Desafios e Estratégias para a Atração de Novos Clientes: Um Estudo sobre Pequenos Negócios no Contexto Pós-Pandemia

Desafios e Estratégias para a Atração de Novos Clientes: Um Estudo sobre Pequenos Negócios no Contexto Pós-Pandemia PDF Author: Tiago Carvalho
Publisher: Editora Dialética
ISBN: 6527033974
Category : Business & Economics
Languages : pt-BR
Pages : 73

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Book Description
Descubra como transformar seu pequeno negócio em uma máquina de atração de clientes com o livro "Desafios e Estratégias para a Atração de Novos Clientes: Um Estudo sobre Pequenos Negócios no Contexto Pós-Pandemia". Tiago Siqueira de Carvalho revela estratégias inovadoras e insights valiosos para empreendedores prosperarem no competitivo mercado digital. Com uma abordagem prática e baseada em pesquisa qualitativa, o autor explora como a criatividade humana e a ciência de dados podem ser aliados poderosos na construção de uma estratégia de marketing eficaz. O livro apresenta soluções práticas para superar barreiras tecnológicas e aproveitar as oportunidades do ambiente digital, ajudando você a transformar desafios em oportunidades. Além disso, "Desafios e Estratégias para a Atração de Novos Clientes" destaca a importância da experiência do cliente, oferecendo dicas valiosas sobre como garantir a satisfação e a fidelização desde o primeiro contato até o pós-venda. Aprenda como grandes e pequenas empresas utilizam inovações tecnológicas para revolucionar suas práticas e alcançar o sucesso no mercado digital. Este guia é perfeito para empreendedores que buscam inovar, aumentar suas vendas e conquistar novos clientes. Não perca a oportunidade de revolucionar seu negócio com as estratégias apresentadas por Tiago Siqueira de Carvalho. Prepare-se para transformar seu pequeno negócio em um gigante digital!

An Introduction to Online Platforms and Their Role in the Digital Transformation

An Introduction to Online Platforms and Their Role in the Digital Transformation PDF Author: OECD
Publisher: OECD Publishing
ISBN: 926455954X
Category :
Languages : en
Pages : 218

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Book Description
This report contains detailed profiles of twelve of the world’s leading platform companies and derives insights from those profiles about what platforms actually do, how they do it, and why they succeed financially.

The One and Only Sparkella

The One and Only Sparkella PDF Author: Channing Tatum
Publisher: Feiwel & Friends
ISBN: 1250838576
Category : Juvenile Fiction
Languages : en
Pages : 48

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Book Description
An Instant #1 New York Times Bestseller! A Publishers Weekly Bestseller! Leading actor, producer and director Channing Tatum's picture book debut, The One and Only Sparkella is a charming ode to self-esteem and the love between a father and daughter—illustrated by Kim Barnes. Ella is excited for her first day at a new school. Glimmering pencil case? Check! Shimmering backpack? Check! Glittery ribbons in her hair? Check! She can't wait to meet the other kids and share her sparkly personality. But her first day doesn't go quite as planned: Her new classmates don't like her disco-ball shoes, her PB&J-with-sprinkles sandwich, or her rainbow-y unicorn painting. Ella decides to try to be less sparkly at school the next day so the other kids won't make fun of her. But with a little help from her dad, she soon learns the importance of just being herself, no matter what other people say.

Sexuality, Politics and AIDS in Brazil

Sexuality, Politics and AIDS in Brazil PDF Author: Herbet Daniel
Publisher: Routledge
ISBN: 1135721858
Category : Health & Fitness
Languages : en
Pages : 200

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Book Description
First published in 1993. Routledge is an imprint of Taylor & Francis, an informa company.

Systems Convening: a Crucial Form of Leadership for the 21st Century

Systems Convening: a Crucial Form of Leadership for the 21st Century PDF Author: Beverly Wenger-Trayner
Publisher: Social Learning Lab
ISBN: 9789895329007
Category : Education
Languages : en
Pages : 126

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Book Description
The book shines a light on the important work that many people are doing around the world. You may not have heard about them; what they do is rarely in their job description. You may not even be aware of what they do; they tend to act as enablers rather than taking credit or seeking the spotlight. But they are here-working to make a difference in complex social landscapes. We call them systems conveners. Systems conveners enable learning across boundaries, connect people across silos, and convene them to work on what they see can be achieved if a broader range of views are brought to bear. In this, they have a vital role to play in helping us address the complex challenges of the 21st century. The book starts with portraits of systems conveners working in different contexts including doing community development in villages in Zambia, bringing together different groups in a U.S. town to do urban planning, tackling tribal conflict resolution in Nigeria, and undertaking systems transformation in the UK National Health Service. To provide a clear articulation of the role and practice of systems conveners, the book then describes seven aspects of the work they do, with quotes from practitioners to bring these descriptions to life. The book ends with a framework for understanding and guiding systems convening. For many people, being a systems convener is only something that exists in retrospect. This highly readable book does not require familiarity with systems theory or practice. It is for and about people who find themselves doing systems convening simply because it is essential to the difference they care to make. We hope that shining a light on this work will be useful for those who already do it, for those looking for a way in, and for those who are in a position to sponsor the work. If you are a systems convener, we hope you recognize yourself in these pages and see that you are not alone. We hope you gain some language to describe what you do and find some inspiration in the approaches, practices, and strategies of your peers.

Innovation for Systems Information and Decision

Innovation for Systems Information and Decision PDF Author: Adiel Teixeira de Almeida
Publisher: Springer Nature
ISBN: 3030917681
Category : Computers
Languages : en
Pages : 159

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Book Description
This book constitutes the refereed proceedings of the Third International Meeting on Innovation for Systems Information and Decision, INSID 2021, which was held during December 1-3, 2021. The conference was initially planned to take place in Recife, Brazil, but changed to a virtual meeting due to the COVID-19 pandemic. The 9 full papers presented in this volume were carefully reviewed and selected from a total of 76 submissions. They reflect methodological improvements and advances in multi-criteria decision-making/multi-criteria decision-aid (MCDM/MCDA) oriented toward real-world applications, which contribute to the understanding of relevant developments of current research on and future trends of innovation for systems information and decision.

The Hegemonic Male

The Hegemonic Male PDF Author: Miguel Vale de Almeida
Publisher: Berghahn Books
ISBN: 9781571818911
Category : Masculinity
Languages : en
Pages : 196

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Book Description
Much revised and updated, this edition (last, 1990) first discusses the trend toward democracy in the face of inequitable income distribution, debt, and violence. The remainder of the volume consists of a country-by-country political analysis of Latin America, including the Caribbean. Annotation copyright by Book News, Inc., Portland, OR

Narrative Methods for Organizational & Communication Research

Narrative Methods for Organizational & Communication Research PDF Author: David M. Boje
Publisher: SAGE
ISBN: 0761965874
Category : Social Science
Languages : en
Pages : 159

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Book Description
`The book is a unique and excellent introduction to postmodern narrative analyses' - Organization Studies `[This book] should succeed in putting the metaphorical cat amongst just about every metaphorical pigeon that might imaginably take flight within the organization and communication research arenas. Story time will never be the same again, nor will interpretative research' - Stewart Clegg, University of Technology, Sydney `Timely and first rate. It nicely stretches a reader's thinking about the topic' - Thomas Lee, University of Washington, School of Business `David Boje is a pioneering theorist in organization studies and management... [His book] is yet another example of Boje's pioneering spirit and concern for exactitude. [His] scholarly account of narrative and antenarrative methods is both corrective and exploratory of how stories must be understood in terms of their own internal dynamics, and not viewed as static entities. Boje's book is a magnificent start... A book that breaks new ground in organizational analysis, this is a must-read for researchers and practitioners in the fields of organization and management studies' - Adrian Carr, University of Western Sydney `Boje masterfully shows how to analyze texts and ideas before they are reduced and fitted into the dominant ideological frameworks of the day. [He] provides a powerful tool for achieving greater democracy in how we approach doing social science... [and] liberates our capacity to make meanings for ourselves' - Paul Hirsch, Northwestern University, Kellogg Graduate School of Management `This is an important book. It is a major methodological contribution to critical, postmodern studies of organizations and management. It is essential reading for critical management scholars' - Robert P. Gephart, Jr., University of Alberta School of Business `David Boje has emerged as the leading postmodern thinker in management theory and organization science. His prolific output lights the path for others to follow in a field awakening to the challenge of postmodern critical theory. Updating and revising narrative theory for the prevailing "postmodern condition," Boje masterfully reconstructs the concepts and methods of storytelling, as he subverts the dominant principles of modernist organization theory. He offers a subtle and complex notion of narrative... This impressive book should leave an indelible mark on management and organization studies' - Steven Best, University of Texas, El Paso An essential guide for academics and researchers needing to look at alternative discourse analysis strategies. As a research tool, narrative methods have become increasingly useful in organization studies, where much research involves the interpretation of 'stories' in some form. This methodology can be applied where qualitative story analyses can help to assess interview, newspaper or web document stories for research projects. In this book, Boje sets out eight analysis options that can deal with storytelling, recognizing that stories in organizations can be self-destructing, flowing, networking and not at all static. In so doing, he shows ways in which narrative methods can be supplemented by 'antenarrative' methods, where fragmented and collective storytelling can be interpreted. A valuable resource that will be widely used in organizational or communications research, for graduate level qualitative methods seminars and by researchers wanting to do story analysis. David Boje is Professor at the New Mexico State University. He is also on the editorial board of the journal Organization.

Cybersecurity for Industry 4.0

Cybersecurity for Industry 4.0 PDF Author: Lane Thames
Publisher: Springer
ISBN: 3319506609
Category : Computers
Languages : en
Pages : 273

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Book Description
This book introduces readers to cybersecurity and its impact on the realization of the Industry 4.0 vision. It covers the technological foundations of cybersecurity within the scope of the Industry 4.0 landscape and details the existing cybersecurity threats faced by Industry 4.0, as well as state-of-the-art solutions with regard to both academic research and practical implementations. Industry 4.0 and its associated technologies, such as the Industrial Internet of Things and cloud-based design and manufacturing systems are examined, along with their disruptive innovations. Further, the book analyzes how these phenomena capitalize on the economies of scale provided by the Internet. The book offers a valuable resource for practicing engineers and decision makers in industry, as well as researchers in the design and manufacturing communities and all those interested in Industry 4.0 and cybersecurity.

Tourism Business Frontiers

Tourism Business Frontiers PDF Author: Dimitrios Buhalis
Publisher: Routledge
ISBN: 0750663774
Category : Business & Economics
Languages : en
Pages : 298

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Book Description
Provides a brief historical overview of tourism, but delves deeper to discuss emerging trends, consumer types, and looks at the way the industry is itself changing and developing. Companion text: Tourism Dynamics.