Author: Dale Layman
Publisher: McGraw Hill Professional
ISBN: 0071433872
Category : Science
Languages : en
Pages : 427
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Book Description
Say goodbye to dry presentations, grueling formulas, and abstract theory that would put Einstein to sleep--now there's an easier way to master chemistry, biology, trigonometry, and geometry. McGraw-Hill's Demystified Series teaches complex subjects in a unique, easy-to-absorb manner and is designed for users without formal training, unlimited time, or genius IQs. Organized like self-teaching guides, they come complete with key points, background information, questions at the end of each chapter, and final exams. There's no better way to gain instant expertise! ABOUT BIOLOGY DEMYSTIFIED: * A college biology professor presents the fundamental facts, concepts, and principles of biology in an attractive and amusing framework * Great for anyone with an interest in biology, biotechnology, medicine, or the environment * Coverage includes both the anatomy and physiology of organisms as well as ecology and environmental relationships between organisms * Includes a pronunciation guide for difficult biological terms
Author: Kristin Mulrooney
Publisher: McGraw Hill Professional
ISBN: 0071601384
Category : Business & Economics
Languages : en
Pages : 306
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Book Description
Get your message across using your hands and your body language Want to communicate with the Deaf community but are mystified how to start? With American Sign Language Demystified you'll learn this unique visual language, and a whole new world of communication will be opened to you. At your own pace, you will learn basic grammar structures, discover the nuances of body positioning, master how to convey time, and build a useful vocabulary of signs and phrases. To help you on your way, the accompanying 100-minute DVD features in-depth demonstrations of how to make signs and create phrases and sentences as executed in American Sign Language. This fast and easy guide offers: A DVD that contains all the signs and phrases in the book as well as hundreds of additional vocabulary signs Quizzes at the end of each chapter to monitor your progress Etiquette you need to know when using ASL A helpful history of ASL Simple enough for a beginner but challenging enough for a more advanced student, American Sign Language Demystified will help you communicate in ASL confidently and comfortably.
Author: Donna Anselmo
Publisher: McGraw Hill Professional
ISBN: 0071737189
Category : Business & Economics
Languages : en
Pages : 401
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Book Description
The goal of marketing is simple: attract customers who will purchase your product. Getting there, though, isn't so easy. Real marketing success involves a strong foundation in everything from planning, advertising, and publicity to Internet strategies, database management, and more. Enter Marketing DeMystified. Addressing every step of the process in plain English, it helps you master all the tools at your disposal to cultivate strong brand awareness, maximize profits, and build lasting customer loyalty. Featuring realworld examples, end-of-chapter quizzes, and a final exam, Marketing DeMystified is the fuel you need to power up your marketing machine and start producing results. This fast and easy guide covers: Marketing’s four Ps . . . plus three—planning, positioning, and people Tactics for organizing a research-driven campaign Strategies for leading a marketing team Techniques for branding from the inside out Case studies of marketing successes and failures Simple enough for a novice or student, but challenging enough for a veteran marketing manager, Marketing DeMystified is the most thorough and simple shortcut to decoding key marketing concepts and principles.
Author: Todd E. Feinberg
Publisher: MIT Press
ISBN: 0262553236
Category : Psychology
Languages : en
Pages : 0
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Book Description
Demystifying consciousness: how subjective experience can be explained by natural brain and evolutionary processes. Consciousness is often considered a mystery. How can the seemingly immaterial experience of consciousness be explained by the material neurons of the brain? There seems to be an unbridgeable gap between understanding the brain as an objectively observed biological organ and accounting for the subjective experiences that come from the brain (and life processes). In this book, Todd Feinberg and Jon Mallatt attempt to demystify consciousness—to naturalize it, by explaining that the subjective, experiencing aspects of consciousness are created by natural brain processes that evolved in natural ways. Although subjective experience is unique in nature, they argue, it is not necessarily mysterious. We need not invoke the unknown or unknowable to explain its creation. Feinberg and Mallatt flesh out their theory of neurobiological naturalism (after John Searle's biological naturalism) that recognizes the many features that brains share with other living things, lists the neural features unique to conscious brains, and explains the subjective–objective barrier naturally. They investigate common neural features among the diverse groups of animals that have primary consciousness—the type of consciousness that experiences both sensations received from the world and affects such as emotions. They map the evolutionary development of consciousness and find an uninterrupted progression over time, without inserting any mysterious forces or exotic physics. Finally, bridging the previously unbridgeable, they show how subjective experience, although different from objective observation, can be naturally explained.
Author: Stan Gibilisco
Publisher: McGraw Hill Professional
ISBN: 007178215X
Category : Technology & Engineering
Languages : en
Pages : 368
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Book Description
An enlightening guide to optics Are you in the dark when it comes to understanding the science of optics? Now there's a glimmer in the gloom! Optics Demystified brings this challenging topic into focus. Written in an easy-to-follow format, this practical guide begins by covering the nature of light, the electromagnetic spectrum, reflection, refraction, and color dispersion. You'll move on to common optical devices and effects, lasers, and optical data transmission technology. Industrial, medical, and military applications are discussed, as are exotic optics such as holography. Detailed examples and concise explanations make it easy to understand the material, and end-of-chapter quizzes and a final exam help reinforce learning. It's a no-brainer! You'll get: Explanations of the particle and wave theories Analysis of optical microscopes and telescopes Functional details of fiber optics A sampling of optical illusions A time-saving approach to performing better on an exam or at work Simple enough for a beginner but challenging enough for an advanced student, Optics Demystified illuminates this vital physics topic.
Author: Dale Layman
Publisher: McGraw Hill Professional
ISBN: 0071471146
Category : Technology & Engineering
Languages : en
Pages : 433
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Book Description
Say goodbye to dry presentations, grueling formulas, and abstract theories that would put Einstein to sleep -- now there's an easier way to master the disciplines you really need to know. McGraw-Hill's Demystified Series teaches complex subjects in a unique, easy-to-absorb manner, and is perfect for users without formal training or unlimited time. They're also the most time-efficient, interestingly written "brush-ups" you can find. Organized as self-teaching guides, they come complete with key points, background information, questions at the end of each chapter, and even final exams. You'll be able to learn more in less time, evaluate your areas of strength and weakness and reinforce your knowledge and confidence. A complete, self-teaching guide to the function and interaction of bodily systems, with coverage of: comparative physiology, functions at the chemical and cellular levels, organic compounds, the cell, physiology of muscle, nerves and glands, sensory physiology, motor functions, autonomic nerves and the endocrine system, air and blood transport, digestive and genitourinary systems, and more.
Author: Alexandra Mayzler
Publisher: McGraw Hill Professional
ISBN: 007175296X
Category : Study Aids
Languages : en
Pages : 594
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Book Description
When you want to raise your SAT score but don’t want to work through hundreds of pages of subject reviews, here's a straightforward, step-by-step approach for fast and fun mastery of SAT skills SAT DeMYSTiFieD takes the mystery out of studying for the SAT by walking you step-by-step through the fundamentals of the subject. Following the easy-to-use format of the books in the bestselling DeMYSTiFieD series, SAT DeMYSTiFieD helps you build the skills you need to prepare for the test. Inside you will find: Sample practice tests at the end of each of the four sections with complete answer explanations Three comprehensive practice exams Sample tests designed to match the real SAT in degree of difficulty Classroom-tested tips and strategies for mastering every question type Extra help and practice with every math topic tested on the SAT Strategies for answering all multiple-choice and constructed response math question types on the SAT
Author: Jeff Kent
Publisher: McGraw Hill Professional
ISBN: 0071469966
Category : Computers
Languages : en
Pages : 371
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Book Description
Minimal technical jargon, step-by-step discussions, and quizzes at the end of each chapter make this an easy-to-understand guide to C++ programming. Quickly learn what a programming language is and the anatomy of C++, then jump right into creating your own programs with expert guidance. Discover functions, objects, compilers, linkers, and much more along the way. For the fast and easy way to understanding the fundamentals of C++, this is the resource you need.
Author: Keith Jack
Publisher: Newnes
ISBN: 0750678224
Category : Business & Economics
Languages : en
Pages : 954
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Book Description
This international bestseller and essential reference is the "bible" for digital video engineers and programmers worldwide. This is by far the most informative analog and digital video reference available, includes the hottest new trends and cutting-edge developments in the field.Video Demystified, Fourth Edition is a "one stop" reference guide for the various digital video technologies. The fourth edition is completely updated with all new chapters on MPEG-4, H.264, SDTV/HDTV, ATSC/DVB, and Streaming Video (Video over DSL, Ethernet, etc.), as well as discussions of the latest standards throughout. The accompanying CD-ROM is updated to include a unique set of video test files in the newest formats.
Author: David Arora
Publisher: Ten Speed Press
ISBN: 0898151694
Category : Science
Languages : en
Pages : 0
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Book Description
Simply the best and most complete mushroom field guide and reference book, MUSHROOMS DEMYSTIFIED includes descriptions and keys to more than 2,000 species of mushrooms, with more than 950 photographs. Mushroom authority David Arora provides a beginner's checklist of the 70 most distinctive and common mushrooms, plus detailed chapters on terminology, classification, habitats, mushroom cookery, mushroom toxins, and the meanings of scientific mushroom names. Beginning and experienced mushroom hunters everywhere will find MUSHROOMS DEMYSTIFIED a delightful, informative, and indispensible companion.
