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Author: David Airey
Publisher: Rockport Publishers
ISBN: 1631595946
Category : Design
Languages : en
Pages : 291
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Book Description
Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding. Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world’s most talented design studios. You’ll see the history and importance of branding, a contemporary assessment of best practices, and how there’s always more than one way to exceed client expectations. You’ll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points. The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist. Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business.
Author: David Airey
Publisher: Rockport Publishers
ISBN: 1631595946
Category : Design
Languages : en
Pages : 291
Get Book Here
Book Description
Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding. Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world’s most talented design studios. You’ll see the history and importance of branding, a contemporary assessment of best practices, and how there’s always more than one way to exceed client expectations. You’ll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points. The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist. Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business.
Author: Moura Quayle
Publisher: Columbia University Press
ISBN: 0231544685
Category : Business & Economics
Languages : en
Pages : 322
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Book Description
Great leaders aspire to manage “by design”—with a sense of purpose and foresight. But too few leaders incorporate the proven practices and principles of the design disciplines. Lessons learned from the world of design, when applied to management, can turn leaders into collaborative, creative, deliberate, and accountable visionaries. Design thinking loosens the mind and activates innovation. It creates the conditions for employees to thrive and for all kinds of businesses to succeed. In Designed Leadership, the strategic-design scholar and urban-systems designer Moura Quayle shares her plan for integrating design and leadership, translating processes, principles, and practices from years of experience into tools of change for professional leaders. Quayle describes the key concepts of designed leadership, such as “make values explicit” and “learn from natural systems,” showing how strategic design can spur individual creativity and harness collective energy. For managers at any level, Designed Leadership uses original visuals and field-tested examples to teach the kind of thinking, theorizing, and practicing that result in long-lasting high performance in the workplace and beyond.
Author: Jeanne W. Ross
Publisher: MIT Press
ISBN: 0262542765
Category : Business & Economics
Languages : en
Pages : 205
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Book Description
One of Forbes's Top Ten Technology Books of the Year How to redesign ‘big, old’ companies for digital transformation and success—with examples from 300+ business leaders and 30+ organizations, including Amazon Uber, LEGO, and Toyota. Most established companies have deployed such digital technologies as the cloud, mobile apps, the internet of things, and artificial intelligence. But few established companies are designed for digital. Full of practical advice and real-life examples of digital transformation, this book is an essential guide for retooling organizations for digital success through 5 key building blocks: • Shared Customer Insights • Operational Backbone • Digital Platform • Accountability Framework • External Developer Platform In the digital economy, rapid pace of change in technology capabilities and customer desires means that business strategy must be fluid. As a result, business design has become a critical management responsibility. Effective business design enables a company to quickly pivot in response to new competitive threats and opportunities. Most leaders today, however, rely on organizational structure to implement strategy, unaware that structure inhibits, rather than enables, agility. In companies that are designed for digital, people, processes, data, and technology are synchronized to identify and deliver innovative customer solutions—and redefine strategy. Digital design, not strategy, is what separates winners from losers in the digital economy. Designed for Digital includes case studies from Amazon, BNY Mellon, DBS Bank, LEGO, Philips, Schneider Electric, USAA, and many other global organizations. Drawing on 5 years of research, the book is an essential guide for companies that want to disrupt rather than be disrupted in the new digital landscape.
Author: Karamo Brown
Publisher: Henry Holt and Company (BYR)
ISBN: 1250762227
Category : Juvenile Fiction
Languages : en
Pages : 21
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Book Description
I Am Perfectly Designed is an exuberant celebration of loving who you are, exactly as you are, from Karamo Brown, the Culture Expert of Netflix's hit series Queer Eye, and Jason Brown—featuring illustrations by Anoosha Syed. In this empowering ode to modern families, a boy and his father take a joyful walk through the city, discovering all the ways in which they are perfectly designed for each other. "With tenderness and wit, this story captures the magic of building strong childhood memories. The Browns and Syed celebrate the special bond between parent and child with joy and flair...Syed's bright, cartoon illustrations enrich the tale with a meaningful message of kindness and inclusion."—Kirkus
Author: Lukas Mathis
Publisher: Pragmatic Bookshelf
ISBN: 1680505262
Category : Computers
Languages : en
Pages : 544
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Book Description
This book is for designers, developers, and product managers who are charged with what sometimes seems like an impossible task: making sure products work the way your users expect them to. You'll find out how to design applications and websites that people will not only use, but will absolutely love. The second edition brings the book up to date and expands it with three completely new chapters. Interaction design - the way the apps on our phones work, the way we enter a destination into our car's GPS - is becoming more and more important. Identify and fix bad software design by making usability the cornerstone of your design process. Lukas weaves together hands-on techniques and fundamental concepts. Each technique chapter explains a specific approach you can use to make your product more user friendly, such as storyboarding, usability tests, and paper prototyping. Idea chapters are concept-based: how to write usable text, how realistic your designs should look, when to use animations. This new edition is updated and expanded with new chapters covering requirements gathering, how the design of data structures influences the user interface, and how to do design work as a team. Through copious illustrations and supporting psychological research, expert developer and user interface designer Lukas Mathis gives you a deep dive into research, design, and implementation--the essential stages in designing usable interfaces for applications and websites. Lukas inspires you to look at design in a whole new way, explaining exactly what to look for - and what to avoid - in creating products that get people excited.
Author: Amy Patrick
Publisher: Oxford South Press
ISBN: 1946166286
Category : Young Adult Fiction
Languages : en
Pages : 251
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Book Description
How can you trust your heart… when you’re not even sure it’s real? Seventeen-year-old Mireya and her classmates are the youngest people alive on Earth in 2055, kept protected on a military base she’s never left. She’s never wanted to leave, never questioned why she’s been content to stay there her whole life—until she runs into Heath. Actually, he bumped into her with his Gideon Corp delivery van. She’s not hurt, but she is baffled. Why did the alluring young guy look at her like he knew her? And why did he seem shocked at her very average eye color? When one-by-one her friends visit the physician and come back acting like strangers, Mireya decides to venture beyond the gates of the base to search for answers. And for Heath. What she’ll find is the imposing walls surrounding Gideon Corp, the world’s largest corporation, hide many secrets about the cataclysmic global event that wiped out the world’s children—and perhaps even about Mireya herself. DESIGNED is a gripping and romantic, action-packed dystopian science fiction novel set in a near future America and is perfect for readers who loved Suzanne Collins' Hunger Games, Veronica Roth's Divergent, Scott Westerfield's Uglies, and Kiera Cass' Selection series.
Author: Jon Kolko
Publisher: Harvard Business Review Press
ISBN: 1625274807
Category : Business & Economics
Languages : en
Pages : 247
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Book Description
From Design Thinking to Design Doing Innovators today are told to run loose and think lean in order to fail fast and succeed sooner. But in a world obsessed with the new, where cool added features often trump actual customer needs, it’s the consumer who suffers. In our quest to be more agile, we end up creating products that underwhelm. So how does a company like Nest, creator of the mundane thermostat, earn accolades like “beautiful” and “revolutionary” and a $3.2 billion Google buyout? What did Nest do differently to create a household product that people speak of with love? Nest, and companies like it, understand that emotional connection is critical to product development. And they use a clear, repeatable design process that focuses squarely on consumer engagement rather than piling on features for features’ sake. In this refreshingly jargon-free and practical book, product design expert Jon Kolko maps out this process, demonstrating how it will help you and your team conceive and build successful, emotionally resonant products again and again. The key, says Kolko, is empathy. You need to deeply understand customer needs and feelings, and this understanding must be reflected in the product. In successive chapters of the book, we see how leading companies use a design process of storytelling and iteration that evokes positive emotions, changes behavior, and creates deep engagement. Here are the four key steps: 1. Determine a product-market fit by seeking signals from communities of users. 2. Identify behavioral insights by conducting ethnographic research. 3. Sketch a product strategy by synthesizing complex research data into simple insights. 4. Polish the product details using visual representations to simplify complex ideas. Kolko walks the reader through each step, sharing eye-opening insights from his fifteen-year career in product design along the way. Whether you’re a designer, a product developer, or a marketer thinking about your company’s next offering, this book will forever change the way you think about—and create—successful products.
Author:
Publisher:
ISBN: 9780997513820
Category :
Languages : en
Pages :
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Book Description
Author: Gaylon West
Publisher: Lulu.com
ISBN: 1312698306
Category : Religion
Languages : en
Pages : 446
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Book Description
The subject of marriage is a timely subject. The Bible simply defines marriage as "a man takes a woman." Happiness and well-being in marriage is based on a specific design. This design along with society's mores, civil government expectations, and ecclesiastical laws and fantasies are addressed. Jesus' message is compared and/or contrasted with Moses, the Prophets, the Pharisees, the Apostles, and Medieval church leaders. Over 40 translations of the Bible were consulted in addition to comparing the ancient Hebrew with its Greek equivalents through interlinears, word studies, lexicons, dictionaries, textual variants, and scholastic articles and comments. The appendix gives the history of Christendom's changing positions on marriage, divorce, and remarriage.
Author: D. R. Augsburg
Publisher: Read Books Ltd
ISBN: 1473341736
Category : Art
Languages : en
Pages : 219
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Book Description
This is book I of the "Augsburg's Drawing" series, a three-book course designed to teach children how to draw. Book I is the teacher's handbook, showing simple and effective methods of teaching drawing, including colouring, to children in the first, second, and third grades. Highly recommended for teachers and parents alike. Contents include: "First Years of Drawing", "Drawing from Memory and the Imagination", "Action Drawing", "Ambidextrous of Two-handed Drawing", "Place and Relation of Objects", "The Drawing of Trees", "Relative Size of Objects", "Teaching Proportion", "Teaching Unity", "Primary Object Drawing", "Quick Drawing", "The Drawing of Animals", et cetera. Many vintage books such as this are becoming increasingly scarce and expensive. We are republishing this book now in an affordable, high-quality, modern edition complete with a specially commissioned new introduction on drawing and illustration.
