Author: Jonathan Hassall
Publisher:
ISBN: 9780645332711
Category :
Languages : en
Pages :
Book Description
This book offers an explanation of procrastination in the context of ADHD. Procrastination happens when we know we should do something for our benefit but actively avoid or delay doing it. At that moment, the focus is on not doing something rather than figuring out what is getting in the way. It can result in failed studies, lost jobs, broken relationships, missed opportunities, and a belief in inevitable failure.By creating a model for what happens when we act to support our intentions, we are able to decode and address procrastination-and, even better, to understand how to avoid it. We call this model the CIMAA Code. CIMAA is an acronym for the five stages of task achievement in our model: connect, imagine, motivate, act, and achieve. This book examines procrastination and ADHD and how they are linked. We then review executive function to better understand ADHD. Organization as a tool of support is presented as we look to manage deficits in executive functioning. We present the CIMAA Code stage by stage, to model successful task achievement from commitment through to completion. Some examples are given of this model in action, and a workbook is included to support the use of the CIMAA Code with day-to-day tasks. Finally, we look more broadly at how these skills can be applied across your life, beyond individual tasks and achievement.
Decoding Doing
Author: Jonathan Hassall
Publisher:
ISBN: 9780645332711
Category :
Languages : en
Pages :
Book Description
This book offers an explanation of procrastination in the context of ADHD. Procrastination happens when we know we should do something for our benefit but actively avoid or delay doing it. At that moment, the focus is on not doing something rather than figuring out what is getting in the way. It can result in failed studies, lost jobs, broken relationships, missed opportunities, and a belief in inevitable failure.By creating a model for what happens when we act to support our intentions, we are able to decode and address procrastination-and, even better, to understand how to avoid it. We call this model the CIMAA Code. CIMAA is an acronym for the five stages of task achievement in our model: connect, imagine, motivate, act, and achieve. This book examines procrastination and ADHD and how they are linked. We then review executive function to better understand ADHD. Organization as a tool of support is presented as we look to manage deficits in executive functioning. We present the CIMAA Code stage by stage, to model successful task achievement from commitment through to completion. Some examples are given of this model in action, and a workbook is included to support the use of the CIMAA Code with day-to-day tasks. Finally, we look more broadly at how these skills can be applied across your life, beyond individual tasks and achievement.
Publisher:
ISBN: 9780645332711
Category :
Languages : en
Pages :
Book Description
This book offers an explanation of procrastination in the context of ADHD. Procrastination happens when we know we should do something for our benefit but actively avoid or delay doing it. At that moment, the focus is on not doing something rather than figuring out what is getting in the way. It can result in failed studies, lost jobs, broken relationships, missed opportunities, and a belief in inevitable failure.By creating a model for what happens when we act to support our intentions, we are able to decode and address procrastination-and, even better, to understand how to avoid it. We call this model the CIMAA Code. CIMAA is an acronym for the five stages of task achievement in our model: connect, imagine, motivate, act, and achieve. This book examines procrastination and ADHD and how they are linked. We then review executive function to better understand ADHD. Organization as a tool of support is presented as we look to manage deficits in executive functioning. We present the CIMAA Code stage by stage, to model successful task achievement from commitment through to completion. Some examples are given of this model in action, and a workbook is included to support the use of the CIMAA Code with day-to-day tasks. Finally, we look more broadly at how these skills can be applied across your life, beyond individual tasks and achievement.
Making Sense of People
Author: Samuel Barondes
Publisher: FT Press
ISBN: 0132172879
Category : Business & Economics
Languages : en
Pages : 242
Book Description
Every day, we evaluate the people around us: It's one of the most important things we ever do. Making Sense of People provides the scientific frameworks and tools we need to improve our intuition, and assess people more consciously, systematically, and effectively. Leading neuroscientist Samuel H. Barondes explains the research behind each standard personality category: extraversion, agreeableness, conscientiousness, neuroticism, and openness. He shows readers how to use these traits and assessments to do a better job of deciding who they'll enjoy spending time with, whom to trust, and whom to keep at a distance. Barondes explains: What neuroscience and psychological research can tell us about how personality types develop and cohere. The intertwined roles of genes, nurture, and education in personality development. How to recognize troublesome personality patterns such as narcissism, sociopathy, and paranoia. How much a child's behavior predicts their adult personality, and how personality stabilizes in young adulthood. How to assess integrity, fairness, wisdom, and other traits related to morality. What genetic testing may (or may not) teach us about personality in the future. General strategies for getting along with people, with specific tactics for special circumstances. Kirkus Reviews A succinct look at personality psychology. As a psychiatrist and neuroscientist at the University of California, Barondes (Molecules and Mental Illness, 2007, etc.) has spent years studying human behavior, and this book reflects his systematic, scientific approach for personality assessment. The average person isn't likely to have time to research a difficult boss or potential love interest, but the author supplements intuition with a useful cornerstone for gauging human behavior: a table of the "Big Five" personality traits, among them Extraversion vs. Introversion and Agreeableness vs. Antagonism. To learn how to apply the Big Five, Barondes supplies a link for a professional online personality test, in addition to a basic introduction of troubling personality patterns–e.g., narcissism and compulsiveness. While genetics may play a heavy hand in influencing personality, Barondes writes, it's awareness of a person's background, character and life story that is paramount in unearthing reasons for adult behavior. Readers might like to see the author weave more everyday examples into the text–his exercise in fostering compassion by imagining an adult as a 10-year-old child is a gem–but there is plenty here to ponder. Those looking for traditional "self-help" advice won't find it here, but this book clearly lays the groundwork for deeper human interaction and better life relationships.
Publisher: FT Press
ISBN: 0132172879
Category : Business & Economics
Languages : en
Pages : 242
Book Description
Every day, we evaluate the people around us: It's one of the most important things we ever do. Making Sense of People provides the scientific frameworks and tools we need to improve our intuition, and assess people more consciously, systematically, and effectively. Leading neuroscientist Samuel H. Barondes explains the research behind each standard personality category: extraversion, agreeableness, conscientiousness, neuroticism, and openness. He shows readers how to use these traits and assessments to do a better job of deciding who they'll enjoy spending time with, whom to trust, and whom to keep at a distance. Barondes explains: What neuroscience and psychological research can tell us about how personality types develop and cohere. The intertwined roles of genes, nurture, and education in personality development. How to recognize troublesome personality patterns such as narcissism, sociopathy, and paranoia. How much a child's behavior predicts their adult personality, and how personality stabilizes in young adulthood. How to assess integrity, fairness, wisdom, and other traits related to morality. What genetic testing may (or may not) teach us about personality in the future. General strategies for getting along with people, with specific tactics for special circumstances. Kirkus Reviews A succinct look at personality psychology. As a psychiatrist and neuroscientist at the University of California, Barondes (Molecules and Mental Illness, 2007, etc.) has spent years studying human behavior, and this book reflects his systematic, scientific approach for personality assessment. The average person isn't likely to have time to research a difficult boss or potential love interest, but the author supplements intuition with a useful cornerstone for gauging human behavior: a table of the "Big Five" personality traits, among them Extraversion vs. Introversion and Agreeableness vs. Antagonism. To learn how to apply the Big Five, Barondes supplies a link for a professional online personality test, in addition to a basic introduction of troubling personality patterns–e.g., narcissism and compulsiveness. While genetics may play a heavy hand in influencing personality, Barondes writes, it's awareness of a person's background, character and life story that is paramount in unearthing reasons for adult behavior. Readers might like to see the author weave more everyday examples into the text–his exercise in fostering compassion by imagining an adult as a 10-year-old child is a gem–but there is plenty here to ponder. Those looking for traditional "self-help" advice won't find it here, but this book clearly lays the groundwork for deeper human interaction and better life relationships.
Decoding Reality
Author: Vlatko Vedral
Publisher: Oxford University Press
ISBN: 0198815433
Category : Computers
Languages : en
Pages : 257
Book Description
In this engaging and mind-stretching book, Vlatko Vedral explores the nature of information and looks at quantum computing, discussing the bizarre effects that arise from the quantum world. He concludes by asking the ultimate question: where did all of the information in the Universe come from?
Publisher: Oxford University Press
ISBN: 0198815433
Category : Computers
Languages : en
Pages : 257
Book Description
In this engaging and mind-stretching book, Vlatko Vedral explores the nature of information and looks at quantum computing, discussing the bizarre effects that arise from the quantum world. He concludes by asking the ultimate question: where did all of the information in the Universe come from?
Decoding Boys
Author: Cara Natterson
Publisher: Ballantine Books
ISBN: 1984819046
Category : Family & Relationships
Languages : en
Pages : 257
Book Description
“If you’re raising a boy, you need this brilliant book. It is clear, wise, and eye-opening.” —Lisa Damour, Ph.D., author of Untangled When boys enter puberty, they tend to get quiet—or at least quieter than before—and parents often misread their signals. Here’s how to navigate their retreat and steer them through this confusing passage, by the bestselling author of The Care and Keeping of You series and Guy Stuff: The Body Book for Boys. What is my son doing behind his constantly closed door? What’s with his curt responses, impulsiveness, newfound obsession with gaming, and . . . that funky smell? As pediatrician and mother of two teenagers Cara Natterson explains, puberty starts in boys long before any visible signs appear, and that causes confusion about their changing temperaments for boys and parents alike. Often, they also grow quieter as they grow taller, which leads to less parent-child communication. But, as Natterson warns in Decoding Boys, we respect their increasing “need” for privacy, monosyllabic conversations, and alone time at their peril. Explaining how modern culture mixes badly with male adolescent biology, Natterson offers science, strategies, scripts, and tips for getting it right: • recognizing the first signs of puberty and talking to our sons about the wide range of “normal” through the whole developmental process • why teenagers make irrational decisions even though they look mature—and how to steer them toward better choices • managing video game and screen time, including discussing the unrealistic and dangerous nature of pornography • why boys need emotional and physical contact with parents—and how to give it in ways they’ll accept • how to prepare boys to resist both old and new social pressures—drugs, alcohol, vaping, and sexting • teaching consent and sensitivity in the #MeToo culture Decoding Boys is a powerful and validating lifeline, a book that will help today’s parents keep their sons safe, healthy, and resilient, as well as ensure they will become emotionally secure young men. Praise for Decoding Boys “Comforting . . . a common-sensical and gently humorous exploration of male puberty's many trials.”—Kirkus Reviews
Publisher: Ballantine Books
ISBN: 1984819046
Category : Family & Relationships
Languages : en
Pages : 257
Book Description
“If you’re raising a boy, you need this brilliant book. It is clear, wise, and eye-opening.” —Lisa Damour, Ph.D., author of Untangled When boys enter puberty, they tend to get quiet—or at least quieter than before—and parents often misread their signals. Here’s how to navigate their retreat and steer them through this confusing passage, by the bestselling author of The Care and Keeping of You series and Guy Stuff: The Body Book for Boys. What is my son doing behind his constantly closed door? What’s with his curt responses, impulsiveness, newfound obsession with gaming, and . . . that funky smell? As pediatrician and mother of two teenagers Cara Natterson explains, puberty starts in boys long before any visible signs appear, and that causes confusion about their changing temperaments for boys and parents alike. Often, they also grow quieter as they grow taller, which leads to less parent-child communication. But, as Natterson warns in Decoding Boys, we respect their increasing “need” for privacy, monosyllabic conversations, and alone time at their peril. Explaining how modern culture mixes badly with male adolescent biology, Natterson offers science, strategies, scripts, and tips for getting it right: • recognizing the first signs of puberty and talking to our sons about the wide range of “normal” through the whole developmental process • why teenagers make irrational decisions even though they look mature—and how to steer them toward better choices • managing video game and screen time, including discussing the unrealistic and dangerous nature of pornography • why boys need emotional and physical contact with parents—and how to give it in ways they’ll accept • how to prepare boys to resist both old and new social pressures—drugs, alcohol, vaping, and sexting • teaching consent and sensitivity in the #MeToo culture Decoding Boys is a powerful and validating lifeline, a book that will help today’s parents keep their sons safe, healthy, and resilient, as well as ensure they will become emotionally secure young men. Praise for Decoding Boys “Comforting . . . a common-sensical and gently humorous exploration of male puberty's many trials.”—Kirkus Reviews
The Other End of the Leash
Author: Patricia McConnell, Ph.D.
Publisher: Ballantine Books
ISBN: 0307489183
Category : Pets
Languages : en
Pages : 289
Book Description
Learn to communicate with your dog—using their language “Good reading for dog lovers and an immensely useful manual for dog owners.”—The Washington Post An Applied Animal Behaviorist and dog trainer with more than twenty years’ experience, Dr. Patricia McConnell reveals a revolutionary new perspective on our relationship with dogs—sharing insights on how “man’s best friend” might interpret our behavior, as well as essential advice on how to interact with our four-legged friends in ways that bring out the best in them. After all, humans and dogs are two entirely different species, each shaped by its individual evolutionary heritage. Quite simply, humans are primates and dogs are canids (as are wolves, coyotes, and foxes). Since we each speak a different native tongue, a lot gets lost in the translation. This marvelous guide demonstrates how even the slightest changes in our voices and in the ways we stand can help dogs understand what we want. Inside you will discover: • How you can get your dog to come when called by acting less like a primate and more like a dog • Why the advice to “get dominance” over your dog can cause problems • Why “rough and tumble primate play” can lead to trouble—and how to play with your dog in ways that are fun and keep him out of mischief • How dogs and humans share personality types—and why most dogs want to live with benevolent leaders rather than “alpha wanna-bes!” Fascinating, insightful, and compelling, The Other End of the Leash is a book that strives to help you connect with your dog in a completely new way—so as to enrich that most rewarding of relationships.
Publisher: Ballantine Books
ISBN: 0307489183
Category : Pets
Languages : en
Pages : 289
Book Description
Learn to communicate with your dog—using their language “Good reading for dog lovers and an immensely useful manual for dog owners.”—The Washington Post An Applied Animal Behaviorist and dog trainer with more than twenty years’ experience, Dr. Patricia McConnell reveals a revolutionary new perspective on our relationship with dogs—sharing insights on how “man’s best friend” might interpret our behavior, as well as essential advice on how to interact with our four-legged friends in ways that bring out the best in them. After all, humans and dogs are two entirely different species, each shaped by its individual evolutionary heritage. Quite simply, humans are primates and dogs are canids (as are wolves, coyotes, and foxes). Since we each speak a different native tongue, a lot gets lost in the translation. This marvelous guide demonstrates how even the slightest changes in our voices and in the ways we stand can help dogs understand what we want. Inside you will discover: • How you can get your dog to come when called by acting less like a primate and more like a dog • Why the advice to “get dominance” over your dog can cause problems • Why “rough and tumble primate play” can lead to trouble—and how to play with your dog in ways that are fun and keep him out of mischief • How dogs and humans share personality types—and why most dogs want to live with benevolent leaders rather than “alpha wanna-bes!” Fascinating, insightful, and compelling, The Other End of the Leash is a book that strives to help you connect with your dog in a completely new way—so as to enrich that most rewarding of relationships.
Decoding the Workplace
Author: John Ballard Ph.D.
Publisher: Bloomsbury Publishing USA
ISBN:
Category : Business & Economics
Languages : en
Pages : 209
Book Description
This highly readable career development book reveals dynamic aspects of the workplace that are hidden to many, ignored by others—factors that can make or break careers. There are many key questions about work that most individuals never consider. How can workplace norms affect our careers in powerful ways? How do sex-role stereotypes impact our behaviors? When are "teams" not teams? How does organizational culture profoundly affect your workplace? What questions should you ask yourself about your boss? What factors most affect job satisfaction and success? Decoding the Workplace: 50 Keys to Understanding People in Organizations is a must-read for anyone wanting to better understand the workplace and become more effective and successful. Written by a former management consultant to the U.S. Air Force and a professor and organizational behavior scholar, this definitive work explains many of the dynamics at play in our organizations. Beyond being informative, insightful, and beneficial to any employee, regardless of job status or experience, it is highly readable, entertaining, and thought-provoking.
Publisher: Bloomsbury Publishing USA
ISBN:
Category : Business & Economics
Languages : en
Pages : 209
Book Description
This highly readable career development book reveals dynamic aspects of the workplace that are hidden to many, ignored by others—factors that can make or break careers. There are many key questions about work that most individuals never consider. How can workplace norms affect our careers in powerful ways? How do sex-role stereotypes impact our behaviors? When are "teams" not teams? How does organizational culture profoundly affect your workplace? What questions should you ask yourself about your boss? What factors most affect job satisfaction and success? Decoding the Workplace: 50 Keys to Understanding People in Organizations is a must-read for anyone wanting to better understand the workplace and become more effective and successful. Written by a former management consultant to the U.S. Air Force and a professor and organizational behavior scholar, this definitive work explains many of the dynamics at play in our organizations. Beyond being informative, insightful, and beneficial to any employee, regardless of job status or experience, it is highly readable, entertaining, and thought-provoking.
Doing Science
Author: Ivan Valiela
Publisher: Oxford University Press
ISBN: 0190452595
Category : Science
Languages : en
Pages : 352
Book Description
Doing Science, second edition, offers a rare compendium of practical advice based on how working scientists pursue their craft. It covers each stage of research, from formulating questions and gathering data to developing experiments and analyzing results and finally to the many ways for presenting results. Drawing on his extensive experience both as a researcher and a research mentor, Ivan Valiela has written a lively and concise survey of everything a beginning scientist needs to know to succeed in the field. He includes chapters on scientific data, statistical methods, and experimental designs, and much of the book is devoted to presenting final results. Now in its second edition, Doing Science has been completely updated and expanded to include a brand-new chapter on doing science in society, as well as increased coverage of the ethics of avoiding conflict of interest. Anyone beginning a scientific career, or who advises students in research will find Doing Science, second edition, an invaluable source of advice.
Publisher: Oxford University Press
ISBN: 0190452595
Category : Science
Languages : en
Pages : 352
Book Description
Doing Science, second edition, offers a rare compendium of practical advice based on how working scientists pursue their craft. It covers each stage of research, from formulating questions and gathering data to developing experiments and analyzing results and finally to the many ways for presenting results. Drawing on his extensive experience both as a researcher and a research mentor, Ivan Valiela has written a lively and concise survey of everything a beginning scientist needs to know to succeed in the field. He includes chapters on scientific data, statistical methods, and experimental designs, and much of the book is devoted to presenting final results. Now in its second edition, Doing Science has been completely updated and expanded to include a brand-new chapter on doing science in society, as well as increased coverage of the ethics of avoiding conflict of interest. Anyone beginning a scientific career, or who advises students in research will find Doing Science, second edition, an invaluable source of advice.
Decoding the Social World
Author: Sandra Gonzalez-Bailon
Publisher: MIT Press
ISBN: 0262343460
Category : Social Science
Languages : en
Pages : 257
Book Description
How data science and the analysis of networks help us solve the puzzle of unintended consequences. Social life is full of paradoxes. Our intentional actions often trigger outcomes that we did not intend or even envision. How do we explain those unintended effects and what can we do to regulate them? In Decoding the Social World, Sandra González-Bailón explains how data science and digital traces help us solve the puzzle of unintended consequences—offering the solution to a social paradox that has intrigued thinkers for centuries. Communication has always been the force that makes a collection of people more than the sum of individuals, but only now can we explain why: digital technologies have made it possible to parse the information we generate by being social in new, imaginative ways. And yet we must look at that data, González-Bailón argues, through the lens of theories that capture the nature of social life. The technologies we use, in the end, are also a manifestation of the social world we inhabit. González-Bailón discusses how the unpredictability of social life relates to communication networks, social influence, and the unintended effects that derive from individual decisions. She describes how communication generates social dynamics in aggregate (leading to episodes of “collective effervescence”) and discusses the mechanisms that underlie large-scale diffusion, when information and behavior spread “like wildfire.” She applies the theory of networks to illuminate why collective outcomes can differ drastically even when they arise from the same individual actions. By opening the black box of unintended effects, González-Bailón identifies strategies for social intervention and discusses the policy implications—and how data science and evidence-based research embolden critical thinking in a world that is constantly changing.
Publisher: MIT Press
ISBN: 0262343460
Category : Social Science
Languages : en
Pages : 257
Book Description
How data science and the analysis of networks help us solve the puzzle of unintended consequences. Social life is full of paradoxes. Our intentional actions often trigger outcomes that we did not intend or even envision. How do we explain those unintended effects and what can we do to regulate them? In Decoding the Social World, Sandra González-Bailón explains how data science and digital traces help us solve the puzzle of unintended consequences—offering the solution to a social paradox that has intrigued thinkers for centuries. Communication has always been the force that makes a collection of people more than the sum of individuals, but only now can we explain why: digital technologies have made it possible to parse the information we generate by being social in new, imaginative ways. And yet we must look at that data, González-Bailón argues, through the lens of theories that capture the nature of social life. The technologies we use, in the end, are also a manifestation of the social world we inhabit. González-Bailón discusses how the unpredictability of social life relates to communication networks, social influence, and the unintended effects that derive from individual decisions. She describes how communication generates social dynamics in aggregate (leading to episodes of “collective effervescence”) and discusses the mechanisms that underlie large-scale diffusion, when information and behavior spread “like wildfire.” She applies the theory of networks to illuminate why collective outcomes can differ drastically even when they arise from the same individual actions. By opening the black box of unintended effects, González-Bailón identifies strategies for social intervention and discusses the policy implications—and how data science and evidence-based research embolden critical thinking in a world that is constantly changing.
The Art of Doing Science and Engineering
Author: Richard W. Hamming
Publisher: Stripe Press
ISBN: 195395331X
Category : Computers
Languages : en
Pages : 327
Book Description
A groundbreaking treatise by one of the great mathematicians of our time, who argues that highly effective thinking can be learned. What spurs on and inspires a great idea? Can we train ourselves to think in a way that will enable world-changing understandings and insights to emerge? Richard Hamming said we can, and first inspired a generation of engineers, scientists, and researchers in 1986 with "You and Your Research," an electrifying sermon on why some scientists do great work, why most don't, why he did, and why you should, too. The Art of Doing Science and Engineering is the full expression of what "You and Your Research" outlined. It's a book about thinking; more specifically, a style of thinking by which great ideas are conceived. The book is filled with stories of great people performing mighty deeds––but they are not meant to simply be admired. Instead, they are to be aspired to, learned from, and surpassed. Hamming consistently returns to Shannon’s information theory, Einstein’s relativity, Grace Hopper’s work on high-level programming, Kaiser’s work on digital fillers, and his own error-correcting codes. He also recounts a number of his spectacular failures as clear examples of what to avoid. Originally published in 1996 and adapted from a course that Hamming taught at the U.S. Naval Postgraduate School, this edition includes an all-new foreword by designer, engineer, and founder of Dynamicland Bret Victor, and more than 70 redrawn graphs and charts. The Art of Doing Science and Engineering is a reminder that a childlike capacity for learning and creativity are accessible to everyone. Hamming was as much a teacher as a scientist, and having spent a lifetime forming and confirming a theory of great people, he prepares the next generation for even greater greatness.
Publisher: Stripe Press
ISBN: 195395331X
Category : Computers
Languages : en
Pages : 327
Book Description
A groundbreaking treatise by one of the great mathematicians of our time, who argues that highly effective thinking can be learned. What spurs on and inspires a great idea? Can we train ourselves to think in a way that will enable world-changing understandings and insights to emerge? Richard Hamming said we can, and first inspired a generation of engineers, scientists, and researchers in 1986 with "You and Your Research," an electrifying sermon on why some scientists do great work, why most don't, why he did, and why you should, too. The Art of Doing Science and Engineering is the full expression of what "You and Your Research" outlined. It's a book about thinking; more specifically, a style of thinking by which great ideas are conceived. The book is filled with stories of great people performing mighty deeds––but they are not meant to simply be admired. Instead, they are to be aspired to, learned from, and surpassed. Hamming consistently returns to Shannon’s information theory, Einstein’s relativity, Grace Hopper’s work on high-level programming, Kaiser’s work on digital fillers, and his own error-correcting codes. He also recounts a number of his spectacular failures as clear examples of what to avoid. Originally published in 1996 and adapted from a course that Hamming taught at the U.S. Naval Postgraduate School, this edition includes an all-new foreword by designer, engineer, and founder of Dynamicland Bret Victor, and more than 70 redrawn graphs and charts. The Art of Doing Science and Engineering is a reminder that a childlike capacity for learning and creativity are accessible to everyone. Hamming was as much a teacher as a scientist, and having spent a lifetime forming and confirming a theory of great people, he prepares the next generation for even greater greatness.
Doing Semiotics
Author: Laura R. Oswald
Publisher: Oxford University Press
ISBN: 0192555189
Category : Business & Economics
Languages : en
Pages : 255
Book Description
The semiotics discipline - a hybrid of communication science and anthropology - accounts for the deep cultural codes that structure communication and sociality, endow things with value, move us through constructed space, and moderate our encounters with change. Doing Semiotics shows readers how to leverage these codes to solve business problems, foster innovation, and create meaningful experiences for consumers. In addition to the key principles and methods of applied semiotics, it introduces the basics of branding, strategic decision-making, and cross-cultural marketing management. Through practical exercises, examples, extended team projects, and evaluation criteria, this book guides students through the application of learning to all phases of semiotics-based projects for communications, brand equity management, design strategy, new product development, and public policy management. In addition to tools for sorting data and mapping cultural dimensions of a market, it includes useful interview protocols for use in focus groups, in-depth interviews, and ethnographic studies, as well as expert case studies that will enable readers to apply semiotics to consumer research.
Publisher: Oxford University Press
ISBN: 0192555189
Category : Business & Economics
Languages : en
Pages : 255
Book Description
The semiotics discipline - a hybrid of communication science and anthropology - accounts for the deep cultural codes that structure communication and sociality, endow things with value, move us through constructed space, and moderate our encounters with change. Doing Semiotics shows readers how to leverage these codes to solve business problems, foster innovation, and create meaningful experiences for consumers. In addition to the key principles and methods of applied semiotics, it introduces the basics of branding, strategic decision-making, and cross-cultural marketing management. Through practical exercises, examples, extended team projects, and evaluation criteria, this book guides students through the application of learning to all phases of semiotics-based projects for communications, brand equity management, design strategy, new product development, and public policy management. In addition to tools for sorting data and mapping cultural dimensions of a market, it includes useful interview protocols for use in focus groups, in-depth interviews, and ethnographic studies, as well as expert case studies that will enable readers to apply semiotics to consumer research.