Demand Generation Marketing 101

Demand Generation Marketing 101 PDF Author: Ian J. Luck
Publisher:
ISBN: 9780692165812
Category :
Languages : en
Pages : 80

Get Book Here

Book Description
In this book, we first lay a solid foundation with the structure of a campaign outlining the 40-40-20 rule and the 2 mountains of B2B demand generation. Then we detail the most effective inbound and outbound marketing strategies. And finally, our secrets to crafting the perfect holistic approach and the tech framework to maximize lead flow.