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Author: James A. Pooler
Publisher: Routledge
ISBN: 1351730312
Category : Social Science
Languages : en
Pages : 148
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Book Description
This title was first published in 2002: Retailers who ignore the demographics of their customers do so at their peril. Examining the role of age and gender in the behavior and patterns of shoppers, this book looks at all shoppers as members of distinct demographic groups, each of which marches to the beat of its own drum. We can say a lot about people and their shopping behavior simply by examining their demographic group membership. For example, we can say that middle-aged shoppers have less time available for shopping, but more money. Such ideas provide valuable information about how to sell to them. Demographic targeting is the key to success when it comes to modern retailing. This book takes a look at shopping from the perspective of demography and considers the demographic group to be a crucial concept for understanding the modern shopper.
Author: James A. Pooler
Publisher: Routledge
ISBN: 1351730312
Category : Social Science
Languages : en
Pages : 148
Get Book Here
Book Description
This title was first published in 2002: Retailers who ignore the demographics of their customers do so at their peril. Examining the role of age and gender in the behavior and patterns of shoppers, this book looks at all shoppers as members of distinct demographic groups, each of which marches to the beat of its own drum. We can say a lot about people and their shopping behavior simply by examining their demographic group membership. For example, we can say that middle-aged shoppers have less time available for shopping, but more money. Such ideas provide valuable information about how to sell to them. Demographic targeting is the key to success when it comes to modern retailing. This book takes a look at shopping from the perspective of demography and considers the demographic group to be a crucial concept for understanding the modern shopper.
Author: David Coady
Publisher: World Bank Publications
ISBN: 9780821357699
Category : Business & Economics
Languages : en
Pages : 128
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Book Description
Drawing on a database of more than one hundred anti-poverty interventions in 47 countries, 'Targeting of Transfers in Developing Countries' provides a general review of experiences with methods used to target interventions in transition and developing countries. Written for policymakers and program managers in developing countries, in donor agencies, and in NGOs who have responsibility for designing interventions that reach the poor, it conveys what targeting options are available, what results can be expected as well as information that will assist in choosing among them and in their implementation. Key messages are: - While targeting 'works' - the median program transfers 25 percent more to the poor than would a universal allocation - targeting performance around the world is highly variable. - Means testing, geographic targeting, and self-selection based on a work requirement are the most robustly progressive methods. Proxy means testing, community-based selection of individuals and demographic targeting to children show good results on average, but with considerable variation. - Demographic targeting to the elderly, community bidding, and self-selection based on consumption show limited potential for good targeting. - There is no single preferred method for all types of programs or all country contexts. Successful targeting depends critically on how a method is implemented. The CD-ROM includes the database of interventions, an annotated bibliography (PDF) and Spanish and Russian translations of the book (PDFs).
Author: Rick Caille
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 28
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Book Description
Author: Food and Agriculture Organization of the United Nations
Publisher: Food & Agriculture Org.
ISBN: 9251349681
Category : Social Science
Languages : en
Pages : 184
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Book Description
Reducing rural poverty is a key objective of FAO. To achieve this goal, the Organization must reach the poor and the extremely poor in rural areas, analysing their needs and aspirations and providing effective guidance for the design of policies and investments that foster inclusive and sustainable development. This guide was developed to strengthen the Organization’s work on rural poverty reduction and inclusivity over the coming years. It provides key information to measure poverty, characterize rural populations, and identify their constraints to target them more accurately. The guide includes five chapters. Chapter 1 explains the structure, content, and use of the guide, as well as its intended users and objectives. Chapter 2 discusses how poverty is measured, focusing on the different indicators that can be used, depending on the context, specific circumstances, data availability and policy objectives. Chapter 3 provides guidance on how to build a poverty profile and produce poverty maps to understand who the poor are and where they are located. Chapter 4 focuses on the targeting process, on various targeting techniques and on how to choose one over another to ensure that programmes and projects effectively combat poverty, particularly in rural areas. Finally, Chapter 5 sets the next steps for the development of further analytical guides. The various chapters provide an overview of both widely used and emerging techniques in poverty analysis, focusing on quantitative methods, and giving constant attention to FAO’s areas of work and the challenges posed by operating in rural areas.
Author:
Publisher: John Wiley & Sons
ISBN: 1119236932
Category : Business & Economics
Languages : en
Pages : 631
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Book Description
Transform your small business into a revenue-generating machine with this step-by-step marketing resource Running a small business is a fun and rewarding experience. It’s even more fun and rewarding when clients and customers are clamoring to get a hand on your latest product or service. And effective marketing is the key to making that happen. In Small Business Marketing Strategies All-in-One For Dummies, small business experts from the United States Chamber of Commerce walk you through every single step of designing, launching, running, measuring, and improving your company’s next marketing campaign. But don’t worry—with Dummies, it’s all about learning made easy. You’ll discover techniques that work in any kind of small business, from full-time trades to brick-and-mortar shops and online side-hustles. Starting at the beginning of the marketing process, you’ll move on to learn how to blend different marketing methods, such as content, social, search, and traditional, to generate massive customer interest. In this book, you will: Pour the foundation of your marketing strategy by defining your ideal customers, sizing up your market, and setting your goals Kick off a successful campaign the right way by picking the best software, platforms, and techniques to power your marketing Combine content marketing, social media, and traditional strategies to generate the perfect marketing and advertising mix Evolve past gut instincts and measure your results with hard data and reliable metrics Moving beyond individual strategies and techniques, Small Business Marketing Strategies All-in-One For Dummies shows you how to blend every tool at your disposal into one effective marketing strategy. It’s a must-read for any small business owner trying to grow their company.
Author: Paula Marie Mergenhagen
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 264
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Book Description
Millions of individuals go through major life transitions each year. Life transitions include graduating, getting married or remarried, becoming parents & grandparents, changing careers, getting divorced, moving, becoming caregivers & retiring. Once you understand the characteristics of people in transition, you can begin to discover the marketing opportunities created by life change. ALSO FROM AMERICAN DEMOGRAPHIC BOOKS: THE INSIDER'S GUIDE TO DEMOGRAPHIC KNOW-HOW: How to Find, Analyze & Use Information About Your Customers, 3rd edition (ISBN 0-936889-24-1; 1993, $49.95); THE AMERICAN FORECASTER ALMANAC: 1994 BUSINESS EDITION (ISBN 0-936889-26-8; 1994, $29.95); HEALTH CARE CONSUMERS IN THE 1990s: A Handbook of Trends, Techniques, & Information Sources for Health Care Executives (ISBN 0-936889-18-7; 1993, $42.50); TARGETING FAMILIES: Marketing To & Through the New Family Structures (ISBN 0-936889-22-5, 1993, $39.50); THE BABY BUST: A Generation Comes of Age (ISBN 0-936889-20-9, 1993, $39.50); SEASONS OF BUSINESS: The Marketer's Guide to Consumer Behavior (ISBN 0-936889-12-8, 1991, $34.95); BEYOND MIND GAMES: The Marketing Power of Psychographics (ISBN 0-936889-08-X, 1991, $34.95); SELLING THE STORY: The Layman's Guide to Collecting & Communicating Demographic Information (ISBN 0-936889-14-4, 1992, $24.95); DESKTOP MARKETING: Lessons from America's Best (ISBN 0-936889-09-8, 1991, $39.95); CAPTURING CUSTOMERS: How to Target the Hottest Markets of the 1990s (ISBN 0-936889-08-X, 1990, $34.95). American Demographic Books, P.O. Box 68, Ithaca, NY 14851. To order call: 1-800-828-1133.
Author: Wellstone Action Wellstone Action Wellstone Action
Publisher: U of Minnesota Press
ISBN: 1452907528
Category : Political Science
Languages : en
Pages : 240
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Book Description
During the past four years, political activism has grown to a level that has not been seen in the United States since the Vietnam War. Tensions over the war in Iraq and the presidential election motivated hundreds of thousands of people on both sides of the political fence to take to the streets. Politics the Wellstone Way offers a comprehensive set of strategies to help progressives channel that energy into winning issue-based and electoral campaigns. Wellstone Action is a nonprofit organization dedicated to continuing Paul and Sheila Wellstone’s fight for progressive change and economic justice by teaching effective political action skills to people across the country. Politics the Wellstone Way is a workshop in book form, providing the detailed framework needed to jump-start a new generation of activists plus plenty of helpful tools for old pros, including articulating a strong message, base building, field organizing, budgeting, fundraising, scheduling, getting out the vote, and grassroots advocacy and lobbying, illustrated by practical and inspirational examples. From the school board all the way to the White House, Politics the Wellstone Way instructs people on becoming better organizers, candidates, campaign workers, and citizen activists, empowering them to make their voices heard. Wellstone Action was established by the Wellstones’ two surviving sons, David and Mark. The main vehicle for this ongoing work is Camp Wellstone, a weekend training program that Wellstone Action leads regularly in locations across the country. Jeff Blodgett, Paul Wellstone’s longtime campaign manager, is the executive director of Wellstone Action. For more information visit www.wellstoneaction.com.
Author: David D. Roberts
Publisher: | Sooner Strategies
ISBN:
Category : Antiques & Collectibles
Languages : en
Pages : 282
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Book Description
Political Campaign Playbook delves into a captivating exploration of the American political landscape, detailing its author’s life’s work inside politics and government by providing readers with the industry’s most valued and guarded information in terms of operating, successful political campaigns, and getting elected to public office. Its author, David Roberts, is a long time, political campaign operative, former government, bureaucrat, entrepreneur, historian, and activist. Roberts pulls from two decades of experience, working in democratic politics for high profile Candidates and Campaigns, including President Barack Obama‘s 2008 campaign, the Democratic Congressional Campaign Committee DCCC, United States Senator Blanche Lincoln, Congressman Mark Critz, Governor Brad Henry, and Governor Mike Beebe, just to name a few. Roberts idealism emphasizes the unique and transformative impact one individual's vote can have. The book compellingly conveys the importance of transcending animosity, adhere to moral principles and governing based upon better policy instead of political expediency. The book empowers its readers to get involved and help make our world a better place. Within its pages, Roberts engages in thought-provoking discussions on multifaceted aspects of politics. Notably, Roberts cautions those interested in running for office in his introductory paragraphs. He reminds us that your life will be fundamentally altered the moment you place yourself in that arena. Political Campaign Playbook exposes and details the full range of tactics, ethical and otherwise, that can be employed to reach electoral success. Inside the book Roberts provides useful exercises and papers meant to assist candidates and campaign operatives with planning the entirety of their campaign from calculating the necessary vote totals, and win numbers, down to messaging, advertising, and the use of political attacks as strategy. Political Campaign Playbook serves as the ultimate guide to running for office and winning. It contains insightful revelations, details strategy specifics, and provides an empowering message.
Author: City of London College of Economics
Publisher: City of London College of Economics
ISBN:
Category : Education
Languages : en
Pages : 2158
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Book Description
Overview In this course you will learn all you need to know to become a Digital Marketing Expert. As you surely know, Digital Marketing Specialists are in high demand and well paid. Content - Digital Marketing Strategy - Market Research - Crowdsourcing - Web Development and Design - Writing for the Web - Mobile Development - Email Marketing - Online Advertising - Affiliate Marketing - Search Engine Marketing - Search Engine Optimisation - PPC Advertising - And much more Duration 10 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. Study material The study material will be provided in separate files by email / download link.
Author: Robert Boutilier
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 184
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Book Description
TARGETING FAMILIES: Marketing To & Through the New Family (ISBN 0-936889-22-5; 1993--$39.50) A new wave is rising in marketing, as America enters a family-oriented era. Marketers can profit by speaking to & through the broad spectrum of family relationships that will prevail well into the next century. Research shows that word-of-mouth product recommendations made from one family member to another are significantly more effective than those made between friends or colleagues. This book tells you how to get family members on your sales force & how to implement a "Full Family Marketing" approach that attracts youths, spouses, & seniors. Also from American Demographics Books: Titles listed are hard cover, but paper back is also available. THE BABY BUST: A Generation Comes of Age (ISBN 0-936889-20-9; 1993--$39.50), SEASON OF BUSINESS: The Marketer's Guide to Consumer Behavior (ISBN 0-936889-12-8; 1991--$34.95), SELLING THE STORY: The Layman's Guide to Collecting & Communicating Demographic Information (ISBN 0-936889-14-4; 1992--$39.95), BEYOND THE MIND GAMES: The Marketing Power of Psychographics (ISBN 0-936889-08-x; 1991--$34.95) DESKTOP MARKETING: Lessons from America's Best (ISBN 0-936889-09-8; 1991--$39.95), CAPTURING CUSTOMERS: How to Target the Hottest Markets of the 1990s (ISBN 0-936889-08-x; 1990--$34.95), THE INSIDER'S GUIDE TO DEMOGRAPHIC KNOW-HOW: How to Find, Analyze, & Use Information About Your Customers, 2nd edition (ISBN 0-936889-07-1; 1990--$49.95), HEALTH CARE CONSUMERS IN THE 1990s: A Handbook of Trends, Techniques, & Information Sources for Health Care Executives (ISBN 0-936889-18-7; 1993--$42.50). To order call 1-800-828-1133.
