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Author: Michael Hallsworth
Publisher: MIT Press
ISBN: 0262539403
Category : Psychology
Languages : en
Pages : 250
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Book Description
The definitive introduction to the behavioral insights approach, which applies evidence about human behavior to practical problems. Our behavior is strongly influenced by factors that lie outside our conscious awareness, although we tend to underestimate the power of this “automatic” side of our behavior. As a result, governments make ineffective policies, businesses create bad products, and individuals make unrealistic plans. In contrast, the behavioral insights approach applies evidence about actual human behavior—rather than assumptions about it—to practical problems. This volume in the MIT Press Essential Knowledge series, written by two leading experts in the field, offers an accessible introduction to behavioral insights, describing core features, origins, and practical examples. These insights have opened up new ways of addressing some of the biggest challenges faced by societies, changing the way that governments, businesses, and nonprofits work in the process. This book shows how the approach is grounded in a concern with practical problems, the use of evidence about human behavior to address those problems, and experimentation to evaluate the impact of the solutions. It gives an overview of the approach's origins in psychology and behavioral economics, its early adoption by the UK's pioneering “nudge unit,” and its recent expansion into new areas. The book also provides examples from across different policy areas and guidance on how to run a behavioral insights project. Finally, the book outlines the limitations and ethical implications of the approach, and what the future holds for this fast-moving area.
Author: Michael Hallsworth
Publisher: MIT Press
ISBN: 0262539403
Category : Psychology
Languages : en
Pages : 250
Get Book
Book Description
The definitive introduction to the behavioral insights approach, which applies evidence about human behavior to practical problems. Our behavior is strongly influenced by factors that lie outside our conscious awareness, although we tend to underestimate the power of this “automatic” side of our behavior. As a result, governments make ineffective policies, businesses create bad products, and individuals make unrealistic plans. In contrast, the behavioral insights approach applies evidence about actual human behavior—rather than assumptions about it—to practical problems. This volume in the MIT Press Essential Knowledge series, written by two leading experts in the field, offers an accessible introduction to behavioral insights, describing core features, origins, and practical examples. These insights have opened up new ways of addressing some of the biggest challenges faced by societies, changing the way that governments, businesses, and nonprofits work in the process. This book shows how the approach is grounded in a concern with practical problems, the use of evidence about human behavior to address those problems, and experimentation to evaluate the impact of the solutions. It gives an overview of the approach's origins in psychology and behavioral economics, its early adoption by the UK's pioneering “nudge unit,” and its recent expansion into new areas. The book also provides examples from across different policy areas and guidance on how to run a behavioral insights project. Finally, the book outlines the limitations and ethical implications of the approach, and what the future holds for this fast-moving area.
Author: OECD
Publisher: OECD Publishing
ISBN: 9264347941
Category :
Languages : en
Pages : 130
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Book Description
Behavioural insights (BI) are lessons derived from the behavioural and social sciences, including decision making, psychology, cognitive science, neuroscience, organisational and group behaviour.
Author: OECD
Publisher: OECD Publishing
ISBN: 9264577416
Category :
Languages : en
Pages : 150
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Book Description
As behavioural insights (BI) become more widely used, countries are looking to expand the application of the methodology to new frontiers of policy making.
Author: Kai Ruggeri
Publisher: Routledge
ISBN: 1351052527
Category : Psychology
Languages : en
Pages : 406
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Book Description
The first decades of the twenty-first century have offered a remarkable shift in how policies are made as well as who designs them. Until this period, local, regional, and national policy advisors largely comprised economists, lawyers, and financial experts. But in an era when behavioral scientists are increasingly being asked to demonstrate the impact of their research, many are playing a much greater role in policy making across a range of sectors as a result. Written by a team of authors working across both academia and government, Behavioral Insights for Public Policy is the first textbook to fully examine how psychology can be applied to a range of public policy areas. It addresses a wide variety of topics from the origins of policy as well as major findings from behavioral economics and nudge theory, to large-scale applications of behavioral insights. The compilation is the first of its kind to broadly cover the underlying theory, history, major empirical examples, and practical applications to policy of nudges (or behavioral insights) for teaching and study in higher education. Featuring over 100 empirical examples of how behavioral insights are being used to address some of the most critical challenges faced globally, the book also includes a unique chapter from an organization actively implementing behavioral insights in policies along with various government institutions. Also featuring case studies looking at key policy issues, learning outcomes, a glossary of key terms, and an accompanying website, this important book will be essential reading for any student of applied psychology. It has also been produced for others interested in the topic from social, political, and economic sciences, as well as those in government looking for an overview of the key issues.
Author: Donald Low
Publisher: World Scientific
ISBN: 9814366005
Category : Political Science
Languages : en
Pages : 214
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Book Description
"This book aims to demonstrate how successful policies in Singapore have integrated conventional economic principles with insights from the emerging field of behavioural economics even before the latter became popular. Using examples from various policy domains, it shows how good policy design often requires a synthesis of insights from economics and psychology. Policies should not only be compatible with economic incentives, but should also be sensitive to the cognitive abilities, limitations and biasesof citizens. Written by policy practitioners in the Singapore government, this book is an introduction to how behavioural economics and the findings from cognitive psychology can be intelligently applied to the design of public policies."--Publisher's description.
Author: Ishani Mukherjee
Publisher: Cambridge University Press
ISBN: 1009264508
Category : Political Science
Languages : en
Pages : 143
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Book Description
The diversity of knowledge surrounding behavioural insights (BI) means in the policy sciences, although visible, remains under-theorized with scant comparative and generalizable explorations of the procedural prerequisites for their effective design, both as stand-alone tools and as part of dedicated policy 'toolkits'. While comparative analyses of the content of BI tools has proliferated, the knowledge gap about the procedural needs of BI policy design is growing recognizably, as the range of BI responses grows in practice necessitating specific capabilities, processes and institutional frameworks to be in place for their design. This Element draws on the literature on policy design and innovation adoption to explore the administrative, institutional and capacity endowments of governments for the successful and appropriate integration of BI in existing policy frameworks. Further, we present three illustrative cases with respect to their experience of essential procedural endowments facilitating for the effective integration of BI in policy design.
Author: Stephen Wendel
Publisher: "O'Reilly Media, Inc."
ISBN: 1449367984
Category : Computers
Languages : en
Pages : 393
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Book Description
A new wave of products is helping people change their behavior and daily routines, whether it’s exercising more (Jawbone Up), taking control of their finances (HelloWallet), or organizing their email (Mailbox). This practical guide shows you how to design these types of products for users seeking to take action and achieve specific goals. Stephen Wendel, HelloWallet’s head researcher, takes you step-by-step through the process of applying behavioral economics and psychology to the practical problems of product design and development. Using a combination of lean and agile development methods, you’ll learn a simple iterative approach for identifying target users and behaviors, building the product, and gauging its effectiveness. Discover how to create easy-to-use products to help people make positive changes. Learn the three main strategies to help people change behavior Identify your target audience and the behaviors they seek to change Extract user stories and identify obstacles to behavior change Develop effective interface designs that are enjoyable to use Measure your product’s impact and learn ways to improve it Use practical examples from products like Nest, Fitbit, and Opower
Author: Vladimir Sucha
Publisher: Elsevier
ISBN: 0128225963
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
Science for Policy Handbook provides advice on how to bring science to the attention of policymakers. This resource is dedicated to researchers and research organizations aiming to achieve policy impacts. The book includes lessons learned along the way, advice on new skills, practices for individual researchers, elements necessary for institutional change, and knowledge areas and processes in which to invest. It puts co-creation at the centre of Science for Policy 2.0, a more integrated model of knowledge-policy relationship. Covers the vital area of science for policymaking Includes contributions from leading practitioners from the Joint Research Centre/European Commission Provides key skills based on the science-policy interface needed for effective evidence-informed policymaking Presents processes of knowledge production relevant for a more holistic science-policy relationship, along with the types of knowledge that are useful in policymaking
Author: OECD
Publisher: OECD Publishing
ISBN: 9264270485
Category :
Languages : en
Pages : 404
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Book Description
This report discusses the use and reach of behavioural insights, drawing on a comprehensive collection of over 100 applications across the world and policy sectors.
Author: Adam Oliver
Publisher: Cambridge University Press
ISBN: 1316510263
Category : Business & Economics
Languages : en
Pages : 215
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Book Description
An accessible introduction to how behavioural economics is used to influence and inform developments in public policy.
