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Author: Subba Rao Chaganti
Publisher: PharmaMed Press / BSP Books
ISBN: 8198129391
Category : Business & Economics
Languages : en
Pages : 286
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Book Description
The pharmaceutical industry is at a crossroads. Traditional marketing tactics no longer resonate with patients who demand empathy, understanding and personalized experiences. This book offers a transformative approach. Through design thinking, you'll learn to: ¨ Empathize: Deeply understand patient needs, fears and aspirations. ¨ Ideate: Generate innovative solutions that address patient challenges. ¨ Prototype and Test: Create tangible experiences to refine your ideas. ¨ Implement: Bring patient-centric solutions to life. Design Thinking in Pharma offers a groundbreaking approach. By putting patients at the heart of your strategy, you can: ¨ Build stronger connections: Foster trust and loyalty through empathy and understanding. ¨ Drive Innovation: Develop products and services that truly meet patient needs. ¨ Improve Health Outcomes: Empower patients to take control of their health journeys. ¨ Gain a Competitive Edge: Differentiate your brand in a crowded marketplace. This book is your roadmap to a future in which pharmaceutical marketing is not just about selling products but about improving lives. Are you ready to transform your approach? Contents: Part I: The Power of Design Thinking 1. Introduction: Why Design Thinking? 2. Understanding Design Thinking Part II: The Design Thinking Process for Pharma 3. Empathizing with Stakeholders 4. Defining the Problem Statement 5. Ideation and Creative Exploration 6. Prototyping and Testing Solutions Part III: Design Thinking in Action: Benefits for Pharma Marketers 7. Patient Engagement and Adherence Programs 8. Developing Effective Communication Materials 9. Building Strong Brand Experiences Part IV: Cultivating A Design-Thinking Culture 0. Fostering a Collaborative Team Environment 11. Integrating Design Thinking with Regulatory Requirements 12. Measuring the Success of Design Thinking Initiatives Part V: The Future of Pharma Marketing with Design Thinking 13. The Future of Pharma Marketing with Design Thinking 14. Augmenting Design Thinking: The Power of AI 15. Conclusion: Design Thinking as A Competitive Advantage
Author: Subba Rao Chaganti
Publisher: PharmaMed Press / BSP Books
ISBN: 8198129391
Category : Business & Economics
Languages : en
Pages : 286
Get Book Here
Book Description
The pharmaceutical industry is at a crossroads. Traditional marketing tactics no longer resonate with patients who demand empathy, understanding and personalized experiences. This book offers a transformative approach. Through design thinking, you'll learn to: ¨ Empathize: Deeply understand patient needs, fears and aspirations. ¨ Ideate: Generate innovative solutions that address patient challenges. ¨ Prototype and Test: Create tangible experiences to refine your ideas. ¨ Implement: Bring patient-centric solutions to life. Design Thinking in Pharma offers a groundbreaking approach. By putting patients at the heart of your strategy, you can: ¨ Build stronger connections: Foster trust and loyalty through empathy and understanding. ¨ Drive Innovation: Develop products and services that truly meet patient needs. ¨ Improve Health Outcomes: Empower patients to take control of their health journeys. ¨ Gain a Competitive Edge: Differentiate your brand in a crowded marketplace. This book is your roadmap to a future in which pharmaceutical marketing is not just about selling products but about improving lives. Are you ready to transform your approach? Contents: Part I: The Power of Design Thinking 1. Introduction: Why Design Thinking? 2. Understanding Design Thinking Part II: The Design Thinking Process for Pharma 3. Empathizing with Stakeholders 4. Defining the Problem Statement 5. Ideation and Creative Exploration 6. Prototyping and Testing Solutions Part III: Design Thinking in Action: Benefits for Pharma Marketers 7. Patient Engagement and Adherence Programs 8. Developing Effective Communication Materials 9. Building Strong Brand Experiences Part IV: Cultivating A Design-Thinking Culture 0. Fostering a Collaborative Team Environment 11. Integrating Design Thinking with Regulatory Requirements 12. Measuring the Success of Design Thinking Initiatives Part V: The Future of Pharma Marketing with Design Thinking 13. The Future of Pharma Marketing with Design Thinking 14. Augmenting Design Thinking: The Power of AI 15. Conclusion: Design Thinking as A Competitive Advantage
Author: Subba Rao Chaganti
Publisher: BSP Books
ISBN: 8196146817
Category : Business & Economics
Languages : en
Pages : 265
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Book Description
Transactional to Transformational Marketing in Pharma: The Science of Why and the Art of How is a ground breaking book that explores the current state of the pharmaceutical industry's marketing practices and how they can be improved. Despite being instrumental in saving countless lives and improving the health of people worldwide for over a century, the modern pharmaceutical industry has suffered from a tarnished reputation due to unethical business practices and transactional marketing. In this timely and informative book, the author delves into the reasons behind pharma's fall from grace and shows how transactional marketing practices cannot build brand loyalty or reputation. Instead, the book highlights the importance of transformational marketing practices and ethical business behavior, which can lead to long-term success and customer loyalty. Using real-world examples and case studies, Transactional to Transformational Marketing presents a step-by-step approach to help pharma companies transform their marketing practices. From understanding the importance of customer-centricity to leveraging digital technologies, this book provides practical tips and strategies that can be implemented immediately. Transactional to Transformational Marketing in Pharma is a must-read for anyone interested in elevating the pharmaceutical industry's reputation and creating sustainable growth in the long term. If you are a marketer, business leader, or anyone interested in transforming the pharmaceutical industry's marketing practices, this book is for you.Contents: 1. Pharma’s Reputation on a Slide 2. Ethics in the Pharmaceutical Industry 3. Unethical Marketing Practices in Pharma 4. Transactional Marketing 5. Restoring Pharma’s Reputation 6. Transformational Marketing in Pharma 7. Transformational Marketing in Pharma: Two Case Studies 8. Transformational Marketing the Winner’s Checklist Two Case Studies
Author: Kaushik Kumar
Publisher: CRC Press
ISBN: 1000641252
Category : Technology & Engineering
Languages : en
Pages : 198
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Book Description
Design thinking is a ground-breaking problem solving process which combines logic, intuition, and systematic reasoning to develop long-term solutions to common engineering challenges and to inspire innovation. Serving as an introduction to the concept as well as a reference point, the book is essential reading for all engineers. Following a design thinking approach itself to structure its contents, this book is a key introduction to the process, providing case studies to demonstrate the multiple practical uses of the method. Relevant to sectors such as software development, Mobile App Development, sustainability and Artificial Intelligence, the book has a wide range of applications. The inclusion of a tools section to focus in on popular apps and software aids the reader in practically using the design thinking method. It ends by looking forward to the future prospects of design thinking, and the innovations which it can inspire. The book will be of interest to engineers of all professions, including design and management.
Author: Subba Rao Chaganti
Publisher: BSP Books
ISBN: 8197252017
Category : Business & Economics
Languages : en
Pages : 1301
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Book Description
Unveiling the Alchemy of Pharma Marketing: Why You Need the A to Z of Pharmaceutical Marketing, the World’s First-and-Only Enclopedia? Pharma marketing thrives in a complex ecosystem, demanding constant navigation through scientific frontiers, regulatory labyrinths, and stakeholder whisperings. In this intricate dance, knowledge is your elixir, and the A to Z of Pharmaceutical Marketing is your alchemist’s handbook. Here’s why it is indispensable for every pharma marketer: 1. Master the Maze: From A to Z, Your Compass is Ready. No more drowning in information overload. This encyclopedia unlocks a treasure trove of 1,464 entries, from “A/B Testing to ZMOT,” each meticulously crafted to illuminate every facet of the pharmaceutical marketing world. 2. Sharpen Your Edge: Demystifying the Nuances of Today’s Pharma Landscape. The industry is in constant flux, and staying ahead of the curve is a constant battle. The A to Z arms you with the latest trends, regulations, and ethical considerations. It’s the power to predict, adapt, and lead the change. 3. Elevate Your Game: From Novice to Maestro, Craft Winning Strategies. Knowledge is power, but application is mastery. The A to Z goes beyond theory, offering practical tips and expert insights to fuel strategic thinking. The A to Z of Pharmaceutical Marketing is more than just a book; it’s a game changer. It’s the ultimate reference and the strategic advisor you need to excel in this dynamic industry. Invest in your knowledge and your future. Remember, in pharma marketing, knowledge is not just power; it’s the potion that turns potential into success.
Author: Subba Rao Chaganti
Publisher: PharmaMed Press / BSP Books
ISBN: 9395039434
Category : Business & Economics
Languages : en
Pages : 518
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Book Description
The empowered patients, new-age technologies such as artificial intelligence (AI), machine learning (ML), big data analytics, real-world data and evidence, blockchain, electronic health records (EHRs), digital therapeutics, cloud computing, and innovative marketing frameworks like design thinking, customer journey mapping, omnichannel, closed-loop marketing, personalization and agile ways of working are transforming the way healthcare is delivered, affecting the pharmaceutical industry. Additionally, big tech companies such as Amazon, Alphabet, Apple, and Microsoft are disrupting by offering non-pharmacological solutions with innovative digital technologies to provide a seamless customer experience in the patient journey. The recent COVID-19 pandemic added rocket fuel to the digital transformation of the pharmaceutical industry, changing the entire model of care and ingraining telemedicine in the healthcare ecosystem. Digital Transformation has become inevitable and imminent. Therefore, pharma must reimagine its entire strategy and embrace digital transformation to succeed in this rapidly changing marketing environment that is becoming increasingly complex. Reimagine Pharma Marketing: Make It Future-Proof introduces all these technology frameworks. Additionally, the book presents one hundred and two case studies showing how some of the leading pharmaceutical companies are applying the new age technologies and marketing frameworks effectively. It can be your single-source guidebook unraveling the future so you can manage it!Contents: 1. Reimagine Everything — Reimagine Every Element of Pharmaceutical Marketing Mix 2. Reimagine the Technology— How Pharma Can Harness the Power of New and Emerging Technologies 3. Reimagine Stakeholder Engagement—Winning with New Rules of Engagement 4. The Future of Pharma—A Look into the Crystal Ball Epilogue You’re Gonna Need a Bigger Boat!
Author: Kate McCormick
Publisher: Routledge
ISBN: 1317081404
Category : Business & Economics
Languages : en
Pages : 289
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Book Description
A quality product or service is the successful and profitable outcome of organising resources, as judged by the final customer. Every business unit needs processes in order to do this effectively; and all processes must be documented so that achievements can be measured and future improvements planned and implemented. Pharmaceutical Process Design and Management takes a step-wise approach to process management. It presents the various elements comprising a process (man, machine, materials, method and environment); it looks at quality control and quality assurance, tools for quality improvements and ways of structuring a process into discrete, fully accountable elements; it proposes that for processes to run successfully, all operators must be the initial problem-solvers; finally, it illustrates how, with the right tools, every problem can be broken down into solvable elements. Learn how to deploy a science and risk-based approach to pharmaceutical manufacturing, by taking a fundamental approach to process design and management and, as a consequence, keep your customers satisfied and your profits healthy.
Author: Walkiria S. Schlindwein
Publisher: John Wiley & Sons
ISBN: 1118895215
Category : Science
Languages : en
Pages : 319
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Book Description
A practical guide to Quality by Design for pharmaceutical product development Pharmaceutical Quality by Design: A Practical Approach outlines a new and proven approach to pharmaceutical product development which is now being rolled out across the pharmaceutical industry internationally. Written by experts in the field, the text explores the QbD approach to product development. This innovative approach is based on the application of product and process understanding underpinned by a systematic methodology which can enable pharmaceutical companies to ensure that quality is built into the product. Familiarity with Quality by Design is essential for scientists working in the pharmaceutical industry. The authors take a practical approach and put the focus on the industrial aspects of the new QbD approach to pharmaceutical product development and manufacturing. The text covers quality risk management tools and analysis, applications of QbD to analytical methods, regulatory aspects, quality systems and knowledge management. In addition, the book explores the development and manufacture of drug substance and product, design of experiments, the role of excipients, multivariate analysis, and include several examples of applications of QbD in actual practice. This important resource: Covers the essential information about Quality by Design (QbD) that is at the heart of modern pharmaceutical development Puts the focus on the industrial aspects of the new QbD approach Includes several illustrative examples of applications of QbD in practice Offers advanced specialist topics that can be systematically applied to industry Pharmaceutical Quality by Design offers a guide to the principles and application of Quality by Design (QbD), the holistic approach to manufacturing that offers a complete understanding of the manufacturing processes involved, in order to yield consistent and high quality products.
Author: Rishabha Malviya
Publisher: CRC Press
ISBN: 100096518X
Category : Business & Economics
Languages : en
Pages : 423
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Book Description
The pharmaceutical industry is on the cusp of a new age, with the need for personalized therapy, more complex production processes, smaller batch sizes and rising manufacturing costs. It is necessary to continuously adapt to the rapidly changing environment using novel technology and improved operational efficiency and flexibility. To achieve this, intelligent manufacturing seems to be a definite answer. Pharma 4.0 is a framework for adapting digital strategies to the unique contexts of pharmaceutical manufacturing. This book provides a deep insight into key technologies that will modernize pharmaceutical manufacturing and facilitate digital transformation. Throughout the book we discuss technologies, application and challenges for applying digital technology in pharmaceutical industry, including: • Focus on an overview of Industry 4.0 and its application in the pharmaceutical field • Most recent advances in the pharmaceutical industry • Understanding the concepts of emerging technology trends for drug discovery.
Author: Philip Kotler
Publisher: Springer Nature
ISBN: 3031671554
Category :
Languages : en
Pages : 357
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Book Description
Author: Toshiharu Taura
Publisher: Springer Science & Business Media
ISBN: 0857292242
Category : Technology & Engineering
Languages : en
Pages : 323
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Book Description
What is ‘design creativity’? It is impossible to answer this question without considering why human beings can – and do – ‘design’. Design creativity is instrumental in not only addressing social problems faced across the world, but also evoking an innate appreciation for beauty and a sense of personal contentment. Design Creativity 2010 comprises advanced research findings on design creativity and perspectives on future directions of design creativity research. The papers included were presented and discussed at the first ICDC (International Conference on Design Creativity), which was held at Kobe, Japan, in 2010. Design Creativity 2010 encourages readers to enhance and expand their activities in the field of design creativity.
