Author: Dennis Adams
Publisher: R&L Education
ISBN: 1607096366
Category : Education
Languages : en
Pages : 175
Book Description
Technology is viewed as a powerful force both in and out of school and has long been linked with math and science. Although concepts and activities of this book apply to any grade, the primary focus is on the elementary and middle school levels. This book provides principles and practical strategies for promoting creative and innovative work in math, science, and technology. The authors pay close attention to the social nature of learning and how collaboration can spark student interest in open-ended problem-solving. Shining a light on mathematic, scientific, and technological processes gives everyone more control over what is going on around them and increases understanding of how things work.
Demystify Math, Science, and Technology
Author: Dennis Adams
Publisher: R&L Education
ISBN: 1607096366
Category : Education
Languages : en
Pages : 175
Book Description
Technology is viewed as a powerful force both in and out of school and has long been linked with math and science. Although concepts and activities of this book apply to any grade, the primary focus is on the elementary and middle school levels. This book provides principles and practical strategies for promoting creative and innovative work in math, science, and technology. The authors pay close attention to the social nature of learning and how collaboration can spark student interest in open-ended problem-solving. Shining a light on mathematic, scientific, and technological processes gives everyone more control over what is going on around them and increases understanding of how things work.
Publisher: R&L Education
ISBN: 1607096366
Category : Education
Languages : en
Pages : 175
Book Description
Technology is viewed as a powerful force both in and out of school and has long been linked with math and science. Although concepts and activities of this book apply to any grade, the primary focus is on the elementary and middle school levels. This book provides principles and practical strategies for promoting creative and innovative work in math, science, and technology. The authors pay close attention to the social nature of learning and how collaboration can spark student interest in open-ended problem-solving. Shining a light on mathematic, scientific, and technological processes gives everyone more control over what is going on around them and increases understanding of how things work.
Innovation Renaissance
Author: John E. Ettlie
Publisher: Routledge
ISBN: 9780429402326
Category : Business & Economics
Languages : en
Pages : 182
Book Description
"Innovation is not easy. Understanding the liability of newness but the potential for greatness is the central theme of this work. Innovation Renaissance explores and debunks the myths that have arisen from the proliferation of misleading and often confusing popular press treatments of creativity and innovation. Examples include the notion that successful entrepreneurs are winners because they are innovative-whereas creativity and business start-up acumen are not the same, and are rarely paired-or the idea of disruptive technology, which has now become the buzzword equivalent to radical new technology products or services, despite the fact that new technologies tend to offer simple, limited-capability products or services to satisfy overlooked customer demand. The popularity of open innovation has spawned assumptions, like the idea that crowdsourcing will increase the number of truly new ideas-but in fact the more novel these ideas, the less likely they are to be adopted by incumbent firms because they are less familiar. Starting by defining innovation and the theories that have arisen surrounding it, Ettlie considers individual creativity and innovativeness, radical innovation, new products, new services, process innovation and information technology. There is special emphasis on neglected topics such as the dark side of the innovation process-the unintended consequences of new ventures. Finally, the last chapter of the book summarizes a prescriptive model of the innovation process and attempts to answer the question: what causes innovation? Three major constructs are explored: leadership, enhancing capabilities and integration. This informative and unique text is designed as a resource for postgraduate students, academics and professionals deeply committed to understanding and working through the innovation process. The book includes an introduction to the subject before moving on to an in-depth study of emerging evidence and topics in the field"--
Publisher: Routledge
ISBN: 9780429402326
Category : Business & Economics
Languages : en
Pages : 182
Book Description
"Innovation is not easy. Understanding the liability of newness but the potential for greatness is the central theme of this work. Innovation Renaissance explores and debunks the myths that have arisen from the proliferation of misleading and often confusing popular press treatments of creativity and innovation. Examples include the notion that successful entrepreneurs are winners because they are innovative-whereas creativity and business start-up acumen are not the same, and are rarely paired-or the idea of disruptive technology, which has now become the buzzword equivalent to radical new technology products or services, despite the fact that new technologies tend to offer simple, limited-capability products or services to satisfy overlooked customer demand. The popularity of open innovation has spawned assumptions, like the idea that crowdsourcing will increase the number of truly new ideas-but in fact the more novel these ideas, the less likely they are to be adopted by incumbent firms because they are less familiar. Starting by defining innovation and the theories that have arisen surrounding it, Ettlie considers individual creativity and innovativeness, radical innovation, new products, new services, process innovation and information technology. There is special emphasis on neglected topics such as the dark side of the innovation process-the unintended consequences of new ventures. Finally, the last chapter of the book summarizes a prescriptive model of the innovation process and attempts to answer the question: what causes innovation? Three major constructs are explored: leadership, enhancing capabilities and integration. This informative and unique text is designed as a resource for postgraduate students, academics and professionals deeply committed to understanding and working through the innovation process. The book includes an introduction to the subject before moving on to an in-depth study of emerging evidence and topics in the field"--
The Philosophy of Creativity
Author: Elliot Samuel Paul
Publisher:
ISBN: 0199836965
Category : Philosophy
Languages : en
Pages : 337
Book Description
Creativity pervades human life. It is the mark of individuality, the vehicle of self-expression, and the engine of progress in every human endeavor. It also raises a wealth of neglected and yet evocative philosophical questions. The Philosophy of Creativity takes up these questions and, in doing so, illustrates the value of interdisciplinary exchange.
Publisher:
ISBN: 0199836965
Category : Philosophy
Languages : en
Pages : 337
Book Description
Creativity pervades human life. It is the mark of individuality, the vehicle of self-expression, and the engine of progress in every human endeavor. It also raises a wealth of neglected and yet evocative philosophical questions. The Philosophy of Creativity takes up these questions and, in doing so, illustrates the value of interdisciplinary exchange.
Creativity
Author: Robert W. Weisberg
Publisher: John Wiley & Sons
ISBN: 1119239346
Category : Psychology
Languages : en
Pages : 553
Book Description
How cognitive psychology explains human creativity Conventional wisdom holds that creativity is a mysterious quality present in a select few individuals. The rest of us, the common view goes, can only stand in awe of great creative achievements: we could never paint Guernica or devise the structure of the DNA molecule because we lack access to the rarified thoughts and inspirations that bless geniuses like Picasso or Watson and Crick. Presented with this view, today's cognitive psychologists largely differ finding instead that "ordinary" people employ the same creative thought processes as the greats. Though used and developed differently by different people, creativity can and should be studied as a positive psychological feature shared by all humans. Creativity: Understanding Innovation in Problem Solving, Science, Invention, and the Arts presents the major psychological theories of creativity and illustrates important concepts with vibrant and detailed case studies that exemplify how to study creative acts with scientific rigor. Creativity includes: * Two in-depth case studies--Watson and Crick's modeling of the DNA structure and Picasso's painting of Guernica-- serve as examples throughout the text * Methods used by psychologists to study the multiple facets of creativity * The "ordinary thinking" or cognitive view of creativity and its challengers * How problem-solving and experience relate to creative thinking * Genius and madness and the relationship between creativity and psychopathology * The possible role of the unconscious in creativity * Psychometrics--testing for creativity and how personality factors affect creativity * Confluence theories that use cognitive, personality, environmental, and other components to describe creativity Clearly and engagingly written by noted creativity expert Robert Weisberg, Creativity: Understanding Innovation in Problem Solving, Science, Invention, and the Arts takes both students and lay readers on an in-depth journey through contemporary cognitive psychology, showing how the discipline understands one of the most fundamental and fascinating human abilities. "This book will be a hit. It fills a large gap in the literature. It is a well-written, scholarly, balanced, and engaging book that will be enjoyed by students and faculty alike." --David Goldstein, University of Toronto
Publisher: John Wiley & Sons
ISBN: 1119239346
Category : Psychology
Languages : en
Pages : 553
Book Description
How cognitive psychology explains human creativity Conventional wisdom holds that creativity is a mysterious quality present in a select few individuals. The rest of us, the common view goes, can only stand in awe of great creative achievements: we could never paint Guernica or devise the structure of the DNA molecule because we lack access to the rarified thoughts and inspirations that bless geniuses like Picasso or Watson and Crick. Presented with this view, today's cognitive psychologists largely differ finding instead that "ordinary" people employ the same creative thought processes as the greats. Though used and developed differently by different people, creativity can and should be studied as a positive psychological feature shared by all humans. Creativity: Understanding Innovation in Problem Solving, Science, Invention, and the Arts presents the major psychological theories of creativity and illustrates important concepts with vibrant and detailed case studies that exemplify how to study creative acts with scientific rigor. Creativity includes: * Two in-depth case studies--Watson and Crick's modeling of the DNA structure and Picasso's painting of Guernica-- serve as examples throughout the text * Methods used by psychologists to study the multiple facets of creativity * The "ordinary thinking" or cognitive view of creativity and its challengers * How problem-solving and experience relate to creative thinking * Genius and madness and the relationship between creativity and psychopathology * The possible role of the unconscious in creativity * Psychometrics--testing for creativity and how personality factors affect creativity * Confluence theories that use cognitive, personality, environmental, and other components to describe creativity Clearly and engagingly written by noted creativity expert Robert Weisberg, Creativity: Understanding Innovation in Problem Solving, Science, Invention, and the Arts takes both students and lay readers on an in-depth journey through contemporary cognitive psychology, showing how the discipline understands one of the most fundamental and fascinating human abilities. "This book will be a hit. It fills a large gap in the literature. It is a well-written, scholarly, balanced, and engaging book that will be enjoyed by students and faculty alike." --David Goldstein, University of Toronto
Creativity
Author: Elkhonon Goldberg PhD, ABPP
Publisher: Oxford University Press
ISBN: 0190466510
Category : Medical
Languages : en
Pages : 297
Book Description
What is the nature of human creativity? What are the brain processes behind its mystique? What are the evolutionary roots of creativity? How does culture help shape individual creativity? Creativity: The Human Brain in the Age of Innovation by Elkhonon Goldberg is arguably the first ever book to address these and other questions in a way that is both rigorous and engaging, demystifying human creativity for the general public. The synthesis of neuroscience and the humanities is a unique feature of the book, making it of interest to an unusually broad range of readership. Drawing on a number of cutting-edge discoveries from brain research as well as on his own insights as a neuroscientist and neuropsychologist, Goldberg integrates them with a wide-ranging discussion of history, culture, and evolution to arrive at an original, compelling, and at times provocative understanding of the nature of human creativity. To make his argument, Goldberg discusses the origins of language, the nature of several neurological disorders, animal cognition, virtual reality, and even artificial intelligence. In the process, he takes the reader to different times and places, from antiquity to the future, and from Western Europe to South-East Asia. He makes bold predictions about the future directions of creativity and innovation in society, their multiple biological and cultural roots and expressions, about how they will shape society for generations to come, and even how they will change the ways the human brain develops and ages.
Publisher: Oxford University Press
ISBN: 0190466510
Category : Medical
Languages : en
Pages : 297
Book Description
What is the nature of human creativity? What are the brain processes behind its mystique? What are the evolutionary roots of creativity? How does culture help shape individual creativity? Creativity: The Human Brain in the Age of Innovation by Elkhonon Goldberg is arguably the first ever book to address these and other questions in a way that is both rigorous and engaging, demystifying human creativity for the general public. The synthesis of neuroscience and the humanities is a unique feature of the book, making it of interest to an unusually broad range of readership. Drawing on a number of cutting-edge discoveries from brain research as well as on his own insights as a neuroscientist and neuropsychologist, Goldberg integrates them with a wide-ranging discussion of history, culture, and evolution to arrive at an original, compelling, and at times provocative understanding of the nature of human creativity. To make his argument, Goldberg discusses the origins of language, the nature of several neurological disorders, animal cognition, virtual reality, and even artificial intelligence. In the process, he takes the reader to different times and places, from antiquity to the future, and from Western Europe to South-East Asia. He makes bold predictions about the future directions of creativity and innovation in society, their multiple biological and cultural roots and expressions, about how they will shape society for generations to come, and even how they will change the ways the human brain develops and ages.
Brain Training
Author: DK
Publisher: Penguin
ISBN: 0756668719
Category : Self-Help
Languages : en
Pages : 194
Book Description
Brain Training is an easy-to-digest collection of puzzles and tips to help exercise the brain and keep the cognitive faculties razor-sharp. Brain Training covers key areas of brain function, including memory, perception, problem-solving, verbal reasoning, and the body (how diet, exercise, meditation and other physical and mental fillips can raise brainpower). Each chapter then concentrates on a specific brain function, beginning with a lively explanation of how it works and then offers the most effective prescriptions available to exercise that particular mental function. For those who are struggling with memory, those having trouble learning new things, or those facing the pressures of exams - in fact, by anyone who wishes to maximize their cognitive potential - Brain Training is an indispensable resource to get the flabbiest brain fighting fit once again.
Publisher: Penguin
ISBN: 0756668719
Category : Self-Help
Languages : en
Pages : 194
Book Description
Brain Training is an easy-to-digest collection of puzzles and tips to help exercise the brain and keep the cognitive faculties razor-sharp. Brain Training covers key areas of brain function, including memory, perception, problem-solving, verbal reasoning, and the body (how diet, exercise, meditation and other physical and mental fillips can raise brainpower). Each chapter then concentrates on a specific brain function, beginning with a lively explanation of how it works and then offers the most effective prescriptions available to exercise that particular mental function. For those who are struggling with memory, those having trouble learning new things, or those facing the pressures of exams - in fact, by anyone who wishes to maximize their cognitive potential - Brain Training is an indispensable resource to get the flabbiest brain fighting fit once again.
Chi and Creativity
Author: Elise Dirlam Ching
Publisher: Blue Snake Books
ISBN: 1583948759
Category : Body, Mind & Spirit
Languages : en
Pages : 351
Book Description
Most people tend to idealize artists, writers, and others of the “creative class” as uniquely gifted. But the capacity to create is part of being human–whether that means writing, making art, cooking, gardening, sewing, dancing, acting, singing, or virtually any activity. In Chi and Creativity, Kaleo Ching and Elise Dirlam Ching show readers how to use a wide range of strategies to harness the energy of chi to uncover, and cultivate, that often elusive inner artist.Based on their popular workshops, the authors offer an integrative process to generate the joy, wonder, and sense of well-being necessary for artistic self-expression. Specific exercises draw on everything from acupressure and breathing techniques to Chi Kung movement and meditation. Through Chi Awareness, the body, mind, emotions, and spirit come into greater harmony. Through guided imagery, they dialogue. Through journaling, they speak. Through art, they join in creative expression of the inner discoveries along the path to greater balance and integration. Chi and Creativity is the authors’ way of sharing this magical transformative process and can be used by anyone who wants to add fuel to their creative fires.
Publisher: Blue Snake Books
ISBN: 1583948759
Category : Body, Mind & Spirit
Languages : en
Pages : 351
Book Description
Most people tend to idealize artists, writers, and others of the “creative class” as uniquely gifted. But the capacity to create is part of being human–whether that means writing, making art, cooking, gardening, sewing, dancing, acting, singing, or virtually any activity. In Chi and Creativity, Kaleo Ching and Elise Dirlam Ching show readers how to use a wide range of strategies to harness the energy of chi to uncover, and cultivate, that often elusive inner artist.Based on their popular workshops, the authors offer an integrative process to generate the joy, wonder, and sense of well-being necessary for artistic self-expression. Specific exercises draw on everything from acupressure and breathing techniques to Chi Kung movement and meditation. Through Chi Awareness, the body, mind, emotions, and spirit come into greater harmony. Through guided imagery, they dialogue. Through journaling, they speak. Through art, they join in creative expression of the inner discoveries along the path to greater balance and integration. Chi and Creativity is the authors’ way of sharing this magical transformative process and can be used by anyone who wants to add fuel to their creative fires.
Creativity, Inc. (The Expanded Edition)
Author: Ed Catmull
Publisher: Random House
ISBN: 0593594657
Category : Business & Economics
Languages : en
Pages : 366
Book Description
The co-founder and longtime president of Pixar updates and expands his 2014 New York Times bestseller on creative leadership, reflecting on the management principles that built Pixar’s singularly successful culture, and on all he learned during the past nine years that allowed Pixar to retain its creative culture while continuing to evolve. “Might be the most thoughtful management book ever.”—Fast Company For nearly thirty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner eighteen Academy Awards. The joyous storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, Catmull reveals the ideals and techniques that have made Pixar so widely admired—and so profitable. As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie’s success—and in the twenty-five movies that followed—was the unique environment that Catmull and his colleagues built at Pixar, based on philosophies that protect the creative process and defy convention, such as: • Give a good idea to a mediocre team and they will screw it up. But give a mediocre idea to a great team and they will either fix it or come up with something better. • It’s not the manager’s job to prevent risks. It’s the manager’s job to make it safe for others to take them. • The cost of preventing errors is often far greater than the cost of fixing them. • A company’s communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody. Creativity, Inc. has been significantly expanded to illuminate the continuing development of the unique culture at Pixar. It features a new introduction, two entirely new chapters, four new chapter postscripts, and changes and updates throughout. Pursuing excellence isn’t a one-off assignment but an ongoing, day-in, day-out, full-time job. And Creativity, Inc. explores how it is done.
Publisher: Random House
ISBN: 0593594657
Category : Business & Economics
Languages : en
Pages : 366
Book Description
The co-founder and longtime president of Pixar updates and expands his 2014 New York Times bestseller on creative leadership, reflecting on the management principles that built Pixar’s singularly successful culture, and on all he learned during the past nine years that allowed Pixar to retain its creative culture while continuing to evolve. “Might be the most thoughtful management book ever.”—Fast Company For nearly thirty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner eighteen Academy Awards. The joyous storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, Catmull reveals the ideals and techniques that have made Pixar so widely admired—and so profitable. As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie’s success—and in the twenty-five movies that followed—was the unique environment that Catmull and his colleagues built at Pixar, based on philosophies that protect the creative process and defy convention, such as: • Give a good idea to a mediocre team and they will screw it up. But give a mediocre idea to a great team and they will either fix it or come up with something better. • It’s not the manager’s job to prevent risks. It’s the manager’s job to make it safe for others to take them. • The cost of preventing errors is often far greater than the cost of fixing them. • A company’s communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody. Creativity, Inc. has been significantly expanded to illuminate the continuing development of the unique culture at Pixar. It features a new introduction, two entirely new chapters, four new chapter postscripts, and changes and updates throughout. Pursuing excellence isn’t a one-off assignment but an ongoing, day-in, day-out, full-time job. And Creativity, Inc. explores how it is done.
The Creative Mindset
Author: Jeff DeGraff
Publisher: Berrett-Koehler Publishers
ISBN: 1523090170
Category : Business & Economics
Languages : en
Pages : 166
Book Description
“Jeff and Staney emphasize that small acts of creativity can have huge consequences and that ordinary people can do extraordinary things if they can see the opportunities in front of them.” —Mitch Jacobson, Executive Director, Austin Technology Incubator, UT Blackstone LaunchPad, University of Texas at Austin Nearly all of today's major innovation workshops and programs call on organizations to drive innovation. What they miss is that innovation comes from the personal creativity of individuals. And creativity doesn't require an advanced education or technical skills—all employees can be creative. Often, all they lack is a fitting mindset and the right skills. The Creative Mindset brings how-to advice, tools, and techniques from two master innovators who have taught and worked with over half of all Fortune 500 companies. Jeff and Staney DeGraff introduce six essential creative-thinking skills that can be easily mastered with limited practice and remembered as the acronym CREATE: Concentrate, Replicate, Elaborate, Associate, Translate, and Evaluate. These six skills, sequenced as steps, simplify and summarize the most important research on creative thinking and draw on over thirty years of real-world application in some of the most innovative organizations in the world. It's time to rethink the way we make innovation happen. Individual creativity is an immense untapped resource, and you don't have to be Beethoven to make a big difference. As the spirit of chef Gusteau proclaims in the Pixar classic Ratatouille, “Anyone can cook.”
Publisher: Berrett-Koehler Publishers
ISBN: 1523090170
Category : Business & Economics
Languages : en
Pages : 166
Book Description
“Jeff and Staney emphasize that small acts of creativity can have huge consequences and that ordinary people can do extraordinary things if they can see the opportunities in front of them.” —Mitch Jacobson, Executive Director, Austin Technology Incubator, UT Blackstone LaunchPad, University of Texas at Austin Nearly all of today's major innovation workshops and programs call on organizations to drive innovation. What they miss is that innovation comes from the personal creativity of individuals. And creativity doesn't require an advanced education or technical skills—all employees can be creative. Often, all they lack is a fitting mindset and the right skills. The Creative Mindset brings how-to advice, tools, and techniques from two master innovators who have taught and worked with over half of all Fortune 500 companies. Jeff and Staney DeGraff introduce six essential creative-thinking skills that can be easily mastered with limited practice and remembered as the acronym CREATE: Concentrate, Replicate, Elaborate, Associate, Translate, and Evaluate. These six skills, sequenced as steps, simplify and summarize the most important research on creative thinking and draw on over thirty years of real-world application in some of the most innovative organizations in the world. It's time to rethink the way we make innovation happen. Individual creativity is an immense untapped resource, and you don't have to be Beethoven to make a big difference. As the spirit of chef Gusteau proclaims in the Pixar classic Ratatouille, “Anyone can cook.”
The Do-It-Yourself Lobotomy
Author: Tom Monahan
Publisher: John Wiley & Sons
ISBN: 0471263753
Category : Business & Economics
Languages : en
Pages : 275
Book Description
In der modernen Unternehmenswelt gehören kreative und originelle Ideen zum wesentlichen Bestandteil der Markenstrategie. "The Do-it-Yourself Lobotomy" beschreibt sichere Methoden, wie man den Kopf frei bekommt, und wie man sich selbst und andere zu aktiver Kreativität inspiriert. Bei den von Autor Tom Monahan entwickelten Techniken, darunter auch seine '180-degree ThinkingTM'- und 100 MPH-Methode, handelt es sich um leicht anzuwendende Strategien, mit deren Hilfe neue Ideen freigesetzt, kreative Produktentwicklung und das Erstellen kreativer Werbe- und Marketingpläne erleichtert werden. Hier lernen Sie, wie Sie sich mit Hilfe von kreativem Denken und erprobten Techniken bei der Entwicklung neuer Produkte und Dienstleistungen, Namen, Werbeideen und kundenorientierten Lösungen einen Wettbewerbsvorteil verschaffen, Am Beispiel von Unternehmen wie z.B. McDonald's, VIACOM und ABC Sports demonstriert Monahan anschaulich, wie diese Techniken funktionieren. Ein Band aus der bekannten 'Adweek'-Reihe. Autor Tom Monahan ist ein absoluter Experte auf diesem Gebiet. Der ehemalige Creative Director und Mitbegründer der Leonard Monahan Werbeagentur ist heute als führender Consultant in Sachen Creative Thinking tätig. Als President und Head Coach der Before and After Inc. zählt er Unternehmen wie Conde Nast, The Wall Street Journal, Washington Post und Putnam Investments zu seinen Stammkunden.
Publisher: John Wiley & Sons
ISBN: 0471263753
Category : Business & Economics
Languages : en
Pages : 275
Book Description
In der modernen Unternehmenswelt gehören kreative und originelle Ideen zum wesentlichen Bestandteil der Markenstrategie. "The Do-it-Yourself Lobotomy" beschreibt sichere Methoden, wie man den Kopf frei bekommt, und wie man sich selbst und andere zu aktiver Kreativität inspiriert. Bei den von Autor Tom Monahan entwickelten Techniken, darunter auch seine '180-degree ThinkingTM'- und 100 MPH-Methode, handelt es sich um leicht anzuwendende Strategien, mit deren Hilfe neue Ideen freigesetzt, kreative Produktentwicklung und das Erstellen kreativer Werbe- und Marketingpläne erleichtert werden. Hier lernen Sie, wie Sie sich mit Hilfe von kreativem Denken und erprobten Techniken bei der Entwicklung neuer Produkte und Dienstleistungen, Namen, Werbeideen und kundenorientierten Lösungen einen Wettbewerbsvorteil verschaffen, Am Beispiel von Unternehmen wie z.B. McDonald's, VIACOM und ABC Sports demonstriert Monahan anschaulich, wie diese Techniken funktionieren. Ein Band aus der bekannten 'Adweek'-Reihe. Autor Tom Monahan ist ein absoluter Experte auf diesem Gebiet. Der ehemalige Creative Director und Mitbegründer der Leonard Monahan Werbeagentur ist heute als führender Consultant in Sachen Creative Thinking tätig. Als President und Head Coach der Before and After Inc. zählt er Unternehmen wie Conde Nast, The Wall Street Journal, Washington Post und Putnam Investments zu seinen Stammkunden.