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Author: Robert E. Weems
Publisher: NYU Press
ISBN: 0814792901
Category : Business & Economics
Languages : en
Pages : 206
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Book Description
Despite African Americans' nearly $500 billion collective annual spending power, surprisingly little attention has been devoted to the ways U.S. businesses have courted black dollars in postslavery America. Desegregating the Dollar presents the first fully integrated history of black consumerism during the last century.
Author: Robert E. Weems
Publisher: NYU Press
ISBN: 0814793274
Category : Business & Economics
Languages : en
Pages : 206
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Book Description
This book provides a comprehensive portrait of African American's complex relationship with consumerism and capitalism in the United States.
Author: Robert E. Weems
Publisher: NYU Press
ISBN: 0814794890
Category : Social Science
Languages : en
Pages : 208
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Book Description
Capitalism and slavery stand as the two economic phenomena that have most clearly defined the United States. Yet, despite African Americans' nearly $500 billion annual spending power, surprisingly little attention has been devoted to the ways U.S. businesses have courted black dollars in post-slavery America. Robert E. Weems, Jr., presents the first fully integrated history of black consumerism over the course of the last century. The World War I era Great Migration of African Americans from the rural South to northern and southern cities stimulated initial corporate interest in blacks as consumers. A generation later, as black urbanization intensified during World War II and its aftermath, the notion of a distinct, profitable African American consumer market gained greater currency. Moreover, black socioeconomic gains resulting from the Civil Rights movement which itself featured such consumer justice protests as the Montgomery Bus Boycott, further enhanced the status and influence of African American shoppers. Unwilling to settle for facile answers, Weems explores the role of black entrepreneurs who promoted the importance of the African American consumer market to U.S. corporations. Their actions, ironically, set the stage for the ongoing destruction of black-owned business. While the extent of educational, employment, and residential desegregation remains debatable, African American consumer dollars have, by any standard, been fully incorporated into the U.S. economy. Desegregating the Dollar takes us through the "blaxploitation" film industry, the vast market for black personal care products, and the insidious exploitation of black urban misery by liquor and cigarette advertisers. Robert E. Weems, Jr., has given us the definitive account of the complicated relationship between African Americans, capitalism, and consumerism.
Author: Traci Parker
Publisher: UNC Press Books
ISBN: 1469648687
Category : Social Science
Languages : en
Pages : 329
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Book Description
In this book, Traci Parker examines the movement to racially integrate white-collar work and consumption in American department stores, and broadens our understanding of historical transformations in African American class and labor formation. Built on the goals, organization, and momentum of earlier struggles for justice, the department store movement channeled the power of store workers and consumers to promote black freedom in the mid-twentieth century. Sponsoring lunch counter sit-ins and protests in the 1950s and 1960s, and challenging discrimination in the courts in the 1970s, this movement ended in the early 1980s with the conclusion of the Sears, Roebuck, and Co. affirmative action cases and the transformation and consolidation of American department stores. In documenting the experiences of African American workers and consumers during this era, Parker highlights the department store as a key site for the inception of a modern black middle class, and demonstrates the ways that both work and consumption were battlegrounds for civil rights.
Author: Jason Chambers
Publisher: University of Pennsylvania Press
ISBN: 0812203852
Category : History
Languages : en
Pages : 330
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Book Description
Until now, most works on the history of African Americans in advertising have focused on the depiction of blacks in advertisements. As the first comprehensive examination of African American participation in the industry, Madison Avenue and the Color Line breaks new ground by examining the history of black advertising employees and agency owners. For much of the twentieth century, even as advertisers chased African American consumer dollars, the doors to most advertising agencies were firmly closed to African American professionals. Over time, black participation in the industry resulted from the combined efforts of black media, civil rights groups, black consumers, government organizations, and black advertising and marketing professionals working outside white agencies. Blacks positioned themselves for jobs within the advertising industry, especially as experts on the black consumer market, and then used their status to alter stereotypical perceptions of black consumers. By doing so, they became part of the broader effort to build an African American professional and entrepreneurial class and to challenge the negative portrayals of blacks in American culture. Using an extensive review of advertising trade journals, government documents, and organizational papers, as well as personal interviews and the advertisements themselves, Jason Chambers weaves individual biographies together with broader events in U.S. history to tell how blacks struggled to bring equality to the advertising industry.
Author: Robert E. Weems
Publisher: NYU Press
ISBN: 0814795404
Category : History
Languages : en
Pages : 325
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Book Description
Business in Black and White provides a panoramic discussion of various initiatives that American presidents have supported to promote black business development in the United States. Many assume that U.S. government interest in promoting black entrepreneurship began with Richard Nixon's establishment of the Office of Minority Business Enterprise (OMBE) in 1969. Drawn from a variety of sources, Robert E. Weems, Jr.'s comprehensive work extends the chronology back to the Coolidge Administration with a compelling discussion of the Commerce Departmen's “Division of Negro Affairs.” Weems deftly illustrates how every administration since Coolidge has addressed the subject of black business development, from campaign promises to initiatives to downright roadblocks. Although the governmen's influence on black business dwindled during the Eisenhower Administration, Weems points out that the subject was reinvigorated during the Kennedy and Johnson Administrations and, in fact, during the early-to-mid 1960s, when “civil rights” included the right to own and operate commercial enterprises. After Nixon's resignation, support for black business development remained intact, though it met resistance and continues to do so even today. As a historical text with contemporary significance, Business in Black and White is an original contribution to the realms of African American history, the American presidency, and American business history.
Author: Laura Warren Hill
Publisher: University Rochester Press
ISBN: 1580464033
Category : Business & Economics
Languages : en
Pages : 356
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Book Description
Explores business development in the Black power era and the centrality of economic goals to the larger black freedom movement. The Business of Black Power emphasizes the centrality of economic goals to the larger black freedom movement and explores the myriad forms of business development in the Black power era. This volume charts a new course forBlack power studies and business history, exploring both the business ventures that Black power fostered and the impact of Black power on the nation's business world. Black activists pressed business leaders, corporations, and various levels of government into supporting a range of economic development ventures, from Black entrepreneurship, to grassroots experiments in economic self-determination, to indigenous attempts to rebuild inner-city markets in thewake of disinvestment. They pioneered new economic and development strategies, often in concert with corporate executives and public officials. Yet these same actors also engaged in fierce debates over the role of business in strengthening the movement, and some African Americans outright rejected capitalism or collaboration with business. The ten scholars in this collection bring fresh analysis to this complex intersection of African American and business history to reveal how Black power advocates, or those purporting a Black power agenda, engaged business to advance their economic, political, and social goals. They show the business of Black power taking place in thestreets, boardrooms, journals and periodicals, corporations, courts, and housing projects of America. In short, few were left untouched by the influence of this movement. Laura Warren Hill is assistant professor of history at Bloomfield College. Julia Rabig is a lecturer at Dartmouth College.
Author: Sarah Banet-Weiser
Publisher: NYU Press
ISBN: 0814787134
Category : Political Science
Languages : en
Pages : 280
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Book Description
While the practice of branding is typically understood as a tool of marketing, a method of attaching social meaning to a commodity as a way to make it more personally resonant with consumers, Banet-Weiser argues that in the contemporary era, brands are about culture as much as they are about economics.
Author: Jerald Podair
Publisher: Routledge
ISBN: 1317485661
Category : History
Languages : en
Pages : 434
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Book Description
The Routledge History of the Twentieth-Century United States is a comprehensive introduction to the most important trends and developments in the study of modern United States history. Driven by interdisciplinary scholarship, the thirty-four original chapters underscore the vast range of identities, perspectives and tensions that contributed to the growth and contested meanings of the United States in the twentieth century. The chronological and topical breadth of the collection highlights critical political and economic developments of the century while also drawing attention to relatively recent areas of research, including borderlands, technology and disability studies. Dynamic and flexible in its possible applications, The Routledge History of the Twentieth-Century United States offers an exciting new resource for the study of modern American history.
Author: Kenneth L. Kusmer
Publisher: University of Chicago Press
ISBN: 0226465128
Category : Social Science
Languages : en
Pages : 552
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Book Description
Historians have devoted surprisingly little attention to African American urban history ofthe postwar period, especially compared with earlier decades. Correcting this imbalance, African American Urban History since World War II features an exciting mix of seasoned scholars and fresh new voices whose combined efforts provide the first comprehensive assessment of this important subject. The first of this volume’s five groundbreaking sections focuses on black migration and Latino immigration, examining tensions and alliances that emerged between African Americans and other groups. Exploring the challenges of residential segregation and deindustrialization, later sections tackle such topics as the real estate industry’s discriminatory practices, the movement of middle-class blacks to the suburbs, and the influence of black urban activists on national employment and social welfare policies. Another group of contributors examines these themes through the lens of gender, chronicling deindustrialization’s disproportionate impact on women and women’s leading roles in movements for social change. Concluding with a set of essays on black culture and consumption, this volume fully realizes its goal of linking local transformations with the national and global processes that affect urban class and race relations.
Author: Paul D. Moreno
Publisher: LSU Press
ISBN: 0807148822
Category : Social Science
Languages : en
Pages : 435
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Book Description
In Black Americans and Organized Labor, Paul D. Moreno offers a bold reinterpretation of the role of race and racial discrimination in the American labor movement. Moreno applies insights of the law-and-economics movement to formulate a powerfully compelling labor-race theorem of elegant simplicity: White unionists found that race was a convenient basis on which to do what unions do -- control the labor supply. Not racism pure and simple but "the economics of discrimination" explains historic black absence and under-representation in unions. Moreno's sweeping reexamination stretches from the antebellum period to the present, integrating principal figures such as Frederick Douglass and Samuel Gompers, Isaac Myers and Booker T. Washington, and W. E. B. Du Bois and A. Philip Randolph. He traces changing attitudes and practices during the simultaneous black migration to the North and consolidation of organized labor's power, through the confusing and conflicted post-World War II period, during the course of the civil rights movement, and into the era of affirmative action. Maneuvering across a wide span of time and a broad array of issues, Moreno brings remarkable clarity to the question of the importance of race in unions. He impressively weaves together labor, policy, and African American history into a cogent, persuasive revisionist study that cannot be ignored.
