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Author: James A. Pooler
Publisher: Routledge
ISBN: 1351730312
Category : Social Science
Languages : en
Pages : 148
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Book Description
This title was first published in 2002: Retailers who ignore the demographics of their customers do so at their peril. Examining the role of age and gender in the behavior and patterns of shoppers, this book looks at all shoppers as members of distinct demographic groups, each of which marches to the beat of its own drum. We can say a lot about people and their shopping behavior simply by examining their demographic group membership. For example, we can say that middle-aged shoppers have less time available for shopping, but more money. Such ideas provide valuable information about how to sell to them. Demographic targeting is the key to success when it comes to modern retailing. This book takes a look at shopping from the perspective of demography and considers the demographic group to be a crucial concept for understanding the modern shopper.
Author: James A. Pooler
Publisher: Routledge
ISBN: 1351730312
Category : Social Science
Languages : en
Pages : 148
Get Book Here
Book Description
This title was first published in 2002: Retailers who ignore the demographics of their customers do so at their peril. Examining the role of age and gender in the behavior and patterns of shoppers, this book looks at all shoppers as members of distinct demographic groups, each of which marches to the beat of its own drum. We can say a lot about people and their shopping behavior simply by examining their demographic group membership. For example, we can say that middle-aged shoppers have less time available for shopping, but more money. Such ideas provide valuable information about how to sell to them. Demographic targeting is the key to success when it comes to modern retailing. This book takes a look at shopping from the perspective of demography and considers the demographic group to be a crucial concept for understanding the modern shopper.
Author:
Publisher: DIANE Publishing
ISBN: 1428910336
Category :
Languages : en
Pages : 369
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Book Description
Nearly 40 years after the concept of finite deterrence was popularized by the Johnson administration, nuclear Mutual Assured Destruction (MAD) thinking appears to be in decline. The United States has rejected the notion that threatening population centers with nuclear attacks is a legitimate way to assure deterrence. Most recently, it withdrew from the Anti-Ballistic Missile Treaty, an agreement based on MAD. American opposition to MAD also is reflected in the Bush administration's desire to develop smaller, more accurate nuclear weapons that would reduce the number of innocent civilians killed in a nuclear strike. Still, MAD is influential in a number of ways. First, other countries, like China, have not abandoned the idea that holding their adversaries' cities at risk is necessary to assure their own strategic security. Nor have U.S. and allied security officials and experts fully abandoned the idea. At a minimum, acquiring nuclear weapons is still viewed as being sensible to face off a hostile neighbor that might strike one's own cities. Thus, our diplomats have been warning China that Japan would be under tremendous pressure to go nuclear if North Korea persisted in acquiring a few crude weapons of its own. Similarly, Israeli officials have long argued, without criticism, that they would not be second in acquiring nuclear weapons in the Middle East. Indeed, given that Israelis surrounded by enemies that would not hesitate to destroy its population if they could, Washington finds Israel's retention of a significant nuclear capability totally "understandable."
Author: Henry D. Sokolski
Publisher:
ISBN:
Category : Deterrence (Strategy)
Languages : en
Pages : 376
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Book Description
Getting MAD: Nuclear Mutual Assured Destruction, Its Origins and Practice is the first critical history of the intellectual roots and actual application of the strategic doctrine of nuclear mutual assured destruction or MAD. Written by the world's leading French, British, and American military policy planners and analysts, this volume examines how MAD and its emphasis on the military targeting of population centers influenced the operational plans of the major nuclear powers and states, such as Pakistan, India, and Israel. Given America's efforts to move away from MAD and the continued reliance on MAD thinking by smaller nations to help justify further nuclear proliferation, Getting MAD is a timely must read for anyone eager to understand our nuclear past and future.
Author: Alain de Janvry
Publisher: Routledge
ISBN: 1000378535
Category : Business & Economics
Languages : en
Pages : 573
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Book Description
This second edition of Development Economics: Theory and Practice continues to provide students and practitioners with the perspectives and tools they need to think analytically and critically about the current major economic development issues in the world. Alain de Janvry and Elisabeth Sadoulet identify seven key dimensions of development—growth, poverty, vulnerability, inequality, basic needs, sustainability, and quality of life—and use them to structure the contents of the text. The book gives a historical perspective on the evolution of thought in development. It uses theory and empirical analysis to present readers with a full picture of how development works, how its successes and failures can be assessed, and how alternatives can be introduced. The authors demonstrate how diagnostics, design of programs and policies, and impact evaluation can be used to seek new solutions to the suffering and violence caused by development failures. In the second edition, more attention has been given to ongoing developments, such as: pursuit of the Sustainable Development Goals continuously rising global and national inequality health as a domestic and international public good cash transfers for social protection carbon trading for sustainability This text is fully engaged with the most cutting-edge research in the field and equips readers with analytical tools for impact evaluation of development programs and policies, illustrated with numerous examples. It is underpinned throughout by a wealth of student-friendly features, including case studies, quantitative problem sets, end-of-chapter questions, and extensive references. Excel and Stata exercises are available as digital supplements for students and instructors. This unique text is ideal for those taking courses in development economics, economic growth, and development policy, and will provide an excellent foundation for those wishing to pursue careers in development.
Author: Newton Lee
Publisher: Springer
ISBN: 1493917404
Category : Computers
Languages : en
Pages : 415
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Book Description
Facebook’s psychological experiments and Edward Snowden’s NSA leaks epitomize a world of increasing information awareness in the social media ecosystem. With over a billion monthly active users, Facebook as a nation is overtaking China as the largest country in the world. President Barack Obama, in his 2011 State of the Union Address, called America “the nation of Edison and the Wright brothers” and “of Google and Facebook.” U.S. Chief Information Officer Steven VanRoekel opines that America has become a “Facebook nation” that demands increased transparency and interactivity from the federal government. Ubiquitous social networks such as Facebook, Google+, Twitter, and YouTube are creating the technologies, infrastructures, and big data necessary for Total Information Awareness – a controversial surveillance program proposed by DARPA after the 9/11 attacks. NSA’s secret PRISM program has reinvigorated WikiLeaks founder Julian Assange’s accusation that “Facebook is the most appalling spying machine that has ever been invented.” Facebook CEO Mark Zuckerberg once said, “We exist at the intersection of technology and social issues.” This book offers discourse and practical advice on the privacy issue in the age of big data, business intelligence in social media, e-government and e-activism, as well as personal total information awareness. This expanded edition also includes insights from Wikipedian Emily Temple-Wood and Facebook ROI experts Dennis Yu and Alex Houg.
Author: Dr Gemma Pybus
Publisher: Balboa Press
ISBN: 1982288582
Category : Computers
Languages : en
Pages : 112
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Book Description
Unlocking Search Intent: Your Key to Online Relevance delves into the mysterious world of online search behaviour, unravelling the mysteries of how, when, and why people search for information online. This book brings together consumer psychology, criminal law, and philosophy (as well as digital marketing, obviously) and goes beyond theoretical exploration to become a practical handbook for marketers, content creators, and business owners alike. We’ll investigate the impact of human behaviour on search engine algorithms (and vice versa), providing a roadmap to harness the power of intent for the effective engagement of real customers. By deciphering search intent, businesses can create compelling content, drive both organic and paid-for traffic, and ultimately enhance conversion rates. What’s not to like? Unlocking Search Intent is a practical tool to help guide marketing professionals through the dynamic landscape of online relevance, ensuring they stay ahead in the ever-evolving digital realm.
Author: Dr. Gurupada Das
Publisher: Authors Click Publishing
ISBN: 8119368525
Category : Business & Economics
Languages : en
Pages : 294
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Book Description
"Redefining Commerce and Management: New Paradigms for the Digital Age" is an edited volume curated by Dr. Gurupada Das, a distinguished Assistant Professor at Trivenidevi Bhalotia College, Raniganj, West Bengal. This book compiles 21 insightful chapters that explore the profound changes and emerging trends in commerce and management brought about by digital advancements. It serves as a comprehensive resource for academics, practitioners, and students keen on understanding the intersection of digital technology and business. This book provides a thorough examination of the changing paradigms in commerce and management due to digital advancements. Each chapter offers unique insights and practical strategies, making this book an essential resource for understanding the opportunities and challenges of the digital age. It serves as a vital resource for understanding the opportunities and challenges in the digital age, making it essential reading for those involved in business and academia.
Author: Jerri L. Ledford
Publisher: John Wiley & Sons
ISBN: 0470175001
Category : Computers
Languages : en
Pages : 411
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Book Description
This in-depth Bible delivers the holy grail of online marketing: how to influence search engine results to drive online shoppers to specific Web sites; the process is called search engine optimization (SEO) and it is a hot topic One-stop resource offers readers what they need to plan and implement a successful SEO program, including useful tips on finding the shortest routes to success, strategy suggestions, and sidebars with more information and additional resources Features interviews with executives from top search companies, plus appendices on creating successful listings with Google, MSN, Yahoo!, and others Topics include creating an SEO plan; managing keywords; maximizing pay-per-click strategies; understanding the role of links and linking; robots, spiders, and crawlers; maintaining SEO; analyzing success rates; and much more
Author: Fouad Sabry
Publisher: One Billion Knowledgeable
ISBN:
Category : Business & Economics
Languages : en
Pages : 358
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Book Description
What is Market Segmentation In the field of marketing, market segmentation refers to the practice of dividing a large consumer or corporate market into subgroups of consumers based on similar criteria. These subgroups of consumers typically include both present customers and future customers. How you will benefit (I) Insights, and validations about the following topics: Chapter 1: Market segmentation Chapter 2: Marketing Chapter 3: Marketing research Chapter 4: Positioning (marketing) Chapter 5: Perceptual mapping Chapter 6: Consumer behaviour Chapter 7: Psychographics Chapter 8: Segmenting-targeting-positioning Chapter 9: Target audience Chapter 10: Industrial market segmentation Chapter 11: Market intelligence Chapter 12: Customer analytics Chapter 13: Micromarketing Chapter 14: Microsegment Chapter 15: Target market Chapter 16: Firmographics Chapter 17: Precision marketing Chapter 18: Marketing and artificial intelligence Chapter 19: Demographic targeting Chapter 20: Attitudinal targeting Chapter 21: Psychographic segmentation (II) Answering the public top questions about market segmentation. (III) Real world examples for the usage of market segmentation in many fields. Who this book is for Professionals, undergraduate and graduate students, enthusiasts, hobbyists, and those who want to go beyond basic knowledge or information for any kind of Market Segmentation.
Author: Jerri L. Ledford
Publisher: John Wiley & Sons
ISBN: 1118080815
Category : Computers
Languages : en
Pages : 528
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Book Description
Detailed, practical guide to increasing your Web traffic through better search results Wonder how some companies pop up high in search engine rankings? It's all about search appeal. Master the strategies, techniques, and shortcuts in this detailed guide and you can improve your Web site's search rankings and drive the targeted traffic you want to your virtual door. Learn new ways to add social media to the SEO mix, make your site mobile Web-friendly, write SEO tags for maximum exposure, and more. Search Engine Optimization (SEO) is hot; the online advertising market is expected to grow at 34% CAGR between 2005 and 2010, and nine out of ten companies are estimated to be implementing SEO strategies Find out how to get listed in the major search engines, directories, and indexes, and learn strategies for planning and implementing a successful SEO campaign Take advantage of the case studies of readers who implemented the SEO techniques outlined in the first edition of this book and significantly improved search rankings Discover how to target and reach the customers you really want; optimize your site specifically for Google, MSN, or Yahoo!; demystify the role of links and linking in search; implement social media and mobile search optimization; and analyze your SEO efforts to see what works If you want to make SEO work for you, the new edition of this practical book is what you need to succeed.
