to improve the usability and the level of engagement a game provides to its target audience by using cognitive psychology knowledge, implementing human-computer interaction principles, and applying the scientific method (user research). Provides a practical definition of UX specifically applied to games, with a unique framework. Defines the most relevant pillars for good usability (ease of use) and good "engage-ability" (the ability of the game to be fun and engaging), translated into a practical checklist. Covers design thinking, game user research, game analytics, and UX strategy at both a project and studio level. Offers unique insights from a UX expert and PhD in psychology who has been working in the entertainment industry for over 10 years. This book is a practical tool that any professional game developer or student can use right away and includes the most complete overview of UX in games existing today.
Author: Katherine Isbister
Publisher: CRC Press
ISBN: 1000688860
Category : Art
Languages : en
Pages : 443
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Book Description
Games are poised for a major evolution, driven by growth in technical sophistication and audience reach. Characters that create powerful social and emotional connections with players throughout the game-play itself (not just in cut scenes) will be essential to next-generation games. However, the principles of sophisticated character design and interaction are not widely understood within the game development community. Further complicating the situation are powerful gender and cultural issues that can influence perception of characters. Katherine Isbister has spent the last 10 years examining what makes interactions with computer characters useful and engaging to different audiences. This work has revealed that the key to good design is leveraging player psychology: understanding what's memorable, exciting, and useful to a person about real-life social interactions, and applying those insights to character design. Game designers who create great characters often make use of these psychological principles without realizing it. Better Game Characters by Design gives game design professionals and other interactive media designers a framework for understanding how social roles and perceptions affect players' reactions to characters, helping produce stronger designs and better results.
Author: Wei Sun
Publisher: Scientific Research Publishing, Inc. USA
ISBN: 1649979177
Category : Antiques & Collectibles
Languages : en
Pages : 104
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Book Description
In an era of rapid development in digital technology, the Cyberpunk style finds in-creasingly broad applications in various artistic domains, greatly appealing to the younger generation. Compared to the well-developed research on the Cyberpunk lit-erary genre, there is still a lack of a comprehensive theoretical framework for study-ing Cyberpunk style visual imagery, leaving ample room for exploration across inter-disciplinary media expressions. Simultaneously, with the ongoing digitalization and smartification trends in the new energy vehicle industry, the user base for new energy vehicles is becoming younger, with a growing demand for novel driving experiences. Currently, personalized design in new energy vehicles mainly focuses on exterior aesthetics, with limited research on dashboard interface design.
Author: Bahram Nekouie Sadry
Publisher: CRC Press
ISBN: 1000005682
Category : Business & Economics
Languages : en
Pages : 562
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Book Description
Here is an engaging overview of the development of, definition of, and approach to modern geotourism, a growing movement to help sustain and showcase the distinctive geographical characteristics of many places around the world. This volume provides a clear conceptual framework with illustrative examples from all corners of the world to better understand abiotic nature-based tourism. The volume looks at the establishment and effective management of the over 140 UNESCO geoparks around the world and other travel and tourism destinations of interest for their significant historical, cultural, and frequently stunning physical attributes. With studies from a selection of geotourist areas, the volume explores urban geotourism, mining heritage, geomorphological landforms, geoheritage (based on cultural and historical interest), roadside geology of the U. S., community engagement and volunteer management programs, and much more. There is even a chapter on space and celestial geotourism.
Author: Ana Andjelic
Publisher: Taylor & Francis
ISBN: 1040259278
Category : Business & Economics
Languages : en
Pages : 83
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Book Description
Modern brands are hitmakers. Knowing how to influence consumers through collaborations, merch, entertainment, brand codes, icons and other cultural products (and not through advertising) is a matter of strategy. In this book, world-renowned brand expert, Ana Andjelic, shows how modern brand strategy needs to be redefined as the strategy of cultural influence, how brands today influence culture, how brands should address audiences, and how the new approach to cultural hitmaking works organizationally and operationally. A cultural hit is an idea, content, or entertainment that a large number of consumers pay attention to, share and talk about. Once cultural hits become market hits, by lifting brand popularity or driving product sales, they have a strong financial return for a company. Brands are motivated to start producing as many cultural hits as possible, and these new formats replace traditional brand marketing strategies. In the book, Ana Andjelic clearly articulates the complexity of this modern brand building, and provides a set of practical examples and tools that can be used by brand strategists to produce a cultural hit.
