Decoding Digital Consumer Behavior PDF Download
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Author: Alfonso Pellegrino
Publisher: Springer Nature
ISBN: 9819734541
Category :
Languages : en
Pages : 156
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Book Description
Author: Alfonso Pellegrino
Publisher: Springer Nature
ISBN: 9819734541
Category :
Languages : en
Pages : 156
Get Book Here
Book Description
Author: Royce Yuen
Publisher: Routledge
ISBN: 1317623010
Category : Business & Economics
Languages : en
Pages : 204
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Book Description
Decoding Branding explains the evolution of branding and how the disrupting factors like digital revolution, technological advancement, changing consumer behavior, and the COVID-19 pandemic have reshaped the marketing landscape. Fundamental principles of fostering strong brands are distilled with illustrations of case studies from various industries. A structured and holistic framework to building and revamping brands is clearly presented for corporations to remain competitive in this constantly changing operating environment. Interviews with branding experts and corporate leaders are featured at the end of each chapter to allow readers to obtain a complete appreciation of brand development from different perspectives.
Author: Somdutta Singh
Publisher: Notion Press
ISBN: 1647339316
Category : Computers
Languages : en
Pages : 363
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Book Description
This book entails a detailed analysis of digital sciences, it’s impact on marketing and serves as a manual, a text for students, businesses and the common man. As the title suggests, it explores the technical aspects of digital marketing - from SEO to Social Media; Analytics to Adwords; Legal Compliance to Lead Generation and much more. In short, the book makes for both an informative and interesting read, providing you with answers to burning questions about digital media. The book presents a knowledge-drives-strategy-drives-results approach. Blending analytical skills with strategic approach, Decoding Digital is at once, comprehensive and intricate. It is an effort to understand the correlation between the macro and micro of digital marketing. For example, if you are looking at the first step of the marketing strategy for a product, you can make an informed decision by leveraging comparative studies backed by citations of detailed case studies. Further, the reader can gain insights into how design, Facebook, PR and other aspects are interwoven and influence one another.
Author: Nadda, Vipin
Publisher: IGI Global
ISBN:
Category : Computers
Languages : en
Pages : 874
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Book Description
In an era marked by rapid technological advancements and the increasing integration of artificial intelligence (AI) into various sectors, the intersection of AI technologies with service marketing stands as a pivotal frontier. It is essential to explore the intricate nexus between AI technologies and service marketing strategies. Integrating AI-Driven Technologies Into Service Marketing elucidates the transformative impact of AI on key facets of service marketing, ranging from customer engagement and relationship management to market segmentation and product customization. It underscores the imperative for stakeholders in emerging economies to harness the power of AI technologies in crafting innovative and adaptive service marketing strategies. The book navigates the complexities of AI adoption while offering pragmatic recommendations for fostering responsible and inclusive AI-driven service marketing ecosystems. Covering topics such as customer engagement, influencer marketing, and sentiment analysis, this book is an excellent resource for scholars, researchers, educators, business professionals, managers, academicians, postgraduate students, and more.
Author: Hamzad Basheer
Publisher: NexaBook
ISBN:
Category : Business & Economics
Languages : en
Pages : 12
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Book Description
Unlock the secrets of digital marketing success with this comprehensive guide. Navigating the dynamic Digital Matrix requires more than just clicks and algorithms—it demands strategic prowess. Whether you're a seasoned marketer or a newcomer, dive into essential chapters covering data-driven decision-making, content mastery, social media tactics, and more. Craft a robust digital identity, leverage the power of social platforms, and propel your brand forward. Stay ahead in the ever-evolving world of digital marketing and prepare for the future with practical insights and strategies. The Digital Matrix is waiting—master it with this indispensable guide.
Author: Musiolik, Thomas Heinrich
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 464
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Book Description
Understanding consumer behavior in today's digital landscape is more challenging than ever. Businesses must navigate a sea of data to discern meaningful patterns and correlations that drive effective customer engagement and product development. However, the ever-changing nature of consumer behavior presents a daunting task, making it difficult for companies to gauge the wants and needs of their target audience accurately. Enhancing and Predicting Digital Consumer Behavior with AI offers a comprehensive solution to this pressing issue. A strong focus on concepts, theories, and analytical techniques for tracking consumer behavior changes provides the roadmap for businesses to navigate the complexities of the digital age. By covering topics such as digital consumers, emotional intelligence, and data analytics, this book serves as a timely and invaluable resource for academics and practitioners seeking to understand and adapt to the evolving landscape of consumer behavior.
Author: Suman Chatterjee
Publisher: Ocleno
ISBN:
Category : Business & Economics
Languages : en
Pages : 15
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Book Description
"Digital Realm" is your compass through the dynamic world of digital marketing. From decoding consumer behavior to mastering social media, this comprehensive guide takes you on a journey from basics to cutting-edge technologies. Explore the art of storytelling, navigate social media dynamics, and embrace AI, all while staying ethically grounded. Whether you're a marketer, entrepreneur, or curious mind, this book equips you with essential strategies for thriving in the digital landscape. Embark on this transformative journey and shape your online success today.
Author: Taherdoost, Hamed
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 380
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Book Description
In a world where technology evolves rapidly, traditional business models face unprecedented challenges. Companies must adapt to the accelerating pace of innovation, which demands agile strategies and the integration of new technologies to remain competitive. The rise of digital platforms, automation, and data analytics has shifted market dynamics, compelling businesses to rethink their operations, customer engagement strategies, and value propositions. To thrive, organizations must embrace digital transformation, invest in cutting-edge technologies, and foster a culture of continuous learning and adaptation. Business Transformation in the Era of Digital Disruption offers insights on core concepts and innovative technological solutions driving e-business transformation. It provides actionable strategies for thriving amidst digital upheaval and addresses ethical and legal considerations in e-business transformation. Covering topics such as business processes, gig economy, and sustainable development, this book is an excellent resource for executives, entrepreneurs, consultants, academicians, researchers, educators, and more.
Author: Moez Ltifi
Publisher: CRC Press
ISBN: 1040031668
Category : Business & Economics
Languages : en
Pages : 329
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Book Description
This book highlights the technological advances that are transforming the future of digital marketing and covers important areas of research in this field. The book demonstrates advances in digital marketing as well as tools, techniques, methods and strategies based on artificial intelligence. It also identifies gaps in research into effective digital marketing tools, techniques and methods, and it bridges the interaction between digital marketing strategies and organisations’ business plans, on the one hand, and customer relations, on the other, in the age of artificial intelligence. This book presents the concepts and applications of digital marketing in the age of artificial intelligence to readers in a comprehensive manner. The book highlights the major breakthroughs and technologies in digital marketing for effective interaction, analysis, prediction and design to formulate the best strategy for a business by using artificial intelligence solutions. This enables specialists to apply advances in digital marketing in the age of artificial intelligence in the right way to serve customers and solve business problems in this competitive age. Covering the intersection of marketing and artificial intelligence, this book is a first-rate reference and an indispensable resource for business leaders, academics, salespeople, marketing professionals, managers, business owners, researchers, practitioners, instructors, college and university libraries, students, consultants, businesspeople, computer scientists, and customer-focused institutions.
Author: Özsungur, Fahri
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 602
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Book Description
Artificial Intelligence (AI) has evolved from a futuristic concept into a powerful force that is transforming industries and organizations across the globe. The impact of AI on organizational behavior, leadership, talent management, ethics, and strategic decision-making is profound, especially within the corporate landscape. As organizations adapt to the digital age, understanding how AI reshapes key areas of management is critical for staying competitive and innovative. Navigating Organizational Behavior in the Digital Age With AI provides a comprehensive exploration of AI's integration within organizations, covering its influence on decision-making, conflict resolution, performance management, diversity, and ethics. This book offers valuable insights into AI's role in shaping modern work environments, enhancing talent acquisition, and driving inclusive workplaces. It serves as a vital resource for academics, researchers, corporate leaders, HR professionals, and policymakers seeking to understand AI's broader impact on organizational practices and its implications for the future of work.
