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Business & Economics
1998-02 1998-02

Desegregating the Dollar

Author: Robert E. Weems
Publisher: NYU Press
ISBN: 0814792901
Category : Business & Economics
Languages : en
Pages : 206

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Book Description
Despite African Americans' nearly $500 billion collective annual spending power, surprisingly little attention has been devoted to the ways U.S. businesses have courted black dollars in postslavery America. Desegregating the Dollar presents the first fully integrated history of black consumerism during the last century.