Author: Molly Zemek
Publisher: Morgan James Publishing
ISBN: 1636982611
Category : Self-Help
Languages : en
Pages : 169
Book Description
According to Master-certified life coach and Le Cordon Bleu trained chef Molly Zemek, untangling food’s role as a necessary source of nourishment and emotional comfort may be a complicated process, but it is an essential part of personal healing. As a lifelong foodie turned life coach, Molly Zemek spent years pursuing what she calls a “love affair” with food. Her passion for eating and cooking led to her feeling out of control around food and took its toll on her mental and physical health. Compared to others, who seemed to know when they’d eaten enough, Molly felt like she was missing a “stop” button. Once Molly discovered the reasons behind her internal battle with food and herself, she was able to help countless others investigate their relationship with food—empowering them to act without sacrificing the pleasure in eating. Her approach, detailed within Decoding Your Emotional Appetite, offers a unique perspective on food and wellness for anyone seeking to better understand their eating habits. Decoding Your Emotional Appetite addresses the many reasons people eat—beyond fuel. With the lessons she learned from her own weight-loss journey, and those of her clients, Molly Zemek helps health and food enthusiasts identify what’s at the heart of their eating, in order to create the relationship they want with food and themselves.
Decoding Your Emotional Appetite
Author: Molly Zemek
Publisher: Morgan James Publishing
ISBN: 1636982611
Category : Self-Help
Languages : en
Pages : 169
Book Description
According to Master-certified life coach and Le Cordon Bleu trained chef Molly Zemek, untangling food’s role as a necessary source of nourishment and emotional comfort may be a complicated process, but it is an essential part of personal healing. As a lifelong foodie turned life coach, Molly Zemek spent years pursuing what she calls a “love affair” with food. Her passion for eating and cooking led to her feeling out of control around food and took its toll on her mental and physical health. Compared to others, who seemed to know when they’d eaten enough, Molly felt like she was missing a “stop” button. Once Molly discovered the reasons behind her internal battle with food and herself, she was able to help countless others investigate their relationship with food—empowering them to act without sacrificing the pleasure in eating. Her approach, detailed within Decoding Your Emotional Appetite, offers a unique perspective on food and wellness for anyone seeking to better understand their eating habits. Decoding Your Emotional Appetite addresses the many reasons people eat—beyond fuel. With the lessons she learned from her own weight-loss journey, and those of her clients, Molly Zemek helps health and food enthusiasts identify what’s at the heart of their eating, in order to create the relationship they want with food and themselves.
Publisher: Morgan James Publishing
ISBN: 1636982611
Category : Self-Help
Languages : en
Pages : 169
Book Description
According to Master-certified life coach and Le Cordon Bleu trained chef Molly Zemek, untangling food’s role as a necessary source of nourishment and emotional comfort may be a complicated process, but it is an essential part of personal healing. As a lifelong foodie turned life coach, Molly Zemek spent years pursuing what she calls a “love affair” with food. Her passion for eating and cooking led to her feeling out of control around food and took its toll on her mental and physical health. Compared to others, who seemed to know when they’d eaten enough, Molly felt like she was missing a “stop” button. Once Molly discovered the reasons behind her internal battle with food and herself, she was able to help countless others investigate their relationship with food—empowering them to act without sacrificing the pleasure in eating. Her approach, detailed within Decoding Your Emotional Appetite, offers a unique perspective on food and wellness for anyone seeking to better understand their eating habits. Decoding Your Emotional Appetite addresses the many reasons people eat—beyond fuel. With the lessons she learned from her own weight-loss journey, and those of her clients, Molly Zemek helps health and food enthusiasts identify what’s at the heart of their eating, in order to create the relationship they want with food and themselves.
Understanding and Managing Emotional Eating
Author: Denise Ratcliffe
Publisher: Taylor & Francis
ISBN: 1040086608
Category : Psychology
Languages : en
Pages : 135
Book Description
This highly accessible therapy workbook is designed to help individuals who are engaged in weight management and obesity treatments improve their relationship with food and manage their emotional eating. Emotional eating is a very common and distressing problem for many people who are trying to manage their weight. Emotional eating can contribute to weight gain and/or difficulties losing weight. It can also have a psychological impact, as people often feel very ashamed, frustrated and self-critical about their difficulties in stopping this behaviour. Instead of trying to address these emotional eating patterns through dieting or focusing on food, the approach presented in this workbook focuses on understanding the psychological and emotional drivers for the behaviour. Drawing on ideas from Cognitive-Behavioural Therapy, Compassion-focused Therapy and Acceptance and Commitment Therapy, the book is a step-by-step programme to help you develop a detailed understanding of the psychological drivers for your emotional eating behaviour and will help you develop a range of psychological strategies to manage your emotions and thoughts about food. The workbook contains practical resources and exercises, and by the end of the programme, you will have developed your own Emotional Eating Manual. This therapy workbook is for people who are unhappy with their emotional eating habits and the impact these have on their emotional health. It is also a valuable resource for therapists, dietitians and other allied professionals who work with this population.
Publisher: Taylor & Francis
ISBN: 1040086608
Category : Psychology
Languages : en
Pages : 135
Book Description
This highly accessible therapy workbook is designed to help individuals who are engaged in weight management and obesity treatments improve their relationship with food and manage their emotional eating. Emotional eating is a very common and distressing problem for many people who are trying to manage their weight. Emotional eating can contribute to weight gain and/or difficulties losing weight. It can also have a psychological impact, as people often feel very ashamed, frustrated and self-critical about their difficulties in stopping this behaviour. Instead of trying to address these emotional eating patterns through dieting or focusing on food, the approach presented in this workbook focuses on understanding the psychological and emotional drivers for the behaviour. Drawing on ideas from Cognitive-Behavioural Therapy, Compassion-focused Therapy and Acceptance and Commitment Therapy, the book is a step-by-step programme to help you develop a detailed understanding of the psychological drivers for your emotional eating behaviour and will help you develop a range of psychological strategies to manage your emotions and thoughts about food. The workbook contains practical resources and exercises, and by the end of the programme, you will have developed your own Emotional Eating Manual. This therapy workbook is for people who are unhappy with their emotional eating habits and the impact these have on their emotional health. It is also a valuable resource for therapists, dietitians and other allied professionals who work with this population.
How to Retrain Your Appetite
Author: Dr Helen McCarthy
Publisher: Collins & Brown
ISBN: 1911641131
Category : Health & Fitness
Languages : en
Pages : 246
Book Description
This self-help book is for people who have gained weight because they have lost touch with using natural hunger and fullness signals to guide their eating. As seen on Channel 4’s ‘Don’t Diet, Lose Weight', Dr Helen McCarthy shows you how to relearn to eat in tune with your body, whilst still eating your favourite foods, taking one manageable step at a time. It is the antithesis to ‘going on a diet’. It is also the antidote to ‘clean eating’, as you eat what you already, and have always, loved instead of a prescribed set of acceptable foods. The unique position of The Appetite Doctor’s appetite retraining programme is that it bridges biology and psychology and puts the focus on specific habit change, all while taking into account the natural resistance we have to making changes. It teaches you how to work with, not against, your body. This book contains the following chapters: 1. A New Approach to Weight Loss 2. The Appetite System – an overview of the science behind your taste buds and digestion, introducing Dr McCarthy’s concept of the Appetite Pendulum. 3. The Psychology of Eating and Appetite 4. Stop Eating When You’re Full 5. Establish a New Routine 6. Tackle Your Saboteurs 7. Wait Until You’re Definitely Hungry 8. Stop Emotional Eating 9. Know What to Eat 10. Maintain Your New Weight.
Publisher: Collins & Brown
ISBN: 1911641131
Category : Health & Fitness
Languages : en
Pages : 246
Book Description
This self-help book is for people who have gained weight because they have lost touch with using natural hunger and fullness signals to guide their eating. As seen on Channel 4’s ‘Don’t Diet, Lose Weight', Dr Helen McCarthy shows you how to relearn to eat in tune with your body, whilst still eating your favourite foods, taking one manageable step at a time. It is the antithesis to ‘going on a diet’. It is also the antidote to ‘clean eating’, as you eat what you already, and have always, loved instead of a prescribed set of acceptable foods. The unique position of The Appetite Doctor’s appetite retraining programme is that it bridges biology and psychology and puts the focus on specific habit change, all while taking into account the natural resistance we have to making changes. It teaches you how to work with, not against, your body. This book contains the following chapters: 1. A New Approach to Weight Loss 2. The Appetite System – an overview of the science behind your taste buds and digestion, introducing Dr McCarthy’s concept of the Appetite Pendulum. 3. The Psychology of Eating and Appetite 4. Stop Eating When You’re Full 5. Establish a New Routine 6. Tackle Your Saboteurs 7. Wait Until You’re Definitely Hungry 8. Stop Emotional Eating 9. Know What to Eat 10. Maintain Your New Weight.
Decoding Consumer Behavior: The Science Behind Successful Marketing
Author: Salman Afjal Shaikh
Publisher: BFC Publications
ISBN: 9357645373
Category : Fiction
Languages : en
Pages : 102
Book Description
"Decoding Consumer Behavior: The Science Behind Successful Marketing" is an illuminating exploration of the intricate world of consumer behavior and the scientific principles that drive effective marketing strategies. This book delves into the fascinating psychology behind consumers' decision-making processes, equipping marketers with valuable insights to connect with their target audiences and achieve marketing success. With a focus on the power of persuasion, this book uncovers the key factors that influence consumers' choices, including social influence, cognitive biases, and emotional triggers. By understanding these underlying mechanisms, marketers can craft compelling campaigns that resonate with consumers on a deeper level. "Decoding Consumer Behavior" also examines the evolving landscape of technology and digital platforms, revealing the impact of social media, online reviews, and personalized advertising on consumers' decisionmaking. Marketers gain practical guidance on leveraging these digital channels effectively to engage with their audience in a more personalized and impactful manner. Ethical considerations in marketing are also addressed, emphasizing the importance of responsible practices, transparency, and building trust with consumers. By navigating these challenges, marketers can foster stronger connections and build enduring brand loyalty. Through extensive research and real-world examples, "Decoding Consumer Behavior" empowers marketers with the knowledge and tools necessary to decode consumers' needs, motivations, and perceptions. Whether you are a seasoned marketer or a business owner looking to understand your customers better, this book provides valuable insights and actionable strategies to connect with your target audience, drive customer engagement, and achieve marketing success. Discover the science behind successful marketing and unlock the secrets of consumer behavior with "Decoding Consumer Behavior: The Science Behind Successful Marketing."
Publisher: BFC Publications
ISBN: 9357645373
Category : Fiction
Languages : en
Pages : 102
Book Description
"Decoding Consumer Behavior: The Science Behind Successful Marketing" is an illuminating exploration of the intricate world of consumer behavior and the scientific principles that drive effective marketing strategies. This book delves into the fascinating psychology behind consumers' decision-making processes, equipping marketers with valuable insights to connect with their target audiences and achieve marketing success. With a focus on the power of persuasion, this book uncovers the key factors that influence consumers' choices, including social influence, cognitive biases, and emotional triggers. By understanding these underlying mechanisms, marketers can craft compelling campaigns that resonate with consumers on a deeper level. "Decoding Consumer Behavior" also examines the evolving landscape of technology and digital platforms, revealing the impact of social media, online reviews, and personalized advertising on consumers' decisionmaking. Marketers gain practical guidance on leveraging these digital channels effectively to engage with their audience in a more personalized and impactful manner. Ethical considerations in marketing are also addressed, emphasizing the importance of responsible practices, transparency, and building trust with consumers. By navigating these challenges, marketers can foster stronger connections and build enduring brand loyalty. Through extensive research and real-world examples, "Decoding Consumer Behavior" empowers marketers with the knowledge and tools necessary to decode consumers' needs, motivations, and perceptions. Whether you are a seasoned marketer or a business owner looking to understand your customers better, this book provides valuable insights and actionable strategies to connect with your target audience, drive customer engagement, and achieve marketing success. Discover the science behind successful marketing and unlock the secrets of consumer behavior with "Decoding Consumer Behavior: The Science Behind Successful Marketing."
The Mindful Path
Author: Mercy Ochiel
Publisher: Mercy Anyango
ISBN: 3457794928
Category : Body, Mind & Spirit
Languages : en
Pages : 131
Book Description
A TRANSFORMATIVE GUIDE TO MINDFUL LIVING In today's chaotic world, "The Mindful Path" - a groundbreaking mindfulness book - invites you to embark on a life-changing journey of intentional living. This insightful guide will empower you to navigate modern life with grace and awareness, turning ordinary moments into extraordinary experiences through the practice of mindfulness. Embrace Mindful Living: Learn to Truly Live, Not Just Exist Unlock your potential for a more fulfilling life filled with purpose and connection. "The Mindful Path" teaches essential mindfulness techniques that help you: ✅ Reduce stress and anxiety ✅ Improve focus and productivity ✅ Enhance emotional well-being and more Join the Mindfulness Movement Grab your copy of this essential mindfulness book now and take the first step toward mindful living. Transform your life one moment at a time with "The Mindful Path" - your ultimate guide for practitioner or mindfulness for beginners. Start your journey to a more aware, intentional, and fulfilling life today. Discover the power of mindfulness and learn how to apply it in your daily routine for lasting positive change.
Publisher: Mercy Anyango
ISBN: 3457794928
Category : Body, Mind & Spirit
Languages : en
Pages : 131
Book Description
A TRANSFORMATIVE GUIDE TO MINDFUL LIVING In today's chaotic world, "The Mindful Path" - a groundbreaking mindfulness book - invites you to embark on a life-changing journey of intentional living. This insightful guide will empower you to navigate modern life with grace and awareness, turning ordinary moments into extraordinary experiences through the practice of mindfulness. Embrace Mindful Living: Learn to Truly Live, Not Just Exist Unlock your potential for a more fulfilling life filled with purpose and connection. "The Mindful Path" teaches essential mindfulness techniques that help you: ✅ Reduce stress and anxiety ✅ Improve focus and productivity ✅ Enhance emotional well-being and more Join the Mindfulness Movement Grab your copy of this essential mindfulness book now and take the first step toward mindful living. Transform your life one moment at a time with "The Mindful Path" - your ultimate guide for practitioner or mindfulness for beginners. Start your journey to a more aware, intentional, and fulfilling life today. Discover the power of mindfulness and learn how to apply it in your daily routine for lasting positive change.
Your Body Speaks Your Mind
Author: Deb Shapiro
Publisher: ReadHowYouWant.com
ISBN: 142708534X
Category : Medical
Languages : en
Pages : 330
Book Description
What are your symptoms and illnesses telling you about yourself? In Your Body Speaks Your Mind, renowned teacher and bestselling author Deb Shapiro shows you how mastering the language of your symptoms can actually increase your potential for healing. You'll discover how unresolved psycho/emotional issues can affect your physical health, how feelings and thoughts are linked to specific body parts, and steps you can take to heal your body with your mind and to heal your mind with your body. "By learning the body's language of symptoms," writes Deb Shapiro, "you will soon discover that there is an extraordinarily intimate two-way communication going on that affects both your physical state and your mental and emotional health." With Your Body Speaks Your Mind, she shows you how to initiate this communication, and decode the priceless information your body is giving you. You can download the Audio files from http://www.readhowyouwant.com.
Publisher: ReadHowYouWant.com
ISBN: 142708534X
Category : Medical
Languages : en
Pages : 330
Book Description
What are your symptoms and illnesses telling you about yourself? In Your Body Speaks Your Mind, renowned teacher and bestselling author Deb Shapiro shows you how mastering the language of your symptoms can actually increase your potential for healing. You'll discover how unresolved psycho/emotional issues can affect your physical health, how feelings and thoughts are linked to specific body parts, and steps you can take to heal your body with your mind and to heal your mind with your body. "By learning the body's language of symptoms," writes Deb Shapiro, "you will soon discover that there is an extraordinarily intimate two-way communication going on that affects both your physical state and your mental and emotional health." With Your Body Speaks Your Mind, she shows you how to initiate this communication, and decode the priceless information your body is giving you. You can download the Audio files from http://www.readhowyouwant.com.
An Integrative Approach to Treating Eating Disorders
Author: Bethany C. Crowley
Publisher: Taylor & Francis
ISBN: 1040042287
Category : Psychology
Languages : en
Pages : 318
Book Description
An Integrative Approach to Treating Eating Disorders walks therapists through how to effectively resolve the most common yet nuanced struggles that clients with disordered eating face on a daily basis. This straightforward workbook begins by demystifying the complexities and nuances of eating disorders. It then helps therapists understand the need for an integrative approach and walks them through how to assess a client’s biological, psychological, social, and spiritual domains as they correlate with disordered eating behaviors and thoughts. This is accomplished with the BASIC I.D. assessment model and a multimodal therapy framework, both created by Dr. Arnold Lazarus. Nine foundational skills are provided for clients to achieve lasting recovery and avoid the all-too-common relapse rate of eating disorders. Each foundational skill is presented in its own chapter, complete with data, case vignettes, worksheets, and exercises developed over twenty years of research and client management. With this book, therapists both new and experienced will boost their confidence, gain practical tools, and bring more efficiency to their individual or group sessions.
Publisher: Taylor & Francis
ISBN: 1040042287
Category : Psychology
Languages : en
Pages : 318
Book Description
An Integrative Approach to Treating Eating Disorders walks therapists through how to effectively resolve the most common yet nuanced struggles that clients with disordered eating face on a daily basis. This straightforward workbook begins by demystifying the complexities and nuances of eating disorders. It then helps therapists understand the need for an integrative approach and walks them through how to assess a client’s biological, psychological, social, and spiritual domains as they correlate with disordered eating behaviors and thoughts. This is accomplished with the BASIC I.D. assessment model and a multimodal therapy framework, both created by Dr. Arnold Lazarus. Nine foundational skills are provided for clients to achieve lasting recovery and avoid the all-too-common relapse rate of eating disorders. Each foundational skill is presented in its own chapter, complete with data, case vignettes, worksheets, and exercises developed over twenty years of research and client management. With this book, therapists both new and experienced will boost their confidence, gain practical tools, and bring more efficiency to their individual or group sessions.
It's the Calories, Not the Carbs
Author: Glenn Alan Gaesser
Publisher: Trafford Publishing
ISBN: 1412031648
Category : Health & Fitness
Languages : en
Pages : 242
Book Description
For today's Americans, it is an obsession. What should I eat? What should I avoid? Which foods should I combine? How do I get "in the zone" or "eat for my type?" We must now choose between "healthy" fats and "unhealthy" fats; "good" carbs and "bad" carbs; and "high glycemic" and "low glycemic." While the formulas for healthful eating increase, so do our waistlines. The perfect example is the low-carbohydrate diet. Since the mid-1990s low-carb diets have made a phenomenal resurgence, led by Dr. Robert Atkins' program, which has been on The New York Times bestseller list continuously for the past five years. But his plan is by no means the only one. Others also are jockeying to take the low-carb crown, including the South Beach Diet, the latest in the low-carb offerings that has pushed its way up the bestseller lists. With this resurgence, many Americans are now avoiding carbs. For the time being, carbs appear to be the "enemy" in many people's minds and stomachs. We emphasize "for the time being" because when it comes to diets, nothing lasts forever. Americans went through a similar obsession with carbohydrate avoidance a few decades ago, when many low-carb diet books topped the bestseller lists in the 1960s and 1970s-including the original version of Atkins' low-carb diet. Despite their popularity, low-carb diets had virtually no measurable effect on our waistlines-the weight of the average U.S. adult at the end of '70s was essentially the same as it was at the start of the previous decade. It seems that a diet limited to primarily protein and fat was not the answer after all. And when it comes to dieting, it seems Americans cannot resist a fad. But no matter what the latest fad diet claims, the bottom line is calories-regardless of type-do count. Unfortunately, Americans seem to have found out the hard way. It's the Calories, Not the Carbs was written in part to clarify this point and set the record straight. It also was written to show you that eating well-and living well-is about giving yourself the best possible intake of nutrients to allow your body to be as healthy as possible and to work as well as it can. It is getting the nutrients your body needs for optimal mental performance and emotional balance. It is not a set of rules. Your body's needs and health goals are completely unique and depend on a whole host of factors-from the strengths and weaknesses you were born with, to the effects your current environment has on you. No single way of eating is perfect for everyone, although there are general guidelines that apply to us all. Whether your personal health goal is to lose weight, maintain your current weight, become more active, have more energy, or just improve your overall health and fitness-this guide will show you how to use the Food Guide Pyramid, listen to your body, and become more active to make lasting, healthful lifestyle changes for health and wellness ...and to say goodbye to fad diets of all types for good.
Publisher: Trafford Publishing
ISBN: 1412031648
Category : Health & Fitness
Languages : en
Pages : 242
Book Description
For today's Americans, it is an obsession. What should I eat? What should I avoid? Which foods should I combine? How do I get "in the zone" or "eat for my type?" We must now choose between "healthy" fats and "unhealthy" fats; "good" carbs and "bad" carbs; and "high glycemic" and "low glycemic." While the formulas for healthful eating increase, so do our waistlines. The perfect example is the low-carbohydrate diet. Since the mid-1990s low-carb diets have made a phenomenal resurgence, led by Dr. Robert Atkins' program, which has been on The New York Times bestseller list continuously for the past five years. But his plan is by no means the only one. Others also are jockeying to take the low-carb crown, including the South Beach Diet, the latest in the low-carb offerings that has pushed its way up the bestseller lists. With this resurgence, many Americans are now avoiding carbs. For the time being, carbs appear to be the "enemy" in many people's minds and stomachs. We emphasize "for the time being" because when it comes to diets, nothing lasts forever. Americans went through a similar obsession with carbohydrate avoidance a few decades ago, when many low-carb diet books topped the bestseller lists in the 1960s and 1970s-including the original version of Atkins' low-carb diet. Despite their popularity, low-carb diets had virtually no measurable effect on our waistlines-the weight of the average U.S. adult at the end of '70s was essentially the same as it was at the start of the previous decade. It seems that a diet limited to primarily protein and fat was not the answer after all. And when it comes to dieting, it seems Americans cannot resist a fad. But no matter what the latest fad diet claims, the bottom line is calories-regardless of type-do count. Unfortunately, Americans seem to have found out the hard way. It's the Calories, Not the Carbs was written in part to clarify this point and set the record straight. It also was written to show you that eating well-and living well-is about giving yourself the best possible intake of nutrients to allow your body to be as healthy as possible and to work as well as it can. It is getting the nutrients your body needs for optimal mental performance and emotional balance. It is not a set of rules. Your body's needs and health goals are completely unique and depend on a whole host of factors-from the strengths and weaknesses you were born with, to the effects your current environment has on you. No single way of eating is perfect for everyone, although there are general guidelines that apply to us all. Whether your personal health goal is to lose weight, maintain your current weight, become more active, have more energy, or just improve your overall health and fitness-this guide will show you how to use the Food Guide Pyramid, listen to your body, and become more active to make lasting, healthful lifestyle changes for health and wellness ...and to say goodbye to fad diets of all types for good.
Decoding the New Consumer Mind
Author: Kit Yarrow
Publisher: John Wiley & Sons
ISBN: 1118859588
Category : Business & Economics
Languages : en
Pages : 129
Book Description
Take a glimpse into the mind of the modern consumer A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. In Decoding the New Consumer Mind, award-winning consumer psychologist Kit Yarrow shares surprising insights about the new motivations and behaviors of shoppers, taking marketers where they need to be today: into the deeply psychological and often unconscious relationships that people have with products, retailers, marketing communications, and brands. Drawing on hundreds of consumer interviews and shop-alongs, Yarrow reveals the trends that define our transformed behavior. For example, when we shop we show greater emotionality, hunting for more intense experiences and seeking relief and distraction online. A profound sense of isolation and individualism shapes the way we express ourselves and connect with brands and retailers. Neurological research even suggests that our brains are rewired, altering what we crave, how we think, and where our attention goes. Decoding the New Consumer Mind provides marketers with practical ways to tap into this new consumer psychology, and Yarrow shows how to combine technology and innovation to enhance brand image; win love and loyalty through authenticity and integrity; put the consumer’s needs and preferences front and center; and deliver the most emotionally intense, yet uncomplicated, experience possible. Armed with Yarrow’s strategies, marketers will be able to connect more effectively with consumers—driving profit and success across the organization.
Publisher: John Wiley & Sons
ISBN: 1118859588
Category : Business & Economics
Languages : en
Pages : 129
Book Description
Take a glimpse into the mind of the modern consumer A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. In Decoding the New Consumer Mind, award-winning consumer psychologist Kit Yarrow shares surprising insights about the new motivations and behaviors of shoppers, taking marketers where they need to be today: into the deeply psychological and often unconscious relationships that people have with products, retailers, marketing communications, and brands. Drawing on hundreds of consumer interviews and shop-alongs, Yarrow reveals the trends that define our transformed behavior. For example, when we shop we show greater emotionality, hunting for more intense experiences and seeking relief and distraction online. A profound sense of isolation and individualism shapes the way we express ourselves and connect with brands and retailers. Neurological research even suggests that our brains are rewired, altering what we crave, how we think, and where our attention goes. Decoding the New Consumer Mind provides marketers with practical ways to tap into this new consumer psychology, and Yarrow shows how to combine technology and innovation to enhance brand image; win love and loyalty through authenticity and integrity; put the consumer’s needs and preferences front and center; and deliver the most emotionally intense, yet uncomplicated, experience possible. Armed with Yarrow’s strategies, marketers will be able to connect more effectively with consumers—driving profit and success across the organization.
But I'm Hungry!
Author: Marie Suszynski
Publisher: Demos Medical Publishing
ISBN: 1936303493
Category : Health & Fitness
Languages : en
Pages : 297
Book Description
You’re not going to try one more fad diet that leaves you feeling hungry and deprived. What’s the point? When the beast—hunger—attacks you grab the nearest Twinkie or double-chocolate brownie. Eventually you give up on your struggle to lose weight and go back to your old, bad eating habits. You may have given up on weight loss, but at least you’re not miserable. It doesn’t have to be this way. You can lose the weight and keep it off. The simple rules to weight loss forever? Learn and Live. Section One, "Learn" teaches the reader all about how hunger, nutrition, and cravings work. Section two, "Live" applies all these lessons to everyday life using what the authors have termed the "Satisfaction Solution." TheBut I’m Hungry!diet/life plan provides the exact combination of healthy foods and lifestyle changes you need to lose weight, feel great and never be hungry again. No more fad diets, just healthy living.
Publisher: Demos Medical Publishing
ISBN: 1936303493
Category : Health & Fitness
Languages : en
Pages : 297
Book Description
You’re not going to try one more fad diet that leaves you feeling hungry and deprived. What’s the point? When the beast—hunger—attacks you grab the nearest Twinkie or double-chocolate brownie. Eventually you give up on your struggle to lose weight and go back to your old, bad eating habits. You may have given up on weight loss, but at least you’re not miserable. It doesn’t have to be this way. You can lose the weight and keep it off. The simple rules to weight loss forever? Learn and Live. Section One, "Learn" teaches the reader all about how hunger, nutrition, and cravings work. Section two, "Live" applies all these lessons to everyday life using what the authors have termed the "Satisfaction Solution." TheBut I’m Hungry!diet/life plan provides the exact combination of healthy foods and lifestyle changes you need to lose weight, feel great and never be hungry again. No more fad diets, just healthy living.