Decoding Digital Consumer Behavior PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Decoding Digital Consumer Behavior PDF full book. Access full book title Decoding Digital Consumer Behavior by Alfonso Pellegrino. Download full books in PDF and EPUB format.
Author: Alfonso Pellegrino
Publisher: Springer Nature
ISBN: 9819734541
Category :
Languages : en
Pages : 156
Get Book Here
Book Description
Author: Alfonso Pellegrino
Publisher: Springer Nature
ISBN: 9819734541
Category :
Languages : en
Pages : 156
Get Book Here
Book Description
Author: Kit Yarrow
Publisher: John Wiley & Sons
ISBN: 1118647688
Category : Business & Economics
Languages : en
Pages : 224
Get Book Here
Book Description
Take a glimpse into the mind of the modern consumer A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. In Decoding the New Consumer Mind, award-winning consumer psychologist Kit Yarrow shares surprising insights about the new motivations and behaviors of shoppers, taking marketers where they need to be today: into the deeply psychological and often unconscious relationships that people have with products, retailers, marketing communications, and brands. Drawing on hundreds of consumer interviews and shop-alongs, Yarrow reveals the trends that define our transformed behavior. For example, when we shop we show greater emotionality, hunting for more intense experiences and seeking relief and distraction online. A profound sense of isolation and individualism shapes the way we express ourselves and connect with brands and retailers. Neurological research even suggests that our brains are rewired, altering what we crave, how we think, and where our attention goes. Decoding the New Consumer Mind provides marketers with practical ways to tap into this new consumer psychology, and Yarrow shows how to combine technology and innovation to enhance brand image; win love and loyalty through authenticity and integrity; put the consumer’s needs and preferences front and center; and deliver the most emotionally intense, yet uncomplicated, experience possible. Armed with Yarrow’s strategies, marketers will be able to connect more effectively with consumers—driving profit and success across the organization.
Author: Somdutta Singh
Publisher: Notion Press
ISBN: 1647339316
Category : Computers
Languages : en
Pages : 363
Get Book Here
Book Description
This book entails a detailed analysis of digital sciences, it’s impact on marketing and serves as a manual, a text for students, businesses and the common man. As the title suggests, it explores the technical aspects of digital marketing - from SEO to Social Media; Analytics to Adwords; Legal Compliance to Lead Generation and much more. In short, the book makes for both an informative and interesting read, providing you with answers to burning questions about digital media. The book presents a knowledge-drives-strategy-drives-results approach. Blending analytical skills with strategic approach, Decoding Digital is at once, comprehensive and intricate. It is an effort to understand the correlation between the macro and micro of digital marketing. For example, if you are looking at the first step of the marketing strategy for a product, you can make an informed decision by leveraging comparative studies backed by citations of detailed case studies. Further, the reader can gain insights into how design, Facebook, PR and other aspects are interwoven and influence one another.
Author: Royce Yuen
Publisher: Routledge
ISBN: 1317623010
Category : Business & Economics
Languages : en
Pages : 196
Get Book Here
Book Description
Decoding Branding explains the evolution of branding and how the disrupting factors like digital revolution, technological advancement, changing consumer behavior, and the COVID-19 pandemic have reshaped the marketing landscape. Fundamental principles of fostering strong brands are distilled with illustrations of case studies from various industries. A structured and holistic framework to building and revamping brands is clearly presented for corporations to remain competitive in this constantly changing operating environment. Interviews with branding experts and corporate leaders are featured at the end of each chapter to allow readers to obtain a complete appreciation of brand development from different perspectives.
Author: Nadda, Vipin
Publisher: IGI Global
ISBN:
Category : Computers
Languages : en
Pages : 874
Get Book Here
Book Description
In an era marked by rapid technological advancements and the increasing integration of artificial intelligence (AI) into various sectors, the intersection of AI technologies with service marketing stands as a pivotal frontier. It is essential to explore the intricate nexus between AI technologies and service marketing strategies. Integrating AI-Driven Technologies Into Service Marketing elucidates the transformative impact of AI on key facets of service marketing, ranging from customer engagement and relationship management to market segmentation and product customization. It underscores the imperative for stakeholders in emerging economies to harness the power of AI technologies in crafting innovative and adaptive service marketing strategies. The book navigates the complexities of AI adoption while offering pragmatic recommendations for fostering responsible and inclusive AI-driven service marketing ecosystems. Covering topics such as customer engagement, influencer marketing, and sentiment analysis, this book is an excellent resource for scholars, researchers, educators, business professionals, managers, academicians, postgraduate students, and more.
Author: Hamzad Basheer
Publisher: NexaBook
ISBN:
Category : Business & Economics
Languages : en
Pages : 12
Get Book Here
Book Description
Unlock the secrets of digital marketing success with this comprehensive guide. Navigating the dynamic Digital Matrix requires more than just clicks and algorithms—it demands strategic prowess. Whether you're a seasoned marketer or a newcomer, dive into essential chapters covering data-driven decision-making, content mastery, social media tactics, and more. Craft a robust digital identity, leverage the power of social platforms, and propel your brand forward. Stay ahead in the ever-evolving world of digital marketing and prepare for the future with practical insights and strategies. The Digital Matrix is waiting—master it with this indispensable guide.
Author: Musiolik, Thomas Heinrich
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 464
Get Book Here
Book Description
Understanding consumer behavior in today's digital landscape is more challenging than ever. Businesses must navigate a sea of data to discern meaningful patterns and correlations that drive effective customer engagement and product development. However, the ever-changing nature of consumer behavior presents a daunting task, making it difficult for companies to gauge the wants and needs of their target audience accurately. Enhancing and Predicting Digital Consumer Behavior with AI offers a comprehensive solution to this pressing issue. A strong focus on concepts, theories, and analytical techniques for tracking consumer behavior changes provides the roadmap for businesses to navigate the complexities of the digital age. By covering topics such as digital consumers, emotional intelligence, and data analytics, this book serves as a timely and invaluable resource for academics and practitioners seeking to understand and adapt to the evolving landscape of consumer behavior.
Author: Suman Chatterjee
Publisher: Ocleno
ISBN:
Category : Business & Economics
Languages : en
Pages : 15
Get Book Here
Book Description
"Digital Realm" is your compass through the dynamic world of digital marketing. From decoding consumer behavior to mastering social media, this comprehensive guide takes you on a journey from basics to cutting-edge technologies. Explore the art of storytelling, navigate social media dynamics, and embrace AI, all while staying ethically grounded. Whether you're a marketer, entrepreneur, or curious mind, this book equips you with essential strategies for thriving in the digital landscape. Embark on this transformative journey and shape your online success today.
Author: Taherdoost, Hamed
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 380
Get Book Here
Book Description
In a world where technology evolves rapidly, traditional business models face unprecedented challenges. Companies must adapt to the accelerating pace of innovation, which demands agile strategies and the integration of new technologies to remain competitive. The rise of digital platforms, automation, and data analytics has shifted market dynamics, compelling businesses to rethink their operations, customer engagement strategies, and value propositions. To thrive, organizations must embrace digital transformation, invest in cutting-edge technologies, and foster a culture of continuous learning and adaptation. Business Transformation in the Era of Digital Disruption offers insights on core concepts and innovative technological solutions driving e-business transformation. It provides actionable strategies for thriving amidst digital upheaval and addresses ethical and legal considerations in e-business transformation. Covering topics such as business processes, gig economy, and sustainable development, this book is an excellent resource for executives, entrepreneurs, consultants, academicians, researchers, educators, and more.
Author: D. Forbes
Publisher: Springer
ISBN: 1137502045
Category : Performing Arts
Languages : en
Pages : 256
Get Book Here
Book Description
In this groundbreaking book, author David Forbes explains human motivation and provides ways that marketers can effectively reach the consumer. The book uses decades of psychology research and the author's own tool, the Forbes Matrix that identifies, organizes, and explains the nine core motivations.
