Author: Jeanne W. Ross
Publisher: MIT Press
ISBN: 0262542765
Category : Business & Economics
Languages : en
Pages : 205
Book Description
One of Forbes's Top Ten Technology Books of the Year How to redesign ‘big, old’ companies for digital transformation and success—with examples from 300+ business leaders and 30+ organizations, including Amazon Uber, LEGO, and Toyota. Most established companies have deployed such digital technologies as the cloud, mobile apps, the internet of things, and artificial intelligence. But few established companies are designed for digital. Full of practical advice and real-life examples of digital transformation, this book is an essential guide for retooling organizations for digital success through 5 key building blocks: • Shared Customer Insights • Operational Backbone • Digital Platform • Accountability Framework • External Developer Platform In the digital economy, rapid pace of change in technology capabilities and customer desires means that business strategy must be fluid. As a result, business design has become a critical management responsibility. Effective business design enables a company to quickly pivot in response to new competitive threats and opportunities. Most leaders today, however, rely on organizational structure to implement strategy, unaware that structure inhibits, rather than enables, agility. In companies that are designed for digital, people, processes, data, and technology are synchronized to identify and deliver innovative customer solutions—and redefine strategy. Digital design, not strategy, is what separates winners from losers in the digital economy. Designed for Digital includes case studies from Amazon, BNY Mellon, DBS Bank, LEGO, Philips, Schneider Electric, USAA, and many other global organizations. Drawing on 5 years of research, the book is an essential guide for companies that want to disrupt rather than be disrupted in the new digital landscape.
Designed for Digital
Author: Jeanne W. Ross
Publisher: MIT Press
ISBN: 0262542765
Category : Business & Economics
Languages : en
Pages : 205
Book Description
One of Forbes's Top Ten Technology Books of the Year How to redesign ‘big, old’ companies for digital transformation and success—with examples from 300+ business leaders and 30+ organizations, including Amazon Uber, LEGO, and Toyota. Most established companies have deployed such digital technologies as the cloud, mobile apps, the internet of things, and artificial intelligence. But few established companies are designed for digital. Full of practical advice and real-life examples of digital transformation, this book is an essential guide for retooling organizations for digital success through 5 key building blocks: • Shared Customer Insights • Operational Backbone • Digital Platform • Accountability Framework • External Developer Platform In the digital economy, rapid pace of change in technology capabilities and customer desires means that business strategy must be fluid. As a result, business design has become a critical management responsibility. Effective business design enables a company to quickly pivot in response to new competitive threats and opportunities. Most leaders today, however, rely on organizational structure to implement strategy, unaware that structure inhibits, rather than enables, agility. In companies that are designed for digital, people, processes, data, and technology are synchronized to identify and deliver innovative customer solutions—and redefine strategy. Digital design, not strategy, is what separates winners from losers in the digital economy. Designed for Digital includes case studies from Amazon, BNY Mellon, DBS Bank, LEGO, Philips, Schneider Electric, USAA, and many other global organizations. Drawing on 5 years of research, the book is an essential guide for companies that want to disrupt rather than be disrupted in the new digital landscape.
Publisher: MIT Press
ISBN: 0262542765
Category : Business & Economics
Languages : en
Pages : 205
Book Description
One of Forbes's Top Ten Technology Books of the Year How to redesign ‘big, old’ companies for digital transformation and success—with examples from 300+ business leaders and 30+ organizations, including Amazon Uber, LEGO, and Toyota. Most established companies have deployed such digital technologies as the cloud, mobile apps, the internet of things, and artificial intelligence. But few established companies are designed for digital. Full of practical advice and real-life examples of digital transformation, this book is an essential guide for retooling organizations for digital success through 5 key building blocks: • Shared Customer Insights • Operational Backbone • Digital Platform • Accountability Framework • External Developer Platform In the digital economy, rapid pace of change in technology capabilities and customer desires means that business strategy must be fluid. As a result, business design has become a critical management responsibility. Effective business design enables a company to quickly pivot in response to new competitive threats and opportunities. Most leaders today, however, rely on organizational structure to implement strategy, unaware that structure inhibits, rather than enables, agility. In companies that are designed for digital, people, processes, data, and technology are synchronized to identify and deliver innovative customer solutions—and redefine strategy. Digital design, not strategy, is what separates winners from losers in the digital economy. Designed for Digital includes case studies from Amazon, BNY Mellon, DBS Bank, LEGO, Philips, Schneider Electric, USAA, and many other global organizations. Drawing on 5 years of research, the book is an essential guide for companies that want to disrupt rather than be disrupted in the new digital landscape.
Designed for Digital
Author: Jeanne W. Ross
Publisher: MIT Press
ISBN: 0262042886
Category : Business & Economics
Languages : en
Pages : 205
Book Description
Practical advice for redesigning “big, old” companies for digital success, with examples from Amazon, BNY Mellon, LEGO, Philips, USAA, and many other global organizations. Most established companies have deployed such digital technologies as the cloud, mobile apps, the internet of things, and artificial intelligence. But few established companies are designed for digital. This book offers an essential guide for retooling organizations for digital success. In the digital economy, rapid pace of change in technology capabilities and customer desires means that business strategy must be fluid. As a result, the authors explain, business design has become a critical management responsibility. Effective business design enables a company to quickly pivot in response to new competitive threats and opportunities. Most leaders today, however, rely on organizational structure to implement strategy, unaware that structure inhibits, rather than enables, agility. In companies that are designed for digital, people, processes, data, and technology are synchronized to identify and deliver innovative customer solutions—and redefine strategy. Digital design, not strategy, is what separates winners from losers in the digital economy. Designed for Digital offers practical advice on digital transformation, with examples that include Amazon, BNY Mellon, DBS Bank, LEGO, Philips, Schneider Electric, USAA, and many other global organizations. Drawing on five years of research and in-depth case studies, the book is an essential guide for companies that want to disrupt rather than be disrupted in the new digital landscape. Five Building Blocks of Digital Business Success: Shared Customer Insights Operational Backbone Digital Platform Accountability Framework External Developer Platform
Publisher: MIT Press
ISBN: 0262042886
Category : Business & Economics
Languages : en
Pages : 205
Book Description
Practical advice for redesigning “big, old” companies for digital success, with examples from Amazon, BNY Mellon, LEGO, Philips, USAA, and many other global organizations. Most established companies have deployed such digital technologies as the cloud, mobile apps, the internet of things, and artificial intelligence. But few established companies are designed for digital. This book offers an essential guide for retooling organizations for digital success. In the digital economy, rapid pace of change in technology capabilities and customer desires means that business strategy must be fluid. As a result, the authors explain, business design has become a critical management responsibility. Effective business design enables a company to quickly pivot in response to new competitive threats and opportunities. Most leaders today, however, rely on organizational structure to implement strategy, unaware that structure inhibits, rather than enables, agility. In companies that are designed for digital, people, processes, data, and technology are synchronized to identify and deliver innovative customer solutions—and redefine strategy. Digital design, not strategy, is what separates winners from losers in the digital economy. Designed for Digital offers practical advice on digital transformation, with examples that include Amazon, BNY Mellon, DBS Bank, LEGO, Philips, Schneider Electric, USAA, and many other global organizations. Drawing on five years of research and in-depth case studies, the book is an essential guide for companies that want to disrupt rather than be disrupted in the new digital landscape. Five Building Blocks of Digital Business Success: Shared Customer Insights Operational Backbone Digital Platform Accountability Framework External Developer Platform
Designed for Digital
Author: Jeanne W. Ross
Publisher: MIT Press
ISBN: 0262354780
Category : Business & Economics
Languages : en
Pages : 205
Book Description
One of Forbes's Top Ten Technology Books of the Year How to redesign ‘big, old’ companies for digital transformation and success—with examples from 300+ business leaders and 30+ organizations, including Amazon Uber, LEGO, and Toyota. Most established companies have deployed such digital technologies as the cloud, mobile apps, the internet of things, and artificial intelligence. But few established companies are designed for digital. Full of practical advice and real-life examples of digital transformation, this book is an essential guide for retooling organizations for digital success through 5 key building blocks: • Shared Customer Insights • Operational Backbone • Digital Platform • Accountability Framework • External Developer Platform In the digital economy, rapid pace of change in technology capabilities and customer desires means that business strategy must be fluid. As a result, business design has become a critical management responsibility. Effective business design enables a company to quickly pivot in response to new competitive threats and opportunities. Most leaders today, however, rely on organizational structure to implement strategy, unaware that structure inhibits, rather than enables, agility. In companies that are designed for digital, people, processes, data, and technology are synchronized to identify and deliver innovative customer solutions—and redefine strategy. Digital design, not strategy, is what separates winners from losers in the digital economy. Designed for Digital includes case studies from Amazon, BNY Mellon, DBS Bank, LEGO, Philips, Schneider Electric, USAA, and many other global organizations. Drawing on 5 years of research, the book is an essential guide for companies that want to disrupt rather than be disrupted in the new digital landscape.
Publisher: MIT Press
ISBN: 0262354780
Category : Business & Economics
Languages : en
Pages : 205
Book Description
One of Forbes's Top Ten Technology Books of the Year How to redesign ‘big, old’ companies for digital transformation and success—with examples from 300+ business leaders and 30+ organizations, including Amazon Uber, LEGO, and Toyota. Most established companies have deployed such digital technologies as the cloud, mobile apps, the internet of things, and artificial intelligence. But few established companies are designed for digital. Full of practical advice and real-life examples of digital transformation, this book is an essential guide for retooling organizations for digital success through 5 key building blocks: • Shared Customer Insights • Operational Backbone • Digital Platform • Accountability Framework • External Developer Platform In the digital economy, rapid pace of change in technology capabilities and customer desires means that business strategy must be fluid. As a result, business design has become a critical management responsibility. Effective business design enables a company to quickly pivot in response to new competitive threats and opportunities. Most leaders today, however, rely on organizational structure to implement strategy, unaware that structure inhibits, rather than enables, agility. In companies that are designed for digital, people, processes, data, and technology are synchronized to identify and deliver innovative customer solutions—and redefine strategy. Digital design, not strategy, is what separates winners from losers in the digital economy. Designed for Digital includes case studies from Amazon, BNY Mellon, DBS Bank, LEGO, Philips, Schneider Electric, USAA, and many other global organizations. Drawing on 5 years of research, the book is an essential guide for companies that want to disrupt rather than be disrupted in the new digital landscape.
Living in Information
Author: Jorge Arango
Publisher: Rosenfeld Media
ISBN: 1933820942
Category : Computers
Languages : en
Pages : 209
Book Description
Websites and apps are places where critical parts of our lives happen. We shop, bank, learn, gossip, and select our leaders there. But many of these places weren’t intended to support these activities. Instead, they're designed to capture your attention and sell it to the highest bidder. Living in Information draws upon architecture as a way to design information environments that serve our humanity.
Publisher: Rosenfeld Media
ISBN: 1933820942
Category : Computers
Languages : en
Pages : 209
Book Description
Websites and apps are places where critical parts of our lives happen. We shop, bank, learn, gossip, and select our leaders there. But many of these places weren’t intended to support these activities. Instead, they're designed to capture your attention and sell it to the highest bidder. Living in Information draws upon architecture as a way to design information environments that serve our humanity.
Inclusive Design for a Digital World
Author: Regine M. Gilbert
Publisher: Apress
ISBN: 1484250168
Category : Computers
Languages : en
Pages : 292
Book Description
What is inclusive design? It is simple. It means that your product has been created with the intention of being accessible to as many different users as possible. For a long time, the concept of accessibility has been limited in terms of only defining physical spaces. However, change is afoot: personal technology now plays a part in the everyday lives of most of us, and thus it is a responsibility for designers of apps, web pages, and more public-facing tech products to make them accessible to all. Our digital era brings progressive ideas and paradigm shifts – but they are only truly progressive if everybody can participate. In Inclusive Design for a Digital World, multiple crucial aspects of technological accessibility are confronted, followed by step-by-step solutions from User Experience Design professor and author Regine Gilbert. Think about every potential user who could be using your product. Could they be visually impaired? Have limited motor skills? Be deaf or hard of hearing? This book addresses a plethora of web accessibility issues that people with disabilities face. Your app might be blocking out an entire sector of the population without you ever intending or realizing it. For example, is your instructional text full of animated words and Emoji icons? This makes it difficult for a user with vision impairment to use an assistive reading device, such as a speech synthesizer, along with your app correctly. In Inclusive Design for a Digital World, Gilbert covers the Web Content Accessibility Guidelines (WCAG) 2.1 requirements, emerging technologies such as VR and AR, best practices for web development, and more. As a creator in the modern digital era, your aim should be to make products that are inclusive of all people. Technology has, overall, increased connection and information equality around the world. To continue its impact, access and usability of such technology must be made a priority, and there is no better place to get started than Inclusive Design for a Digital World. What You’ll LearnThe moral, ethical, and high level legal reasons for accessible design Tools and best practices for user research and web developers The different types of designs for disabilities on various platforms Familiarize yourself with web compliance guidelines Test products and usability best practicesUnderstand past innovations and future opportunities for continued improvementWho This Book Is For Practitioners of product design, product development, content, and design can benefit from this book.
Publisher: Apress
ISBN: 1484250168
Category : Computers
Languages : en
Pages : 292
Book Description
What is inclusive design? It is simple. It means that your product has been created with the intention of being accessible to as many different users as possible. For a long time, the concept of accessibility has been limited in terms of only defining physical spaces. However, change is afoot: personal technology now plays a part in the everyday lives of most of us, and thus it is a responsibility for designers of apps, web pages, and more public-facing tech products to make them accessible to all. Our digital era brings progressive ideas and paradigm shifts – but they are only truly progressive if everybody can participate. In Inclusive Design for a Digital World, multiple crucial aspects of technological accessibility are confronted, followed by step-by-step solutions from User Experience Design professor and author Regine Gilbert. Think about every potential user who could be using your product. Could they be visually impaired? Have limited motor skills? Be deaf or hard of hearing? This book addresses a plethora of web accessibility issues that people with disabilities face. Your app might be blocking out an entire sector of the population without you ever intending or realizing it. For example, is your instructional text full of animated words and Emoji icons? This makes it difficult for a user with vision impairment to use an assistive reading device, such as a speech synthesizer, along with your app correctly. In Inclusive Design for a Digital World, Gilbert covers the Web Content Accessibility Guidelines (WCAG) 2.1 requirements, emerging technologies such as VR and AR, best practices for web development, and more. As a creator in the modern digital era, your aim should be to make products that are inclusive of all people. Technology has, overall, increased connection and information equality around the world. To continue its impact, access and usability of such technology must be made a priority, and there is no better place to get started than Inclusive Design for a Digital World. What You’ll LearnThe moral, ethical, and high level legal reasons for accessible design Tools and best practices for user research and web developers The different types of designs for disabilities on various platforms Familiarize yourself with web compliance guidelines Test products and usability best practicesUnderstand past innovations and future opportunities for continued improvementWho This Book Is For Practitioners of product design, product development, content, and design can benefit from this book.
Agile IT Organization Design
Author: Sriram Narayan
Publisher: Addison-Wesley Professional
ISBN: 0133904245
Category : Business & Economics
Languages : en
Pages : 475
Book Description
Design IT Organizations for Agility at Scale Aspiring digital businesses need overall IT agility, not just development team agility. In Agile IT Organization Design, IT management consultant and ThoughtWorks veteran Sriram Narayan shows how to infuse agility throughout your organization. Drawing on more than fifteen years’ experience working with enterprise clients in IT-intensive industries, he introduces an agile approach to “Business–IT Effectiveness” that is as practical as it is valuable. The author shows how structural, political, operational, and cultural facets of organization design influence overall IT agility—and how you can promote better collaboration across diverse functions, from sales and marketing to product development, and engineering to IT operations. Through real examples, he helps you evaluate and improve organization designs that enhance autonomy, mastery, and purpose: the key ingredients for a highly motivated workforce. You’ll find “close range” coverage of team design, accountability, alignment, project finance, tooling, metrics, organizational norms, communication, and culture. For each, you’ll gain a deeper understanding of where your organization stands, and clear direction for making improvements. Ready to optimize the performance of your IT organization or digital business? Here are practical solutions for the long term, and for right now. Govern for value over predictability Organize for responsiveness, not lowest cost Clarify accountability for outcomes and for decisions along the way Strengthen the alignment of autonomous teams Move beyond project teams to capability teams Break down tool-induced silos Choose financial practices that are free of harmful side effects Create and retain great teams despite today’s “talent crunch” Reform metrics to promote (not prevent) agility Evolve culture through improvements to structure, practices, and leadership—and careful, deliberate interventions
Publisher: Addison-Wesley Professional
ISBN: 0133904245
Category : Business & Economics
Languages : en
Pages : 475
Book Description
Design IT Organizations for Agility at Scale Aspiring digital businesses need overall IT agility, not just development team agility. In Agile IT Organization Design, IT management consultant and ThoughtWorks veteran Sriram Narayan shows how to infuse agility throughout your organization. Drawing on more than fifteen years’ experience working with enterprise clients in IT-intensive industries, he introduces an agile approach to “Business–IT Effectiveness” that is as practical as it is valuable. The author shows how structural, political, operational, and cultural facets of organization design influence overall IT agility—and how you can promote better collaboration across diverse functions, from sales and marketing to product development, and engineering to IT operations. Through real examples, he helps you evaluate and improve organization designs that enhance autonomy, mastery, and purpose: the key ingredients for a highly motivated workforce. You’ll find “close range” coverage of team design, accountability, alignment, project finance, tooling, metrics, organizational norms, communication, and culture. For each, you’ll gain a deeper understanding of where your organization stands, and clear direction for making improvements. Ready to optimize the performance of your IT organization or digital business? Here are practical solutions for the long term, and for right now. Govern for value over predictability Organize for responsiveness, not lowest cost Clarify accountability for outcomes and for decisions along the way Strengthen the alignment of autonomous teams Move beyond project teams to capability teams Break down tool-induced silos Choose financial practices that are free of harmful side effects Create and retain great teams despite today’s “talent crunch” Reform metrics to promote (not prevent) agility Evolve culture through improvements to structure, practices, and leadership—and careful, deliberate interventions
Introduction to Digital Systems Design
Author: Giuliano Donzellini
Publisher: Springer
ISBN: 331992804X
Category : Technology & Engineering
Languages : en
Pages : 551
Book Description
This book has been designed for a first course on digital design for engineering and computer science students. It offers an extensive introduction on fundamental theories, from Boolean algebra and binary arithmetic to sequential networks and finite state machines, together with the essential tools to design and simulate systems composed of a controller and a datapath. The numerous worked examples and solved exercises allow a better understanding and more effective learning. All of the examples and exercises can be run on the Deeds software, freely available online on a webpage developed and maintained by the authors. Thanks to the learning-by-doing approach and the plentiful examples, no prior knowledge in electronics of programming is required. Moreover, the book can be adapted to different level of education, with different targets and depth, be used for self-study, and even independently from the simulator. The book draws on the authors’ extensive experience in teaching and developing learning materials.
Publisher: Springer
ISBN: 331992804X
Category : Technology & Engineering
Languages : en
Pages : 551
Book Description
This book has been designed for a first course on digital design for engineering and computer science students. It offers an extensive introduction on fundamental theories, from Boolean algebra and binary arithmetic to sequential networks and finite state machines, together with the essential tools to design and simulate systems composed of a controller and a datapath. The numerous worked examples and solved exercises allow a better understanding and more effective learning. All of the examples and exercises can be run on the Deeds software, freely available online on a webpage developed and maintained by the authors. Thanks to the learning-by-doing approach and the plentiful examples, no prior knowledge in electronics of programming is required. Moreover, the book can be adapted to different level of education, with different targets and depth, be used for self-study, and even independently from the simulator. The book draws on the authors’ extensive experience in teaching and developing learning materials.
Digital By Design
Author: Conny Freyer
Publisher: Thames and Hudson
ISBN: 9780500289013
Category : Antiques & Collectibles
Languages : en
Pages : 0
Book Description
"An impressive selection of over 100 objects that embrace digital technology."—Library Journal Digital by Design considers the work of design visionaries who are reimagining the relationship between technology, products, immersive environments, and human interaction. The result is a captivating assessment of pioneering approaches in art and design that encompasses a broad spectrum of humanist values, humor, magic, and sensory experiences. The London-based design firm Troika has selected more than one hundred objects and installations that illustrate a new wave of art and design. The book’s introduction offers an overview of the possibilities and practicalities of technological innovation. Then four chapters feature products and cutting-edge objects by emerging and established artists, designers, and engineers. The book is completed by a collection of incisive interviews with some of the most visionary practitioners and critics in this field—Dunne & Raby, Ron Arad, Steven Sacks, and Machiko Kusahara. A useful and comprehensive reference section includes designers’ biographies. Troika was founded in London in 2003 by Conny Freyer, Sebastien Noel, and Eva Rucki. They have received critical acclaim for, among other projects, their installations “Cloud” and “All the Time in the World” at Heathrow Airport Terminal 5. Troika’s work is part of the permanent collections of The Museum of Modern Art, the British Council collection, and the Victoria and Albert Museum.
Publisher: Thames and Hudson
ISBN: 9780500289013
Category : Antiques & Collectibles
Languages : en
Pages : 0
Book Description
"An impressive selection of over 100 objects that embrace digital technology."—Library Journal Digital by Design considers the work of design visionaries who are reimagining the relationship between technology, products, immersive environments, and human interaction. The result is a captivating assessment of pioneering approaches in art and design that encompasses a broad spectrum of humanist values, humor, magic, and sensory experiences. The London-based design firm Troika has selected more than one hundred objects and installations that illustrate a new wave of art and design. The book’s introduction offers an overview of the possibilities and practicalities of technological innovation. Then four chapters feature products and cutting-edge objects by emerging and established artists, designers, and engineers. The book is completed by a collection of incisive interviews with some of the most visionary practitioners and critics in this field—Dunne & Raby, Ron Arad, Steven Sacks, and Machiko Kusahara. A useful and comprehensive reference section includes designers’ biographies. Troika was founded in London in 2003 by Conny Freyer, Sebastien Noel, and Eva Rucki. They have received critical acclaim for, among other projects, their installations “Cloud” and “All the Time in the World” at Heathrow Airport Terminal 5. Troika’s work is part of the permanent collections of The Museum of Modern Art, the British Council collection, and the Victoria and Albert Museum.
Visual Interface Design for Digital Cultural Heritage
Author: Professor Milena Radzikowska
Publisher: Ashgate Publishing, Ltd.
ISBN: 1409486656
Category : Language Arts & Disciplines
Languages : en
Pages : 206
Book Description
Browsing for information is a significant part of most research activity, but many online collections hamper browsing with interfaces that are variants on a search box. Research shows that rich-prospect interfaces can offer an intuitive and highly flexible alternative environment for information browsing, assisting hypothesis formation and pattern-finding. This unique book offers a clear discussion of this form of interface design, including a theoretical basis for why it is important, and examples of how it can be done. It will be of interest to those working in the fields of library and information science, human-computer interaction, visual communication design, and the digital humanities as well as those interested in new theories and practices for designing web interfaces for library collections, digitized cultural heritage materials, and other types of digital collections.
Publisher: Ashgate Publishing, Ltd.
ISBN: 1409486656
Category : Language Arts & Disciplines
Languages : en
Pages : 206
Book Description
Browsing for information is a significant part of most research activity, but many online collections hamper browsing with interfaces that are variants on a search box. Research shows that rich-prospect interfaces can offer an intuitive and highly flexible alternative environment for information browsing, assisting hypothesis formation and pattern-finding. This unique book offers a clear discussion of this form of interface design, including a theoretical basis for why it is important, and examples of how it can be done. It will be of interest to those working in the fields of library and information science, human-computer interaction, visual communication design, and the digital humanities as well as those interested in new theories and practices for designing web interfaces for library collections, digitized cultural heritage materials, and other types of digital collections.
Digital Design for Print and Web
Author: John DiMarco
Publisher: John Wiley & Sons
ISBN: 0470639199
Category : Design
Languages : en
Pages : 405
Book Description
The all-inclusive guide—from theory to practice—for print and Web design Any well-conceived print or Web design features the dynamic interplay between visual artistry and technical skill. It becomes important, therefore, for the designer to cultivate an aesthetic eye as well as develop a high degree of computer savvy. By combining basic theory with hands-on technique, Digital Design for Print and Web takes the unique approach of uniting two subjects traditionally approached separately into one complete volume. As a result, you will gain a clearer understanding of the entire creative process, from project management to working with graphics to designing for print and, ultimately, the Web. In this book, you'll find: Full-color text and illustrated, step-by-step instruction supported by more than 75 video tutorials Coverage of professional software including the Adobe Creative Suite A wide variety of inspirational images from well-known designers Online full-length project assignments from entry level to advanced An ideal resource for design students or practitioners, Digital Design for Print and Web will show you to how to create more effectively and guide you on the path toward digital design mastery.
Publisher: John Wiley & Sons
ISBN: 0470639199
Category : Design
Languages : en
Pages : 405
Book Description
The all-inclusive guide—from theory to practice—for print and Web design Any well-conceived print or Web design features the dynamic interplay between visual artistry and technical skill. It becomes important, therefore, for the designer to cultivate an aesthetic eye as well as develop a high degree of computer savvy. By combining basic theory with hands-on technique, Digital Design for Print and Web takes the unique approach of uniting two subjects traditionally approached separately into one complete volume. As a result, you will gain a clearer understanding of the entire creative process, from project management to working with graphics to designing for print and, ultimately, the Web. In this book, you'll find: Full-color text and illustrated, step-by-step instruction supported by more than 75 video tutorials Coverage of professional software including the Adobe Creative Suite A wide variety of inspirational images from well-known designers Online full-length project assignments from entry level to advanced An ideal resource for design students or practitioners, Digital Design for Print and Web will show you to how to create more effectively and guide you on the path toward digital design mastery.