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Author: Tom Fraser
Publisher: Chronicle Books
ISBN: 9780811842105
Category : Design
Languages : en
Pages : 232
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Book Description
The eye, the camera's lens, and the computer screen all treat color differently. This important addition to the designer's reference library helps resolve the differences among the numerous media that contemporary designers work with every day. Comprehensive in scope, it brings together key elements of color theory, practice, and application, addressing a wide range of issues specific to graphic design in both print and digital media. Beyond step-by-step techniques for managing color in modern graphic design practice, Designer's Color Manual also addresses topics which help designers understand color in a variety of disciplines, looking at historical color systems, color in art, and the psychology of color, among dozens of other topics. Author and designer Tom Fraser also takes other graphics-related practices into account -- interior design, digital rendering, packaging and merchandise design -- aiding the designer in mastering the far-reaching effects of color in almost any project. Heavily illustrated with over 1,000 color images, Designer's Color Manual addresses an area that's been gray for too long in the full-color world of contemporary design.
Author: Tom Fraser
Publisher: Chronicle Books
ISBN: 9780811842105
Category : Design
Languages : en
Pages : 232
Get Book
Book Description
The eye, the camera's lens, and the computer screen all treat color differently. This important addition to the designer's reference library helps resolve the differences among the numerous media that contemporary designers work with every day. Comprehensive in scope, it brings together key elements of color theory, practice, and application, addressing a wide range of issues specific to graphic design in both print and digital media. Beyond step-by-step techniques for managing color in modern graphic design practice, Designer's Color Manual also addresses topics which help designers understand color in a variety of disciplines, looking at historical color systems, color in art, and the psychology of color, among dozens of other topics. Author and designer Tom Fraser also takes other graphics-related practices into account -- interior design, digital rendering, packaging and merchandise design -- aiding the designer in mastering the far-reaching effects of color in almost any project. Heavily illustrated with over 1,000 color images, Designer's Color Manual addresses an area that's been gray for too long in the full-color world of contemporary design.
Author: Aaris Sherin
Publisher: Rockport Publishers
ISBN: 161058189X
Category : Design
Languages : en
Pages : 160
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Book Description
Color is an integral part of any design solution. Design Elements, Color Fundamentals is an essential resource for designers who want to create memorable design and successfully communicate with their audience. It is the second book in Rockport's Design Elements series, which focuses on the core elements of design. With this book, designers will: —Learn how to effectively communicate with color and integrate color with type and image to affect meaning and create order —See how known pairings and selection methods can be used in real-world projects —Explore hundreds of visual examples, illustrating how effective color combinations can be applied to any project, across media, and in diverse, cultural, and geographic situations —Realize the basic tenets of color theory as it is broken down into clear and actionable directives —Uncover tips and techniques for using color in client-based design work Discover the basic rules for working with color as well as when it's OK to break the rules with Design Elements, Color Fundamentals!
Author: Jennifer Visocky O'Grady
Publisher: Rockport Publishers
ISBN: 161673938X
Category : Design
Languages : en
Pages : 192
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Book Description
Doing research can make all the difference between a great design and a good design. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that reflects a commercial value for the client beyond a well-crafted logo or brochure. Although scientific and analytical in nature, research is the basis of all good design work. This book provides a comprehensive manual for designers on what design research is, why it is necessary, how to do research, and how to apply it to design work.
Author: Timothy Samara
Publisher: Rockport Publishers
ISBN: 1616736364
Category : Design
Languages : en
Pages : 273
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Book Description
The graphic design equivalent to Strunk & White's The Elements of Style This book is simply the most compact and lucid handbook available outlining the basic principles of layout, typography, color usage, and space. Being a creative designer is often about coming up with unique design solutions. Unfortunately, when the basic rules of design are ignored in an effort to be distinctive, design becomes useless. In language, a departure from the rules is only appreciated as great literature if recognition of the rules underlies the text. Graphic design is a "visual language," and brilliance is recognized in designers whose work seems to break all the rules, yet communicates its messages clearly. This book is a fun and accessible handbook that presents the fundamentals of design in lists, tips, brief text, and examples. Chapters include Graphic Design: What It Is; What Are They and What Do They Do?; 20 Basic Rules of Good Design; Form and Space-The Basics; Color Fundamentals; Choosing and Using Type; The World of Imagery; Putting it All Together?Essential Layout Concepts; The Right Design Choices: 20 Reminders for Working Designers; and Breaking the Rules: When and Why to Challenge all the Rules of this Book.
Author: Simon Jennings
Publisher: Chronicle Books
ISBN: 9780811841436
Category : Art
Languages : en
Pages : 200
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Book Description
Developed by the same team that created "Artist's Manual"and "Art Class," both top-selling art reference books, "Artist's Color Manual" is the ultimate guide to color for visual artists.
Author: Jason Simmons
Publisher: HOW Books
ISBN: 9781600610172
Category : Design
Languages : en
Pages : 0
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Book Description
This in-depth guide explores the essential technical aspects of key areas of print and screen-based design, including type and typography, color, imaging, layout, and printing skills necessary to bring design to a professional standard.
Author: Armin Hofmann
Publisher:
ISBN: 9780442111113
Category : Design
Languages : en
Pages : 0
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Book Description
Author: Chris Grimley
Publisher: Rockport Publishers
ISBN: 161673633X
Category : Architecture
Languages : en
Pages : 288
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Book Description
DIVA comprehensive handbook of all the crucial information interior designers need to know on a daily basis. In the world of interior design, thousands of bits of crucial information are scattered across a wide array of sources. Color, Space, and Style collects the information essential to planning and executing interiors projects of all shapes and sizes, and distills it in a format that is as easy to use as it is to carry. Section 1, Fundamentals, provides a step-by-step overview of an interiors project, describing the scope of professional services, the project schedule, and the design and presentation tools used by designers. Section 2, Space, examines ways of composing rooms as spatial environments while speaking to functional and life-safety concerns. Section 3, Surface, identifies options in color, material, texture, and pattern, while addressing maintenance and performance issues. Section 4, Environments, looks at aspects of interior design that help create a specific mood or character, such as natural and artificial lighting, sound and smell. Section 5, Elements, describes the selection and specification of furniture and fixtures, as well as other components essential to an interior environment, such as artwork and accessories. Lastly, section 6, Resources, gathers a wealth of useful data, from sustainability guidelines to online sources for interiors-related research. Throughout Color, Space, and Style appear interviews with top practitioners drawn from across the field of interior design./div
Author: Shirl Brainard
Publisher:
ISBN: 9780130981172
Category : Art
Languages : en
Pages : 228
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Book Description
What makes a design effective? What can you do with shapes? What can you do with colors? How do you achieve balance? This new edition of "A Design Manual" expands its treatment of design to include the essentials of three-dimensional design as well as guiding beginning students through the components of two-dimensional design. Readers will become more aware of design in the world around them, and learn how to create effective designs. Basic concepts are explained through the use of common life-experience analogies, and familiar illustrations help to generate .ideas and discussions. The author's down-to-earth style, clear presentation, and helpful student projects make this text a helpful starting point for beginners to the world of design.
Author: Christina J. Hopfe
Publisher: Routledge
ISBN: 1317536916
Category : Architecture
Languages : en
Pages : 328
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Book Description
Passivhaus is the fastest growing energy performance standard in the world, with almost 50,000 buildings realised to date. Applicable to both domestic and non-domestic building types, the strength of Passivhaus lies in the simplicity of the concept. As European and global energy directives move ever closer towards Zero (fossil) Energy standards, Passivhaus provides a robust ‘fabric first’ approach from which to make the next step. The Passivhaus Designers Manual is the most comprehensive technical guide available to those wishing to design and build Passivhaus and Zero Energy Buildings. As a technical reference for architects, engineers and construction professionals The Passivhaus Designers Manual provides: State of the art guidance for anyone designing or working on a Passivhaus project; In depth information on building services, including high performance ventilation systems and ultra-low energy heating and cooling systems; Holistic design guidance encompassing: daylight design, ecological materials, thermal comfort, indoor air quality and economics; Practical advice on procurement methods, project management and quality assurance; Renewable energy systems suitable for Passivhaus and Zero Energy Buildings; Practical case studies from the UK, USA, and Germany amongst others; Detailed worked examples to show you how it’s done and what to look out for; Expert advice from 20 world renowned Passivhaus designers, architects, building physicists and engineers. Lavishly illustrated with nearly 200 full colour illustrations, and presented by two highly experienced specialists, this is your one-stop shop for comprehensive practical information on Passivhaus and Zero Energy buildings.
